The LPGA unveiled seven major broadcast enhancements for the 2026 season at last week's Founders Cup, marking the most significant television overhaul in tour history.

The biggest change brings live TV coverage to all LPGA event rounds for the first time ever, as the tour partnered with FM to dramatically expand broadcast hours and maximize audience reach.

Craig Kessler leads the transformation, joining the LPGA less than a year ago and before spending the past 12 months reinventing how the tour approaches its audience. Kessler's strategy mirrors the NFL's playbook of maximizing viewership — even at the expense of some TV revenue.

Camera equipment received a 50% increase for 2026. The LPGA also upgraded microphones and slow-motion camera capabilities to add more texture and detail to broadcasts.

Drone photography also got an upgrade, with a larger fleet capturing dynamic new images during competition, while shot tracer capabilities quadrupled through an expanded partnership with TrackMan. According to reports, the graphics department saw the largest increase between 2025 and 2026.

The LPGA is investing heavily in feature-driven programming designed to run during tournament broadcasts. The first feature profiled world No. 78 Rose Zhang, detailing the US golfer's educational journey at Stanford during Founders Weekend.

Player access has expanded via enhanced walk-and-talk efforts during the season, making the tour's most prominent faces and names more accessible to fans. Similar improvements are also popping up on the LPGA's social media accounts, with more coming during tournament broadcasts.

The changes mirror advancements in the men's game while positioning the LPGA to capture — and grow — a new generation of golf fans.

US golf star Nelly Korda is taking notes from Sunday's tight Founders Cup finish, as she heads into this week's Ford Championship in Phoenix. There, she'll reunite with sister Jessica for the pair's first regular-season meeting since 2023.

Korda finished second on Sunday after missing a three-foot par putt on the 17th hole that cost her a chance at victory. She fell to Hyo Joo Kim by one shot, with Kim finishing at 16-under 272.

"Obviously, something like 17 stings, so it is what it is," Korda said after the round. "I felt great all day. I just kind of made one stupid mistake, and that was 17."

The world No. 2 mounted a comeback Sunday, birdieing six of eight holes to tie for the lead before the costly 3-putt derailed her momentum. While Kim also bogeyed the final hole, Korda could only manage par on 18.

Despite the disappointing finish, Korda remains focused on the positives as she prepares to kick off the 2026 Ford Championship on Thursday.

The tournament marks a special reunion for the family, as Jessica Korda makes her first regular-season LPGA Tour appearance since 2023. The 33-year-old is working her way back to the LPGA Tour, after rehabbing a back injury and spending two years on maternity leave.

The Ford Championship features a stacked 144-player field competing for a $2.25 million purse. Kim arrives as the defending champion after winning the event in 2025. World No. 1 Jeeno Thitikul and other top-ranked players are also expected to compete.

Nelly won the 2024 Ford Championship as part of her historic four-tournament winning streak.

How to Watch the Korda Sisters at the 2026 Ford Championship

The Korda sisters hit the links in Phoenix on Thursday, with live Ford Championship coverage starting at 7 PM ET on The Golf Channel.

US golf star Nelly Korda is back in the winner's circle, as the world No. 2 lifted her first LPGA trophy in more than 14 months at the weather-shortened 2026 HGV Tournament of Champions on Sunday.

Due to unexpected extreme cold and wind in Orlando, officials canceled the final round of the season-opening competition on Sunday, reducing the tournament to 54 holes and declaring Korda the champion based on her performance in the first three rounds.

"Thursday, Friday, were obviously completely different conditions to Saturday," Korda said. "The gusts, it's so exposed off the water there. You could surf on that water [on Saturday]."

Though many struggled in Saturday's conditions, Korda thrived, with the 27-year-old posting a field-leading 8-under score, boosting her to a 13-under tournament total to take a three-shot victory over South Korean runner-up No. 79 Amy Yang.

"I'm really proud of myself, my team, and all the work that we have put in when no one was watching," said Korda after the win.

Korda victory at Tournament of Champions snaps winless streak

Korda's Sunday victory snapped a winless streak that dates back to 2024, when the US standout took the golf world by storm with a dominant seven LPGA victories.

Despite banking nine Top 10 finishes last year — and making every cut in 2025 — the lack of hardware saw Korda ultimately cede her world No. 1 status to Thailand's Jeeno Thitikul last summer.

"I was so close. I played really well last year," she reflected on Sunday. "Golf is a game of centimeters. There were so many times last year where I wished I had an inch here or a centimeter there, where it would've changed the story completely."

The US star will next take six weeks off of competition as she once again skips the LPGA Tour's upcoming Asia swing, with Korda rejoining the field for the 2026 Founders Cup in California on March 19th.