Jordan Brand Basketball has signed another top collegiate women's basketball talent, with the Nike sportswear subsidiary announcing UConn sophomore star Sarah Strong as part of their NIL Class of 2025 on Monday.
"Being part of Jordan Brand is honestly a huge honor," Strong said in a statement. "Jordan is a symbol of greatness and confidence, so being part of the family feels very surreal."
Strong entered her second season with the Huskies earlier this month after a stellar rookie NCAA campaign that saw the forward earn the 2024/25 season's National Freshman of the Year award as well as second-team All-America honors.
The 19-year-old reigning national champion adds to the company's already stacked NIL roster, with Strong joining Jordan Brand Basketball's previous year class partners like UCLA senior guard Kiki Rice — the brand's first-ever NIL signee — as well as Penn State sophomore guard Kiyomi McMiller, LSU junior guard Mikaylah Williams and freshman teammate Bella Hines, and USC's 2026/27 recruit Saniyah Hall.
The partnership further punctuates Strong's rising stardom and Jordan Brand's continued commitment to the women's game.
The iconic brand's professional roster currently features more than 10 WNBA players, including Minnesota Lynx star Napheesa Collier and Atlanta Dream guard Rhyne Howard.
Dallas has once again jumped to the front of the line, as the Wings locked down the No. 1 overall pick at the 2026 WNBA Draft, scoring the top draft selection for the second straight year at Sunday's lottery.
The Wings selected UConn star guard Paige Bueckers with last year's No. 1 pick, with the NCAA champion going on to win 2025 WNBA Rookie of the Year.
"We've got an exciting young group, and we really bond together," said Dallas Wings forward and 2023's overall No. 3 draftee Maddy Siegrist. "I'm excited to bring someone else in."
In the rest of Sunday night's 2026 lottery results, the league's rich got richer, with 2025 WNBA playoff contenders the Minnesota Lynx and Seattle Storm claiming the No. 2 and No. 3 picks, respectively, after both teams gained draft assets via trades.
The Washington Mystics will boost their already impressive young roster with the fourth draft pick in April, while the Chicago Sky snagged the fifth and final lottery spot on Sunday.
With 2026 WNBA season expanding to 15 teams, the league's two incoming expansion sides — the Toronto Tempo and Portland Fire — will select in the Nos. 6 and 7 spots.
As for the 2026 class, top NCAA prospects including UConn guard Azzi Fudd, UCLA center Lauren Betts, and TCU guard Olivia Miles — as well as international star Awa Fam from Spain — are likely to earn early selections in April's WNBA Draft.
Las Vegas Aces boss Becky Hammon spoke her mind last week, telling CNBC Sport that the WNBA might need "a change in leadership" for the league's CBA talks to successfully progress.
"I just think [player relations] might be too fractured at this point, but we'll see," Hammon said, while also noting that she's had only limited interactions with WNBA commissioner Cathy Engelbert.
Citing Engelbert's "private conversations...with individual players — or lack of the conversations," Hammon described the commissioner's current relationship with players as "rocky" while describing her widely criticized leadership style.
"I don't know if she can ever regret, retract, and get that traction back from those conversations," the Aces boss posited.
"When the players speak, people need to sit up and listen," she continued. "I think [Engelbert is] sitting up and listening now."
Hammon also voiced support for Minnesota Lynx star Napheesa Collier after the five-time All-Star described the WNBA as having the "worst leadership in the world" in her now-viral 2025 exit interview.
"I completely agree with Napheesa that the players should be making more than coaches," the Las Vegas sideline leader — who publicly earns seven figures per year — continued. "They're due for a huge increase in salary, and it's got to be something that is sustainable. That's the biggest thing you got to remember, that this league is still a young league."
Ultimately, while the 2025 WNBA season is over, CBA concerns loom large over the league's current offseason and 2026 campaign, leaving Hammon and others looking to avoid a lockout as the November 30th extension deadline nears.
Target is getting a WNBA makeover, with the retail giant announcing a new merch line of exclusive WNBA-licensed apparel in collaboration with fashion brand The Wild Collective this week.
With pieces "made for those who play by their own rules — on and off the court," the drop features both overall league-branded merch as well as designs highlighting six WNBA teams: the Minnesota Lynx, the Chicago Sky, the New York Liberty, the Indiana Fever, the Golden State Valkyries, and the reigning champion Las Vegas Aces.
The collection includes "statement jackets, reworked jerseys, and everyday streetwear-inspired pieces, all carrying The Wild Collective's signature mix of premium materials, tailored fits, and fashion-forward details," and all in women's or unisex cuts, according to this week's release.
Target is far from the latest retailer buying into the women's basketball game, as growing demand for the WNBA has numerous companies outside of the traditional sportswear realm linking up with the league and its stars.
In just the last two months, for instance, Danish toymaker LEGO snagged four-time WNBA MVP A'ja Wilson for the company's YouTube Shorts series, while Chicago Sky star Angel Reese teamed up with fashion brands Juicy Couture and Victoria's Secret.
How to purchase from the WNBA x Target collection
All pieces in The Wild Collective's WNBA merch line at Target are now available for purchase both online and in select stores.
Minnesota Lynx star Napheesa Collier was back on stage this week, opening up about her viral exit interview blasting WNBA leadership to former US Vice President Kamala Harris at the "A Day of Unreasonable Conversation" summit in LA on Monday.
"For so long, we tried to have these conversations and move the needle," she said. "And I saw nothing was changing."
"I think I just got to the point where I was fed up [with WNBA leadership]," Collier told Harris. "Whether I was going to get annihilated for this, or people were gonna support me, I felt like what I was doing was right."
Collier also doubled down on her position, publicly cancelling a meeting with Cathy Engelbert after the WNBA commissioner denied Collier's account of a past conversation regarding Caitlin Clark and rookie compensation.
"For [Engelbert] to start her speech saying she has the utmost respect for me and for the players, and then to turn around and call me a liar three minutes later... I think it just speaks to that lack of accountability and so I really have nothing further to say [to her]," Collier told Axios on Monday, confirming the meeting's cancellation.
While both Engelbert and NBA commissioner Adam Silver have committed to repairing relationships between players and league leadership, Collier's recent outspokenness shows just how much ground there is to cover.
Caitlin Clark is standing with Napheesa Collier, with the Indiana Fever star backing up the Minnesota Lynx forward's WNBA leadership concerns during her Thursday exit interview.
"I think what people need to understand, we need great leadership at this time across all levels — this is straight-up the most important moment in this league's history," Clark said in her first media availability since July.
"I have a lot of respect for Phee, and I think she made a lot of very valid points," she added.
Comments from WNBA commissioner Cathy Engelbert about Clark have come under fire this week, after Collier reported that Engelbert responded to a question about the WNBA's low rookie salaries by saying Clark and her fellow rookies "should be on their knees thanking their lucky stars" for the media exposure the league provided.
The Indiana guard said she wasn't aware of Engelbert's comments, nor had the commissioner reached out since Collier's exit interview went viral.
"I'd say the most important part of leadership, whether that's the WNBA, whether that's corporate America, I think it comes down to relationships and really caring about the people you surround yourself with," Clark said.
With a new CBA on the line and little response from leadership, more and more WNBA players are speaking out — fueling tensions on both sides of the negotiating table.
Five-time All-Star Napheesa Collier put the league on blast on Tuesday, calling out WNBA leadership at-large and, more specifically, describing commissioner Cathy Engelbert as "negligent" among other criticisms the Minnesota Lynx star voiced in her now-viral 2025 season exit interview.
Reading from a four-minute-long prepared statement, Collier accused WNBA leadership of not taking officiating concerns seriously, ignoring compensation demands, and overworking players, amid other major issues.
"We have the best players in the world. We have the best fans in the world, but right now we have the worst leadership in the world," she said.
Collier describes "lack of accountability" from WNBA leadership
Amid ongoing CBA negotiations, Collier referenced her experience running Unrivaled 3×3 Basketball, with the offseason venture's co-founder saying, "If I didn't know exactly what the job entailed, maybe I wouldn't feel this way. But, unfortunately for [WNBA leadership], I do."
"You've heard the constant concerns about officiating, and it has now reached levels of inconsistency that plague our sport and undermine the integrity in which it operates," Collier said. "Whether the league cares about the health of the players is one thing, but to also not care about the product we put on the floor is truly self-sabotage."
"The real threat to our league isn't money, it isn't ratings, or even missed calls, or even physical play. It's the lack of accountability from the league office," she added.
Collier also quoted a conversation she had with Engelbert earlier this year, alleging that the commissioner said Indiana Fever superstar Caitlin Clark shouldn't take issue with her relatively paltry $76,535 rookie salary "because without the platform the WNBA gives her, she wouldn't make anything."
In response to Collier's remarks, Engelbert did not speak directly with reporters, with the league instead releasing a brief written statement shortly after the Lynx star's exit interview swept the internet.
"I am disheartened by how Napheesa characterized our conversations and league leadership, but even when our perspectives differ, my commitment to the players and to this work will not waver," Engelbert wrote.
WNBA officiating is once again taking center stage, with multiple head coaches reportedly issued fines after criticizing referee conduct in the weekend's playoff action.
Minnesota head coach Cheryl Reeve earned an ejection and suspension for attempting to confront referees during the Lynx's Game 3 semifinals loss on Friday, with the WNBA later handing her a $15,000 fine for lambasting officials in her postgame interview.
"The officiating crew that we had tonight, for the leadership to deem those three people semifinals playoff worth is f—ing malpractice," Reeve told reporters last Friday.
Following Reeve's suspension, Indiana Fever head coach Stephanie White and Las Vegas Aces head coach Becky Hammon voiced public support for Reeve and her concerns, with sources saying they each received a $1,000 fine for their comments.
"[Reeve] made a lot of valid points," White said on Sunday. "A lot of the same kind of conversations are happening. It's happening from every team, from every franchise, from every coach, from every player."
"From what I heard, she did not tell a lie," Hammon said of Reeve. "She said the truth. I think something has to change."
Officiating problems aren't new for the WNBA, but as the league's popularity explodes, refereeing disparities are now under an unprecedented spotlight.
"Every part of our league has gotten better, and that part has lagged behind, for whatever reason," White continued. "Oftentimes, it's infrastructure in terms of training, oftentimes, it's financial. And it's really investing in who we have as officials.... How do we keep them growing and getting better?"
The No. 4 Phoenix Mercury are headed to their first WNBA Finals since 2021, clinching their spot in the 2025 season finale after sweeping a two-game semifinals homestand against the No. 1 Minnesota Lynx with Sunday's 86-81 Game 4 win.
The Mercury are now the first team in WNBA Playoffs history to battle back from multiple 14-point deficits in a single series, with Phoenix star forward Alyssa Thomas putting up a team-leading 23 points to complete Sunday's comeback win.
"No one has had expectations for us except ourselves," Phoenix head coach Nate Tibbetts said following Game 4. "The pride and the togetherness for such a new group, it's pretty impressive."
After ceding a 20-point lead in Game 2, the Lynx's championship prospects took an even bigger hit on Friday, as leading scorer Napheesa Collier exited Game 3 with a serious ankle injury that left her sidelined for Sunday's big Game 4.
"You just want it for the people around you," said Minnesota guard Kayla McBride, who posted a game-leading 31 points in Sunday's loss. "You want it for the people who grind with you every single day, good days, bad days, bus rides, locker room."
"In pro sports, it doesn't get any better than what we have in our locker room," McBride continued. "I would feel [this emotion] one hundred times over to be with the people that I've been with."
While Minnesota's season is officially over, No. 4 Phoenix will now await the winner of Tuesday's semifinal Game 5 between the No. 6 Indiana Fever and No. 2 Las Vegas Aces, with the best-of-seven 2025 WNBA Finals set to tip off on Friday.
Minnesota competed without their sideline leader in Sunday's 86-81 Game 4 semifinals loss, as the No. 4 Phoenix Mercury ousted the No. 1 Lynx while head coach Cheryl Reeve served a one-game suspension following her ejection from Friday's Game 3.
In the dying seconds of Friday's 84-76 loss, a collision caused Minnesota star Napheesa Collier to collapse with an ankle injury.
In reaction, Reeve ran onto the court as her staff worked to restrain her, earning the Lynx boss her second technical foul of the game for confronting the officials.
"The officiating crew that we had tonight, for the leadership to deem those three people semifinal-playoff worthy, it's f—ing malpractice," Reeve said after the game.
In a Saturday statement, the league said that Reeve's suspension stemmed from "aggressively pursuing and verbally abusing a game official on the court, [and] failure to leave the court in a timely manner upon her ejection," as well as "inappropriate comments made to fans when exiting the court, and remarks made in a post-game press conference."
Officiating has been under fire throughout the 2025 WNBA Playoffs, with coaches like Golden State Valkyries' boss Natalie Nakase and Las Vegas Aces leader Becky Hammon expressing concerns about the quality and consistency of postseason calls.
"If this is what the league wants, okay, but I want to call for a change of leadership at the league level when it comes to officiating," said Reeve.
With support from the National Basketball Referees Association, the three-person officiating crew from Friday's Game 3 in Minnesota also oversaw Sunday's Game 4 between the No. 2 Aces and No. 6 Fever in Indiana.