The NFL is putting women on the gridiron, with commissioner Roger Goodell announcing plans to launch both a men's and women's professional flag football league at Thursday's Leaders in Sport conference in London.

Looking to have both new ventures up and running in "the next couple of years," the NFL's goal is to introduce the leagues prior to the 2028 Summer Games in LA, where flag football will make its Olympic debut.

"The demand is there. We're seeing colleges in the States and universities internationally also that want to make it a part of their program," Goodell said. "If you set that structure up where there's youth leagues, going into high school, into college, and then professional, I think you can develop a system of scale. That's an important infrastructure that we need to create."

Building that infrastructure also feeds the ongoing NFL goal of growing flag football in order to construct a young fanbase for the gridiron sport at-large, with the league investing in a fan pipeline to support the NFL's future.

In part due to past NFL investments, women's flag football has seen significant growth across the US over the last 25 years, with over 30 states now offering competitive opportunities for high school girls — and at least half of those states fielding it as a full-fledged varsity championship sport.

Even the NCAA is getting in on the action, taking initial steps earlier this year to introduce flag football across all three of the governing body's divisions in the near future.

Though the LA Olympics are three years away, flag football is already charging ahead on the international stage, featuring in the 2022 and 2025 World Games — where the same US talent that the NFL is eyeing for its new league snagged a pair of silver medals.

Flag football has gone global, as the emerging sport takes center stage this week at The World Games 2025 in Chengdu, China.

Eight top national flag football teams will kick off their tournament campaigns beginning on Wednesday night, all aiming for Sunday's championship final.

Reigning champions Mexico will look to defend their 2022 title against the 2024 IFAF World Championships-winning USA as well as 2024 bronze medalists Japan.

Meanwhile, squads from Austria, China, Canada, Great Britain, and Italy will look to upend the three tournament titans.

Fueled primarily by women's sports athletes, the sport is on the upswing, rising from its debut at the 2022 World Games in Birmingham, Alabama, to secure a spot at the 2028 LA Olympics amid growing media exposure as well as backing by the NFL and the NCAA.

"[The sport] started rolling faster after World Games [2022]," Mexico captain and quarterback Diana Flores said at an IFAF press conference this week. "It was a very important moment for the flag football community… the first time flag football was showcased on a platform as big as the World Games, a multi-sport competition where the most elite athletes go and represent their countries."

"It took a quick spiral from the World Games Birmingham to the media exposure we got to the support our organization has given us," echoed USA star quarterback Vanita Krouch. "To be here paving the way, being these trailblazers and pioneers, it's a huge honor."

How to watch flag football at The World Games 2025

The USA and Canada will kick off The World Games 2025 flag football preliminaries at 9 PM ET on Wednesday.

Knockout rounds begin when the quarterfinals take the field 8:30 PM ET on Friday, with Saturday's 11:30 PM ET bronze-medal game and Sunday's 12:50 AM ET final determining this year's podium.

The tournament will stream live on The World Games website.

Last week, the NCAA Committee on Women's Athletics recommended that all three Divisions should sponsor legislation adding flag football to the collegiate governing body's Emerging Sports for Women program.

The program aims to address gender equity by offering up-and-coming women's sports a sanctioned interim growth period at the varsity level.

Once added to the program, a sport has 10 years in which to establish a minimum of 40 school-sponsored varsity teams. Participating schools must also meet certain competition and regulatory requirements for the sport to ultimately earn official NCAA championship status.

Growth spurs NCAA efforts to elevate flag football

With the announcement that flag football will make its Olympic debut at the 2028 LA Games, the sport has seen increased popularity across the US. That interest has sparked inquiries into upping the sport’s competitive status at the NCAA level — particularly from women athletes.

At least 65 NCAA schools currently offer women's flag football at either the club or varsity level, with more slated to join in 2026, per the NCAA.

Division III's Atlantic East Conference will officially become the first NCAA league to sponsor the sport this year, with seven teams set to kick off their inaugural varsity season next month.

Division II's Conference Carolinas will join the varsity flag football party during the 2025/26 academic year, with at least six programs competing in that inaugural season.

Outside the NCAA, the NAIA — a governing body that oversees collegiate athletics at more than 200 mostly private schools — has been officially sponsoring women's flag football since 2020.

The NFL is also involved in growing the women's game, partnering with Atlantic East's efforts and recently advocating for flag football to become a girl’s high school varsity sport in all 50 states in a 2025 Super Bowl commercial.

Currently, just 14 states sponsor girl's high school flag football at the varsity level, though 18 more have pilot programs to test future state-wide sanctioning.

Emerging Sports program boosts NCAA gender equity

If the NCAA committee's recommended legislation successfully advances, flag football will join the likes of rugby, stunt, triathlon, acrobatics and tumbling, and equestrian in the Emerging Sports for Women program.

Since its 1994 establishment, the program has seen five women's sports — ice hockey, beach volleyball, rowing, water polo, and bowling — elevate to full NCAA championship status.

With its first championship season slated for 2025/26, women's wrestling will soon graduate from the program to become the NCAA's 91st title-winning sport.

All in all, enthusiasm for both youth and adult flag football is on the rise across the US, with this latest news indicating that the sport will likely join the college fold sooner rather than later.