
How women’s football trailblazers started a revolution
"I feel like we've climbed, climbed, climbed, and now we're kind of at that peak."
The Sports Innovation Lab, a market research and fan intelligence company, has released the findings from its new data initiative, “The Fan Project.”
The project used data directly from fans — including 10 million data points from social files and 10 billion TV viewership data points — to better understand the business potential of women’s sports.
"We'd invest in women's sports, but --”
— The Fan Project (@thefanprojectco) June 21, 2021
STOP ✋ Here are 10 million NEW data points that prove women's sports are the best investment in the industry. So no more excuses.
Go read The Fan Project Report right now: https://t.co/hTLPOoN5FF pic.twitter.com/w4pqml3iFk
Here are some of the key findings of the report:
Fans are drawn to athlete stories.
If you build it, they will come.
Women’s sports are lucrative.
Moral of the story: It’s good business to invest in women’s sports.
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