FIFA is setting a new goal for the Women's World Cup, with organization president Gianni Infantino stating this week that the governing body is aiming to generate $1 billion in revenue from the international championship tournament.
"Women's football and women in football are crucially important," Infantino said at the 2025 Saudi Arabia/US Investment Forum in Riyadh on Tuesday.
"It's growing as well, and exponentially, and we are targeting [growth] as well to have $1 billion revenue just with the Women's World Cup to reinvest in the women's game."
The public push to hit the billion-dollar mark comes after the 2023 World Cup in Australia and New Zealand became the first edition of the tournament to break even, generating a revenue total over $570 million.
The 2027 World Cup will take place in Brazil, becoming the first iteration ever held in South America, while the US — as the only bid on the table — has a near-guaranteed lock on hosting the 2031 edition.
As FIFA takes aim at its $1 billion target for the 2027 tournament, the 2031 World Cup could have a leg up in the revenue game, with FIFA expanding the competition's field from 32 to 48 teams just last week.
Consequently, that 16-team increase boosts the total matches from 64 in 2027 to 104 in the 2031, instantly creating 62.5% more inventory — a move that could help meet or potentially exceed FIFA's bold new revenue goal.
Soccer legend Marta is officially returning to the canary yellow kit, earning a Brazil national team call-up just over nine months after her planned retirement from international duty.
Brazil head coach Arthur Elias named Marta to the world No. 8 Seleção's roster on Tuesday, with the 39-year-old icon returning for the team's upcoming home friendlies against No. 5 Japan on May 30th and June 2nd.
"I was with Marta recently and spoke with her," Elias told reporters on Tuesday. "She said she is available to help the team while she is playing at a high level, as she is now."
Stellar club form fuels Marta's Brazil return
Marta, who hung up her international boots after snagging a third silver Olympic medal at the 2024 Paris Games, hasn't missed a beat since, captaining the Orlando Pride to the club's first-ever NWSL Shield and Championship last fall.
In the process, the scoring phenom claimed the league's Best XI First Team honors, as well as finalist nods for both the 2024 NWSL MVP and Midfielder of the Year awards.
Unsurprisingly, the Pride inked Marta to a two-year contract extension in January.
While Marta's consistently impressive form fueled Elias's request to lure her out of retirement, the manager is also hoping her unmatched leadership will bolster younger athletes as Brazil takes aim at a record-extending ninth Copa América title this summer — and, as the host nation, a deep 2027 World Cup run.
Joining the legend on Tuesday's roster are fellow Brazil veterans Lorena and Debinha, from the NWSL-leading Kansas City Current, and Marta's Orlando teammate Angelina.
"[Marta's] presence in some call-ups is very important for the younger players, for the renewal that is taking place in the national team," explained Elias. "We really want expectations to rise for the women's national team and for football in our country."
FIFA announced the eight cities that will host matches at the 2027 World Cup in Brazil on Wednesday, primarily selecting sites on the South American country's East Coast over tropical regions that require more extensive travel.
In addition to Rio de Janeiro's iconic Maracanã Stadium, the tournament's 64 games will take place across Belo Horizonte, Brasília, Fortaleza, Porto Alegre, Recife, Rio de Janeiro, Salvador, and São Paulo.
"The selection of the host cities represents the moment where the dream begins to take shape," said Brazil’s minister of sport André Fufuca. "Each of the selected host cities represents Brazil — a diverse and vibrant Brazil, with people who are passionate about football, and places that already live and breathe the sport and that will now have the opportunity to leave a transformative legacy for their communities and for generations to come."
The 32 teams battling for the 2027 World Cup will begin their hunt on June 24th of that year, with the final taking place on July 25th.
Marta, Formiga help announce 2027 World Cup cities
To bolster the news, FIFA tapped famous Brazilians for its announcement video, including star futsal player Amandinha and two-time NWSL champion Debinha.
Also helping drop the eight cities were the country’s most iconic women's soccer legends, Marta — the World Cup's all-time leading scorer — and Formiga, the only athlete to compete in seven editions of the tournament.
"I won't be on the pitch in 2027, but I'm always ready to represent Brazilian football – even more so at a special moment like this," said the retired Formiga.
"I know every corner of our country, and I can tell you: Each of these cities is full of women's football talents who need support and inspiration," she continued. "The Women's World Cup will be an opportunity for them to see the greatest up close and think, 'If they can be there, so can I.' That's the impact that only an event of this size can have."
Using the 2027 World Cup — the first ever hosted in South America — to grow the women's game is top-of-mind for former player Mariléia "Michael Jackson" dos Santos, who now serves as the country's director of women's football promotion.
"We want to create a solid network that will last well beyond 2027," said dos Santos. "The idea is to decentralise the impact so that women's football flourishes in every corner of the country."
"It's a unique opportunity to change the game, and we're going to make the most of it because Brazilian women's football deserves it, and so do the girls in our country."
Just three days after the world No. 1 USWNT took down Brazil 2-0, the world No. 8 team returned the favor, securing a stoppage-time lead to take the pair's second April friendly 2-1 on Tuesday night.
Brazil's victory in San Jose marked the team's first win against the USWNT since 2014, and their first-ever on US soil.
Striker Catarina Macario put the USWNT on the board just 34 seconds into the match, before 2023 NWSL MVP Kerolin drew Brazil even with a clinical 24th-minute equalizer.
Chippy, physical play left much of the match at a stalemate until Amanda Gutierres came off the bench to snatch victory with a goal for Brazil in second-half stoppage time.
Growing pains apparent in young USWNT roster
Taking a calculated risk on Tuesday, USWNT manager Emma Hayes's starting XI was one of the youngest-ever that the team has fielded, averaging just 22.3 years old.
The inexperienced roster, which included first starts for defenders Gisele Thompson and Avery Patterson, averaged the fewest caps for a USWNT starting group since 2001. Tuesday's 17.9 cap average, however, shrinks to just 8.1 without veteran defender and captain Emily Sonnett's 106 previous appearances.
With two losses in their last three games, the USWNT is leaning into the growing pains of progress as Hayes continues her efforts to develop the US's deep talent pool in the lead-up to the 2027 World Cup.
"It's been really good camp," Hayes said after Tuesday's Olympic gold medal-game rematch. "We mustn't always measure progress by outcome."
"If I only prioritize short-term success, of course, I wouldn't make that many changes. But I'm not making decisions for the short term."
Hayes's next USWNT roster assessment will come later next month, as the national team gears up for a pair of friendlies against China PR during the next international window.
The USWNT will take the pitch for their second Olympic championship rematch against Brazil on Tuesday night, when the world No. 1 team will look to close out April’s international break with a two-match sweep as the squad continues strengthening its new-look player pool.
Bolstered by a quick goal from returning striker Trinity Rodman and solid net-minding from national team debutant Phallon Tullis-Joyce, the US took the pair's opening friendly 2-0 on Saturday.
"Obviously, it's a quick turnaround against the same team," forward Jaedyn Shaw told reporters on Monday. "The last game was a good building block."
"It's a fun test for us, especially against Brazil," echoed defender Emily Fox. "It’s a great opponent — with how physical they are, how attacking-minded they are — to rebound [against] and get another win, hopefully."
USWNT veterans to lead fresh faces against Brazil
Balancing the desire for positive results with developmental roster rotation, the US will rely on their veterans to guide less experienced players through Tuesday's tough matchup.
"One of the great things about our team is not just the quality that we’ve got in depth, but the quality of our senior leadership," noted head coach Emma Hayes on Monday. "And I think that showed so much the other day in the Brazil game."
With Hayes focusing on testing starting goalkeepers as well as players' overall health amid active club seasons in both Europe and the US, Tuesday's starting XI will likely be a departure from Saturday’s lineup.
Hayes assured media that the team isn’t carrying any injury concerns, and that the coaching staff "will be experimenting again with players, and looking forward to those changes."
How to watch the USWNT vs. Brazil friendly on Tuesday
The USWNT's second April friendly against Brazil will kick off in San Jose at 10:30 PM ET on Tuesday. Live coverage will air on TBS.
It didn’t take long for USWNT star Trinity Rodman to re-introduce herself on Saturday, finding the back of the net just five minutes into her first national team appearance since last August’s Olympic gold medal-winning match.
Rodman’s point came off a quality assist from Alyssa Thompson, with the attacking pair eventually leading the USWNT to a 2-0 win over 2024 Olympic silver medalists Brazil in the first of the pair's two April friendlies.
US captain Lindsey Heaps doubled the scoreline in the second half, striking home a bullet of a penalty kick after 17-year-old midfielder Lily Yohannes drew a foul in the box.
Hayes' development strategy proves impact of young talent
As familiar names netted goals, USWNT head coach Emma Hayes still managed to continue testing less experienced players, evaluating fresh faces against Brazil's high-flying offense.
Making an impact in her US debut was goalkeeper Phallon Tullis-Joyce, who earned a clean sheet with six saves to put herself firmly in the running to replace now-retired starting keeper Alyssa Naeher.
Hayes' developmental aim is, in part, to bolster the USWNT pipeline should future injuries limit the team's veteran stars — a tactic that Rodman's own recent struggles prove is an increasingly smart move.
Though Rodman’s impact is undeniable, the veteran is still rehabilitating a lingering back issue that the 22-year-old has admitted she doesn’t think "will ever be 100%."
That said, Rodman knows she brings more to the table than just her on-pitch prowess.
"I wanted to be a provider of energy and to be able to charge everyone’s batteries. I think I did that pretty well today," Rodman told TNT on Saturday.
Ultimately, as the USWNT’s slow build continues, Rodman showed exactly the team can hope to achieve once the roster is more whole down the line.
How to watch the USWNT vs. Brazil friendly on Tuesday
The USWNT's second friendly against Brazil will take place in San Jose at 10:30 PM ET on Tuesday. Live coverage will air on TBS.
FIFA president Gianni Infantino confirmed two future Women’s World Cup hosts at the UEFA Congress in Belgrade earlier today.
The 2031 event belongs to the United States, while the United Kingdom will host in 2035.
Infantino cited the UK “Home Nations” (England, Scotland, Wales, and Northern Ireland) as providing the only “valid bid” for 2035. The US submitted the sole bid for 2031 after ceding a prior campaign to host the 2027 tournament to Brazil.
“As part of the bidding process, we received one bid for '31 and one bid, valid bid, I should add for '35,” said the FIFA president.
“The path is there for the Women's World Cup to be taking place in '31 and '35 in some great countries and some great nations to boost even more the women's football movement.”
US set to host third global FIFA tournament
2031 will mark a record third US-hosted Women's World Cup after successful runs in 1999 and 2003.
The national federation confirmed its intent to submit a 2031 Women's World Cup bid early last month. The decision came soon after FIFA said the 2031 tournament must be played either in North America or Africa.
“We are excited about the opportunity to co-host the 2031 FIFA Women's World Cup and, in collaboration with our Concacaf partners, are committed to delivering a tournament that leaves a lasting legacy,” U.S. Soccer posted. “One that elevates women's soccer across the world and inspires future generations of players and fans.”
Following a successful 2023 expanded tournament in Australia and New Zealand, 32 countries will again feature in the 2027 Women's World Cup. The competition is set to grow to 48 teams by the time the US hosts in 2031.
UK to host first Women's World Cup in 2035
Unlike the US, the UK has never before welcomed the global women’s tournament. England did host the 2022 Women’s Euros, eventually winning the tournament on home soil.
2023 Women's World Cup winners Spain explored a late Women's World Cup bid in conjunction with Portugal and Morocco — their partners in hosting the 2030 men's event. However, FIFA quickly ruled out the possibility in favor of the UK's joint bid.
“Football is and always will be at the core of our country's identity,” UK Prime Minister Sir Keir Starmer said last month.
“Whether we watch on TV, play at the weekends like I do, or simply enjoy soaking up the atmosphere in the pub, it brings communities together like little else. That pride was on full display when England hosted UEFA Women's Euro 2022. It not only showed the best of our nation to the world but inspired a generation of girls into the game, all whilst boosting the economy.”
The USWNT will play the first of two April friendlies against Brazil on Saturday, as the repeat of 2024’s Olympic gold medal match launches both sides down the 2027 World Cup path — though this time, the US will take the field without several trusted Olympians.
Already missing mainstays Naomi Girma, Rose Lavelle, Mallory Swanson, Lynn Biyendolo, and Sophia
The USWNT will play the first of two April friendlies against Brazil on Saturday, as a repeat of 2024’s Olympic gold medal match launches both sides down the 2027 World Cup path.
This time, though, the US will take the field without several of the Olympians that helped them win gold last summer.
USWNT vets hit with injuries
The USWNT is contending with more than a few key roster absences. They're already without defender Naomi Girma, midfielder Rose Lavelle, and forwards Mallory Swanson, Lynn Biyendolo, and Sophia Wilson.
Compounding these challenges, Gotham FC announced yesterday that defensive mainstay Tierna Davidson suffered a season-ending ACL tear during a recent match against the Houston Dash.
“She is so, so good, she will be back,” US captain Lindsey Heaps said of Davidson. “We have not lost her. She will be great.”
In response to Davidson's injury, USWNT head coach Emma Hayes has called up 19-year-old defender Gisele Thompson from Angel City FC. Thompson, who earned two caps during the SheBelieves Cup, will join the national team for the upcoming friendlies against Brazil.
USWNT layers remain optimistic ahead of Olympics rematch
As the US continues to develop its young player pool, the team’s remaining vets will be tested against a top international opponent. But new faces might also get a chance to show out on the international stage.
Despite the roster gaps, there is one important frontline figure retaking the pitch. Striker Trinity Rodman will rejoin the USWNT on Saturday for the first time since the 2024 Olympics, with the Washington Spirit star still recovering from a lingering back injury.
“Going into the game, you know it’s going to be a difficult one,” Heaps continued. “We [need to] capitalize on our chances, because we might not get that many.”
“We don’t have the same players that we did in the Olympics. But I’m really, really excited to see you know what these new players can do,” she added.
Where to watch the USWNT vs. Brazil friendly on Saturday
The USWNT kicks off against Brazil on Saturday at 5 PM ET, with live coverage on TNT.
The world No. 1 USWNT has ordered up another shot, as forward Trinity Rodman — one-third of 2024’s Triple Espresso frontline alongside Mallory Swanson and Sophia Wilson (neé Smith) — returns to head coach Emma Hayes’s 24-player roster ahead of April’s Olympic rematch friendlies against silver medalists No. 8 Brazil.
After leading the USWNT’s attack throughout last summer’s gold-medal run, Rodman is the first of the trio to resume her place on Hayes’s lineup, and her return should bolster a US side looking to balance chemistry-building alongside continued rotation.
"I have to try and find the sweet spot in camp, to reintegrate her back in the team, but also to manage her, because she has a long season ahead," Hayes said of the Washington Spirit star.
Hayes continues to tap fresh USWNT faces
April’s international window will allow Hayes to continue to size up less experienced players on the USWNT roster bubble, furthering a lengthy and deliberate evaluation process that began at the start of 2025.
With USWNT veterans Naomi Girma, Rose Lavelle, and Lynn Biyendolo (neé Williams) still unavailable due to injury, Hayes made room for first-time official invitees Houston Dash defender Avery Patterson and Manchester United goalkeeper Phallon Tullis-Joyce.
The US has seen Hayes’s process hit both highs and lows since returning from last winter's European friendly tour, with the team most recently taking second place at this year’s SheBelieves Cup.
That narrow SheBelieves loss to No. 5 Japan is still the only one on Hayes's USWNT resume. While always hunting wins, the US boss is playing the long game, focusing on creating what she hopes will be a 2027 World Cup-winning team.
"All of the players know they have to earn every roster spot, every starting spot and every minute they get as a finisher off the bench," Hayes said in a statement. "Working with players who are striving for consistency in elite performance, so they can keep getting call-ups and keep excelling at this level, is an exciting process and one that continues with [April's] two games."
The USWNT will take on Ireland and another opponent
— Just Women’s Sports (@justwsports) March 24, 2025
🗓️ June 26 in Commerce City, CO vs Republic of Ireland
🗓️ June 29 in Cincinnati, OH vs Republic of Ireland
🗓️ July 2 with an opponent and venue to be announced pic.twitter.com/z4OoILObXz
USWNT adds June friendlies against Ireland
The April roster drop arrives alongside a couple of schedule additions, with the US set to host the world No. 26 Republic of Ireland for two friendlies this June.
The teams will first square off in Commerce City, Colorado, on June 26th, before closing out the series in Cincinnati, Ohio, on June 29th.
"Ireland is one of the most difficult European teams to play against, so I’m happy we could get these games," remarked Hayes. "We need to play teams that will push us and create an environment where our players have to solve problems and play under pressure."
A third summer matchup is also on the horizon for July 2nd, though both the opponent and venue are yet to be determined.
The USWNT's April roster
- Goalkeepers: Jane Campbell (Houston Dash), Mandy McGlynn (Utah Royals), Phallon Tullis-Joyce (Manchester United)
- Defenders: Alana Cook (Kansas City Current), Tierna Davidson (Gotham FC), Crystal Dunn (Paris Saint-Germain), Emily Fox (Arsenal FC), Tara McKeown (Washington Spirit), Avery Patterson (Houston Dash), Emily Sams (Orlando Pride), Emily Sonnett (Gotham FC)
- Midfielders: Korbin Albert (Paris Saint-Germain), Sam Coffey (Portland Thorns FC), Lindsey Heaps (Olympique Lyon), Claire Hutton (Kansas City Current), Jaedyn Shaw (North Carolina Courage), Lily Yohannes (Ajax)
- Forwards: Michelle Cooper (Kansas City Current), Ashley Hatch (Washington Spirit), Catarina Macario (Chelsea FC), Trinity Rodman (Washington Spirit), Yazmeen Ryan (Houston Dash), Ally Sentnor (Utah Royals), Alyssa Thompson (Angel City FC)
How to watch the April friendlies between the USWNT and Brazil
Kicking off the series in LA, the USWNT will first host Brazil at 5 PM ET on April 5th, with live coverage on TNT.
The second match in San Jose is set for 10:30 PM ET on April 8th, and will air on TBS.
FIFA confirmed that the inaugural Women’s Club World Cup will now kick off in 2028, officially delaying its original 2026 launch this week.
Instead, soccer's world governing body will introduce a new Champions Cup next year, with FIFA ratifying both events on Wednesday.
The alternate Champions Cup will be a smaller, six-club affair with winners from regional tournaments like the UEFA Champions League and Concacaf Champions League.
FIFA plans to make the Champions Cup an annual event set for every year that does not include the quadrennial Club World Cup.
While worldwide club tournaments are an exciting prospect, a crowded schedule, lack of secured funding, and little news of the proposed 19-team Club World Cup’s development prompted timing concerns as 2026 rapidly approaches.
Now kicking off in early 2028, the Club World Cup will initially begin with six top clubs representing the AFC, CAF, Concacaf, CONMEBOL, the OFC, and UEFA. Those teams will take part in the play-in stage, where three winners will advance to the group stage.
Those three clubs must then contend with five directly qualified UEFA teams, plus two direct qualifiers each from CAF, CONMEBOL, AFC, and Concacaf.
While demand for increased global programming is spreading, FIFA’s delay underlines the logistical hurdles of creating new competitions — not to mention the strain they can cause athletes.
"FIFA needs to involve its stakeholders, like the NWSLPA and NWSL, for an event like this to reach its potential," NWSL Players Association executive director Meghann Burke told ESPN on Wednesday.
"Otherwise, they are hamstringing women's football yet again like they've done since time immemorial."
UK takes aim at 2027 FIFA World Cup
In other international soccer news, the UK announced Wednesday that the country is preparing a bid to host the 2035 FIFA World Cup, with England, Scotland, Wales, and Northern Ireland joining forces in an attempt to bring the sport’s biggest event to the United Kingdom.
England’s track record should make the bid particularly attractive after hosting the 2022 Euro to record-shattering attendance and global viewership success — and seeing the home side emerge victorious in the Lionesses first-ever major tournament win.
"Football is and always will be at the core of our country’s identity," said UK Prime Minister Keir Starmer, throwing the government's full support behind the bid.
"That pride was on full display when England hosted the Women’s Euro 2022. It not only showed the best of our nation to the world but inspired a generation of girls into the game, all whilst boosting the economy."
Should FIFA ultimately award the 2035 hosting duties to the UK, that tournament will mark the first World Cup hosted by the nation since the men's 1966 edition.
With Brazil set to host the 32-team 2027 World Cup and the US expected to lead a serious bid for the expanded 48-team 2031 edition, the FIFA Council officially recommended this week that either African or European nations serve as host for 2035.