The NFL is putting women on the gridiron, with commissioner Roger Goodell announcing plans to launch both a men's and women's professional flag football league at Thursday's Leaders in Sport conference in London.

Looking to have both new ventures up and running in "the next couple of years," the NFL's goal is to introduce the leagues prior to the 2028 Summer Games in LA, where flag football will make its Olympic debut.

"The demand is there. We're seeing colleges in the States and universities internationally also that want to make it a part of their program," Goodell said. "If you set that structure up where there's youth leagues, going into high school, into college, and then professional, I think you can develop a system of scale. That's an important infrastructure that we need to create."

Building that infrastructure also feeds the ongoing NFL goal of growing flag football in order to construct a young fanbase for the gridiron sport at-large, with the league investing in a fan pipeline to support the NFL's future.

In part due to past NFL investments, women's flag football has seen significant growth across the US over the last 25 years, with over 30 states now offering competitive opportunities for high school girls — and at least half of those states fielding it as a full-fledged varsity championship sport.

Even the NCAA is getting in on the action, taking initial steps earlier this year to introduce flag football across all three of the governing body's divisions in the near future.

Though the LA Olympics are three years away, flag football is already charging ahead on the international stage, featuring in the 2022 and 2025 World Games — where the same US talent that the NFL is eyeing for its new league snagged a pair of silver medals.

Flag football has gone global, as the emerging sport takes center stage this week at The World Games 2025 in Chengdu, China.

Eight top national flag football teams will kick off their tournament campaigns beginning on Wednesday night, all aiming for Sunday's championship final.

Reigning champions Mexico will look to defend their 2022 title against the 2024 IFAF World Championships-winning USA as well as 2024 bronze medalists Japan.

Meanwhile, squads from Austria, China, Canada, Great Britain, and Italy will look to upend the three tournament titans.

Fueled primarily by women's sports athletes, the sport is on the upswing, rising from its debut at the 2022 World Games in Birmingham, Alabama, to secure a spot at the 2028 LA Olympics amid growing media exposure as well as backing by the NFL and the NCAA.

"[The sport] started rolling faster after World Games [2022]," Mexico captain and quarterback Diana Flores said at an IFAF press conference this week. "It was a very important moment for the flag football community… the first time flag football was showcased on a platform as big as the World Games, a multi-sport competition where the most elite athletes go and represent their countries."

"It took a quick spiral from the World Games Birmingham to the media exposure we got to the support our organization has given us," echoed USA star quarterback Vanita Krouch. "To be here paving the way, being these trailblazers and pioneers, it's a huge honor."

How to watch flag football at The World Games 2025

The USA and Canada will kick off The World Games 2025 flag football preliminaries at 9 PM ET on Wednesday.

Knockout rounds begin when the quarterfinals take the field 8:30 PM ET on Friday, with Saturday's 11:30 PM ET bronze-medal game and Sunday's 12:50 AM ET final determining this year's podium.

The tournament will stream live on The World Games website.