March 24, 2021 – Just Women’s Sports, a multimedia platform exclusively devoted to covering women’s sports, today named former ESPN producer Ashley Braband Head of Content and Production. Braband, who earlier this month joined the company as producer of The Soccer Show, will now oversee all production and develop original audio and digital content for Just Women’s Sports. She started in her new role on March 22, reporting to CEO & Founder Haley Rosen.
Prior to joining Just Women’s Sports, Braband was the force behind the scenes and on the mic at ESPN’s Sports? with Katie Nolan. Over 13 years at ESPN, she produced TV shows like SportsNation and Colin’s New Football Show, and helped develop and launch various digital shows for ESPN’s social channels, before serving as showrunner of Always Late w/Katie Nolan.
Founded in 2020 by Rosen, Just Women’s Sports provides news and analysis of women’s sports through exclusive interviews, podcasts, videos and other content. In addition to its flagship podcast, Just Women’s Sports with Kelley O’Hara, Just Women’s Sports recently launched The Soccer Show, a first-of-its-kind weekly highlights-driven show exclusively covering the FA Women’s Super League (FA WSL) through an exclusive premium content partnership with Ata Football. Just Women’s Sports has quickly grown a passionate audience of more than one million fans, followers and listeners.
“It’s long past time for women’s sports to have its own spotlight, and we’re so excited to have someone of Ashley’s caliber leading our content development and production efforts,” said Rosen. “We’re just scratching the surface of the content we can create, and Ashley is going to be key to us getting to that next level.”
“I’m so excited to join the team at JWS, where I get to spend every day around people who care about elevating women’s sports just as much as I do,” said Braband. “These athletes deserve much more attention and respect than they’re given, and I think there’s a lot of untapped potential for original content and new forms of storytelling.”
Jeff Heckelman, 631-312-7327, [email protected]
About Just Women’s Sports Inc.
Established in 2020, Just Women’s Sports Inc. is a digital-first consumer media brand 100% dedicated to covering women’s sports. Through daily content including podcasts, newsletters, online content and social media, Just Women’s Sports brings you everything you need to see and know in the world of women’s sports. Find Just Women’s Sports online and on YouTube, Instagram, TikTok, Twitter and Facebook.
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