Despite a slight dip in attendance, the NWSL has continued to see steady gains from its TV audience this year, posting a league-wide 22% viewership growth during the 2025 regular season.
Prior to last Saturday's title game, the NWSL reported that postseason viewership had risen 5% from the 2024 Playoffs, when the Orlando Pride completed a league-double Shield and championship win.
Even more, ABC and ESPN platforms saw their largest percentage hike for NWSL regular-season matches in history, with the audience growing an impressive 61% year-over-year — though CBS still touts the league's highest viewership average at 479,000 fans tuning in per 2025 match.
Three of ABC/ESPN's top matchups featured the Washington Spirit, with the Portland Thorns also making two appearances in the Top-5 most-watched games of the 2025 season on the platform.
Additionally, CBS's 2025 semifinal between Washington and Portland drew 548,000 viewers while the other NWSL semifinal between Orlando and reigning champs Gotham FC averaged 328,000 viewers on ABC.
Broadcast partner ION, which carries the most linear games each NWSL season, also claimed a 5% increase in overall viewership from 2024.
Ultimately, the NWSL remains competitive with other North American soccer leagues in finding an audience on TV, with the league now aiming to retain its star power in order to encourage even more growth.
Bay FC is shifting gears as the NWSL's 12th-place team's postseason hopes slip away, with the 2024 expansion side announcing a plan to part ways with inaugural head coach Albertin Montoya at the end of the 2025 season.
"I have so much love for these players, staff, and fans," Montoya said in Monday's club release. "We've built a culture and a style of play that I believe will compete for championships for years to come."
Brought on in 2023, Montoya led Bay FC to 11 victories in 2024, setting a league record for wins by an expansion team in its debut season.
Under Montoya, Bay FC also became just the second expansion club to qualify for the NWSL Playoffs in their inaugural campaign, but the team has fallen down the table this year amid accusations of fostering a toxic work environment.
The team also recently lost a high-profile player in Nigerian star Asisat Oshoala, who signed with Saudi Premier League side Al Hilal last week.
Bay Collective CEO Kay Cossington and club sporting director Matt Potter stated that they will work together to hire a replacement for Montoya prior to the 2026 NWSL season.
"Bay FC's startup phase is ending and we're moving to our next phase of growth," Bay FC chair Alan Waxman added in the team's statement.
A top-table battle headlines the NWSL this weekend, as the No. 1 Kansas City Current hosts the No. 2 Orlando Pride for a possible postseason rehearsal on Saturday.
Led by Golden Boot frontrunner Temwa Chawinga, the Current enter the weekend with a full 12-point lead over the rest of the league, as reigning NWSL Shield and Championship winners Orlando push to make a statement.
"We are resilient. That is part of our identity. We never give up and we are always playing to win, and we always believe in ourselves," Pride defender Kylie Nadaner said following last Saturday's 1-1 draw with Racing Louisville.
More than just a clash between the top two teams in the NWSL standings, history shows very little love lost between these perennial heavy-hitters.
Last season, Orlando snapped KC's NWSL-record 17-game unbeaten streak on the Current's home turf, then took Kansas City down again in the pair's 2024 semifinal playoff match.
"We will remember the way they acted after the cameras were off," Current forward Michelle Cooper posted to social media after their July 2024 loss.
Kansas City has already issued some regular-season revenge on their way up the table this year, defeating the Pride 1-0 back in May.
How to watch Kansas City vs. Orlando this NWSL weekend
The No. 1 Current will kick off against the No. 2 Pride at 4 PM ET on Saturday, with live coverage airing on CBS.
The NWSL is back in action this weekend with a top-table match, a bicoastal battle, and some middle-of-the-pack clashes as the 2025 season enters its ninth matchday.
Parity is riding high these days, with just three points dividing the No. 1 Kansas City Current and No. 3 Washington Spirit in the NWSL standings — while only three more separate the No. 4 San Diego Wave from the No. 8 Seattle Reign.
With competition remaining tough as nails, don't expect much more daylight between teams following this weekend's tense lineup:
- No. 7 Gotham FC vs. No. 4 San Diego Wave, Friday at 7:30 PM ET (NWSL+): Coming off a two-game winless streak, Gotham is still searching for consistency as they take on a confident San Diego side that hasn't lost in four games.
- No. 9 Racing Louisville vs. No. 8 Seattle Reign, Friday at 7:30 PM ET (NWSL+): All tied up with 11 points each, Seattle will look to hold off Louisville as Racing continues to hunt the club's first-ever playoff berth.
- No. 2 Orlando Pride vs. No. 1 Kansas City Current, Friday at 8 PM ET (Prime): There's little love lost between these NWSL titans, as the reigning champion Pride takes on hosting duties in an attempt to leapfrog current top-dog Kansas City in Friday's marquee match.
In a season dominated by topsy-turvy results, the pressure to secure points week-over-week weighs heaviest on the teams who know they have the talent to rise above the rest.
Saturday's soccer lineup underlines a brewing East Coast rivalry, as the Washington Spirit hosts Gotham FC for the first time since knocking the Bats out of the 2024 NWSL semifinals.
"Just playing against them, you feel that fire," Spirit forward Makenna Morris told JWS this week, with Washington's Audi Field anticipating a large crowd for Saturday's match.
Both clubs know each other well, with 2021 NWSL champions Washington and 2023 trophy-winners Gotham seeing a number of big-name players migrating between New York and DC in recent years.
After finishing 2024 in the league's top four, both teams continue to lurk near the top of NWSL table this season, cementing the idea that the best rivalries blossom between winning sides.
"The [team] that poses the most challenge to you, it just makes you want to beat them so bad," said Washington midfielder Gabby Carle.
"You hate to play them because they're good, but you also love it because it's so competitive," echoed Morris.
Ultimately, familiarity is breeding healthy resentment between two of the NWSL's winningest sides, providing a little extra incentive to secure all three points in this weekend’s matchup.
How to watch NWSL rivals Washington vs. Gotham this weekend
The Spirit will host East Coast rival Gotham at 1 PM ET on Saturday, with live coverage of the 2024 NWSL semifinals rematch airing on CBS.
The quest for renewed parity in the NWSL received a boost over the weekend, as the 2025 regular season’s second matchday saw a few bottom-table teams capture key wins.
While the reigning champion Orlando Pride and the Kansas City Current maintained their perfect 2025 season records with respective wins over fellow 2024 semifinalists Gotham FC and the Washington Spirit, teams lower on last year's table claimed valuable points over the weekend.
With a 2-0 Saturday win over Racing Louisville, 2024 expansion team-turned-playoff debutante Bay FC earned three points, while last season’s stragglers San Diego Wave, Seattle Reign, and Houston Dash also put important points on the board — and scored some spectacular goals in the process.
Rookie class fuels big NWSL second matchday wins
In the wake of a superstar exit, the Wave's 3-2 Saturday win over the Utah Royals helped buoy San Diego's early season.
Meanwhile, for Seattle and Houston — last season’s two lowest-ranked finishers — the weekend victories were especially sweet.
The Reign notched a 2-1 road victory over the North Carolina Courage on Saturday, secured by absolute screamers from Seattle's midfield mainstay Jess Fishlock, who scored in her 200th cap with the Reign, and 18-year-old center back Jordyn Bugg, whose stellar strike was her first-ever professional goal.
"Not only are we different, we’re really young," said Seattle head coach Laura Harvey after the match. "To come here with that youth and energy really helped us, matched with the experience of some of the older ones."
The Dash also snagged a 2-1 road win after a scrappy Sunday battle with the Chicago Stars.
After trailing by an early goal from Chicago forward Jameese Joseph, Houston quickly answered back with a corner-kick equalizer off of veteran defender Paige Nielsen in the match's 20th minute.
Notching her career's second-ever goal, rookie midfielder Maggie Graham ultimately put the Dash on top with a second-half game-winner.
Though this season's rookie class enters with an air of uncertainty thank to the elimination of the college draft, it's their young firepower that's pushing last year’s bottom-dwellers up the league's ladder — and perhaps, in a few months, into NWSL playoff contention.
After top 2024 teams saw continued success in last weekend's 2025 NWSL Season Kickoff, the league’s second matchday promises standout games, with last week’s victors looking to build while its losers attempt to shift their season's energy.
This weekend will see last year’s top four finishers squaring off against each another. Meanwhile, on the other end of the table, two teams who suffered opening losses will battle each other in a hunt for their season's first points.
A 2024 semifinals swap headlines second NWSL matchday
While not a carbon copy of the 2024 semifinals, which saw the Washington Spirit outlast Gotham FC and the Orlando Pride defeat Kansas City, this weekend's clashes between the NWSL heavyweights could set the early-days standard for 2025’s championship favorites.
The current Challenge Cup champion Spirit will kick off the weekend's elite matchups, hosting the KC Current in what could be a game full of attacking firepower on Saturday night. Both teams scored big opening wins last week, with Washington holding off the Houston Dash 2-1 last Friday before the Current took charge with a 3-1 Saturday victory over the Portland Thorns.
Sunday's match between 2024 NWSL semifinalists sees reigning champs Orlando visiting 2023 title-winners Gotham, who are hunting their first 2025 win following last Saturday's 1-1 draw with the Seattle Reign. The league-leading Pride, who battered the Chicago Stars 6-0 last Friday, now faces a pragmatic and talented Gotham side for a game that has chess match written all over it.
As for the Stars, they'll try to bounce back from last week's thrashing by taking on the Dash, whose own tough loss will fuel their resolve on Sunday. Though both teams are eager to put their first points on the board, Houston's revamped roster could have the edge with Chicago still missing star attacker Mallory Swanson.
A number of teams are already looking close to mid-season form, meaning these early NWSL matchups could have major implications down the line.
How to watch this weekend's top NWSL games
The top-tier games begin with Washington taking on Kansas City at 7:30 PM ET on Saturday, with live coverage on ION.
Sunday's can't-miss matchups start with Chicago and Houston's battle at 3 PM ET, airing on Paramount+.
The last two league champions will wrap up the weekend, with Gotham hosting Orlando at 5 PM ET on Sunday. Live coverage will air on ESPN2.
The NWSL is officially pulling back the curtain, with Prime Video green-lighting For the Win: NWSL, a new docuseries centered on the league's 2024 playoffs and Orlando's victorious NWSL Championship run.
According to the league's Tuesday announcement, the four-part series offers "unprecedented access" by taking viewers inside "one of the most thrilling seasons in NWSL history."
It "[covers] the intensity, resilience, and passion that define the league’s top teams and star players as they battle for the ultimate prize: the Championship trophy."
"Through exclusive interviews, locker-room access, and heart-pounding match highlights, the documentary captures the nostalgia, emotion, and fierce competition that shapes a playoff run within the fastest growing league in the world."
The series promises coverage of retiring USWNT icon Alex Morgan, newly minted Orlando champion and Brazilian legend Marta, as well as Washington Spirit stars Trinity Rodman and reigning NWSL Rookie and Midfielder of the Year Croix Bethune.
For the Win: NWSL joins wave of women's soccer documentaries
Women's soccer has been entering the realm of sports documentaries for years, with behind-the-scenes looks into the USWNT, the NWSL's Angel City FC, WSL side Chelsea FC, and more popping up on screens worldwide.
The latest offering of For the Win: NWSL comes backed by sports stars, with a producing team helmed by Connor Schell and Libby Geist of Words + Pictures as well as the aforementioned Morgan and Gotham FC investor and NFL legend Eli Manning.
While no premier date has been set, the series will stream exclusively in over 240 countries and territories on Prime Video, which also serves as one of the NWSL's broadcast partners.
Prime is also gearing up to kick off the upcoming NWSL season by exclusively airing the 2025 Challenge Cup on March 7th. That contest boasts a rematch of the 2024 championship game between the Orlando Pride and the Washington Spirit.
The streamer will then begin their 25-match Friday night regular-season run when the Pride hosts the rebranded Chicago Stars FC on March 14th.
On today's episode of The Late Sub, host Claire Watkins recaps another wonderful, wild NWSL Championship weekend, digging into the before, during, and after of Orlando’s historic win in the 2024 title game.
Watkins chats about the full experience in Kansas City, from industry events through the championship match. Focusing in on the pitch, Watkins breaks down Brazlian legend Marta's lore, the match's officiating, the big defense moments, and more before putting what was a record-breaking 2024 NWSL season to bed.
The Late Sub with Claire Watkins brings you the latest news and freshest takes in women’s sports. This is the weekly rundown you’ve been missing, covering the USWNT, NWSL, WNBA, college hoops, and whatever else is popping off in women’s sports each week. Special guest appearances with the biggest names in women’s sports make The Late Sub a must-listen for every fan. Follow Claire on X/Twitter @ScoutRipley and subscribe to the Just Women’s Sports newsletter for more.
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The Orlando Pride are league champions for the first time, defeating the Washington Spirit 1-0 on Saturday to become just the second-ever team to earn both the Shield and the NWSL Championship in a single season.
The Pride's star striker Barbra Banda picked up Championship MVP honors after scoring the match's lone goal, a sneaky strike that just slipped past Spirit goalkeeper Aubrey Kingsbury in the 37th minute. With that goal, Banda set a new league postseason scoring record, finding the back of the net four times in the 2024 NWSL Playoffs.
Strong defense secured Orlando's title
Saturday's final was a cagey affair, with Orlando's backline holding strong in the face of the Spirit's seeming momentum, which they harnessed for long stretches of the match.
In total, Washington registered 26 shots to Orlando's nine, but the Pride's strong defensive performance held the Spirit to just five shots on goal and limited USWNT star Trinity Rodman's attacking power.
"It's no secret that I was fighting through back issues pretty much since I got back from the Olympics," Rodman said after the game. "That's not an excuse, but I wasn't the Trin that I wanted to be today."
A long-awaited NWSL Championship for Marta
The win ends a long drought for Brazil legend and Pride captain Marta, who saw her club through many ups and downs since her 2017 signing — the last year the team made the NWSL Playoffs prior to 2024.
"I f---ing waited eight years for this moment!," the 38-year-old icon exclaimed during the live trophy ceremony on CBS after the Pride's victory.
Those eight years were often a slog for the Florida club, who spent the bulk of them at or near the bottom of the league's standings. An improved 2023 left Pride fans hopeful, but Orlando just missed the postseason cutoff on the final day of the regular season.
This season, a shift in mentality and a Coach of the Year-winning showing from boss Seb Hines flipped the script in Orlando, where with the Pride put together a 23-match undefeated run and ultimately logged just two losses in NWSL play.
For Marta, the 2024 NWSL Championship proved her long dedication to the Pride was not in vain.
"It's like the answer that I'm trying to have," the Orlando captain told media before the game. "Many, many, many years here — [that's] why I'm still here."