Haley Rosen is the founder and CEO of Just Women’s Sports. Frustrated by a lack of media coverage devoted to women’s sports, Haley founded JWS in 2020 shortly after retiring from professional soccer. Starting with an Instagram account and a big idea, it took Haley only a few short months to grow JWS into the leading media platform dedicated to women’s sports. An All-Pac-12 midfielder at Stanford, Haley was named to both Forbes’ 30 under 30 and SBJ’s New Voices Under 30. You can read more about why she started JWS here.

Sivan leads strategy at JWS, working across the company and with key external partners to oversee business development, partnerships and special events. Sivan comes to JWS having held senior marketing, sponsorship, and special events roles at ESPN, Creative Artists Agency, Major League Baseball, IMG, the Boston Red Sox, the New England Patriots, and Bleacher Report. She is passionate about achieving equal treatment in sports, in no small part because her one-year-old daughter is going to be a world famous pro, and Sivan wants a boat.

Ben oversees the production of all content at JWS. He joins JWS from FOX Sports, having previously served as Editor-in-Chief at both Bleacher Report and SLAM. Outside of consuming, conceiving and producing sports content, Ben loves to watch his 13-year-old daughter Carla play soccer and basketball. And when it’s time to eat, there’s no one he’d rather have a meal with than his Greek-born, food-loving fiance Maria-Stella.

Ali leads JWS’ sales team, working closely with brands to create compelling and engaging content. Ali comes to JWS with over ten years of experience working in enterprise partnership sales at Google, Pinterest and Uber Eats. Raised in Chicago during the 90s, she was inevitably obsessed with the Jordan-era Bulls. Though her hoop dreams didn’t pan out, she did grow up to be a third-team DIII All-American softball player at Emory University. 

Rachel oversees operations at Just Women’s Sports, managing internal processes, human resources, and product development. Previously, Rachel served as the Director of Marketing and Platform at Costanoa Ventures, an early stage investor in enterprise software, where she managed the firm’s marketing, communications, and operating platform. Before joining Costanoa, Rachel played professional soccer for the Canadian Women’s National Team and the NWSL’s Chicago Red Stars. 

Jackie oversees JWS’ digital content across all platforms and channels. She comes to JWS from Bleacher Report, where she spent most of the last decade building the BR App and streamlining their cross-channel content distribution. Jackie played basketball at UCLA, where she met her husband, who played volleyball. They have a 2-year-old daughter who is already obsessed with anything that involves a ball (especially soccer and basketball). Living in the Bay Area means Jackie gets to spend a lot of time at Lake Tahoe, though she says her favorite activity is anything involving her daughter and a skinny marg.

MyLinh oversees all of Just Women’s Sports’ live events and remote production. She comes to JWS from SC30, where she served as Head of Experience. She previously held positions with the MLS, Under Armour and ESPN. An extroverted introvert, MyLinh’s mission is to make sure that everyone is having a good time. Her two biggest interest outside of work? Hello Kitty and cars.

John is responsible for maintaining the JWS brand at every point of contact, working across content, sales and marketing teams to ensure consistency in message and voice. A published poet and photographer, John holds too many English degrees from both Stanford and UT Austin. He has previous experience working at Nike, teaching creative writing and copy-editing multiple philosophy books.

As our Account Executive, Emily works with brands on sponsorship packages across channels that drive value for JWS clients. A Bay Area girl through and through, Emily was born and raised in Walnut Creek, played soccer at Cal (GO BEARS!), lived in SF afterwards and is now settled in Albany with her husband Julian and baby girl Kimiko-Irie Berklie (see what they did there?). Prior to joining JWS, Emily spent 4.5 years at Twitter managing various accounts, with her last one being Apple.

Kat oversees all of Just Women’s Sports’ video and audio content. She joined the JWS squad after nearly five years at Bleacher Report, where she helped tell stories in a range of mediums, from social media to long-form shows. Overly competitive, but mostly just with herself, Kat recently started rock-climbing despite having a fear of heights. At JWS, her ultimate goal is to tell incredible stories about incredible athletes (alongside her incredible co-workers, of course).

Amanda is in charge of JWS’ social media presence and strategy. She joins JWS having worked at ESPN, Madison Square Garden, with the New York Knicks and at Walt Disney Company. A sneakerhead, a dog lover, and a digital content maestro, Amanda spent every day of one childhood summer working on her hops in the hopes of dunking on a 10-foot hoop. Some dreams are meant to stay dreams, and in the meantime, Amanda’s new lifelong goal is to learn how to surf. 

Kaitlin is in charge of marketing at Just Women’s Sports. Once named to Front Office Sport’s 25 Under 25, Kaitlin joins JWS from the Miami Dolphins, where she oversaw the digital marketing team and supported the Dolphins, the Miami Open, Formula 1 Miami Grand Prix and Hard Rock Stadium. Previously, she spent four years with Stanford Athletics, supporting over 18 national championships. Born in Hershey, PA, the ‘sweetest’ place on earth, Kaitlin is a sucker for iced vanilla lattes and sunsets over the Pacific.

Hannah oversees our editorial presence, managing both the JWS website and newsletter. She joins JWS from The Athletic, where she helped launch their WNBA and Women’s College Basketball verticals. A graduate of Hamilton College, where she played soccer and lacrosse and majored in Comparative Literature and Classics, Hannah started her career at the New York Post. During quarantine, she attempted to re-learn the piano. It is, she reports, much harder than she remembered.

Jesse is a senior social producer at JWS, working to conceive and produce original content across our digital channels. Meme lord, budding photographer, and the man most likely to use the fire emoji in Slack, Jesse comes to JWS from VaynerMedia, where he worked as a Senior Copywriter. A graduate of Rutgers University, he can often be found roaming the sidelines of a USWNT game with a camera in his hands. Or on TikTok. It really depends.

Alexys works as an executive producer and showrunner for Just Women’s Sports. She is the founder of The Kinship Advisors, a minority-owned agency that creates alliances within sports and entertainment, focusing on personal development, social justice, strategic business expansion and sustainable impact in underserved communities. Prior to The Kinship, Alexys spent six years at the NBA and was the Senior Director of Player Development. Recognized as one of 2020’s most powerful women in sports by Slam Magazine, Alexys is also a certified life coach and regularly speaks on the intersection of entertainment, culture and social justice.

Jillian helps create custom content partnerships for brands working with JWS. She joins JWS from Bleacher Report, where she also oversaw custom content creation, and previously worked for VaynerMedia. Growing up on Long Island, she was bound to play lacrosse, and eventually went on to play D1 at Brown University. She now fills the athletic void by running marathons for fun. In her free time, you can find her on the beach, working as a dog walker in the South Bay of L.A., or chilling at the local ice cream shop. 

Sydney helps keep the train running by assisting with internal operations and human resources while also managing JWS’ online store and e-commerce operations. Sydney played both Division I field hockey and lacrosse at Stanford while also grabbing a pair of degrees. Prior to joining Just Women’s Sports, she worked for STRIVR as an operations associate. When she’s not working hard, Sydney is playing just as hard, hiking in the mountains or surfing the Pacific.

Taylor helps develop and execute strategies that drive growth and engagement from the talent and communities embedded in the JWS ecosystem. This includes our Varsity Squad program, athlete partners, field reps, and more. A woman with three first names, Taylor Aileen Treacy played volleyball at UNC Chapel Hill (2 ACC Championships, hollaaa) and overseas in Finland. Taylor also started her own nonprofit called The Virago Project, which sheds light on the mental health challenges that sportswomen face.

Rachel “Zuck” Zuckerman works across content, sales and marketing teams to amplify all of Just Women’s Sports’ initiatives. She joins the squad after nearly a decade in media, with stops at NBC News, MSNBC, and CBS News. A lifelong athlete with a love of proper comma placement, she first joined the team as a freelance writer before playing her way into the starting lineup. In her free time, she can be found reading spy novels, testing Rice Krispie treat recipes, and putting honey in her coffee.

Haley works to create and develop content packages that serve both our audience and brand partners. A seven-year NWSL vet, Haley was the 2012 Big Ten Goalkeeper of the Year. Now, instead of blocking shots, she’s dealing out assists. Before joining JWS, Haley worked as Head of Media and Training for West Coast Goalkeeping.

Lauren helps oversee JWS’ audio and video production. An Executive Producer for Big Ten Network Plus during her time at the University of Michigan, she comes to JWS from the NFL Network, where she worked on live digital content and podcast video shows as part of their digital production team. Amplifying women in sports has been a lifelong goal of Lauren’s, and in her free time, you’ll find her hanging at the beach, checking out new restaurants, or hanging with her dog, Maizey. 

Naidine serves as a liaison between JWS and our clients, helping complete deals and drive value for our partners. Naidine joins the JWS team from Blavity, Inc., where she integrated media strategy with hands-on client service. A Chapman grad, Naidine also worked at Univision, planning and marketing events. As a Leo, she naturally takes pride in planning, organizing and leading. After hours, she can be found hosting competitive Catan game nights or playing beach volleyball and tennis with her friends. 

Mesha helps manage the day-to-day operations of Just Women’s Sports’ social media accounts. After graduating from USC with a BA in Communications in 2020 and an MA in Specialized Journalism in 2021, Mesha is now studying for her Master’s in Clinical Psychology at Pepperdine while holding it down for JWS. She’s also worked with the NBA on their lifestyle content and NBA Store merchandising.

Kate oversees JWS’ editorial news coverage. After starting her sports journalism career as a reporter, she transition to editing and production for the Washington Post and for Sports Illustrated before joining JWS. Doomed by her parents to a lifetime of D.C. sports fandom, she’s managed to reap the rewards these last few years (#DistrictOfChampions). Outside of work, Kate can be found dodging a teetering pile of books or keeping up with her three younger sisters. Finally, to answer the question you’re all thinking: It’s pronounced Yan-CHOO-liss.

Dayna works with the sales team to create custom content campaigns for JWS’ brand partners. An LA native and UC Berkeley grad (Go Bears!), Dayna most recently worked on the Integrated Strategy team at Bleacher Report after beginning her career at ESPN. She wins the award for having JWS’ most unusual major (Cognitive Science) and controversial opinion (“I don’t like chocolate.”) A lifelong softball player, Dayna is obsessed with cats, the NYT crossroad, pickle ball, and breakfast burritos.