Gotham FC signed a multiyear deal with Panini America on Wednesday. It's the first club-level agreement in the National Women's Soccer League (NWSL) since Panini locked in exclusive trading card rights with the league earlier this year.
The partnership covers joint marketing efforts and in-stadium activations. Panini was already on-site for last week's record-setting Queens Classic at Citi Field. Going forward, the company will develop collectibles and products built around the Gotham FC roster.
"We're proud to partner with Gotham FC, one of the premier franchises in the NWSL," said Jason Howarth, senior vice president of marketing at Panini America.
Gotham FC Players Set to Feature on Panini Soccer Cards
There's plenty of star power to put on cardboard. The reigning champions have lifted the NWSL trophy twice since 2023. USWNT midfielder Rose Lavelle, defender Emily Sonnett, and forward Jaedyn Shaw anchor the squad. Sam Kerr and Esther González round out an internationally stacked roster.
Panini soccer cards have been a fixture of the sport since the company began producing FIFA World Cup stickers in 1970. But this deal brings that legacy into US women's professional soccer at the club level for the first time.
New York Liberty star Breanna Stewart signed an exclusive multi-year autograph deal with Panini America this week, joining the company's expanding WNBA trading cards collection.
The seven-time WNBA All-Star and two-time champion is the latest Panini partner, alongside Caitlin Clark, Angel Reese, Paige Bueckers, and Stewart's own Unrivaled 3×3 Basketball. The deal grants Panini exclusive rights to produce autographed Breanna Stewart trading cards across its women's basketball product lines.
"Seeing yourself on a trading card is still both a proud and humbling moment," Stewart said in Tuesday's statement. "Partnering up with Panini is very exciting, especially since fans will now have more opportunities to collect."
The deal extends Panini's dominance in the surging women's sports collectibles market. WNBA trading cards have exploded in value over recent years as women's basketball booms in popularity. A signed one-of-one Caitlin Clark rookie card sold for a record-breaking $660,000 last July, highlighting robust collector demand.
Panini has aggressively expanded its women's basketball portfolio, recognizing the category's potential. The company produces multiple WNBA product lines throughout the year, featuring rookies, veterans, and retired legends.
Stewart brings championship pedigree and global recognition to Panini's lineup. The 31-year-old forward won two WNBA titles with Seattle before joining New York, where she captured the 2024 championship.
How to Buy Panini WNBA Trading Cards Featuring Breanna Stewart
Collectors can purchase Breanna Stewart autographed cards and other WNBA trading cards at PaniniAmerica.net.
Unrivaled Basketball and trading card manufacturer Panini America are teaming up, bringing the 3×3 league's first officially licensed trading cards to market on Friday.
As part of a multi-year agreement between the two parties, Panini will debut the Instant Cards just hours before the first full weekend of play in the 2026 Unrivaled season tips off on Friday.
Panini also plans to launch a Rewind set of trading cards celebrating the 2025 inaugural Unrivaled season, among other future drops.
"Our partnership with Unrivaled is a great way to reinforce and showcase our support of the women's game and female athletes," said Panini America SVP of marketing Jason Howarth in the pair's Thursday announcement. "Unrivaled's 3-on-3 format makes for exciting and compelling game play and continuing to work with the best players in the world in this format made this partnership make perfect sense."
Following Monday's Season 2 tip-off, Unrivaled is continuing to form strategic partnerships as the offseason pro league grows in popularity.
"We want to meet fans where they are, and Panini's history in this space makes them an ideal partner to highlight the biggest moments for women's basketball's biggest stars," said Unrivaled president Alex Bazzell.
How to purchase Unrivaled Instant Cards
The full Unrivaled Instant Card set will release online at 3:08 PM ET on Friday at PaniniAmerica.net.
With the rookie card of Indiana Fever star Caitlin Clark still doing numbers, trading card manufacturer Panini America is debuting Caitlin Clark Chronicled this week, dropping a limited-edition release on Monday that features a 22-page collectible book and 100-card set of the WNBA standout.
The book spans images of Clark on and off the court, and includes eight four-card packs and 32 randomly inserted trading cards, as well as autographed exclusives.
"I'm excited to launch 'Caitlin Clark Chronicled' with Panini America and share some of my favorite moments on and off the court from my first two years in the WNBA," Clark said in Monday's statement. "We wanted to create something different that combined great photography with trading cards, including some special exclusives. I am proud of this collection and hope fans enjoy it."
The WNBA superstar is an exclusive Panini partner in the trading card and autographed memorabilia space, with Clark making headlines last July when her one-of-one autographed rookie card sold for more than $600,000 — setting a new world record for a women's sports card.
How to buy Panini's 'Caitlin Clark Chronicled' card set
Panini's limited edition Clark collection is currently available for purchase at Target stores and Target.com.