New offseason league Project B is raising more than eyebrows, with the international upstart reportedly far exceeding WNBA salaries as it builds out its pro women's basketball roster ahead of a planned 2026 debut.
According to Front Office Sports (FOS), Project B is offering athletes like inaugural signee Nneka Ogwumike multimillion dollar salaries, with indications that multi-year deals could see paydays reach upwards of eight figures.
Project B also gave the Seattle Storm star equity in the venture, putting WNBA stakeholders on edge as CBA negotiations continue to simmer Stateside.
Sources also reportedly told FOS that the budding league has already signed additional WNBA players.
While the winter league's F1-style tournament structure doesn't directly compete with the WNBA calendar, history shows that players will sometimes de-prioritized domestic league play if offered enough money to compete overseas.
One of the most notable instances of this occurred when now-retired superstar Diana Taurasi sat out the entire 2015 WNBA season after top EuroLeague side UMMC Ekaterinburg paid her $1.5 million to forgo that summer's competition.
Other offseason leagues are also making financial inroads that supersede the WNBA's current salary offerings, with 54 WNBA players set to take the Unrivaled 3×3 court in the winter league's 2026 season in January — including equity-holder Paige Bueckers.
Even more, big names like four-time WNBA MVP A'ja Wilson, 2024 Rookie of the Year Caitlin Clark, 2024 champion Sabrina Ionescu, and two-time All-Star Angel Reese opted out of joining the 2026 Unrivaled season, leaving some speculating that seven-figure deals could see those stars instead eyeing a jump to Project B.
Ultimately, the reports of additional options for lucrative offseason contracts only increases the drama surrounding the US league's ongoing CBA negotiations, putting even more pressure on the WNBA to offer an attractive financial agreement to its athletes.
The WNBA Players Association is making friends, as brother player unions for the NBA, MLB, and NFL all issued statements last week supporting the WNBPA while the league officially extended the ongoing CBA negotiations by an additional 30 days.
Calling WNBA players' impact on the league "undeniable," the NFLPA wrote on Wednesday that "It's time for fair compensation, proper working conditions, and a future that puts players first."
"We're with you for as long as it takes to get what you deserve," the MLBPA told WNBPA players in a Saturday solidarity post on social media.
"We stand with the women of the WNBPA as they work toward a collective bargaining agreement that reflects their value and impact both on and off the court," the NBPA posted on Saturday.
Amid the statements of support from other player unions, the WNBA and WNBPA also officially extended their CBA negotiation deadline on Friday.
The league office and the WNBPA now have until November 30th to reach a deal, though the players can terminate the extension at any time with 48 hours notice — a move that would put them on a path toward a possible work stoppage.
"While we believed negotiations would be further along, the players are more focused, united, and determined than ever to reach an agreement that reflects their value and undeniable impact on the league," the union wrote in a Friday statement.
ESPN reported that the two sides met multiple times last week, as a busy WNBA offseason with two expansion drafts and an active free agency period looms.
The WNBA and WNBPA might have 30 more days to negotiate, with sources telling ESPN late Tuesday that the league has formally offered an extension on the pair's October 31st CBA deadline.
With no agreement currently in sight and mounting rumors of a possible work stoppage, the proposed extension would allow bargaining to continue without interruption.
The action comes with precedent, as both parties agreed to a 60-day extension during the last CBA negotiation in 2019, with the deal later finalized in January 2020.
In response to the offer, ESPN reported that "players might be willing to consider an extension 'under the right circumstances' but they feel 'those circumstances do not yet exist.'"
The WNBPA did see an extension offer coming, with union senior adviser and legal counsel Erin D. Drake telling The Athletic on Tuesday, "We have worked hard to be able to say on Friday, we did it. Unfortunately, that's not going to happen."
Increased public scrutiny has fueled tensions around key issues on the negotiating table like revenue sharing and salary structure, with the league claiming that the WNBPA hasn't yet offered a viable counterproposal while the union accuses the WNBA of undervaluing players and delaying meaningful engagement.
"We urge the Players Association to spend less time disseminating public misinformation and more time joining us in constructive engagement across the table," a WNBA spokesperson told ESPN.
With Friday's CBA deadline fast approaching, the WNBPA could feel pressure to accept the extension offer from the WNBA — though kicking the can down the road doesn't always guarantee progress.
Five WNBA stars became cover stars this week, as Glamour Magazine named Minnesota Lynx forward Napheesa Collier, Indiana Fever guard Lexie Hull, Phoenix Mercury forward Satou Sabally, and New York Liberty centers Jonquel Jones and Nyara Sabally as the 2025 Women of the Year on Monday.
In the feature story, the players discussed the ongoing CBA negotiations, how they manage the WNBA's booming popularity, and other key issues.
"This is the best women's league in the world for a reason," said Jones. "The best athletes and the best competition, and people are seeing that now… It's time that we're paid like that."
Though the interview occurred weeks before her now-viral exit interview calling out WNBA leadership, Collier was already pointing out the disparities between player success and compensation.
"The amount of money that Caitlin Clark has made the league is insane, and she's getting 0% of it because we have no rev share," Collier said in her Glamour interview. "She gets less than $80,000 a year, and she's bringing in hundreds of millions of dollars. It's insane."
Hull also made waves, speaking to Clark's popularity with the Fever going on to battle injury adversity all the way to the 2025 WNBA semifinals.
"I think there is a level of jealousy when it comes to the Fever, just because of the media attention and the fans that have shown up for us ever since Caitlin got here," she told the magazine. "We've heard people and players and teams talking in their locker room about, 'We can’t let the Fever win.'"
With the October 31st WNBA CBA deadline just days away, more than 70 elected officials are weighing in, sending a letter voicing support for the WNBA Players Association (WNBPA) to league commissioner Cathy Engelbert and NBA commissioner Adam Silver last Friday.
"This new CBA deal is an opportunity to set the record straight that women are valuable workers who deserve to be paid accordingly and treated fairly," the letter states.
The lawmakers also urge the league to "bargain in good faith to reach a fair CBA" before the current agreement expires.
Mayors, council members, and assembly members from seven WNBA markets signed the document — including New York City mayoral candidate Zohran Mamdani — as WNBA leadership continues facing increased scrutiny.
"We all want to be able to take in a full season, but we know...what [the players] deserve to earn," said New York City council member Tiffany Cabán, a longtime NY Liberty fan who spearheaded the effort.
The action represents a growing number of politicians applying public pressure to commissioner Engelbert, with the letter's 70 lawmakers joining the 85 members of the Democratic Women's Caucus and House Democratic Caucus, who penned their own letter last month.
As external pressure builds, hope is dimming for an agreement by Friday, with WNBPA senior advisor and legal counsel Erin D. Drake telling The Athletic on Tuesday that "it takes two to tango, and it has been difficult to find a beat, to find a rhythm, and to find the same sense of urgency [from the WNBA]."
As all eyes turn to the WNBA this week, the question remains whether a new CBA or deadline extension will be on Friday's docket.
"We're still going to be negotiating until [it's] done," promised Drake. "We just don't know how long that is going to take, unfortunately."
The WNBA league office and the Players Association (WNBPA) exchanged escalating public statements this week, as both sides dispute terms surrounding a key issue in the ongoing CBA negotiations: revenue sharing.
"When the players opted out [of their CBA] a year ago, they made it clear they wanted a salary system that values their labor and allows them to grow with the business they are very clearly driving," WNBPA executive director Terri Jackson told ESPN in a statement this week, citing the vast disparity in revenue sharing percentages between the WNBA and the NBA.
Jackson continued by claiming that the WNBA intends to "run out the clock" and double down on a model that "intentionally undervalues the players."
Days ago, NBA commissioner Adam Silver said publicly that "[Revenue] share isn't the right way to look at it," pushing instead for salary increases in "absolute numbers."
WNBA leadership, however, denied that their current offer to players omits all revenue sharing, with the league calling the WNBPA's claim "incorrect and surprising," while indicating that an uncapped revenue sharing model "directly tied to the league's performance" is on the table.
"It is frustrating and counterproductive for the union to be making misrepresentations about our proposals while also accusing the league of engaging in delay," the WNBA's statement continued. "That is simply not true."
With both parties not seeing eye to eye, a resolution before the October 31st CBA deadline appears unlikely, though a formal request for an extension on negotiations is not currently in the cards.
The Toronto Tempo have apparently landed a head coach, with The IX Sports reporting Wednesday that the WNBA expansion side tapped ex-New York boss Sandy Brondello as their sideline leader for the team's 2026 season debut.
The Liberty parted ways with Brondello following New York's first-round exit in the playoffs last month — less than a year after the 20-year WNBA coaching veteran led the team to their first-ever championship.
Toronto expects to make the deal with Brondello official in the next few days, as soon as the parties finalize the terms of the contract.
After her dismissal from the Liberty, Brondello reportedly fielded significant interest from several WNBA teams, opting to join the upstart squad as the Tempo continues to build out their front office.
Toronto brought on WNBA champion Monica Wright Rogers as GM in February 2025, later appointing longtime LA Sparks assistant GM Eli Horowitz as the new franchise's assistant GM and senior VP of basketball strategy.
With the Tempo now following fellow 2026 expansion side Portland in securing sideline leaders this month, the WNBA now has three vacancies remaining in its coaching carousel, with the Seattle Storm, Dallas Wings, and New York still searching for their next leaders.
Both the Toronto Tempo and the Portland Fire will now hope for clarity from the league's ongoing CBA negotiations in order to prep for an expected expansion draft and free agency period in early 2026.
Adam Silver is back in the headlines, with the NBA commissioner speaking out on the increasingly fraught WNBA CBA negotiations on Tuesday — and pushing for controlled salary increases rather than the revenue sharing model that players overwhelmingly want.
"I think [revenue] share isn't the right way to look at it because there's so much more revenue in the NBA," Silver told the Today Show. "I think you should look at absolute numbers. In terms of what they are making, they are going to get a big increase in this cycle of collective bargaining, and they deserve it."
In response, the WNBPA posted a clip of Silver's interview to Instagram Stories, captioning it with "Don't want to share, @adamsilvernba?"
Tuesday's back-and-forth emphasizes a significant wedge issue within the CBA talks, as WNBA players argue for a salary cap determined by the total revenue generated from all basketball-related activities like ticket sales, media deals, sponsorships, and merchandise — the same model currently used in the NBA.
The WNBA — like Silver — wants salary cap growth to continue on a fixed scale, raising player salaries in the upcoming CBA while controlling revenue distribution at the stakeholder level.
"I think we all agree we're trying to return every dollar we possibly can to the players, but we also want to incentivize investment from owners," WNBA commissioner Cathy Engelbert said when addressing the issue earlier this month.
With less than 10 days remaining before the CBA's October 31st deadline, differences continue to outweigh common ground en route to an unlikely deal.
With the October 31st WNBA CBA deadline looming, ESPN recently conducted an anonymous survey of team owners, executives, players, and other insiders about the simmering tensions between athletes and league leadership in the wake of Minnesota Lynx star Napheesa Collier's viral exit interview last month.
"Once you have that kind of fighting with your best players, it's a death spiral," a team executive told ESPN after fans booed commissioner Cathy Engelbert at this year's WNBA Finals.
"Change is a must," another exec said in the anonymous WNBA survey. "Either Cathy has to change how she relates to the players, or there has to be a change in that role."
That said, not everyone agreed, with one owner saying, "If you fire her now, it's admitting weakness. It's a terrible look for the league. I can't stand what [Collier] did. That was a private conversation. It makes me not want to fire [Engelbert] — even though I think she should be."
CBA negotiations have also remained frosty this month, with Las Vegas Aces star guard Chelsea Gray telling ESPN that the talks are "not where we thought and wanted to be at this point in time. It's market share, it's salaries, it's player safety, it's everything."
With the parties still reportedly far from a deal, the threat of a work stoppage next season hangs over the stalled proceedings.
"I don't think it's going to be done by Halloween," a league source told ESPN. "[But] in the end, a work stoppage doesn't benefit anybody."
The WNBA blew past viewership records throughout its 2025 campaign, ESPN reported this week, with the league delivering the network's most-watched season in history.
ESPN averaged 1.3 million viewers through 25 regular-season games, accounting for a 6% year-over-year increase, with the full season's 49 broadcasts averaging 1.2 million viewers per game — up 5% over last year's lineup.
Postseason coverage was especially popular, with the Las Vegas Aces' championship-winning series sweep averaging 1.5 million viewers per game to become the second-most watched WNBA Finals behind the 2024 edition.
The gains also hit the ESPN studio, with the network's WNBA Countdown averaging 437,000 viewers through the 2025 Playoffs — up 30% over last season — while Hoop Streams and The Wrap-Up saw a 60% year-over-year viewership growth across eight postseason episodes.
Overall, the numbers punctuate the stability of the WNBA, with viewership continuing to rise despite superstars like Indiana Fever guard Caitlin Clark, Minnesota Lynx forward Napheesa Collier, and Chicago Sky forward Angel Reese all missing screen time due to injury this year.
The dividends, as well, are already paying off, as the WNBA embarks on a new $2.2 billion media deal promising at least $200 million per year in returns through the 11-year contract.
With the league currently wading through contentious CBA negotiations, this year's soaring ratings seemingly back the WNBA Players Association's arguments for increased investment and revenue sharing.