The 2025 NWSL Championship claimed a major viewership milestone on Saturday, as Gotham FC's 1-0 title win over the Washington Spirit became the first-ever league match to record an average of more than one million viewers.
The CBS evening broadcast averaged an impressive 1.184 million fans and peaked at 1.55 million viewers, making it the most-watched NWSL match of all time.
The 2025 final marked a 22% viewership increase over the 967,900 fans who watched 2024's Orlando Pride victory — the previous NWSL viewership record-holder — and a 45% ratings gain over Gotham's 2023 championship win, which averaged 816,800 viewers.
Saturday's gains both matched the 22% viewership increase the NWSL regular season saw this year and also far exceeded the 2025 postseason's pre-final year-over-year increase of 5%.
Calling the one-million viewer mark "an extraordinary achievement" in Tuesday's league statement, NWSL commissioner Jessica Berman also noted that the "record-setting audience demonstrates the deepening connection fans have with our players, our clubs, and the world-class competition on the field, and it underscores the growing demand for women's soccer on the biggest stages."
"We're incredibly proud of what this moment represents for the NWSL and for everyone who continues to invest in and believe in the future of our game," Berman added.
Despite a slight dip in attendance, the NWSL has continued to see steady gains from its TV audience this year, posting a league-wide 22% viewership growth during the 2025 regular season.
Prior to last Saturday's title game, the NWSL reported that postseason viewership had risen 5% from the 2024 Playoffs, when the Orlando Pride completed a league-double Shield and championship win.
Even more, ABC and ESPN platforms saw their largest percentage hike for NWSL regular-season matches in history, with the audience growing an impressive 61% year-over-year — though CBS still touts the league's highest viewership average at 479,000 fans tuning in per 2025 match.
Three of ABC/ESPN's top matchups featured the Washington Spirit, with the Portland Thorns also making two appearances in the Top-5 most-watched games of the 2025 season on the platform.
Additionally, CBS's 2025 semifinal between Washington and Portland drew 548,000 viewers while the other NWSL semifinal between Orlando and reigning champs Gotham FC averaged 328,000 viewers on ABC.
Broadcast partner ION, which carries the most linear games each NWSL season, also claimed a 5% increase in overall viewership from 2024.
Ultimately, the NWSL remains competitive with other North American soccer leagues in finding an audience on TV, with the league now aiming to retain its star power in order to encourage even more growth.
The NWSL has reportedly threatened to fine the No. 1 Kansas City Current for delaying their August 16th kick-off against the No. 2 Orlando Pride due to unsafe field-level heat ahead of the planned CBS broadcast.
The Athletic wrote late last week that the NWSL could fine Kansas City for "breaking protocols by asking for a heat check after the league decided to go forward with the game."
"Internally, we flagged that a 3 PM kickoff in Kansas City in August was probably going to have a problem with the extreme heat issues that we're seeing this summer," NWSL Players Association (NWSLPA) executive director Meghann Burke said.
"While forecasts guide planning, we primarily rely on real-time, on-site weather data to make informed decisions in accordance with our inclement weather policies and protocols," the NWSL responded in a statement.
The league signed a four-year, $240 million US media rights deal with CBS, ESPN, Prime Video, and ION in 2023, with this month's Kansas City vs. Orlando showdown marking the seventh of 11 regular-season CBS matches on deck for 2025.
The heat delay caused the network to shift game-time coverage to its streaming app while CBS switched back to regional programming.
While both teams' medical and technical staffs cited dangerous playing conditions, the NWSL prioritized broadcast commitments, adding to rising concerns about player safety amid the league's rapid growth.
The NWSL Championship is on its way back West, with the league announcing on Friday morning that the 2025 title match will kick off from PayPal Park in San Jose, California.
Hosted at the home pitch of 2024 expansion team Bay FC, the game will take place on Saturday, November 22nd.
In addition to the championship match, the 2025 NWSL season's final weekend will include a variety of supporting events like Fan Fest and the annual Skills Challenge competition.
"We're thrilled to bring the NWSL Championship back to the West Coast and to a region with as rich a history in women's soccer as the Bay Area," said NWSL commissioner Jessica Berman in a league statement.
Citing a long list of former USWNT stars with local ties, including Julie Foudy, Kelley O'Hara, and Alex Morgan, Bay FC co-founder Brandi Chastain — a US legend herself — called the Bay Area "the place women's soccer calls home."
"Our community's fabric is woven with the greatest the game has to offer," explained Chastain.
"This community's passion for the game, combined with the excitement surrounding one of our newest teams in Bay FC, makes it the perfect setting to celebrate the league's top talent and crown our next champion," said Berman.
How to attend and watch the 2025 NWSL Championship
Like last year, the 2025 NWSL Championship will air in primetime, with CBS set to broadcast the match live at 8 PM ET on November 22nd.
Tickets to the game will be available for purchase beginning in August, though interested fans can sign up for presale access online now.
Hoping to flip the script on their 2025 WNBA season, the Chicago Sky will take on the Indiana Fever for the second time this year in a history-making primetime CBS matchup on Saturday.
Looking to avenge their 35-point season-opening loss to Indiana, the Sky will host the Fever in Chicago's famed United Center for the first time in WNBA history.
As for the Fever, they'll aim for a second Sky defeat without star guard Caitlin Clark, who is still day-to-day with a quad injury.
With the bulk of the league chasing just five teams currently sitting above .500 in the early standings, the Sky aren't the only WNBA team looking to make up ground this weekend:
- LA Sparks vs. Dallas Wings, Friday at 9:30 PM ET (ION): Both young squads will look to snap a three-game losing streak and steal some positive momentum on Friday night — though the Wings will have to do so without 2025 No. 1 draft pick Paige Bueckers, who is still in concussion protocol.
- Indiana Fever vs. Chicago Sky, Saturday at 8 PM ET (CBS): On a two-game winning streak, the Sky have a chance to even the score against the Fever — and do so in the arena that Michael Jordan made famous.
- Seattle Storm vs. Phoenix Mercury, Saturday at 10 PM ET (WNBA League Pass): The 4-4 Storm will attempt to make a statement against a Mercury side that is still finding ways to win, despite a number of sidelined stars.
Though early top performers are leading the 2025 WNBA season charge, there's a lot of room in the middle of the standings for teams to make a statement.
South Carolina head coach Dawn Staley will be taking her talents to CBS Sports, with the network announcing Wednesday that the basketball legend will headline a new WNBA pregame show premiering this weekend.
Hosted by sports reporter Sarah Kustok, WNBA Tip Off will feature both the decorated South Carolina boss and fellow former WNBA star Renee Montgomery as analysts.
In addition to her lengthy playing and coaching resume, Staley will bring specific insight into particular athletes during these broadcasts, with nine of the icon's former players — from reigning three-time MVP A'ja Wilson to 2023 Rookie of the Year Aliyah Boston — competing in the WNBA this season.
Staley's involvement also spotlights CBS's commitment to live WNBA broadcasts, with the network scheduling WNBA Tip Off slots for four of the network's eight regular-season league games.
WNBA Tip Off will debut at 7:30 PM ET this Saturday, serving as the lead-in to the Sky's primetime matchup against regional rival Indiana Fever — the first WNBA game ever set inside Chicago's United Center and the first-ever primetime WNBA regular-season game on broadcast television.
The other three games featuring Staley and her new CBS pre-game crew will be the July 12th clash between 2025 expansion side Golden State Valkyries and the Las Vegas Aces, a second Fever vs. Sky matchup on August 9th, and a 2024 WNBA Finals rematch between the reigning champion New York Liberty and runners-up Minnesota Lynx on August 16th.
CBS is bringing UEFA Champions League (UWCL) action to the US next season, with the network announcing Saturday that it has acquired the European Championship tournament's exclusive broadcast rights through the 2029/30 campaign.
Ending with English side Arsenal lifting their first UWCL trophy in 18 years, last weekend's Champion's League final was the competition's last match in its a four-year international media deal with streamer DAZN.
Starting next season, however, CBS will air all 75 Champions League matches live across Paramount+, CBS Sports Network, and the CBS Sports Golazo Network.
"CBS Sports is proud to be the home of all women's and men's UEFA club competitions through the end of the decade," said CBS Sports' EVP of programming Dan Weinberg.
Further aligning with the men's tournament, the post-qualifiers Champions League competition will grow from 16 to 18 teams in 2025/26, while also transitioning from a group stage play-in to a single-league standings format.
"As the competition embarks on an exciting new era, we look forward to CBS Sports delivering its dynamic and insightful coverage to American audiences, showcasing the highest level of women's club football in its new format over the next five seasons," said Guy-Laurent Epstein, managing director at UC3, the commercial entity uniting UEFA and the European Club Association.