The NCAA tournament’s Sweet Sixteen teams are making a splash, with the remaining squads garnering over 109 million social media impressions in four days, according to Zoomph.
South Carolina leads the social media rankings, generating 14,616,218 impressions, with 105,363 engagements for a social value of $221,347.
University of North Carolina, Notre Dame, Tennessee and Stanford round out the top five Sweet Sixteen teams generating substantial social impressions.
In total, the 16 teams generated over $1.8 million in social value in just the first two rounds of the NCAA tournament.
Before tuning into @MarchMadnessWBB this weekend, we ranked the #NCAAWBB Sweet Sixteen teams' earned and owned social by impressions for the first two rounds🔽These 16 teams alone created 109M+ impressions and $1.8M+ in social value in just four days🏀 pic.twitter.com/gY966MmaLM— Zoomph (@Zoomph) March 24, 2022
Before tuning into @MarchMadnessWBB this weekend, we ranked the #NCAAWBB Sweet Sixteen teams' earned and owned social by impressions for the first two rounds🔽These 16 teams alone created 109M+ impressions and $1.8M+ in social value in just four days🏀 pic.twitter.com/gY966MmaLM