The PWHL is officially expanding, with the second-year pro women's hockey league awarding Vancouver its seventh franchise on Wednesday.
The league's first-ever expansion squad faces a short run-up, joining the current six-team roster when the puck drops on the 2025/26 PWHL season.
"To be able to grow this fast is just a testament to the great sport, our great athletes, and how people feel about the work that we’re doing and what our players are putting out on the ice," said PWHL EVP of business operations Amy Scheer.
Vancouver fanbase bolstered city's PWHL bid
Commenting on the eight-month expansion evaluation process, Scheer called Vancouver's bid "unbelievably robust," and noted that the city's "engaged, vibrant, fun" fanbase and its "remarkable commitment to growing the game of hockey" helped earn the Canadian community a team.
That commitment was on display at the PWHL's recent 2025 Takeover Tour, which drew major crowds as the league tested expansion prospects in non-market cities across North America.
Vancouver stood out, notching the the fourth-largest crowd in PWHL history when 19,038 fans showed up on January 8th — and claiming the highest social media engagement across all nine Tour stops.
That fan enthusiasm helped push Vancouver across the PWHL's expansion line, with the new team already making league history.
Besides marking the league's first-ever footprint on the the West Coast, Vancouver will become the first PWHL team to serve as the primary tenant in its home venue at the Pacific Coliseum.
The 17,713-seat arena and its adjacent PNE Agrodome — PWHL Vancouver's main training facility — will undergo extensive upgrades for the incoming franchise.
"The expansion brings greater visibility to the West Coast, expands out geographic footprint, and, most importantly, grows the game," said PWHL EVP of hockey operations Jayna Hefford.
League eyes next steps for expansion team
While the PWHL still has over 20 proposals from markets requesting a team — and rumors swirling that Seattle could join Vancouver as a 2025/26 season expansion contingent — the league is currently making more concrete plans for its official seventh squad.
"With this team comes more opportunities for the best women's hockey players in the world to continue competing in one league," remarked Hefford. "The talent pool has never been deeper, and with a strong 2025 draft class ahead, we're pleased that even more women are going to be able to play at the professional level."
Details for an upcoming expansion draft to begin stocking Vancouver's roster will be announced shortly, and the team will also take part in the 2025 PWHL Draft on June 24th.
"The PWHL is setting a new standard for women's hockey. The game has never been faster, more physical, or more skilled," Hefford added. "We're so excited for this city to experience the parity and the competitiveness that our league has every single game."
The 2025 PWHL Takeover Tour was a smash hit, with the second-year league’s nine-game out-of-market series drawing record-breaking crowds across North America.
Built as both a marketing push and a way to size up cities for future expansion, the Takeover Tour has given hockey fans access to the PWHL from Seattle to Québec City.
"The PWHL Takeover Tour has been one of the most rewarding initiatives since our inception — for our fans, our athletes, and our staff," said PWHL EVP of hockey operations Jayna Hefford.
Record-setting crowds packed PWHL Tour stops
According to a Friday press release, a total of 123,601 fans visited the Tour, setting a new US attendance record for professional women’s hockey with 14,018 cheering in Denver on January 12th — a mark that fell just over two months later when 14,288 fans filled Detroit’s Little Caesars Arena on March 16th.
More than half the games rank in the PWHL’s Top-10 most attended matchups, with the Takeover Tour's January 8th Vancouver stop registering fourth on the list with its 19,038-strong sellout crowd.
Even more, the league estimates that 80% of the Tour's attendees witnessed their first-ever PWHL game, making the series a rousing success in expanding the league's reach and growing the game beyond its six home markets.
"Across the nine stops, we connected with new fans, grew the game, and gave audiences the opportunity to experience the unparalleled excitement of a PWHL game live," said PWHL EVP of business operations Amy Scheer.
"This Tour created core memories for our fans and players and its success is a true testament to the passion and support we’re seeing across North America."
Already looking deep into the future, the Tour also gave 945 hockey-playing girls access to clinics and meetings with PWHL stars — a move that Hefford hopes inspires the young athletes to aim for pro careers of their own, now that the league has paved the path into "an achievable goal."
Members of the Professional Women’s Hockey Players Association (PWHPA) ratified their collective bargaining agreement via a unanimous vote Sunday night after a 72-hour voting window.
The new CBA also comes on the heels of the confirmation of a new women’s professional hockey league, which is slated to launch in January 2024 with financial and leadership support from the Mark Walter Group and Billie Jean King Enterprises.
The union, dubbed the Professional Women’s Hockey League Players Association (PWHLPA), was voluntarily recognized by its new employer, though the league itself is yet to be named. It is the first union in North American women’s pro sports — and possibly all of pro sports — to have a ratified CBA prior to the start of competition. The WNBA ratified its first CBA in 1999 ahead of the league’s third season, while the NWSL’s first CBA was finalized in 2022 ahead of the league’s 10th season.
The PWHPA’s bargaining committee — consisting of Kendall Coyne Schofield, Brianne Jenner, Hilary Knight, Liz Knox and Sarah Nurse — negotiated with the league’s new owners for five months. They kept PWHPA players up-to-date on the negotiation process until the final CBA was proposed on Thursday night.
The new women’s hockey CBA outlines salary and facility requirements and guarantees benefits and standards for health insurance, housing stipends, a 401(k) program, relocation expenses, per diems, hotel accommodations, pregnancy benefits, childcare coverage, parental leave, nursing accommodations and more.
Hailey Salvian of The Athletic reported that salaries will range from $35,000 to $80,000 or more during the initial year of competition, with minimum salaries set to increase by 3% each year. Salvian also reported that the CBA includes stipulations that no more than nine players can be paid the league minimum and that, during year one, at least six players per team will be signed to three-year $80,000-plus guaranteed contracts.
According to a source who reviewed the document, there isn’t a traditional salary cap. Instead, the CBA is structured on salary averages to ensure that the divide between lowest and highest paid players doesn’t grow too large.
“It sets us up with this foundation and expectations. Players know what they’re going to get,” PWHPA operations consultant Jayna Hefford told Just Women’s Sports.
“There are player protections and workplace safety (requirements). There are standards that are going to have to be met as it relates to facilities and where players train. All of that is critical to the success of a long term, viable league.”
Stan Kasten, a member of the league’s new board who was part of the negotiating process, praised the players involved.
“I can’t say enough about the determination of this group of PWHPA players. They fought for what they believe, they were determined, passionate and really, really smart,” Kasten told Just Women’s Sports.
“They held out until they got the rights, the protections, the facilities – all of those things that elite athletes deserve. And they didn’t settle for second best, they waited. And they wound up with something that is kind of a dream come true for all of us involved in this.”
When the PWHPA filed its articles of incorporation in 2019 following the collapse of the CWHL, as players looked for more than what the PHF (then NWHL) could guarantee, the group cited sustainability as one of its goals.
“We are prepared to stop playing for a year—which is crushing to even think about—because we know how important a sustainable league will be to the future of women’s sports,” Shannon Szabados, a two-time Olympic gold medalist for Canada, said at the time.
It ultimately took four years, not one, but Kasten said the new ownership group is in it for the long haul.
“We have not just a long-term vision, but a permanent vision, and that requires funding,” he said. “It requires infrastructure. And, most of all, it requires strength of ownership and leadership. And we’re starting with Mark Walter and Billie Jean King and, I’m sorry, it doesn’t get better than that.”
There is a long history of women’s sports leagues — including women’s hockey leagues — launching without proper funding, infrastructure, or safety measures in place. That was even one of the factors Sally Yates cited in the U.S. Soccer-commissioned report into abuse in the NWSL.
“In the haste to get the League off the ground, the Federation conducted limited financial due diligence on the new league’s prospective owners and did not put in place the infrastructure or planning necessary to support the League over the long haul. Instead, the focus was on putting eight teams on the field,” the Yates report read.
The new hockey league is looking to avoid such pitfalls.
“Fans maybe don’t understand why (a CBA) is so important, but when we look at those other leagues, when we look at what’s happened in women’s hockey, a lot of those difficult things that have happened were because there weren’t player protections and workplace safety and termination clauses,” Hefford said.
While current PWHPA members negotiated and voted on the CBA, former PHF members will be eligible to join the PWHLPA union.