Unrivaled made a historic splash on Friday, setting a new pro women's basketball regular-season attendance record as 21,490 fans packed the Xfinity Mobile Arena in Philadelphia for the 3×3 league's first-ever tour stop.
"It was unbelievable. You could feel the love tonight," said Unrivaled co-founder Napheesa Collier about the record-breaking crowd. "It's just a testament to what we're building here, how much people believe in it."
Friday's Unrivaled tally — which also shattered a venue record for the highest attendance of any event — blew through women's basketball's prior record, set in the 2024 WNBA season when a 20,711-strong crowd watched the Indiana Fever top the Washington Mystics inside DC's Capital One Arena.
The reward for Friday's crowd was a larger-than-life performance, as Lunar Owls guard Marina Mabrey dropped a league-record 47 points — complete with 10 three-pointers — in Friday's 85-75 win over Rose BC.
"I think the city is ready for women's professional sports," Philadelphia product and Rose BC guard Kahleah Copper said following the doubleheader, with the City of Brotherly Love gearing up to launch a WNBA expansion team in 2030. "I'm excited that one, it's here, and two, that I'm a part of it."
Last week's success in Philly has Unrivaled already eyeing more tour stops for the offseason league's 2027 season, with this year's action finishing up on the venture's 3x3 home court in Miami.
"We're going to continue to make the sports world proud by the product we put out," Unrivaled CEO Alex Bazzell told reporters.
The WNBA and the WNBPA are literally coming to the table this week, with both parties meeting in-person on Monday as stalled CBA talks continue to delay offseason movement prior to the 2026 season.
WNBPA executive committee members Nneka Ogwumike (Seattle Storm), Napheesa Collier (Minnesota Lynx), Breanna Stewart (New York Liberty), and Kelsey Plum (LA Sparks) will attend Monday's CBA negotiations in New York alongside WNBA, team, and union leadership.
"I think we'll learn a lot from this meeting," WNBPA first VP Plum said from the Unrivaled tour stop in Philadelphia on Friday. "I think everyone understands what's at stake, timeline-wise."
The two parties reportedly remain far apart on wedge topics like revenue sharing, three months after the previous CBA expired.
According to sources, Monday will mark the first full CBA meeting between the WNBPA and WNBA in over a month, with offseason transactions currently left in limbo while other league operations continue under a status quo mechanism.
"At the end of the day, we're human beings. I think conversation face-to-face goes a long way," Plum continued. "To be able to sit down face-to-face and say, 'This is how I feel, this is how you feel, let's see what we can do from there.'"
"I'm just excited for the opportunity to be able to be there in-person with other players that are really invested in this," Plum added.
Unrivaled 3×3 is taking over Philadelphia on Friday, when the Miami-based league brings pro women's basketball back to the City of Brotherly Love the first time since 1998.
As the league's its first-ever tour stop, Friday's one-off doubleheader — dubbed "Philly is Unrivaled" — is already shaping up to be a success, with Unrivaled selling out the 21,000-seat Xfinity Mobile Arena with tickets averaging $165 each on the secondary market — nearly double the price to see the NBA's Sixers at the same venue.
"I'm just excited for the love from the city. People can really see this as a basketball city. One of the best cities in the world," said Philadelphia product and Rose BC star Kahleah Copper, as her hometown gears up to launch its own WNBA expansion team in 2030.
Friday's Unrivaled event promises a star-studded bill, with Paige Bueckers's Breeze BC first taking on Philly's own Natasha Cloud and the Phantom before Copper and the Rose square off against Marina Mabrey's Lunar Owls.
How to watch the "Philly is Unrivaled" doubleheader
Unrivaled tips off from Philadelphia on Friday when Breeze BC takes on Phantom BC at 7:30 PM ET, before Rose BC faces the Lunar Owls at 8:45 PM ET.
Both "Philly is Unrivaled" clashes will air live on TNT.