USA Rugby star Ilona Maher is stepping back into the spotlight, with the 2024 Olympic bronze medalist set to be the subject of an upcoming docuseries created by actor Reese Witherspoon's Hello Sunshine, the production company announced last Friday.
With Maher serving as both star and one of the show's producers, Hello Sunshine is teaming up with Ross Greenburg Productions and Range Sports to develop the project, which details Maher's life both on and off the field. Maher's sister, Olivia Maher, will also serve as an executive producer of the docuseries.
"Ilona Maher is a force of nature," Hello Sunshine head of unscripted Sara Rea told The Hollywood Reporter. "Ilona shows unwavering resilience during the tough times and grounded authenticity while sitting on top of the world. She's funny, witty, thoughtful, and unapologetic. Quite simply, she's both relatable and extraordinary, and we are honored to tell her story."
Since her Paris Olympics breakthrough with Team USA, Maher has added a runner-up finish on Dancing with the Stars, a Sports Illustrated cover, and a successful podcast entitled House of Maher to her growing resume.
"I constantly feel like I have something to say," Maher said. "I'm a female athlete in a sport that does not get the attention it deserves in the US and yet I've been able to create this massive brand for myself through my own personality and authenticity."
The USA Rugby women's 15s shattered the sport's US attendance record on Friday, welcoming 10,518 fans to Kansas City's CPKC Stadium for the Eagles' matchup against Canada.
Though the world No. 9 ranked US fell short in their come-from-behind push, falling 26-14 to No. 2 Canada in the opening game of the 2025 Pacific Four Series, Friday's crowd gave the players a massive off-field victory.
"To see the crowd be over 10,500 like that was absolutely fantastic in this women's purposely built stadium, and to debut rugby here in that stadium as well," said USA captain Kate Zackary after the game.
Even Canada's athletes lauded the significance of the record-setting crowd, despite the overwhelmingly US cheers from the home fans.
"Being here in North America and having 10,000 people coming to watch women's sports was so amazing," remarked Canada's Sarah-Maude Lachance.
Rugby's rise spurs exponential growth
After the Eagles secured Olympic bronze in rugby sevens last summer, the sport gained significant momentum.
The national attention captured by 2024 Olympians like superstar Ilona Maher earned USA Rugby a multimillion-dollar investment, helped fuel a new domestic league, and minted fresh fans en route to Friday's attendance record.
In the long-term, that growth could turn the US-hosted 2033 Rugby World Cup into a marquee national event.
For the rugby faithful, however, the biggest win is seeing those new to the sport become lifelong fans.
"Everyone I talked to after [Friday's] game who didn't know what rugby was, [I hope] has fallen in love with it," said Zachary.
How to attend the next USA Rugby game
The Eagles will take aim at breaking Friday's attendance record in Washington, DC, on July 19th, when they'll face No. 16 Fiji in a send-off game before August's 2025 Rugby World Cup in England.
Tickets to the Audi Field doubleheader, which also includes the US men's side against England, are available online now.
Team USA's rugby squad will begin the hunt for their first-ever Olympic medal when the Paris Games’ rugby sevens tournament takes the pitch on Sunday.
This marks just the third time the Olympics have featured rugby sevens after its debut at the 2016 Rio Games.
How the Olympic rugby sevens tournament works
Unlike traditional rugby’s 15-player teams and 40-minute halves, rugby sevens consists of squads of seven battling it out through two seven-minute halves. Reflecting the sport’s sped-up nature, the Olympic rugby sevens tournament is played over just three consecutive days.
Twelve teams divided into three groups of four will compete in round-robin pool play to earn points — three for a win, two for a draw, and one for a loss — from Sunday, July 28th through the first half of Monday, July 29th.
The two teams with the most points in each group plus the next two overall best teams then advance to Monday afternoon's quarterfinals.
On Tuesday, July 30th, teams knocked out of the playoffs will face off in "placing" matches to achieve an official Olympic rating. These games are played concurrently with the semifinals before the bronze and gold medal contests close out the tournament.
Veterans lead Team USA's Olympic charge
The US is looking to improve on their fifth- and sixth-place finishes at Rio and Tokyo, respectively, and they’re banking on having the experience to do it.
Seven of Team USA's 12 players are Olympic veterans, with two — 33-year-olds Lauren Doyle and Alev Kelter — having competed in both of the sport’s previous Olympic showcases. Doyle and fellow Tokyo vet Naya Tapper co-captain the squad, which also features US rugby standout and TikTok star Ilona Maher.
However, to ascend their first-ever Olympic podium, the US will have to contend with the sport’s top teams — including Rio gold medalists Australia and Tokyo champs New Zealand. Plus, an especially hungry Team GB will be particularly tough to beat, as the current world No. 1 lookscto avenge their fourth-place finishes in 2016 and 2021.
How to watch the US rugby sevens squad
The US opens pool play against Japan at 10:30 AM ET before facing No. 40 Brazil at 2 PM ET on Sunday, July 28th, with live coverage on NBC platforms.