The Portland Thorns are looking for a new head coach after a winless start to the NWSL season. 

The organization has reassigned head coach Mike Norris to a newly created technical director position. Assistant coach Rob Gale is set to take over as interim head coach while the club conducts a "global search" for its next head coach. 

Norris began his time at the club as an assistant coach before taking the reigns after former head coach Rhian Wilkinson abruptly resigned in 2022. Under Norris, the Thorns finished second in 2023's regular season standings, but suffered three losses in their last five games in a spell that saw them knocked out of the running for the NWSL Shield. They went on to lose their first playoff game in postseason play. 

At the start of the 2024 season, the Thorns went winless through four games for the first time in club history. 

"The results have not gone our way, and in a head coach position, the results do matter," Thorns GM Karina LeBlanc told The Athletic's Meg Linehan shortly after the Tuesday afternoon announcement. “But the results that we have, you can’t just pinpoint it on one position.”

Norris' reassignment marks the first major personnel decision made under the club’s new ownership. RAJ Sports' Lisa Bhathal Merage and Alex Bhathal, who also own the NBA's Sacramento Kings, bought the club in January from Merritt Paulson, who sold the Thorns amidst the fallout stemming from reports of misconduct within the NWSL.

Both the Bhathal family and the Thorns front office have been looking to make changes, and establishing a technical director topped the list. According to LeBlanc, Norris has what it takes to assume the position. 

"Where can we grow? Where are the gaps? How do we move forward with being the standard that people are used to with the Thorns?" LeBlanc continued. "One of [Norris’] strengths is to analyze and process, then come down to communicate what needs to happen."

Despite the dismal start, a quick turnaround could certainly be in the cards for Portland. The club currently leads the league in shots and shots on goal, as does star forward and USWNT standout Sophia Smith. 

"These changes will help us maximize our strengths as we continuously pursue championship-level success," LeBlanc said, voicing full support for the staffing shakeup.

The last time the Portland Thorns defeated OL Reign in Seattle, the Thorns had two fewer stars above their crest.

Portland’s 2-0 shutout win at Lumen Field on Saturday was the Thorns’ first NWSL regular season win against the Reign since 2018 and first road win at a Reign stadium since 2017. Since then, the Thorns have added two NWSL championship titles (2017, 2022) and another NWSL Shield (2021) — all while defeating their Pacific Northwest rivals remained a challenge.

“Every time we play them it’s a battle,” said Thorns defender Emily Menges. “The messaging before the game from (head coach) Mike (Norris) was, ‘Yep, come for the battle, but don’t make it a street fight, make it a boxing match.’ … I think we rose to that occasion and I think that’s what we did.”

Sophia Smith opened scoring for the Thorns in the 17th minute, curling the ball inside the right post. It was Smith’s fifth goal of the NWSL season (tying her for first in the Golden Boot race), but first since she recorded a hat trick against the Kansas City Current on April 1.

“I’ve been staying level-headed and not overthinking not scoring a goal,” Smith said of her scoring drought. “At the end of the day, I feel like I’ve still impacted the game in a lot of different ways. But obviously as a nine, as a goal-scorer, I take a lot of pride in helping my team score goals. So my not doing that for a little bit obviously was hard and it was something I had to deal with internally because I didn’t want to negatively affect the team when we were playing well. But to just get a goal in a big game like this, it lights a new fire in me and make me feel like I’m back to being Soph.”

Christine Sinclair closed it out for the Thorns with an 87th minute goal — a nice bookend to the Canadian legend’s decision at the end of last season to continue playing with the Thorns. In a speech announcing her free agency decision, Sinclair received an ovation from Thorns’ fans when she shouted, “F— Seattle.”

Saturday’s game was part of a doubleheader, following an MLS match between the Portland Timbers and Seattle Sounders. Still, there was some disappointment that many of the 42,054 fans who filled Lumen Field for the first game, which ended in a 0-0 draw, didn’t stick around to watch the second.

The dwindling crowd also resulted in some confusion over a longstanding attendance record. Ahead of Saturday’s game, the best-attended women’s club soccer game in the United States was the opening game of the WUSA in April 2001, when 34,148 fans packed into Robert F. Kennedy Stadium to watch the Mia Hamm’s Washington Freedom defeat Brandi Chastain’s Bay Area CyberRays. The NWSL record is 32,000, set during San Diego FC’s first ever game at Snapdragon Stadium in September 2022.

Despite the asterisk on the attendance figure, OL Reign head coach Laura Harvey, who became the first NWSL coach to coach 200 regular season games on Saturday, was impressed by the showing.

“You look out today, I don’t know how many fans stayed around, but to be able to play in this stadium in front of lots of people, we couldn’t probably have dreamed of that in year one,” she said.