The 2024 NWSL season isn't fully in the books, but the Chicago Red Stars are already running full-tilt into 2025 with a brand new look.

On Wednesday, the club launched their major rebrand, revealing a new name — Chicago Stars FC — as well as a new crest and secondary logo.

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An NWSL crest inspired by the city

Last week,​ Red Stars CMO Kay Bradley told JWS that plans for the rebrand began after the club's 2023 sale to a group led by Cubs co-owner Laura Ricketts.

"We gathered input and inspiration from our athletes. We gathered inspiration and input from current fans, our supporters clubs, as well as prospective fans," she said.

In an effort to raise brand awareness around the city, the club explained that dropping "Red" from the name shifts the focus to the word "Chicago." The soccer ball imagery and FC tag help new fans associate the team with the sport.

The curve at the top of the crest is modeled after classic Chicago marquees. The team took inspiration from the Chicago Theatre and Wrigley Field — home to this year's record-breaking Wrigley Field Takeover match. The adjoining shades of blue are a nod to Lake Michigan, with the press release saying they symbolize "meeting between the land and lake."

Mal Swanson of the Chicago Red Stars models the team's new logo on a t-shirt.
A limited-edition retail collection showcasing the team's new look hit the shelves this week. (Chicago Red Stars)

Limited-edition Chicago Stars FC merch now available

"As the stewards of this club, Laura Ricketts, the ownership group and the leadership team believe it is time to evolve our identity as a symbol of this new chapter," said Karen Leetzow, Chicago Stars FC president. "It is our intent going forward to honor the legacy made by past players, fans and associates, while carving a new path for the club and representing Chicago more authentically on and off the pitch."

As a part of the rollout, Chicago Stars FC is also dropping a limited-edition retail collection highlighting the new name and logo. The gear will be available via Chicago's online team store. In addition, fans can also purchase items at SeatGeek Stadium during the team's November 3rd match with Kansas City.

The original Red Stars name dates back to the club's 2008 founding, though the crest was refreshed in 2017. The team will continue using the Red Stars name and crest for the remainder of the 2024 season, with the full transition coming at the start of the 2025 season.