The business of women's sports is booming, as Forbes confirmed this week in their Most Valuable Women's Sports Teams of 2025 rankings.
The publication reported that 25 women's sports organizations now boast valuations in the nine figures, with an estimated collective worth of $5.6 billion.
The WNBA's New York Liberty tops the list with an estimated value of $400 million, with women's basketball producing the inaugural rankings' five most valuable teams as the Indiana Fever, Seattle Storm, Las Vegas Aces, and Phoenix Mercury also punched at or above the $300 million mark.
Notably, all 12 long-established WNBA teams feature in the Top 25, with only 2025 expansion side Golden State still building into the top echelon of women's sports valuations — though the Valkyries seem a likely future addition to the list considering their record-breaking debut season.
Soccer standouts comprised the other 13 Most Valuable Women's Sports Teams of 2025, with eight NWSL franchises and five European football clubs scoring spots on the Forbes list.
No. 6 Angel City FC and No. 7 Kansas City Current lead the NWSL at $280 million and $275 million, respectively, while No. 8 Arsenal just edged Liga F side No. 7 Barcelona and fellow WSL club No. 8 Chelsea FC to top Europe's contingent with a valuation of $260 million.
Purpose-built arena and training facilities ultimately gave US teams a valuation edge, as many European clubs remain financially tied to their men's counterparts.
All in all, women's sports valuations reflect potential as much as they do current reality, as investors cash in on one of the sector's fastest-growing markets.
US tennis star Coco Gauff continues to win off the court, with the 2025 French Open champion topping Sportico's list of the 15 Highest-Paid Female Athletes for the third consecutive year.
Fueled by $23 million in off-court endorsements, the $31 million earned by the 21-year-old world No. 3 WTA player edged out the $30 million total income that fellow tennis star and world No. 1 Aryna Sabalenka garnered in 2025.
Unsurprisingly, a full 10 athletes on the Sportico Top 15 list are tennis stars, a direct result of the fact that all four Grand Slams and the Masters 1000 tournaments boast equal prize money between the men's and women's competitions — a shift that began with the 1973 US Open.
That established expectation of gender equity in prize money has tennis far outpacing salaries in most other women's sports.
Also making the Top 15 are two LPGA golfers — world No. 1 Jeeno Thitikul (No. 15 on the Highest-Paid Female Athletes list) and US star No. 2 Nelly Korda (No. 7) — as well as popular Olympic skiier Eileen Gu (No. 4), WNBA superstar Caitlin Clark (No. 6), and USA gymnastics legend Simone Biles (No. 11).
Notably, Gu, Clark, and Biles as well as Venus Williams (No. 14) all proved the power of endorsements on this year's list, with nearly all of the quartet's earnings coming from sponsorship deals.
Women's sports stars stepped into the business spotlight this week, as standout athletes like 2025 French Open champ Coco Gauff, current WNBA Rookie of the Year Paige Bueckers, and USWNT star Trinity Rodman landed on the 2026 edition of the Forbes 30 Under 30 List.
Texas Tech pitcher NiJaree Canady, Indiana Fever center Aliyah Boston, and Olympic rock climber Brooke Raboutou also made the cut for the US, with Minnesota Lynx forward Napheesa Collier named as one of the list's All-Star Alumni.
"Even though I love winning, it took me a while to realize that your life is still going to be your life regardless if you win or lose, and at that point you play freer," Gauff told the publication.
Designed to honor rising talents leading transformative change across business, culture, and entrepreneurship, the featured athletes on the 2026 Forbes 30 Under 30 list are making waves both on and off the field of play.
At 21 years old, Gauff is climbing the WTA's career prize money rankings while also topping Sportico's highest-paid women's sports athletes list, with fellow 30 Under 30s like 23-year-old Boston are investing in NWSL expansion teams.
Elsewhere, 22-year-old Canady signed two consecutive million-dollar NIL deals with Texas Tech, 24-year-old Bueckers has a stake in offseason venture Unrivaled, and 23-year-old Rodman teamed up with Adidas while also negotiating a new playing contract as a free agent.
The broadcast reach of Athletes Unlimited got even stronger this week, as the pro women's sports organization scored a blockbuster media rights extension with ESPN on Wednesday, ensuring three more years of basketball, volleyball, and softball coverage.
"The growth we've seen across Athletes Unlimited's leagues speaks to the power and appeal of women's sports," said ESPN EVP of programming and acquisitions Rosalyn Durant. "We're excited to deepen our partnership and bring even more of these moments and athletes to fans everywhere."
As part of the extended partnership, ESPN will exclusively air 50 Athletes Unlimited Softball League (AUSL) games annually, including 47 regular-season matchups and the AUSL Championship Series, with the company's titan channel ABC also committed to airing the first-ever pro softball game on network television.
The broadcast giant already has a vested interest in softball's future, with the most recent Women's College World Series Finals delivering a record-high 2.2 million viewers across ESPN networks last June.
AU's basketball and volleyball footprints are also growing, with all 24 games from each competition's season now set to air live each year.
"This renewed and expanded partnership affirms the strength of our properties and reflects the growing enthusiasm for women's professional sports," said AU chief broadcast officer Cheri Kempf.
Forbes tapped the most powerful women in sports this week, ranking the Top 25 players, executives, and others pushing the needle in the ever-growing sports — and women's sports — sector.
Indiana Fever guard Caitlin Clark is the highest-ranked athlete at No. 4, joined by Unrivaled co-founders Napheesa Collier and Breanna Stewart at No. 9, as well as tennis stars Serena Williams (No. 11) and Coco Gauff (No. 13), reigning WNBA MVP A'ja Wilson at No. 15, gymnastics titan Simone Biles at No. 18, and world No. 2 golfer Nelly Korda at No. 21.
Also making the 2025 Forbes Most Powerful Women in Sports roster are tennis legend Billie Jean King (No. 23), NCAA basketball coaching icon Dawn Staley (No. 20), and Las Vegas Aces sideline leader Becky Hammon (No. 22).
Women's sports multi-team owner Michele Kang came in at No. 5, with NWSL commissioner Jessica Berman (No. 7), New York Liberty owner Clara Wu Tsai (No. 10), US Soccer president Cindy Parlow Cone (No. 14), and more representing the off-field lineup.
According to the publication, the new annual list honors leaders "who are transforming one of the world's most influential industries, shaping strategy, driving innovation, and expanding the role of women across the sports economy."
Investments, influence, and growth drivers were all taken into consideration, with Forbes also dividing selectees into five categories: owners/investors, business executives, front office leaders, athletes, and amplifiers.
Women's teams are big business, with global sports business conference SPOBIS International reporting this week that average WNBA franchise valuations rose to $90 million in 2024, while NWSL clubs weighed in at $104 million — doubling their 2023 mark.
In May, the reigning WNBA champion New York Liberty sold shares at a $450 million valuation, qualifying them as the world's most valuable women's sports team.
SPOBIS's top five includes the WSL's Chelsea FC ($326 million) alongside NWSL side Angel City FC ($250 million), the WNBA's Dallas Wings ($208 million), the Kansas City Current ($182 million), and the Las Vegas Aces ($140 million).
US women's sports teams hold a key advantage in the race to the top of the valuations table, with WNBA and NWSL squads able operate independently from men's systems.
Having separated from their men's side last year, Chelsea FC was the only non-US team to make the list, bolstered by Reddit co-founder Alexis Ohanian's $26.6 million purchase of a 10% stake in the 2024/25 WSL champs last month.
Other European teams in line for similar value boosts include OL Lyonnes and the London City Lionesses, both independently owned and operated by Washington Spirit owner Michele Kang.
With many factors contributing to a team's overall value — namely capital, media deals, viewership, ownership structures, and popularity — it's tough to predict the next big thing in women's sports, but these numbers point to a red-hot market across major pro leagues.