Unrivaled Basketball and trading card manufacturer Panini America are teaming up, bringing the 3×3 league's first officially licensed trading cards to market on Friday.
As part of a multi-year agreement between the two parties, Panini will debut the Instant Cards just hours before the first full weekend of play in the 2026 Unrivaled season tips off on Friday.
Panini also plans to launch a Rewind set of trading cards celebrating the 2025 inaugural Unrivaled season, among other future drops.
"Our partnership with Unrivaled is a great way to reinforce and showcase our support of the women's game and female athletes," said Panini America SVP of marketing Jason Howarth in the pair's Thursday announcement. "Unrivaled's 3-on-3 format makes for exciting and compelling game play and continuing to work with the best players in the world in this format made this partnership make perfect sense."
Following Monday's Season 2 tip-off, Unrivaled is continuing to form strategic partnerships as the offseason pro league grows in popularity.
"We want to meet fans where they are, and Panini's history in this space makes them an ideal partner to highlight the biggest moments for women's basketball's biggest stars," said Unrivaled president Alex Bazzell.
How to purchase Unrivaled Instant Cards
The full Unrivaled Instant Card set will release online at 3:08 PM ET on Friday at PaniniAmerica.net.
With the rookie card of Indiana Fever star Caitlin Clark still doing numbers, trading card manufacturer Panini America is debuting Caitlin Clark Chronicled this week, dropping a limited-edition release on Monday that features a 22-page collectible book and 100-card set of the WNBA standout.
The book spans images of Clark on and off the court, and includes eight four-card packs and 32 randomly inserted trading cards, as well as autographed exclusives.
"I'm excited to launch 'Caitlin Clark Chronicled' with Panini America and share some of my favorite moments on and off the court from my first two years in the WNBA," Clark said in Monday's statement. "We wanted to create something different that combined great photography with trading cards, including some special exclusives. I am proud of this collection and hope fans enjoy it."
The WNBA superstar is an exclusive Panini partner in the trading card and autographed memorabilia space, with Clark making headlines last July when her one-of-one autographed rookie card sold for more than $600,000 — setting a new world record for a women's sports card.
How to buy Panini's 'Caitlin Clark Chronicled' card set
Panini's limited edition Clark collection is currently available for purchase at Target stores and Target.com.