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NWSL can use growing audience as ‘ammo’ for new TV deal

Kansas City Current goalkeeper Adrianna Franch greets a young fan after a game. (EM Dash/USA TODAY Sports)

The NWSL will bring plenty of “ammo” to the bargaining table for its next TV deal, Angel City FC lead investor Alexis Ohanian said.

The league’s current broadcast rights deals expire at the end of the 2023 season. Those deals — with CBS, worth $4.5 million, and with Twitch, worth more than $1 million — appear to be undervalued compared to other sports broadcast deals.

While streaming figures are confidential and a majority of the league’s games streamed on Paramount+ and Twitch, its games on CBS drew audiences ranging from 349,000 to 461,000. That’s right on pace with MLS, which drew an average of 343,000 viewers on ABC and ESPN.

“When we were given CBS as the stage, we either competed with, matched or even outperformed the MLS,” Ohanian told Reuters. “Facts over feelings. When we’re put on that stage, the fans show up. So I think we’re going to have a lot of good ammo to go into that negotiation.”

MLS recently signed a deal with Apple TV earlier this year worth $250 million per season. Its current deal with Fox and ESPN, which expires at the end of its 2022 season, pays a combined $75 million per year.

“They essentially set a mark now where, yes, our league is not as big, we’re a fraction of the size in terms of teams and age, but we’re already putting up some great numbers,” Ohanian said.

This comes as FIFA has rejected bids for the 2023 Women’s World Cup broadcast rights because they were too low. Both attendance and viewership in women’s soccer has skyrocketed since the 2019 World Cup, which drew 1.12 billion viewers combined.

“Audience figures show that the Women’s World Cup 2019 in France was a catalyst for change in terms of TV audience,” Romy Gai, FIFA’s chief partnerships and media officer, told Bloomberg. “We know the opportunity for women’s football is there. Now, together, we need to capture it.”

NWSL team valuations appear to be on the rise as well.

Even amid the fallout from the U.S. Soccer report on NWSL abuse, the Portland Thorns could garner a record sale price.

Meanwhile, the Washington Spirit sold for $35 million in February, while Gotham FC was valued at $40 million in August. And per Sportico, Ohanian’s own Angel City FC is valued at more than $100 million.

Report: Connecticut Sun Sale Saga Continues as WNBA Offers $250 Million Bid

A wide view of the Mohegan Sun Arena court before a 2024 WNBA Playoffs game
The WNBA has reportedly made an offer to buy the Connecticut Sun and control the team's sale. (Mark Smith/Imagn Images)

The Connecticut Sun is still on the chopping block, with reports surfacing Tuesday that the WNBA made a $250 million offer to buy the team in order to control its final landing place.

The Mohegan Tribe — the Sun's current owners — are reportedly still seeking clarity on the league's preferred relocation destination, after two prospective outside bids stalled in front of the Board of Governors.

Multiple offers remain on the table, including two $325 million bids from groups in Boston and nearby Hartford, Connecticut — as well as a plan to raise capital via minority investments rather than a full sale.

Recent reports point to the league's desire to control the Sun's fate while preserving certain markets for expansion, with the Mohegan Tribe under pressure to bend to the WNBA's interests.

The WNBA offer to buy the Connecticut Sun outright is reportedly part of a larger plan to flip the team to a different prospective ownership group without an additional relocation fee — and rumors say Houston is in the lead.

The Mohegan Tribe already turned down a low-ball bid out of Cleveland, with WNBA later awarding the Northeast Ohio city an expansion team for a $250 million fee.

NBA co-ownership was a clear priority during the league's most recent expansion, with officials now looking to force that strategy onto the Sun's future.

Phoenix Mercury Battle for Postseason Seeding as 2025 WNBA Playoffs Loom

The Phoenix Mercury huddles before a 2025 WNBA game.
The No. 4 Phoenix Mercury kept pace with a win over No. 7 Golden State on Tuesday. (Barry Gossage/NBAE via Getty Images)

While the No. 1 Minnesota Lynx watch from above, the race for the No. 2 postseason seed is taking center stage, with teams like the No. 4 Phoenix Mercury eyeing 2025 WNBA Playoffs spots as the league nears the regular-season home stretch.

Big Tuesday wins helped boost the No. 2 New York Liberty and No. 5 Las Vegas Aces up the WNBA standings, while the Mercury refused to lose pace with a 98-91 victory over the No. 7 Golden State Valkyries.

"We're just continuing to try to build," Phoenix head coach Nate Tibbetts told reporters afterwards. "We're on the right step, but there's still work to be done."

Multiple talent-stacked teams are continuing to sharpen their form with the 2025 Playoffs looming, with only a half-game currently separating the New York Liberty, Atlanta Dream, Phoenix Mercury, and Las Vegas Aces on the WNBA table.

The Mercury have benefitted a healthy Big Three — Alyssa Thomas, Satou Sabally, and Kahleah Copper — with Copper leading Phoenix's five double-digit scorers by registering 25 points in Tuesday’s win.

"Our support staff has been great and our culture and my teammates have been great in helping me navigate through [early-season injuries] and just being able to get back out there," Copper said this week.

How to watch the Phoenix Mercury this week

The No. 4 Phoenix Mercury will have their work cut out for them on Thursday, when they'll visit Las Vegas to tip off against the surging No. 5 Aces and their eight-game winning streak at 10 PM ET.

Live coverage of the clash will air on Prime.

LA Sparks Shoot for the WNBA Playoffs as Dallas Wings Battle Elimination

LA Sparks forward Rickea Jackson shoots the ball over Washington Mystics forward Alysha Clark during a 2025 WNBA game.
Despite a recent winning streak, forward Rickea Jackson and the LA Sparks remain just outside postseason contention. (Kenny Giarla/NBAE via Getty Images)

The No. 9 Sparks haven't given up the fight, with LA sitting just outside the 2025 WNBA playoff picture ahead of Wednesday night's clash with a No. 11 Dallas Wings side facing postseason elimination.

The Sparks have had an up-and-down season, arriving at a 16-18 record with six wins in their last 10 games.

"We control our destiny, so what do we do with it?" LA head coach Lynne Roberts said on Tuesday. "And I love that we're in that spot, but we'll see how competitive we are."

"Obviously we feel like there's some games that we should have and could have won at the beginning of the season early on, but [you] can't change the past," echoed Sparks forward Dearica Hamby. "We have good momentum right now still. We're still in good position to make the playoffs, so just take it a game at a time."

Meanwhile, Dallas will try to stave off joining the last-place Connecticut Sun in playoff elimination, though their draft lottery odds rise with every loss.

The Wings will be even more shorthanded on Wednesday after losing Li Yueru to a season-ending ACL sprain on Friday, with the center now joining star guard Arike Ogunbowale, who is suffering from knee tendinitis, on the sideline.

How to watch the Dallas Wings vs. LA Sparks on Wednesday

The No. 9 Sparks will host the No. 11 Wings at 10 PM ET on Wednesday, with live coverage airing on WNBA League Pass.

Indiana Fever Confirms Season-Ending MCL Injury to Sophie Cunningham

Indiana Fever guard Sophie Cunningham looks on during a 2025 WNBA game.
Indiana Fever guard Sophie Cunningham will miss the rest of the 2025 WNBA season after tearing her MCL. (Sean M. Haffey/Getty Images)

The No. 6 Indiana Fever are officially down another guard due to injury, with the team confirming Tuesday that Sophie Cunningham suffered a season-ending right MCL tear during the squad's Sunday matchup against the No. 13 Connecticut Sun.

"If you're going to hurt your knee, that is the best possible case," Cunningham explained on her podcast on Tuesday. "A couple more inches to the left, [I] would've torn a whole bunch more s—t. I'm very thankful for where I am at, so it's all good."

Cunningham posted an average of 8.6 points, 3.5 rebounds, and 1.2 assists per game while shooting 46.9% from the field on the season for Indiana.

In response to losing the seven-season WNBA standout, Indiana signed veteran guard Shey Peddy to a seven-day hardship contract on Tuesday, one day after releasing previous hardship addition Kyra Lambert.

Cunningham became the third Fever guard sidelined with a season-ending injury in less than two weeks, after Indiana lost both Sydney Colson and Aari McDonald to an ACL tear and broken foot, respectively, in the same game on August 7th.

The trio join superstar guard Caitlin Clark on the Fever's injured list, after the WNBA sophomore's lingering right groin issue has seen her on the bench since before the 2025 All-Star break.

That said, Clark has reportedly been participating in practice this week, ramping up her game fitness as she eyes a return to the 2025 WNBA court.

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