Women's sports stars stepped into the business spotlight this week, as standout athletes like 2025 French Open champ Coco Gauff, current WNBA Rookie of the Year Paige Bueckers, and USWNT star Trinity Rodman landed on the 2026 edition of the Forbes 30 Under 30 List.
Texas Tech pitcher NiJaree Canady, Indiana Fever center Aliyah Boston, and Olympic rock climber Brooke Raboutou also made the cut for the US, with Minnesota Lynx forward Napheesa Collier named as one of the list's All-Star Alumni.
"Even though I love winning, it took me a while to realize that your life is still going to be your life regardless if you win or lose, and at that point you play freer," Gauff told the publication.
Designed to honor rising talents leading transformative change across business, culture, and entrepreneurship, the featured athletes on the 2026 Forbes 30 Under 30 list are making waves both on and off the field of play.
At 21 years old, Gauff is climbing the WTA's career prize money rankings while also topping Sportico's highest-paid women's sports athletes list, with fellow 30 Under 30s like 23-year-old Boston are investing in NWSL expansion teams.
Elsewhere, 22-year-old Canady signed two consecutive million-dollar NIL deals with Texas Tech, 24-year-old Bueckers has a stake in offseason venture Unrivaled, and 23-year-old Rodman teamed up with Adidas while also negotiating a new playing contract as a free agent.
Despite missing the 2025/26 NCAA basketball season due to injury, USC superstar JuJu Watkins is staying busy, with the junior guard buying into 2026 NWSL expansion side Boston Legacy FC's investment group this week.
Besides padding her portfolio, the move also sees Watkins make history as the first-ever NCAA athlete to actively invest in a professional women's sports franchise.
"Boston Legacy FC is creating a space for women to achieve, lead, and inspire others at the highest level," Watkins said in a Thursday club press release. "I'm proud to be part of the movement pushing women's sports forward."
The 20-year-old reigning Naismith Player of the Year now joins a Boston Legacy investment core that includes the likes of Indiana Fever center Aliyah Boston and Chicago Bears quarterback Caleb Williams as well as three-time Olympic gold medal-winning gymnast Aly Raisman and actor Elizabeth Banks.
"JuJu's investment marks a groundbreaking moment for women's sports and the power of NIL," said Legacy owner Jennifer Epstein. "She's showing that today's student-athletes aren't just building their own brands — they're shaping the future of the game."
How to become a part of Boston Legacy FC history
Fans looking to take part in NWSL history can snag seats to the first-ever Boston Legacy match at 12:30 PM ET on Saturday, March 14, 2026.
Tickets to the expansion club's debut are currently on sale at BostonLegacyFC.com.
South Carolina basketball head coach Dawn Staley isn't sure about the NBA, as the venerated NCAA sideline leader told media this week that, after taking an interview with the New York Knicks earlier this year, she doesn't see the men's pro league hiring a woman coach anytime soon.
"No, I don't," the 55-year-old responded when asked on Tuesday if she thought there'd be a woman NBA coach in her lifetime. "And I hope I'm wrong."
"If the Knicks have a five-game losing streak, it's not going to be about the losing streak, it's going to be about being a female coach," she explained. "So you as an organization, a franchise, you have to be prepared for and strong enough to ignore those types of instances when you're going to look to hire a female coach."
Earlier this year, Staley — who also interviewed with the Portland Trail Blazers in 2021 — admitted that she would have taken the Knicks job if New York offered it to her.
"I would have had to do it. Not just for me. For women. To break [that door] open," Staley told Indiana Fever center Aliyah Boston and retired WNBA icon Candace Parker on their "Post Moves" podcast in August.
As it stands, Staley remains open to using her NBA interview experiences to help any future woman coach — or men's team — navigate the pitfalls of breaking that glass ceiling.
"It's not just about hiring the first female NBA coach," explained the South Carolina boss. "[There will be] questions that you don't have to answer if you're a male coach."
"I've got all the information," Staley offered. "Come see me, because I'll [prepare you] for the interview."
Reigning WNBA MVP A'ja Wilson had herself a weekend, adding 2025 All-WNBA First Team honors to her stacked resume mere hours before winning her third league title on Friday.
Joining the Las Vegas Aces star was fellow unanimous First Team selectee Napheesa Collier (Minnesota Lynx), as the pair logged their fourth and third straight years, respectively, on the list.
Phoenix Mercury forward Alyssa Thomas, Atlanta Dream guard Allisha Gray, and Indiana Fever guard Kelsey Mitchell also earned spots on the elite roster.
Headlining the 2025 Second Team is Seattle Storm forward and eight-time All-WNBA selectee Nneka Ogwumike alongside Indiana Fever center Aliyah Boston and a trio of standout guards: the Aces' Jackie Young, the New York Liberty's Sabrina Ionescu, and the Dallas Wings' Paige Bueckers.
The 2025 WNBA Rookie of the Year isn't the only All-WNBA debutant, with Gray, Mitchell, and Boston joining Bueckers in earning their first-ever league-wide nods.
All WNBA athletes, regardless of their position, are eligible for All-WNBA selection, and voting media members determine the honorary squads.
Players earn five points for each First Team vote and three for every Second Team tally, with the league's top five players via points snagging the First roster and the next five featuring as the Second squad.
Along with the All-WNBA titles, this year's honorees are also cashing in, with each member of the 2025 First Team snagging a $10,300 bonus while the Second Team players take home checks for $5,150 each.
The NWSL just added another high-profile minority owner, with Chicago Bears star Caleb Williams buying into the ownership group of 2026 expansion team Boston Legacy FC on Thursday.
Via his strategic investment firm 888 Midas, the NFL quarterback joins fellow big-name athletes Indiana Fever center Aliyah Boston and Olympic gold medal-winning US gymnast Aly Raisman as Boston Legacy investors.
"Women's sports is a movement, and I admire and respect the work that the team and the NWSL continues to do to grow the sport and empower future generations of athletes," the 2022 Heisman Trophy winner said in the club's Thursday announcement. "Boston Legacy FC is building something special, and we're proud to be a part of what's next."
Boston Legacy controlling owner Jennifer Epstein also noted that the investment from Williams "highlights the powerful momentum of women's professional soccer."
"It symbolizes a new era of cross-league support and recognition," said Epstein. "With best-in-class athletes, a rapidly growing fan base, and undeniable energy around the NWSL, we are proud to welcome Caleb as a partner as we prepare for the 2026 inaugural season."
Athlete investment in women's sports continues to grow, with many teams now following the micro-ownership model made famous by Angel City FC in 2022.
The WNBA released its 2025 All-Defensive Teams on Wednesday, delaying the announcement more than a week amid the fallout from the viral takedown of league leadership by Minnesota Lynx star Napheesa Collier.
Collier herself headlines the First Team, with Lynx teammate Alanna Smith, Phoenix Mercury standout Alyssa Thomas, Seattle Storm star Gabby Williams, and the Las Vegas Aces' four-time WNBA MVP A'ja Wilson joining the Minnesota star on the 2025 WNBA All-Defensive roster.
Second Team honors went to Indiana Fever center Aliyah Boston, the Golden State Valkyries' 2025 WNBA Most Improved Player Veronica Burton, Atlanta Dream guard Rhyne Howard, Seattle Storm forward Ezi Magbegor, and New York Liberty star Breanna Stewart.
The WNBA's first-ever co-Defensive Player of the Year award-winners Wilson and Smith put up leading individual stats throughout the 2025 season, with Wilson averaging a league-high 2.3 blocks along with 7.9 defensive rebounds per game while Smith averaged a team-high 1.3 steals and 1.9 blocks per game.
Collier averaged 1.6 steals and 1.5 blocks per game, contributing to Minnesota's league-best 97.5 defensive rating, while Williams tied for the second-most single-season steals with 99 — just one short of WNBA legend Teresa Weatherspoon's 1998 record.
In her debut year with the Mercury, Thomas became the first-ever WNBA player to average 15+ points, 8+ rebounds, 9+ assists, and 1+ steals per game while shooting over 50% from the field.
This year's Second Team featured three first-ever selections, with Boston, Burton, and Howard all making their All-Defensive Team debuts.
The championship dreams of the injury-plagued Indiana Fever are still alive after the No. 6 seed held off the No. 2 Las Vegas Aces 90-83 in Sunday's Game 4, forcing a winner-take-all decider in the 2025 WNBA semifinals.
Following an 84-72 Game 3 loss that saw Indiana fall behind 2-1 in the best-of-five series last Friday, Fever center Aliyah Boston and guard Kelsey Mitchell stepped up on Sunday, putting up a combined 49 of Indiana's 90 points.
"The desperation and the urgency that we play with when we're in those positions has been exactly what we need," Fever head coach Stephanie White said postgame.
As for Las Vegas, the fired-up Aces expressed frustration after Sunday's upset loss, with officiating issues continuing to take center stage throughout the 2025 WNBA postseason.
"[Indiana] shot 34 free throws, and we shot 11," Aces head coach Becky Hammon told reporters, with game-leading scorer A'ja Wilson adding that Boston alone shot 13 free throws — more than Las Vegas's entire team.
"I did appreciate it was a little tighter call, but tighter on both ends would have been nice," continued Hammon.
How to watch Indiana vs. Las Vegas in Game 5 of the semifinals
The No. 2 Aces and No. 6 Fever will close out the 2025 WNBA semifinals with a high-stakes Game 5 clash in Las Vegas on Tuesday.
The action tips off at 9:30 PM ET, with live coverage airing on ESPN2.
The new WNBA home-away-home first-round format has upped the dramatics in the 2025 Playoffs, as multiple home-court upsets have forced Game 3 deciders this week.
The No. 6 Indiana Fever's Game 2 win over No. 3 Atlanta set up Thursday's elimination game, with the injury-riddled Fever taking down the Dream 77-60 on Tuesday to keep their playoff dreams alive.
The No. 7 Seattle Storm also earned themselves a Game 3, facing No. 2 Las Vegas in Thursday's nightcap after snapping the Aces' 17-game winning streak in Tuesday's 86-83 Game 2 shocker.
Indiana and Seattle remain the series' underdogs, ceding home-court advantage as Atlanta aims to build on their first playoff win since 2016 while Las Vegas shoots for a third title in four years.
"Our backs were definitely against the wall in this, and we know that we've just been through so much this season," Fever center Aliyah Boston said postgame. "Coming out with this win and then giving ourselves another chance in Game 3, emotions are high."
How to watch Game 3 action in the 2025 WNBA Playoffs
The first round's Game 3 finales begin with two winner-take-all matchups on Thursday night, beginning when the No. 6 Indiana Fever tackles the No. 3 Atlanta Dream at 7:30 PM ET on ESPN2.
Shortly afterward, the No. 6 Seattle Storm will take on the No. 2 Las Vegas Aces, also airing live on ESPN2.
The injury-riddled No. 6 Indiana Fever put on a show in their first home postseason game since 2016 on Tuesday night, handing the No. 3 Atlanta Dream a 77-60 defeat to force a deciding Game 3 in the first round of the 2025 WNBA Playoffs.
"This group has continued to show their heart and their character, night in and night out," said Fever head coach Stephanie White post-game.
Indiana guard Kelsey Mitchell led the charge once again, scoring a game-high 19 points to extend the Fever's playoff campaign.
The win marked Indiana's first postseason victory in nine years, as the Fever hopes to exceed expectations and make a deep playoff run despite carrying a lengthy injury report.
"Our backs were definitely against the wall in this, and we know that we've just been through so much this season," Fever center Aliyah Boston told reporters after Tuesday's victory. "Coming out with this win and then giving ourselves another chance in Game 3 — emotions are high."
How to watch the Indiana Fever vs. Atlanta Dream in Game 3
The No. 6 Indiana Fever will travel back to Atlanta to battle the No. 3 Dream in the 2025 WNBA Playoffs' first-round winner-take-all Game 3 on Thursday.
The teams will tip off at 7:30 PM ET, with live coverage on ESPN2.
Just one ticket to the 2025 WNBA Playoffs remains, with the No. 7 Indiana Fever clinching their second straight postseason trip in a 94-65 win over the No. 10 Washington Mystics on Sunday.
Forward Natasha Howard led a balanced offensive effort for the Fever, with five players scoring in the double-digits to secure Indiana's first back-to-back playoff appearance since 2016.
"We never doubted ourselves," Indiana center Aliyah Boston said postgame. "We never doubted that we could be in the playoffs, even if things looked like it got harder."
With five Indiana players suffering season-ending injuries this year — including superstar Caitlin Clark — a season that was projected to finish in a deep playoff run seemed initially derailed as the team battled mounting adversity.
"With all the stuff that we've been through, most teams would have folded, and we just kept getting stronger," head coach Stephanie White said. "These women in the locker room deserve a lot of credit for their ability to stay resilient, to stay together, to stay hungry, and to stay the course."
As for the eighth and final spot in the 2025 WNBA Playoffs, both the No. 8 Seattle Storm and the No. 9 LA Sparks are still in the mix, with this week's WNBA slate set to determine a winner.
Seattle has the most control of their destiny, needing a win in their final game to book a postseason ticket, while the Sparks must walk away with victories in both of their final two games plus see the Storm falter in order to snag a playoff spot.
How to watch the deciding games in the 2025 WNBA Playoffs race
The No. 8 Seattle Storm will close out their 2025 regular season by hosting the No. 6 Golden State Valkyries at 10 PM ET on Tuesday, airing live on WNBA League Pass.
Meanwhile, the No. 9 LA Sparks must get past the No. 4 Mercury in Phoenix at 10 PM ET on Tuesday before hosting the league's final regular-season game on Thursday: a 10 PM ET showdown against the currently unbeatable No. 2 Las Vegas Aces.
Both of the Sparks' final two games will air live on NBA TV.