Mercedes-Benz is getting into the women's game, with the luxury car giant becoming the official automotive partner of England's WSL and WSL2 this week.

The deal showcases Mercedes-Benz's growing commitment to women's sports, with the auto giant also signing on as the presenting sponsor of the WTA Tour last month — adding to a resume that includes serving as the official patron of the LPGA Tour's AIG Women's Open.

"The Mercedes-Benz story began 140 years ago with a bold idea," said Mercedes-Benz UK CEO and managing director Olivier Reppert in the WSL's Wednesday press release. "Now, that same spirit of innovation and ambition drives our partnership with WSL Football."

While financial terms of the partnership are not public, Mercedes-Benz is just the latest big-name sponsor to back WSL Football, with some reports saying that the two-league outfit has tripled its commercial revenue since splitting with the FA in 2024.

"Bringing a brand of this calibre…will help us elevate the game, deepen engagement with fans and players, and accelerate long-term growth across both leagues," said WSL Football CRO Zarah Al-Kudcy.

Mercedes-Benz will also present this spring's inaugural interleague playoff, in which the third-place WSL2 club will battle the last-place WSL team for a chance at promotion as a part of the top flight's planned 14-team expansion for 2026/27.

The WTA scored a major victory this week, entering into a multi-year partnership with luxury automaker Mercedes-Benz that has the potential to become the largest deal in women's sports history.

Mercedes-Benz signed on as the pro tennis association's premier partner on Wednesday, committing $50 million per year to the WTA for up to 10 years — a possible lifetime value of half a billion dollars.

What's more, the deal's intention is to help the WTA Tour reach its goal of achieving equal prize money across all men's and women's tournaments and standalone tennis competitions by 2031.

While the four Grand Slams already achieved equal purses nearly two decades ago, this week's partnership allowing the WTA to recommit to adopting that prize money parity across all its events.

The move also reflects the growing global investment in women's sports, building on the WTA's expiring four-year, $20 million-per-year contract with Hologic.

"From the day we founded the WTA, our mission was to ensure that every girl, every woman, could have a place to compete... and make a living playing the sport she loves," legend Billie Jean King said in a press release. "Seeing a global brand like Mercedes-Benz stand with us sends a message that echoes far beyond tennis. It says women's sport matters."