The PWHL unveiled all-new uniforms for its six founding teams on Thursday, after a long process that saw players competing under generic names and logos for the duration of the league's inaugural season.

Bauer — the PWHL's exclusive game and replica home jersey provider — is the sportswear company behind the uniforms. The league also worked closely with creative agency Flower Shop to refine each team's jersey design and branding.

PWHL hockey jerseys hanging against a blue and grey brick wall.
Each team's jersey design incorporates elements unique to the club's identity. (Bauer/PWHL)

Bauer Hockey takes the lead in PWHL jersey production

"We're proud to be the official game and replica jersey partner for the PWHL, as a next step in our long-standing commitment to girls and women’s hockey," said Mary-Kay Messier, Bauer Hockey's VP of global marketing, in Thursday's PWHL press release. "We are honored to celebrate the players, outfitting them with authentic on-ice jerseys. We are equally excited to celebrate the fans, providing premium-crafted replica jerseys so they can show their passion and support for their favorite PWHL team."

Each team's jersey incorporates elements unique to the club's regional and brand identity. Accordingly, the Minnesota Frost's uniform "embraces the chill" with a deep purple and white motif, "capturing the sharpness of the frozen landscape." Meanwhile, the Boston Fleet's jersey draws on alternating colored stripes, resulting in a "wave-like pattern that evokes a strong connection to the sea."

"Working alongside the team at Bauer, we put thought behind every color, every stitch, every fabric choice — every element— to ensure these uniforms are of the highest quality," added Jayna Hefford, PWHL SVP of hockey operations. "From the design process to final production, we aimed to create uniforms that not only reflect the spirit of each team but also deliver top-tier performance and comfort for our athletes."

Minnesota Frost player models new purple PWHL jersey.
The Frost's new jersey design is meant to evoke Minnesota's cold winters. (Grace Zumwinkle/Minnesota Frost)

PWHL brings home replica jerseys to fans

"Players and fans alike have been waiting for this moment and we couldn't be happier with the six unique looks each team will don moving forward," said PWHL SVP of business operations Amy Scheer. "These jerseys mark the latest evolution in our league's history, and we can't wait to see them showcased both on the ice and in the stands."

Fans can now purchase home replica jerseys online at the Official PWHL Shop, with key retailers following on November 14th. Replica jerseys will also be available at all home games when the season kicks off on November 30th.

The 2024 PWHL Draft took place on Tuesday, with Princeton and Canadian national team forward Sarah Fillier going first overall to PWHL New York. 

New York also added two defenders and a goaltender, as well as three forwards to make seven solid additions to next season's roster. 

But it was first-ever PWHL champions Minnesota that created the most buzz, with the draft happening just three days after they announced the abrupt departure of general manager Natalie Darwitz following a league review. 

With the 9th overall pick, PWHL Minnesota took Team USA forward Britta Curl. Fans immediately took to the internet to voice their concerns, citing Curl's social media activity. In the past, Curl had "liked" posts on X that targeted the LGBTQIA+ community, particularly transgender individuals. Her activity also showed support for Kyle Rittenhouse, the 17-year-old Wisconsin man who shot three unarmed people, two fatally, during a 2020 Black Lives Matter protest.

When asked about the pick — and whether or not he had consulted with any members of the LGBTQIA+ community prior to making the pick — PWHL Minnesota coach Ken Klee opted to defend Curl.

"Did I speak to anyone from the community? I talk with players, with coaches. That’s tough to answer for me," Klee said. "I spoke with a lot of different people. I mean, at the end of the day, I was told she’s a great teammate, a great person. She’s obviously a great player."

The team also had PWHL Minnesota assistant coach Mira Jalosuo, who is married to a woman, announce the pick.

"We have people in that community and obviously Mira making that selection for us, I think that speaks volumes for us," Klee added. "We were just trying to pick the best players available. I wouldn’t want anything to take away from any of those players' experience. It’s unfortunate a little bit at the beginning, but again, it’s okay. People are entitled to their opinion."

Minnesota’s PWHL team will enter the inaugural season with a new head coach after Charlie Burggraf stepped down from the post. With less than a week before the puck drops on the new professional league, former NHL defensemen and U.S. women’s national team coach Ken Klee has taken over the role.

General manager Natalie Darwitz said that Burggraf told her on Tuesday that he would be stepping away from the job. He cited the decision as the right move for himself and his family.

“We thank Charlie Burggraf for all he did for our franchise, and we wish him only the best in the future,” Darwitz said. “Ken Klee brings a proven record of success to our coaching staff, and we are extremely pleased — for our players, our fans and our organization — that he has joined us.”

Klee was hired “within hours,” according to the Star Tribune. He previously coached PWHL Minnesota players Kendall Coyne, Lee Stecklein, Nicole Hensley and Kelly Pannek with the USWNT.

The former NHLer had been a finalist for the job in the initial search, but at the time Darwitz opted to hire her former Gophers assistant coach. But the familiarity with Klee helped to make the decision easy on Tuesday to offer him the job.

“I went through the interview process, but at the time it wasn’t meant to be,” Klee said. “Now it’s a little later and the time is right. I’m excited. I think super highly of these players.”

The PWHL begins its first season next week with six inaugural franchises. Minnesota will open its season on Jan. 3 in Boston.