Las Vegas Aces star forward A'ja Wilson is teaming up with Nike and Danish toymaker LEGO as part of the two brands' new multi-year collaboration, the apparel giant announced on Thursday morning.
According to the release, the partnership aims to "inspire kids everywhere to play both on and off the court."
Nike and LEGO's collaboration will include experiential activations in the US, UK, and China this summer in conjunction with the United Nations' International Day of Play on June 11th.
The companies are also releasing product collections, beginning with the 1,180-piece LEGO Nike Dunk set, which features an iconic Nike Dunk sneaker, a brick basketball, and the "Dunk" slogan.
Three-time WNBA MVP Wilson will support the project "by helping engage kids through a reimagined world of play that will come to life across digital channels," with more information on her involvement to come.
Fresh off the launch her smash-hit A'One signature shoe, Wilson has become one of Nike's most prominent athletes. Her addition to the Nike x LEGO team comes on the heels of a lucrative six-year contract extension between Wilson and the sportswear brand late last year.
"I have loved playing with LEGO bricks since I was a kid and know that my creativity and play helped me not only in sports but also at school and in life," said Wilson.
How to buy drops from the Nike x LEGO collection
The LEGO Nike Dunk set will hit shelves on July 1st, though it's currently available to preorder online.
The first Nike footwear, apparel, and accessories products from the collaboration will drop in the brand's retail locations and online on August 1st.
From the very first moment she stepped onto the WNBA court, Minnesota Lynx forward Napheesa Collier has never taken no for an answer.
She's a pro at tuning out the doubters. Six years into her WNBA career, the UConn product still believes she was the top prospect in the 2019 WNBA Draft. In fact, she went on to win that season's Rookie of the Year award despite the Lynx selecting her No. 6 overall. Secondly, after giving birth to her daughter Mila in May 2022, Collier showcased her ability to be both a mother and an elite professional athlete. She returned the following year, picking up her third WNBA All-Star nod while carrying the Lynx all season long.
And most recently, she reformed the business of women's basketball as the co-founder of Unrivaled 3×3 Basketball. The offseason league debuted to great success this past January.
So when a controversial foul call at the end of Game 5 of the 2024 Finals proved to be the final barrier between Collier and her first WNBA championship, she swore it would never happen to her again.
"To have it end that way, it feels super unjust," Collier told reporters last October, shortly after the Lynx lost to the New York Liberty. "I don't think that is something to get over."
Now, as a new season tips off, Collier is laser-focused on rewriting the narrative for the Lynx. But she's also making moves off the court, announcing today that she's joined the athlete roster at Jordan Brand. The Nike offshoot is building up its women's basketball footprint, currently supporting 12 WNBA players including Atlanta's Rhyne Howard and Las Vegas's Dana Evans.
For the 2024 WNBA Defensive Player of the Year, Jordan Brand represents an iconography of excellence. And it's one Michael Jordan himself explained to her this past winter.
"I'm really excited about everything that I saw from the outside," she told Just Women's Sports late last month. "But going through the pitch, learning what Jordan's about, just the way they exemplify greatness. It's something that I've always wanted be a part of."
"[Michael] Jordan, if you're a basketball player, just watching those games — the iconic red and black and white shoes that he wore — he was everywhere," she said of the brand's namesake NBA icon. "He's definitely still my idol."
Joining a basketball legacy at Jordan Brand
It might be too early to draw parallels between one of the greatest players of all time and a 28-year-old still growing into her full potential. But Collier's commitment to greatness does mirror His Airness.
Collier is aiming to win everything this year, from her first WNBA MVP award to her first championship with the Lynx. And it appears that the league is on board.
In this week's anonymous WNBA general manager survey, Minnesota was named most likely to win a title this season. And 67% of respondents tapped Collier for 2025 MVP — towering over three-time MVP A'ja Wilson's 25%.
Of course, it's no surprise. Collier is a wiry power forward with an unstoppable motor on both ends of the court. She has the ability to beat defenders off the dribble and a lethal fadeaway that gives opponents fits in the paint. And her balance only improves with every passing season.
Yet while experts key into Collier's rising form, they're also recognizing the fire that's been lit under Minnesota. After all, they're still convinced they were one foul call away from last year's WNBA title.
The Lynx clearly have a chip on their shoulder. And their job now is to make sure they use that as an asset, and not a liability.
"It's just the worst feeling — you don't want to feel like that again," Collier said of falling just short of the 2024 championship. "So use it to push you every day, where you're getting in the gym more than you were."
"It's just that little voice you hear when you're like, 'Okay, I'm tired,' or 'I don't have to lift today.' Or, you know, 'I shot yesterday. I don't have to shoot today,'" she continued. "It's that voice that's like, 'Well, do you want the same outcome or not?'"
Collier is making the change she wants to see
Growing up in Jefferson City, Missouri — also the hometown of retired Lynx legend and fellow Jordan Brand signee Maya Moore — Collier credits her parents for fostering her drive to create a future for herself that she hasn't always seen around her, both on and off the court.
It's a mentality that dates back to her earliest days in a pair of basketball sneakers. That's when her local youth team said they didn't have room on their roster for a young Collier discovering her love for the game.
"My parents were like, 'We'll make our own team," she recalled. "And that's what they did. They got girls from surrounding cities, and we created our own basketball team. And we ended up playing really well."
Decades later, Collier brought that same ingenuity to founding Unrivaled alongside old friend and fellow WNBA standout Breanna Stewart. And when it debuted in early 2025, the league's resounding impact sent shockwaves across the entire women's sports landscape.
"If you want to see a difference or make a change, why not just do it yourself?" Collier said. She and Stewart were done waiting for the higher-ups to capitalize on the potential they were seeing every day.
Unrivaled's timing couldn't have been better, with the 3×3 upstart riding women's basketball's "Caitlin Clark effect" wave in perfect harmony. But Unrivaled's success wasn't all the Indiana rookie's doing.
"We saw a need for something," she added. "It's something that we've been pushing for and fighting for for so long," she added, urging that women's sports's appeal, when given a platform, is undeniable. "People enjoy what we're doing, and now you see how excited people are over women's sports."
Minnesota's 2025 mantra: If it ain't broke, don't fix it
Today, Collier is leaving Unrivaled's day-to-day operations to her capable staff while she attends to unfinished business in the WNBA. The Lynx had a quieter offseason than many franchises this year, avoiding the many roster shakeups embraced across the league. In other words, if it ain't broke, don't fix it.
Collier is subsequently all in, noting that having an established core can give Minnesota an advantage. And that rings especially true as other teams scramble to put new puzzle pieces together.
"It's one of my favorite teams I've ever played on. Just the chemistry that we had from day one, the way that we were so there for each other," she said of the Lynx's personality-rich lineup. "It felt like college, honestly, where you create those bonds. You don't see that a lot in professional sports anymore."
The Lynx's training camp performances reflected that assertion. They've moved like a well-oiled machine with the ability to hit the ground running.
"We're doing things in day four of training camp that we were doing halfway through the season last year, just because everyone knows what's going on," Collier said.
That edge could be on full display in tonight's season-opener, as Minnesota takes on a revamped Dallas Wings before facing fresh rebuilds in LA and Connecticut.
Jordan Brand is striking while the WNBA iron is hot
Collier isn't giving herself much time to slow down. After playing with Unrivaled, she's jumping into this year's WNBA slate while also flexing her muscles with Jordan Brand. But she's also making time to appreciate the massive moment women's basketball is currently enjoying.
"I just feel really lucky to be able to say that I am living in this time. And get to play during this time," she said. "To see that change and to be a part of it, usually things like this happen so slowly over time. But when you see it happening in the blink of an eye, you can track the change."
No matter what this season holds, Collier will strive to embody everything that Jordan Brand hopes for in an athlete. That means a shrewd business sense, an understanding of what makes a team great, a competitive prowess, and that unwillingness to accept no for an answer as she pushes for even more progress.
"This partnership feels especially meaningful because it connects my performance on the court with impact that extends far beyond the game itself," Collier stated in Friday's press release, issued just hours before she's scheduled to hit the court in Heir Series sneakers.
"When young girls see that iconic silhouette, I want it to inspire them to aim higher than they thought possible."
US Soccer dropped new 2025 national team jerseys on Tuesday, with the USWNT set to debut the refreshed jersey designs during their May 29th friendly against China PR.
Along with a trio of USMNT players, USWNT veterans Lynn Biyendolo, Naomi Girma, and Sophia Wilson helped design the Nike home and away jerseys.
Created for both the US women's and men's national teams, the dark "Heartbeat Kit" boasts bold red and blue vertical pinstripes in a "streetstyle" design aimed to honor the zealous US fanbase.
The "Brilliant Kit," however, is a USWNT-exclusive design.
To celebrate the USWNT’s founding 40 years ago, the "Brilliant Kit" incorporates details from iconic past US jerseys, with an overall abstract pattern of blue stars on the light-hued shirt.
"To me, the kits represent the USWNT mentality of always pushing forward," said Biyendolo in the US Soccer release.
"I know I can speak for my teammates when I say that every time we put on the uniform, it brings a great sense of pride," she added. "When we represent our country, our team, and ourselves, we know we are doing so while standing on the shoulders of giants."
"The Brilliant Kit is just another way to honor our past and the women who played before us."
The "Brilliant Kit" will make its USWNT debut in a friendly against China PR in St. Paul, Minnesota, on May 31st.
How to buy the new 2025 USWNT soccer jerseys
The full 2025 US kit collection, which includes pre-match apparel pieces alongside the new jerseys, can be purchased at US Soccer's online store beginning on May 22nd.
Three-time WNBA MVP A'ja Wilson officially joined the signature shoe ranks on Tuesday, when the first edition of the Las Vegas Aces star's Nike sneaker hit shelves — only to sell out within minutes.
Wilson is now the 14th WNBA athlete across all brands to receive her own signature shoe, joining current players like Sabrina Ionescu and retired legends including Sheryl Swoopes, Lisa Leslie, and Candace Parker.
With more colors already in the works, the 28-year-old's debut "A'One" shoe arrived in a bright "Pink A'ura" colorway — a hue also heavily used across Wilson's Nike apparel collection, which dropped at the same time as the sneakers.
The eight-piece collection includes foam slides, T-shirts, shorts, cropped tops, and a single-legged "A'Symmetric" compression tight — a nod to Wilson's on-court uniform.
"My first A'One Collection reflects both my vision for the future of the game and the inspirations that fuel my performance and style every day," said Wilson in the February announcement detailing her Nike collaboration.
Wilson honors family in A'One Nike ads
Both the design details in the A'One shoes and Nike's series of commercials celebrating the collection boast nods to those inspirations.
The sneakers include symbols representing Wilson's parents, plus a quote from her grandmother: "As a matter of fact, the best is yet to come."
Photos of Wilson's paternal grandparents, which hang in her childhood church, make an appearance in director Jenn Nkiru's Nike ad, which also featured cameos from her parents and former college coach, South Carolina boss Dawn Staley.
The WNBA icon herself took a star turn in a second Nike ad, collaborating with Malia Obama in a vignette directed by the 26-year-old former US First Daughter.
How to buy A'ja Wilson's signature Nike A'One shoe
While Nike has temporarily removed Wilson's "Pink A'ura" A'One sneaker from the sportswear giant's online store, more inventory will be released in the coming days.
In the meantime, Wilson's apparel collection is now available directly from Nike, with purchase options both online and at select retail locations.
Her sneaker's second colorway, entitled "Blue Fury," will drop in the same locations on May 15th.
In partnership with sportswear giant Nike, the NWSL dropped a slate of fresh kit designs on Thursday morning, with sleek collars, understated patterns, centered crests, and other detailing highlighting the league's 2025 jerseys.
After last year's league-wide jersey reset, the NWSL is now entering the second year of its collaboration with Nike, with all 14 teams debuting at least one new jersey this season.
Notably, each matchday jersey will again feature the Ally Financial logo on the left sleeve, as the bank continues its investment in women's soccer as the NWSL's official banking partner.
Along with each club's new kits, the NWSL has also updated its goalkeeper uniforms league-wide, with 2025 keeper jerseys coming in bright green, blue, and yellow colorways.
Additionally, this season's kits for 2024 expansion team Bay FC will feature the club's full branding for the first time. The squad's primary jersey employs a deep navy obsidian base with poppy red accents — colors chosen to represent strength, confidence, and boldness.
"This suite of jerseys, featuring bold designs, vibrant colors and accompanying lifestyle products like the anthem jacket, represent another key step in growing the NWSL’s footprint within the global marketplace," NWSL VP of consumer products Katie Eaton said in the league's press release.
"As we continue to elevate our product offerings, we’re focused on blending sport and lifestyle in ways that authentically connect with players and fans alike."
To that end, the NWSL's online shop includes full customization for the first time ever, allowing fans to feature any of the league's 2025 athletes on their new kits.
Where to buy the new 2025 NWSL jerseys
Alongside Thursday's jersey unveilings, the NWSL concurrently released the refreshed kits and other 2025 merchandise for fans to purchase in advance of the league's season kick-off on March 14th.
All jerseys for the NWSL's 14 clubs are currently available online and at select retailers.
Nike put global women's soccer stars in the spotlight last week, debuting their new Nike United Pack cleats collection.
For the first time ever, the apparel giant is bringing together six athletes to launch a series of performance cleats. The subsequent United Pack was developed collaboration with some of the sport's biggest international names.
The United Pack hit shelves last week with three styles of boots: Tiempo, Mercurial, and Phantom. Each boot is paired with two top international footballers, whose names are emblazoned on the heels of their cleats.
Of course, the United Pack collection is one part of a larger Nike initiative. In recent weeks, the brand has bet big on women's sports via everything from Super Bowl ads to signature shoes.
Spain and USWNT get top Nike United Pack billing
Spain midfielder Patricia Guijarro and USWNT center back Naomi Girma are backing the Tiempos, while forwards Lauren James of England and Spain's 2023 World Cup champion Salma Paralluelo feature on the Mercurials. The Phantoms showcase USWNT attacker Sophia Wilson (née Smith) and her Portland Thorns teammate, Venezuela's Deyna Castellanos.
The collection honors all six players by emblazoning their names onto the cleat's sock liner.
A purple and Volt colorway also links the line. As does the upper surface, which is designed to look like shattered glass in a nod to the "new generation of athletes breaking through to the next era in football."
"What I like the most about this boot is that it was created with six different players who come from different backgrounds and play for different teams, but we all came together to create something special that we can share with the world," said Wilson in a Nike's press release.
"Being a part of this boom and just making people respect women's sports is exciting," added Girma. "It's going to be even better for the next generation."
Where to buy Nike United Pack cleats
Fans can now purchase the Nike United Pack cleats online and at select retail locations.
WNBA superstar A'ja Wilson debuted her first-ever Nike signature shoe on Tuesday, with the sneakers scheduled to hit shelves in May 2025.
The first iteration of her "A'One" sneaker comes in "Pink A'ura," with more colorways planned for the future.
"My signature shoe is everything I need, engineered for my game and my style — and built to motivate the next generation to go big," Wilson said in Tuesday's release.
Designed for Wilson, plus basketball's next generation
"From the beginning, we designed the shoe to both accentuate my game and to provide young hoopers a tool to help them push their limits," explained the three-time WNBA MVP.
After a two-year development process, the A'One boasts foam to cushion landings, plus traction details to enable precise lateral movements on the court.
"The A’One is meant to go the distance, taking control from the jump and dominating the floor on every play," Wilson says.
The shoe also showcases details personal to Wilson, including the Celtic symbols for "mother" and "father" to honor her parents. There is also a pearl motif in reference to the necklace Wilson received from her grandmother, who also contributed a favorite saying to the outsole: "As a matter of fact, the best is yet to come."
Additionally, one of Wilson's own quotes is splashed across the heel: "Weakness, weakness. We don’t have time for that."
Along with her signature shoe, Wilson is releasing an eight-piece apparel collection that includes foam slides, T-shirts, shorts, and cropped tops.
In true Wilson fashion, the collection's highlight is her single-legged A'Symmetric compression tight, a nod to the Las Vegas star's on-court uniform.
Wilson joins star-studded roster of signature shoe athletes
When her sneakers drop in May, Wilson will become the 14th WNBA athlete across all brands to receive her own signature shoe.
The 28-year-old will join current stars like Breanna Stewart, Elena Delle Donne, and Sabrina Ionescu in the footwear department. Other iconic sneaker creators have included retired legends Sheryl Swoopes, Rebecca Lobo, Lisa Leslie, Candace Parker, and Wilson's former college coach, South Carolina boss Dawn Staley.
Wilson initially signed with Nike as a rookie in 2018 before becoming one of the sportswear giant's signature athletes in May 2024, when the brand doubled down on their investment in women's basketball.
How to purchase A'ja Wilson's signature Nike shoe
Wilson's A’One sneaker and apparel collection will be available directly from Nike, with purchase options both online and at select retail locations starting in May 2025.
Three-time WNBA MVP and Las Vegas Aces star A'ja Wilson has agreed to a historic six-year contract extension with Nike, ESPN first reported on Tuesday.
The two-time WNBA champion already announced a forthcoming apparel line and signature shoe with the sportswear giant this year.
The first edition of the "A'One" shoe is expected to be released this spring, shortly before the 2025 WNBA season tips off on May 16th.
Wilson joins top tier of Nike athletes
Wilson's new deal is reportedly one of the highest-paid shoe endorsement contracts in women's basketball. The contract now places the 28-year-old alongside 2024 WNBA champion and NY Liberty sharpshooter Sabrina Ionescu, 2024 Rookie of the Year Caitlin Clark, and USC sophomore phenom JuJu Watkins in Nike's lineup of basketball stars.
While the exact details of Wilson's contract are still to come, the $28 million eight-year deal that Clark inked was, as of its April signing, the richest sponsorship contract in the sport.
Though Wilson's May sneaker drop will mark the beginning of her signature shoe journey, there's hope she could see similar early success as that garnered by Ionescu. The Liberty guard debuted her second shoe in June, with both editions earning significant playing time on the feet of both WNBA and NBA stars.
A no-brainer signing for Nike
The fact that Nike is going all in on Wilson is no surprise, as the Las Vegas superstar dominated the league with an historic 2024 season. Wilson set the WNBA's single-season rebounding and scoring records this year, becoming the first and only player to ever break 1,000 points in a season.
She tore up the stat sheet en route to becoming just the fourth player to ever earn three MVP nods — and the first to snag it by unanimous vote since legend Cynthia Cooper in the WNBA's inaugural 1997 season.
Even more, Wilson led Team USA to an eighth-straight Olympic gold medal this summer, snagging MVP honors in Paris in the process.
Minnesota Lynx forward Alissa Pili is the official face of Nike's Native American Heritage Month-inspired N7 Collection, the brand announced on Thursday.
Created in partnership with young Indigenous designer Chelysa "Chief" Owens-Cyr, Canada, the campaign "celebrates Indigenous culture and its interconnectedness with nature while helping preserve and showcase Native traditions for generations to come."
Pili signed Nike N7 contract in rookie WNBA season
Minnesota drafted Pili, who is of Samoan and Alaskan Iñupiat descent, as the No. 8 overall pick in the 2024 WNBA Draft.
No stranger to using her platform to encourage young Indigenous athletes, the Utah alum and 2023 Pac-12 Player of the Year inked her endorsement deal with Nike's N7 in June. The rookie signing was part of the sportswear giant's "commitment to uplifting Indigenous athletes and ensuring the next generation of Native youth see themselves represented."
At the time of her signing, Pili stated "I’m so honored to join the Nike Family as an N7 athlete. Representation is important to me, and I look forward to making an impact in the league and demonstrating to all the Indigenous and Polynesian girls who love the game that they can reach their dreams.”
Lakota-inspired designs feature in Nike N7 Collection
This edition of the N7 Collection aims to empower and reinforce self-expression and includes clothing and exclusive turquoise colorways in both Nike Dunk and KD17 sneakers, now available online and at select retail locations.
Designer Chief chose geometric patterns reflecting Lakota teachings, saying "I want Native youth to feel represented, strengthened and empowered by this collection, which takes inspirations from what you’d historically see in beadwork or other traditional wear and applies it to modern, contemporary clothing."
"It's a good representation of my people to be able to share my culture and voice with not only Indigenous communities, but the whole world," Chief added. "The Lakota term I'd connect with it is 'Mitakuye Oyasin,' which means all my relations, we are all connected, we are one."
N7 Fund nonprofit grant applications now open
The N7 Collection release coincides with the opening of grant applications for Nike's N7 Fund, an initiative that invests in nonprofits elevating North America's Indigenous communities.
With $625,000 up for grabs since the N7 Fund grants began in 2022, nonprofit organizations can apply through January 6, 2025.
Two-time WNBA champion and league MVP A’ja Wilson is getting her own shoe.
The WNBA star announced the pending arrival of her long-awaited Nike signature on Saturday, the same day that the Las Vegas Aces played the Puerto Rican national team at South Carolina. The preseason matchup was a homecoming for Wilson, who played for the Gamecocks and grew up in Columbia —making it a fitting moment to drop the news.
Wilson showed up to the arena with a sweatshirt that read "Of Course I Have A Shoe Dot Com," revealing a URL that redirects to Nike’s website. The sneaker will be called the A’One.
The shoe — along with Wilson’s signature collection — will arrive in 2025. Having first signed with the athletic mega-brand as a rookie in 2018, the former No. 1 draft pick has reportedly been refining designs with Nike for over a year.
"It's been incredible working with Nike toward a dream of having my collection, and it really is an honor to take this next step and become a Nike signature athlete," Wilson said in Saturday's press release. "From my logo to the look of the shoe and the pieces throughout the collection, we've worked to make sure every detail is perfectly tuned to my game and style."
She told Andscape’s Aaron Dodson that the highlight for her was being able to announce the drop in conjunction with the Aces’ trip to her alma mater and hometown.
"The biggest thing for me is I get to showcase what I've been working on for a couple of years now in my home state, in my home city," Wilson said. "A place where people watched me grow and I raised eyebrows like, 'Is she really that good?!' To then seeing me in college and now in the pros."
When the A'One debuts, the 27-year-old will most likely be the 14th WNBA athlete to receive a signature shoe. Current players with active shoe contracts include Breanna Stewart, Elena Delle Donne, and Sabrina Ionescu. Caitlin Clark is next in line to receive a shoe in her new deal with Nike, although the brand has yet to confirm that detail.
After talk of Clark's shoe-inclusive Nike deal hit the headlines in mid-April, questions arose around Wilson's lack of signature footwear, with many pointing to a dearth of Black representation within the recent influx of shoe collaborations. The last Black WNBA player to receive her own shoe was Candace Parker with Adidas in 2010, while Wilson marks the first Black WNBA player to ink a Nike shoe agreement since Sheryl Swoopes in 2002.
"There's definitely value in patience," Wilson told Andscape. "That's something [South Carolina] Coach [Dawn] Staley has taught me — that some of the best things come from waiting and 'what's delayed is not denied.' That's something I have tatted on me. That's something I live through. So it's something I'm going to stick through."
In a news release, Nike said they were "proud to introduce A'ja Wilson as the newest member of the brand's signature family, marking the next chapter of partnership with one of basketball's greatest athletes."
Wilson is working with the same shoe designer that partnered with Ionescu, as well as Kyrie Irving before the Mavericks shooting guard parted ways with Nike in 2022. Wilson's upcoming signature collection will be "inspired by her distinctive style, incredible performance, and unapologetic realness," per Nike. "As one of the most iconic basketball players of her generation, of course, she got a shoe," they added.
Wilson’s hopes for the shoe is that girls wearing it can "feel powerful and understand that nobody can stop them from their dreams."
"It’s been an incredible ride, but there’s a lot of weight lifted off my shoulders now because it was starting to get hard," Wilson told Andscape. "But with the movement and growth of the game, I feel like this was the perfect time to say, 'Hey, I got a shoe on the way.'"