Despite missing the 2025/26 NCAA basketball season due to injury, USC superstar JuJu Watkins is staying busy, with the junior guard buying into 2026 NWSL expansion side Boston Legacy FC's investment group this week.
Besides padding her portfolio, the move also sees Watkins make history as the first-ever NCAA athlete to actively invest in a professional women's sports franchise.
"Boston Legacy FC is creating a space for women to achieve, lead, and inspire others at the highest level," Watkins said in a Thursday club press release. "I'm proud to be part of the movement pushing women's sports forward."
The 20-year-old reigning Naismith Player of the Year now joins a Boston Legacy investment core that includes the likes of Indiana Fever center Aliyah Boston and Chicago Bears quarterback Caleb Williams as well as three-time Olympic gold medal-winning gymnast Aly Raisman and actor Elizabeth Banks.
"JuJu's investment marks a groundbreaking moment for women's sports and the power of NIL," said Legacy owner Jennifer Epstein. "She's showing that today's student-athletes aren't just building their own brands — they're shaping the future of the game."
How to become a part of Boston Legacy FC history
Fans looking to take part in NWSL history can snag seats to the first-ever Boston Legacy match at 12:30 PM ET on Saturday, March 14, 2026.
Tickets to the expansion club's debut are currently on sale at BostonLegacyFC.com.
The NWSL just added another high-profile minority owner, with Chicago Bears star Caleb Williams buying into the ownership group of 2026 expansion team Boston Legacy FC on Thursday.
Via his strategic investment firm 888 Midas, the NFL quarterback joins fellow big-name athletes Indiana Fever center Aliyah Boston and Olympic gold medal-winning US gymnast Aly Raisman as Boston Legacy investors.
"Women's sports is a movement, and I admire and respect the work that the team and the NWSL continues to do to grow the sport and empower future generations of athletes," the 2022 Heisman Trophy winner said in the club's Thursday announcement. "Boston Legacy FC is building something special, and we're proud to be a part of what's next."
Boston Legacy controlling owner Jennifer Epstein also noted that the investment from Williams "highlights the powerful momentum of women's professional soccer."
"It symbolizes a new era of cross-league support and recognition," said Epstein. "With best-in-class athletes, a rapidly growing fan base, and undeniable energy around the NWSL, we are proud to welcome Caleb as a partner as we prepare for the 2026 inaugural season."
Athlete investment in women's sports continues to grow, with many teams now following the micro-ownership model made famous by Angel City FC in 2022.
Angel City welcomed four new owners on Monday, as NBA star Chris Paul headlines four high-profile investors buying into the 2022 NWSL expansion side under the leadership of controlling owner Willow Bay.
A 12-time NBA All-Star, Paul is joined by fellow NWSL investors philanthropist Solina Chau, organizational development consultant Ina Coleman, and entrepreneur Paul Bernon.
"Chris, Solina, Ina, and Paul exemplify the values and vision that define ACFC," said Bay in a club statement. "Their outstanding leadership across business, sport, advocacy, and social impact makes them ideal partners as we continue building a world-class club that is forward-thinking, inclusive, and ambitious."
"It's an incredible honor to join Angel City FC as an investor and owner," Paul said on Monday. "Being able to join ACFC is not only an amazing opportunity, it's a chance to support women's sports and help drive positive change."
Valued at upwards of $250 million, Angel City has long been a draw for celebrity co-owners. The investor roster includes tennis legend Billie Jean King, singer Christina Aguilera, and actors Natalie Portman, Jennifer Garner, and America Ferrera.
Despite the big-name backers, ACFC currently sits 11th in the 2025 NWSL standings with just four matches left on the year. The team is in danger of missing the playoffs for the second straight season.
NWSL teams continue to attract big-name investors, with a few new ownership shake-ups making headlines in recent weeks.
Former USWNT World Cup champion and two-time Olympic gold medalist Lauren Holiday and her husband, two-time NBA champ Jrue Holiday, bought into the North Carolina Courage this week, becoming NWSL investors via the couple's Holiday Family Trust.
Retiring from pro soccer in 2015, Holiday will be an active owner with the Courage, serving as an advisor, ambassador, and consultant on the operations side.
"I'm an investor in North Carolina, but I think I have invaluable insight being as I was part of the league when it was in its inaugural season," the two-time NWSL champion and 2013 league MVP told ESPN.
NWSL draws more investors as league grows
As club valuations skyrocket, money has flowed into the NWSL through high-profile investments — and even outright sales.
Earlier this month, former Utah Jazz owners the Miller family purchased the Utah Royals, as well as MLS club Real Salt Lake, from short-term owner David Blitzer in a deal weighing in at a reported $600 million.
Last September, Angel City sold for a record $250 million, while the expansion fee for Denver's incoming NWSL team reportedly tops $110 million.
With further expansion looming and NWSL commissioner Jessica Berman recently saying she sees the league growing to as many as 32 teams, expect transactions to keep building as more investors look to buy into the game.