Naomi Osaka is already making waves ahead of her 2026 Wimbledon debut, after Nike released her custom All England Club match kit online.
Nearly every size of the four-time Grand Slam champion's design sold out within hours of the drop.
Japanese Design Inspires Naomi Osaka Nike Tennis Dress
Priced at $185, the Naomi Osaka Slam Nike Women's Dri-FIT Tennis Dress draws inspiration from Kirigami, a traditional Japanese art form centered on precise paper cuts. Featuring custom woven pleats, a rounded hem, and seven 3D flowers, the look is designed to honor Osaka's heritage while staying out of the way during match play.
Still, the world No. 15 seemed caught off guard by the demand for her design.
"You guys selling out my Wimby dress before I even had the opportunity to wear it on court is really gagging me," she posted to Threads. "Okay fashionistas, I see you! (I got you for the walk on though)."
The rapid sellout additionally reflects Osaka's growing fashion influence.
Earlier this year, she wore a jellyfish-themed outfit to the Australian Open before donning a shimmering Eiffel Tower look at Roland-Garros. Each Grand Slam appearance has doubled as a fashion moment for the star, and the Wimbledon release follows that pattern.
Osaka's Grass-Court Form Peaks Ahead of 2026 Wimbledon
However, Osaka's off-court buzz pairs with real on-court progress.
Osaka recently advanced to her first grass-court quarterfinal of the year at the 2026 Bad Homburg Open, beating Elise Mertens in straight sets. She heads into the All England Club next week hunting momentum, as she shoots for her on-court form to match her wardrobe hype.
Caitlin Clark’s signature shoe is here, as Nike officially unveiled the Indiana Fever guard’s long-awaited Caitlin 1 this week.
The announcement followed days of social media hints, as Clark changed her Instagram handle to @caitlin1, swapped her profile photo for a blue Nike logo, and posted photos teasing the highly anticipated footwear.
Part of an 18-piece collection, the Racer Blue sneaker is designed to increase efficiency, boost responsiveness, and reduce drag. It also features visual nods to a 3-point shot’s arc.
Clark landed an eight-year, $28 million Nike deal ahead of her rookie season, going on to release her signature logo last year.
The superstar now joins A’ja Wilson and Sabrina Ionescu as the only active WNBA players with their own Nike shoes.
“Nike and I really crushed it… Seeing the finished product for the first time will forever be a core memory,” Clark said in a press release. “This is so much more than a shoe — it’s about helping grow the game.”
Where to Buy the Nike Caitlin 1 Caitlin Clark Signature Shue
The Caitlin 1 is set to drop on October 1st via Nike.com.
For years, the only way to get your hands on the Nike Air Zoom Huarache 2K4 "Sue Bird" was to be WNBA legend Sue Bird. Now, Nike is pulling the player exclusive out of the vault and bringing it to retail for the first time this summer.
The throwback Nike release closely mirrors the same pair Bird wore while running the Seattle Storm's offense.
A crisp white upper blends synthetic leather with breathable mesh paneling. Forest green and golden yellow accents outline the midfoot Swoosh, collar padding, and heel counter, pulling directly from the Seattle jersey colorway.
FIRST LOOK: Nike Zoom Huarache 2K4 Sue Bird PE 🐦
— Sole Retriever (@SoleRetriever) June 9, 2026
🗓️ Fall 2026
📝 IW1884-100
💵 $190 pic.twitter.com/2o7jaL2Idj
History & Design Behind Nike's Signature Sue Bird Shoe
Nike originally designed the sneaker exclusively for the Storm point guard in the mid-2000s.
Bird spent all 21 of her WNBA seasons with the Seattle after going No. 1 overall in the 2002 WNBA Draft. She retired as the league's all-time leader in assists and wins, earning 13 All-Star selections and winning four WNBA titles. She added five Olympic gold medals before earning a Hall of Fame induction in 2025.
Bird sported the Huarache 2K4s during her first Olympic gold medal run and the Storm's first WNBA championship campaign. The shoes are currently captured in Bird's statue outside of Seattle's Climate Pledge Arena
The move both celebrates Bird's legacy and elevates women's hoops beyond the hardwood.
How to Buy the Nike Air Zoom Huarache 2K4 Sue Bird Sneakers
Fans can get their hands on a pair of Sue Bird-backed Huaraches starting July 24th via nike.com.
Nike unveiled its 2026 WNBA Rebel jersey line on Thursday, introducing a new uniform collection showcasing all 15 teams' unique identities and local culture.
The new jerseys join Nike's existing Heroine Edition and Explorer Edition uniforms as the league's third option. Each team worked with Nike to create designs that reflect the market's specific energy, values, and community impact. The uniforms subsequently emphasize players' confidence, self-expression, and spirit while elevating the game's cultural influence.
"Each Rebel uniform is an opportunity to bring the team's identity into sharper focus and let their energy speak in a new way on court," said Nike Senior Manager & Designer for Basketball Apparel Katie West.
"It's a privilege to translate what makes each team distinct into something players can wear with confidence and fans can feel connected to."
The launch represents Nike's continued investment in the WNBA via the pair's long-term partnership. The company focuses on illuminating the competitive nature of women's basketball, while celebrating players both on and off the court.
The Rebel jerseys add another layer to that story, from established teams like the New York Liberty and Atlanta Dream to 2026 expansion teams Toronto Tempo and Portland Fire.
Where to Buy Nike's 2026 WNBA Rebel Jerseys
Fans can now purchase WNBA Victory Rebel Edition jerseys and shorts alongside the sportswear giant's new Rebel Fanwear retail collection.
All items go on sale May 8th at nike.com and lockervision.wnba.com in addition to team stores and select retailers.
The NWSL is developing a new brands policy requiring players to cover logos from companies not officially partnered with the league — or face fines up to $32,000 for repeat violations.
The policy limits visible logos to apparel brands that sign deals with the league, with Front Office Sports reporting the league sent a memo to players earlier this year outlining the proposed "footwear exposure agreement."
The NWSL brands policy applies to both cleats and goalkeeper gloves worn during games and training sessions. Nike and Adidas have reportedly already signed onto the agreement.
The penalty structure starts with a warning for first-time violations, before moving to a $500 fine for second violations. Third violations cost $1,000, as fines increase with each subsequent violation up to $32,000.
While equipment managers handle covering non-partner logos, players bear full responsibility for the fines. The memo additionally states clubs and brands cannot pay penalties on behalf of players.
The NWSL rule mirrors a similar WNBA policy, with the league believing these agreements will benefit players by creating more investment in club-issued footwear. The program is set to generate the NWSL at least $320,000 annually from Nike alone.
The policy remains in the finalization stage despite its planned March 11th start date. As such, players are continuing to wear non-partner brands during the 2026 season, which kicked off March 13th.
Brands with existing player deals like Puma, New Balance, Mizuno, Under Armour, and IDA Sports will have to join the program to see their logos on the field.
“The NWSL has proposed a footwear exposure agreement that recognizes the value brands receive from multi-platform exposure and direct association with our athletes,” the NWSLPA said in a statement. “Our Players drive that value. Brands that want to benefit from it will need to meet it.”
The WNBA is celebrating its 30th anniversary with a new Nike retro collection honoring the league's original 1996 logo and colorway through special-edition designs.
The WNBA x Nike collection launches as part of the league's WNBA Legacy Trail. The initiative features product drops throughout the 2026 season, with Nike's 30th anniversary line officially hitting shelves on April 13th.
The capsule is part of a three-brand anniversary launch. La Crema introduced WNBA White Wine on April 9th, followed by Nike's Court Origins on April 13th. Mitchell and Ness completes the series with an April 15th drop.
"We're building a season-long platform of activations, collaborations, and fan-first experiences designed to engage the WNBA family wherever they are," said WNBA CMO Phil Cook.
The WNBA x Nike sneaker roll-out includes a GT Cut 4, Dunk Low, and Air Force 1 Low. Each pair features split blue-and-red colorways with the number "96" subtly placed throughout. The GT Cut 4 additionally displays "this ball, this game, this hoop is ours" messaging alongside official WNBA logos.
Nike is also backing special uniforms and warm-ups designed for Court Origins Nights during the 2026 WNBA season. The throwback programming highlights nationally televised games featuring original franchises the New York Liberty, Los Angeles Sparks, and Phoenix Mercury.
A "Season 30" logo will mark courts, game balls, and jerseys throughout the season, as the WNBA tips off its historic 30th year on May 8th.
How to Buy the 2026 Nike x WNBA 30th Anniversary Collection
Fans can browse Nike's 30th anniversary line now at WNBAStore and Nike.com.
England's Barclays Women's Super League will become the first football league to use sensor-equipped Sportable match balls when it launches Connected Ball technology in 2026/27.
The Nike-backed partnership brings heightened performance data to women's football, combining sensor-embedded match balls with player-worn GPS devices and sideline beacons to create real-time 3D mapping of every match.
The technology tracks ball speed, spin, flight trajectories, high-intensity efforts, tactical patterns, and off-ball movements. Players, coaches, and training staff subsequently gain access to comprehensive data previously unavailable in domestic competition.
"It is a privilege to work with Nike and support WSL Football on a project that will meaningfully impact the progression of the women's game," said Sportable CEO Dugald Macdonald.
"The opportunity to create a consistent, data-rich view of performance, from training pitches to stadiums, is truly groundbreaking and we are excited to help unlock the next level of insight for teams across the league."
FIFA introduced sensor technology at the 2022 Men's World Cup, but the WSL will become the first domestic league to adopt it via a multi-year deal with Nike. The Connected Ball technology has earned FIFA certification under the Electronic Performance & Tracking Systems Quality Programme.
While several WSL clubs already tested the system during training sessions and match preparation, the league plans deployment across all teams when the 2026/27 season kicks off.
"[Nike's] desire to elevate the role of the ball through Sportable’s technology will enable us to provide enhanced performance data to our clubs as well as tell richer stories to our fans," said WSL Football Chief Revenue Officer Zarah Al-Kudcy. "We are excited to be the first football league in the world to use this technology.”
The USWNT will debut a fresh look in April, as US Soccer and Nike released new jersey designs on Monday, uniting all 27 national teams with the 2026 Men's World Cup kits — the first time every US team will suit up in the same kits in federation history.
The designs follow a distinct concept — a bold, waving "stripes kit" and a dark, more nuanced "stars kit" — influenced in part by US men's players as they prepare to host the FIFA tournament later this summer.
"I think between both kits there is something for everybody," said Nike global product director Ronnie J. Stewart in Monday's statement. "If you want to be loud and proud and represent the crest, no one's going to doubt who you're there for in the light [stripes] kit. If you're looking for that lifestyle look that works off the field, the dark [stars jersey] is for you."
US Soccer and Nike will further lean into the intersection of soccer and lifestyle by dropping a streetwear collection inspired by the new kits later this spring.
In the biggest release in US Soccer history, some 2,500 retailers across the country are now carrying the jerseys to ensure fans can suit up before this summer's Men's World Cup — though its unclear how many will stock versions showcasing the USWNT's four world championship stars.
"A national team jersey represents the pride of wearing the crest, not just for players on the field, but also for the fans who support them every step of the way," said US Soccer CCO Dave Wright.
How to buy the new 2026 US Soccer jerseys
The new 2026 kits dropped across major sportswear retailers on Monday, including the Official US Soccer Store.
Nike suffered another major tennis setback this week, as British star Emma Raducanu officially signed with Uniqlo for a reported $3.5 million annually over four years.
Uniqlo announced Raducanu as its newest Global Brand Ambassador, with the world No. 25 set to promote the brand's LifeWear philosophy both on and off the court. Raducanu will laos help design her on-court apparel and participate in community engagement programs for the Japanese brand.
The loss represents Nike's latest tennis departure in recent months. The retail giant previously lost England's Jack Draper to Vuori last August while US stars Frances Tiafoe left for lululemon and Taylor Fritz signed with BOSS.
The US brand continues to have top-ranked players under contract, including WTA No. 1 Aryna Sabalenka, while Japanese fan favorite Naomi Osaka remains the only Nike tennis athlete with a signature collection. Despite the effort, the numbers stand in stark contrast to Nike's dominance during the Serena Williams era.
Competitors have seized the opportunity to outperform Nike in the tennis space, as retailers across the industry now surpass the Oregon-based brand in on-court apparel design, marketing campaigns, and social media engagement.
Raducanu expressed excitement about her new partnership, noting that Uniqlo shares her values on life, culture, and society. The 2021 US Open champion will play an active role in Uniqlo's Next Generation Development Program, which provides coaching to young players.
Spain soccer star Alexia Putellas is hitting the pitch in style, with Nike releasing the two-time Ballon d'Or winner's first Player Edition with the sportswear giant — a bespoke Phantom 6 boot — earlier this week.
Drenched in a bold red, black, and metallic colorway, the Putellas boots include glitter designed to "create additional distinction under bright stadium lights."
With multiple elements highlighting the FC Barcelona attacker's lucky number 11, the Phantom 6 boots also feature the custom Nike logo for Putellas emblazoned on the heel.
Constructed from a pair of interlocking 11s that combine with the letter "A," Putellas's new logo forms a crown, referencing her nickname of "La Reina" — Spanish for "The Queen."
"Growing up in Spain, I could only watch men playing football," Putellas said in a Nike statement on Sunday. "I never dreamed about playing at Camp Nou or having my own Nike boot. This is crazy, but I'm enjoying the process."
Just days before her 32nd birthday, Putellas adds her new Nike Player Edition Phantom 6 boot to a resume stacked with a World Cup (2023), three UEFA Champions League trophies, and numerous Liga F titles as well as her two Ballons d'Or.
How to purchase the Alexia Putellas Nike Phantom 6 boots
The Nike Phantom 6 Alexia Putellas Player Edition boots are currently available for purchase in both adult and kids sizes at select retail stores and online at nike.com.