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UConn basketball star Paige Bueckers is adding to her NIL portfolio, announcing a new deal with Cash App Wednesday.
The reigning Naismith College Player of the Year is partnering with Cash App, the mobile payment service owned by Jack Dorsey’s Block (formerly Square), to help launch the Paige Bueckers Foundation https://t.co/DR1wSZ4Trf pic.twitter.com/Pk5NdofF0d
— Forbes SportsMoney (@ForbesSports) February 8, 2022
As a part of the sophomore’s partnership with the mobile payment service, Bueckers will establish the Paige Bueckers Foundation, with the charity focusing on generating opportunities for families and advancing social justice.
In a special promotion of the NIL deal, Cash App will donate $100,000 in Bitcoin and $100,000 in cash that will be given away in $15 installments to Bueckers’ fans.
The Cash App deal is Bueckers’s third major NIL deal, having signed with StockX and Gatorade in November.
According to Forbes, while the financial terms of her Cash App partnership were not disclosed, the publication estimates that the signing will not push Bueckers past the $1 million deal mark in total endorsements.
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