Our name says it all. We’re 100% women’s sports, 100% of the time.

In a world where women’s sports have been perennially underfunded, underpromoted, and underappreciated, Just Women’s Sports exists to shine a light on the stories, athletes and moments that define and fuel the women’s game. This isn’t a token sub-brand or at the bottom of some dropdown menu. We aren’t doing this for charity. And don’t expect pink and glitter. From jaw-dropping performances to off-court fits, we bring sports fans everything they need to see and know in the world of women’s sports.


Haley Rosen

Founder & CEO

Haley Rosen is the founder and CEO of Just Women’s Sports. Frustrated by a lack of media coverage devoted to women’s sports, Haley founded JWS in 2020 shortly after retiring from professional soccer. Starting with an Instagram account and a big idea, it took Haley only a few short months to grow JWS into the leading media platform dedicated to women’s sports. An All-Pac-12 midfielder at Stanford, Haley was named to both Forbes’ 30 under 30 and SBJ’s New Voices Under 30. You can read more about why she started JWS here.

Our Backers

Just Women’s Sports is proudly backed by Blue Pool Capital, Will Ventures, Kevin Durant and Rich Kleiman’s Thirty Five Ventures, SC Holdings, OVO Fund, Muse Capital, Supernode Global, Revolution, Bolt Ventures, Dapper Labs and Drive by DraftKings, as well as an all-star roster of angel investors and women’s sports icons including Billie Jean King, Allyson Felix, Abby Wambach, Kelley O’Hara, Elena Delle Donne, Hilary Knight, Sam Kerr, Lynn Williams, Arike Ogunbowale, and Sam Mewis.