Unrivaled Basketball and trading card manufacturer Panini America are teaming up, bringing the 3×3 league's first officially licensed trading cards to market on Friday.
As part of a multi-year agreement between the two parties, Panini will debut the Instant Cards just hours before the first full weekend of play in the 2026 Unrivaled season tips off on Friday.
Panini also plans to launch a Rewind set of trading cards celebrating the 2025 inaugural Unrivaled season, among other future drops.
"Our partnership with Unrivaled is a great way to reinforce and showcase our support of the women's game and female athletes," said Panini America SVP of marketing Jason Howarth in the pair's Thursday announcement. "Unrivaled's 3-on-3 format makes for exciting and compelling game play and continuing to work with the best players in the world in this format made this partnership make perfect sense."
Following Monday's Season 2 tip-off, Unrivaled is continuing to form strategic partnerships as the offseason pro league grows in popularity.
"We want to meet fans where they are, and Panini's history in this space makes them an ideal partner to highlight the biggest moments for women's basketball's biggest stars," said Unrivaled president Alex Bazzell.
How to purchase Unrivaled Instant Cards
The full Unrivaled Instant Card set will release online at 3:08 PM ET on Friday at PaniniAmerica.net.
PWHL fans can now own a piece of hockey history, as the third-year league unveiled a new memorabilia collection with auction site The Realest on Thursday morning.
According to a release, the partnership creates "the first-ever witness-based, fully-authenticated collection of game-used and player-sourced PWHL hockey jerseys, equipment, and one-of-a-kind artifacts."
"As we enter our third season of unprecedented growth and record-shattering fan support, it was important to preserve our league's history and share those moments with our fans," PWHL VP of merchandising Kate Boyce also added.
The debut collection features memorabilia from all six original franchises as well as the two new 2025/26 expansion teams, with fans able to bid on game-used collectables like Montréal Victoire captain Marie-Philip Poulin's game-worn 2025 PWHL Playoffs jersey, a stick from then-Boston Fleet star and now-Seattle Torrent captain Hilary Knight, and Minnesota Frost defender Natalie Buchbinder's helmet.
Additional items include 2025 PWHL Draft selection cards as well as autographed posters and pucks, among other exclusives.
"From day one, we set out to make women's sports memorabilia a true category, not an afterthought, and our record-setting work across women's leagues proves the demand," said The Realest CEO Scott Keeney.
How to score PWHL memorabilia
The PWHL collection is now open for bidding via The Realest, with all items in the league's debut auction set to close on Sunday, December 28th.