The 2025 NWSL regular-season attendance numbers are in, with a Tuesday Sports Business Journal (SBJ) report outlining a 5% decline from the record highs the league saw in 2024.
Despite setting a new single-game record in August, the NWSL averaged 10,669 fans per match this season, down from average crowds of 11,250 last year — though the 2025 numbers do mirror 2023's attendance averages.
"Our underlying business is incredibly strong," NWSL COO Sarah Jones Simmer told SBJ, citing multiple single-game team highs. "Across the league, we're seeing consistent attendance growth, franchise-best seasons, and record-breaking moments in markets big and small."
The 2025 season saw the Portland Thorns unseat Angel City as the NWSL's top-supported team, with the LA club seeing a 15.8% drop in overall attendance before missing the playoffs for the second straight year.
ACFC's SoCal neighbor, the San Diego Wave, experienced the steepest 2025 fall, with ticket sales down 26.4% from 2024 and 35.2% from the 2022 expansion club's Shield-winning 2023 campaign.
Some teams did see gains, however, with the North Carolina Courage improving attendance by 40.8% over the last two years while the Washington Spirit's numbers jumped 42.3%, Gotham FC's rose 41.1%, and the 2024 champion Orlando Pride saw a massive 51.5% growth over the same period.
Though this year's attendance declines are not cause for immediate alarm, with two new teams launching next year — and even more in the pipeline — sustainability concerns are increasingly entering the expansion conversation.
San Diego is paying tribute to one of their own, with the Wave announcing plans to retire the No. 13 jersey of NWSL and USWNT legend Alex Morgan on September 7th.
Still topping the team's all-time scoring leaderboard with 23 goals in just over two seasons with San Diego, the retired club captain will be the first-ever Wave player to receive the prestigious honor.
Morgan also led San Diego to the 2023 NWSL Shield as well as postseason appearances in the 2022 expansion club's first two seasons.
"Alex's legacy goes far beyond goals and accolades. She helped lay the foundation for this club and elevated the standard for what women's soccer is today," said Wave FC governor Lauren Leichtman in the team's Tuesday announcement.
"She made this city her home, inspired our fans and community, and helped define who we are," Leichtman continued. "Her impact will be felt for generations, and it's only fitting that her number becomes a permanent part of Wave FC history."
Morgan joined the Southern California squad's ownership group just last month, saying "San Diego is where I've built my home, where I am raising my children, and found a purpose beyond my playing career."
How to attend the San Diego jersey retirement of Alex Morgan
San Diego will officially retire Morgan's No. 13 jersey during their home match against the Houston Dash at 8 PM ET on September 7th.
Tickets to the game will go on sale to the general public online at 6 PM ET on Tuesday.