Despite missing the 2025/26 NCAA basketball season due to injury, USC superstar JuJu Watkins is staying busy, with the junior guard buying into 2026 NWSL expansion side Boston Legacy FC's investment group this week.
Besides padding her portfolio, the move also sees Watkins make history as the first-ever NCAA athlete to actively invest in a professional women's sports franchise.
"Boston Legacy FC is creating a space for women to achieve, lead, and inspire others at the highest level," Watkins said in a Thursday club press release. "I'm proud to be part of the movement pushing women's sports forward."
The 20-year-old reigning Naismith Player of the Year now joins a Boston Legacy investment core that includes the likes of Indiana Fever center Aliyah Boston and Chicago Bears quarterback Caleb Williams as well as three-time Olympic gold medal-winning gymnast Aly Raisman and actor Elizabeth Banks.
"JuJu's investment marks a groundbreaking moment for women's sports and the power of NIL," said Legacy owner Jennifer Epstein. "She's showing that today's student-athletes aren't just building their own brands — they're shaping the future of the game."
How to become a part of Boston Legacy FC history
Fans looking to take part in NWSL history can snag seats to the first-ever Boston Legacy match at 12:30 PM ET on Saturday, March 14, 2026.
Tickets to the expansion club's debut are currently on sale at BostonLegacyFC.com.
The NWSL just added another high-profile minority owner, with Chicago Bears star Caleb Williams buying into the ownership group of 2026 expansion team Boston Legacy FC on Thursday.
Via his strategic investment firm 888 Midas, the NFL quarterback joins fellow big-name athletes Indiana Fever center Aliyah Boston and Olympic gold medal-winning US gymnast Aly Raisman as Boston Legacy investors.
"Women's sports is a movement, and I admire and respect the work that the team and the NWSL continues to do to grow the sport and empower future generations of athletes," the 2022 Heisman Trophy winner said in the club's Thursday announcement. "Boston Legacy FC is building something special, and we're proud to be a part of what's next."
Boston Legacy controlling owner Jennifer Epstein also noted that the investment from Williams "highlights the powerful momentum of women's professional soccer."
"It symbolizes a new era of cross-league support and recognition," said Epstein. "With best-in-class athletes, a rapidly growing fan base, and undeniable energy around the NWSL, we are proud to welcome Caleb as a partner as we prepare for the 2026 inaugural season."
Athlete investment in women's sports continues to grow, with many teams now following the micro-ownership model made famous by Angel City FC in 2022.
On the heels of Unrivaled 3x3 Basketball's successful debut season, TIME honored league founders Napheesa Collier and Breanna Stewart as two of the year’s most influential people, with the WNBA superstars earning space on Wednesday's 2025 TIME100 List.
"Unrivaled makes female athletes think about everything differently," retired US soccer legend and Unrivaled investor Alex Morgan wrote in the pair's tribute. "It's not always just take the salary and sign on the dotted line and be happy. Sometimes you can just do it yourself better."
Other big names in women's sports also made the cut, including the most decorated gymnast in history, Simone Biles, and retired tennis superstar Serena Williams.
"She is both deeply human and undeniably superhuman — a combination that makes her impact profound," Biles's former USA teammate Aly Raisman wrote of the seven-time Olympic gold medalist. "She inspires us to believe that we, too, can persevere. That we, too, can shatter limits."
Citing Williams's extensive post-tennis resume, which includes significant investments into women's sports, retired US Olympic track star Allyson Felix sang the 23-time Grand Slam singles champion's praises in the 2025 TIME100 List.
"She continues to show that we, as athletes, are so far from one-dimensional," Felix wrote. "She could take a break from being in the public eye and raise her family. Instead, she continues to pave the way."