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Ada Hegerberg, DAZN making big moves in UEFA Women’s Champions League

Ada Hegerberg
(Monika Majer/Getty Images)

Earlier this year, DAZN announced that it had acquired the broadcasting rights to the UEFA Women’s Champions League (UWCL). As part of the four-year deal, which starts Tuesday, fans around the world will be able to watch UWCL games live on one centralized channel for the first time.

Now, Ada Hegerberg, UWCL’s all-time leading scorer, has joined forces with DAZN as their first-ever, season-long global women’s football ambassador. Returning to the pitch after a nearly two-year recovery from a torn ACL, Hegerberg will actively represent a landmark investment in the women’s game.

The Olympique Lyonnais forward and inaugural female Ballon d’Or winner, who’s also a campaign ambassador for We All Rise with More Eyes, is passionate about pushing for more women’s sports coverage.

“With success, huge responsibility comes with you,” Hegerberg told Just Women’s Sports. “You want to use that for something good and I think the women’s game needs high profiles to carry the game. And the more of us there are, the more power we have.”

Following a season in which the UWCL final wasn’t “even near to be found” on French television, Hegerberg sees DAZN’s broadcast deal as historic. All 61 UWCL matches this season and next will be available on DAZN and for free through their YouTube channel, starting with the group stage kickoff on Tuesday.

“I feel like we’ve all just been waiting for someone to just jump in there and grab the opportunity and DAZN just came into the game, took control,” said Hegerberg. “We couldn’t be happier. I couldn’t be happier because it’s all about making the sport available for people.

“We’re not talking about forcing the sport on anyone. We’re talking about giving people access to it. Whether it’s one person or one million, it’s all about inspiring people, the next generation, even the parents too.”

Growing up in Norway, Hegerberg played soccer with boys, even cutting her hair to look more like them. In the documentary “My Name is Ada Hegerberg,” Hegerberg’s mother says she didn’t let her hair grow back out until she saw the movie “Bend It Like Beckham” and realized girls could play soccer, too.

Hegerberg famously opted out of playing for the Norwegian national team in 2017, including for the 2019 World Cup, to protest the country’s unequal treatment of its women’s program. She hasn’t played for the team since.

The 26-year-old highlighted how important DAZN’s partnership with UEFA and YouTube is for young girls who need exposure to women in sports.

“I would love when I was younger to have female leader role models to look up to,” she said. “You recognize yourself in them.”

DAZN’s on-air team is the biggest ever to cover women’s soccer for a single broadcaster. The group includes dozens of professional commentators from England, France, Spain, Germany, Italy, Denmark, Iceland, Sweden, Portugal and Ukraine. Each match will be available in up to three languages: English and the languages of both the home team and away team.

Included in the deal is a new installment of We All Rise with More Eyes, with a six-part series highlighting women’s football across six European countries.

DAZN and The Female Quotient also published a report on Monday, titled “The Coverage Gap,” that underlines their vision and mission with the broadcast deal. The report says that 64 percent of consumers don’t watch women’s sports because they don’t know enough about the athletes and teams and broadcasts aren’t accessible enough. It adds that lack of coverage and inadequate promotion of events create significant barriers to viewership.

The UWCL and DAZN are taking a step to change that cycle this season.

Hegerberg’s Olympique Lyonnais kick off their UWCL season on Tuesday at 12:45 p.m. ET against Häcken. The striker returned to the field in September for the first time since January 2020.

“I’m feeling great physically and mentally,” Hegerberg said. “It’s been a hell of a journey, but I really had time to reflect on myself and football in general, and kind of the whole journey humbled me a lot. It kind of reminds you how important it is to just lean back and enjoy the game because we’re here to enjoy it.”

During her season on the sideline, Lyon’s five-year run of Champions League titles came to an end when they fell in the quarterfinals to Paris Saint-Germain. PSG also interrupted Lyon’s streak of 14 consecutive Division 1 Féminin championships, winning their first in 2020-21.

Since losing to the Portland Thorns of the NWSL in the Women’s International Champions Cup on Aug. 21, Lyon is on a seven-game win streak, boasting a goal differential of plus-24.

The Champions League group stage, which runs until Dec. 16, includes four groups with 16 teams competing. The top two teams coming out of the group stage advance to the quarterfinals on Dec. 20.

Hegerberg notes there is more pressure this season with the increased depth and quality of coverage: She and the other players need to perform if they want people to watch their debut game, and the one after that, and eventually the whole season.

But Hegerberg is up for the challenge.

“Now it’s up to us, the players, the clubs, to perform and entertain so people actually want to watch this for the years to come,” she said.

Barcelona aims to end Emma Hayes UWCL dreams in semifinal

BARCELONA, SPAIN - MARCH 28: Jonatan Giraldez of FC Barcelona gestures during the UEFA Women's Champions League 2023/24 Quarter Final Leg Two match between FC Barcelona and SK Brann at Estadi Johan Cruyff on March 28, 2024 in Barcelona, Spain. (Photo by Eric Alonso - UEFA/UEFA via Getty Images)

Barcelona is set to take on Chelsea once again in the Champions League semifinals, and coach Jonatan Giráldez has his sights set on ending Chelsea’s run. 

It’s a rematch of last year’s semifinal, only this time both coaches are coaching in their final leg of UWCL matches with their respective teams. Giráldez will depart Barcelona for the NWSL’s Washington Spirit upon the conclusion of the season, while Chelsea’s Emma Hayes is set to take over the USWNT. 

While Giráldez has won the CHampions League with Barcleona, it’s the one trophy that has eluded Hayes in her time at Chelsea. 

"Emma's legacy is in what she has done at Chelsea and the growth [at the club] over more than 10 years," Giráldez said. "She has done a magnificent job at the club. The next [manager] will have bar set very high because she has done amazing things.

"She will hope to go out with a Champions League [trophy], but we are here to try and make sure that doesn't happen and to bring it home, which is our objective."

In her time with Chelsea, Hayes has won six Women’s Super League titles and five FA Cups. Chelsea has made the UWCL final just once – in 2021, when the team lost to Barcelona. They then ended Chelsea’s hopes last year, winning 2-1 on aggregate in the semifinal before winning their second UWCL trophy in four years. 

The first leg of this year’s semifinal is set to be played at Barcelona’s Olympic Stadium, with Chelsea then playing at home in the second leg. 

"It will be a very even tie," Giráldez added. "Chelsea are a great side and the club have invested in the women's game in recent years -- and it shows. They've done well in the Champions League and are in great form, but so are we. I would have preferred to have the second leg at home, but it's not something we can control."

USWNT midfielder Korbin Albert issues apology for social media activity

Korbin Albert. (Photo by John Todd/ISI Photos/Getty Images)

USWNT midfielder Korbin Albert has apologized for past social media activity that appeared to support anti-LGBTQIA+ content and for liking an Instagram post that made light of Megan Rapinoe’s injury in her final professional game. 

The posts caused Rapinoe to call out the midfielder, who now wears Rapinoe’s No. 15, on Instagram, addressing her note to “the people who want to hide behind ‘my beliefs’” and saying that “all you believe in is hate.”

Rapinoe’s comments were then shared by USWNT teammate Becky Sauerbrunn, as well as others like Lynn Williams, Sam Mewis and Kristie Mewis. 

Among the posts reposted to Albert’s TikTok was a Christian sermon talking about how being gay and “feeling transgender” is wrong. The posts surfaced earlier this week and garnered widespread attention among fans of women’s soccer. 

Albert started in Paris Saint-Germain’s Champions League game on Thursday, scoring in the 70th minute. Following the game, and hours after Rapinoe’s post, Albert posted an apology to her Instagram. 

"I want to sincerely apologize for my actions on social media," Albert wrote in a post shared on her Instagram story late Thursday. "Liking and sharing posts that are offensive, insensitive and hurtful was immature and disrespectful which was never my intent. I'm really disappointed in myself and am deeply sorry for the hurt that I have caused to my teammates, other players, fans, friends and anyone who was offended.

“I truly believe that everyone should feel safe and respected everywhere and on all playing fields. I know my actions have not lived up to that and for that I sincerely apologize. It’s an honor and a privilege to play this sport on the world stage and I promise to do better.”

U.S. Soccer has yet to address Albert’s social media activity, although she is set to join the USWNT next week in camp ahead of the SheBelieves Cup, which starts on April 6.

Megan Rapinoe confirms post was directed at Korbin Albert

(Photo by Brad Smith/ISI Photos/USSF/Getty Images for USSF)

Former USWNT forward Megan Rapinoe took to Instagram to implicitly call out current USWNT midfielder Korbin Albert’s past social media activity.

Albert, who now wears Rapinoe’s No. 15, came under fire this week for previous social media activity that included her appearing to support anti-LGBTQIA+ content and like an Instagram post that made light of Rapinoe’s injury in her final professional game. 

Rapinoe tore her Achilles in the NWSL championship, and Albert, via a screengrab, appeared to like a post from a meme account that read: “God taking time off performing miracles to make sure Megan Rapinoe sprains her ankle in her final ever game.”

Albert’s Instagram handle appeared to have liked the post in the screengrab, although the original appears to have been deleted as of March 28. 

On Thursday, Rapinoe posted her reaction to Albert’s activity via an Instagram story.

“To the people who want to hide behind ‘my beliefs’ I would just ask one question, are you making any time of space safer, more inclusive, more whole, any semblance of better, bringing the best out of anyone?” she wrote. “… because if you aren’t all you believe in is hate. And Kids are literally killing themselves because of this hate. Wake TF up! Yours Truly, #15.”

She signed off her note saying, “For all my trans homies enduring this horrific treatment day in and day out, I see you and hear you and I am WITH YOU.”

USWNT captain Becky Sauerbrunn reshared the post on Thursday, captioning it, “Well said.” Other former teammates and current USWNT members also shared the post, including Lynn Williams, Abby Dahlkemper, Sam Mewis and Kristie Mewis. 

When asked for comment by The Athletic, Rapinoe said the post was a response to Albert’s social media activity, but also noted that her focus is on protecting queer lives and sharing concerns over how online discussions and anti-trans sentiment can have real-world consequences.

Rapinoe isn’t the only USWNT member to have supported trans rights. Long-time captain Becky Sauerbrunn wrote an op-ed for a Missouri newspaper in support of allowing trans girls and women to play sports. In the final game of the 2022 SheBelieves Cup, held in Texas, players wore wristbands with the words “Protect Trans Kids” on the same day that Texas Gov. Greg Abbott called for state employees to report the parents of trans children to the authorities. 

Following her Champions League match with club team Paris Saint-Germain, Albert posted an apology to Instagram.

“I want to sincerely apologize for my actions on social media,” she wrote. “Liking and sharing posts that are offensive, insensitive and hurtful was immature and disrespectful which was never my intent.

“I truly believe that everyone should feel safe and respected everywhere and on all playing fields. I know my actions have not lived up to that and for that I sincerely apologize. It’s an honor and a privilege to play this sport on the world stage and I promise to do better.”

USC’s McKenzie Forbes: From Gap Year to the NCAA Tournament

As part of our 1-v-1 video series, USC’s India Otto sat down to interview her teammate McKenzie Forbes. 

Here are five things to know from our conversation with the graduate transfer from Folsom, California.

#1 Inspired by USC’s Head Coach, Lindsay Gottlieb, McKenzie wants to be a basketball coach or work in the front office in the future.

When weighing in on what makes a good coach, McKenzie said x’s and o’s are important but “Coaching is a lot of relationship managing and people managing. I think you have to be a good people person and be able to build those relationships, but also in that same breath, you can’t be afraid to have people dislike you in moments. I think that’s a big part of leadership.”

#2 McKenzie says the trajectory of her career changed when she made the decision to transfer from Cal to Harvard.

 In order to transfer, she was forced to take a gap year and spend a lot of time in the gym. “I completely transformed my body and, going into the Harvard season, felt like I was a completely different player. Going to Harvard and playing in a more mid-major conference, I had the ball in my hands a lot more than I might have if I transferred to another Power 5. It really developed other parts of my game.”

#3 How does McKenzie think USC will do in the Women’s College Basketball Tournament?

“I’m not going to give a typical interview answer. I want a Final Four. We have that potential and capability. Like why not? Why not us? I think we have all the pieces.”

#4 Her older brother, Marcus, was her biggest mentor growing up.

“He was basically my trainer from Elementary school on until he went to college.”

#5 Fun facts about Forbes:

She can juggle and she was the quarterback of her Pop Warner football team. “I was slow but I could throw it!”

Watch the full conversation on the Just Women’s Sports YouTube channel.

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