Our name says it all. We’re 100% women’s sports, 100% of the time.

This isn’t a token vertical buried in the back pages. We’re not at the bottom of some pulldown menu. We believe female athletes can fill more than the occasional feature — they can be the entire publication. From highlights to podcasts, newsletters and swag, JWS brings fans everything they need to see and know in the world of women’s sports. We’re just getting started, and we’re pumped to have you with us.

Our Team

Haley Rosen

CEO & Founder

Frustrated by the lack of media coverage devoted to women’s sports, Haley founded Just Women’s Sports in 2020 with an Instagram account and a big idea. Within a few short months, Haley and her team transformed JWS into a multi-channel media brand with more than a million fans and counting. Despite this, her greatest life accomplishment remains being named an All-Pac-12 midfielder while playing for Stanford (but don’t tell her that). Previously, Haley worked in tech following a brief professional soccer career. You can read more about why she started JWS here.

Sivan Nadler

Head of strategy

Sivan is our veteran playmaker, who comes to JWS having held senior marketing, sponsorship, and special events roles at ESPN, Creative Artists Agency, Major League Baseball, IMG, the Boston Red Sox, the New England Patriots, and Bleacher Report. She is passionate about achieving equal treatment in sports, in no small part because her one-year-old daughter is going to be a world famous pro, and Sivan wants a boat.

Ashley Braband

Head of Content & Production

Ashley comes to JWS after 13+ years at ESPN, where she was the force behind the scenes and on the mic for Sports? With Katie Nolan. Her athletic career includes one year playing soccer at Penn (s/o Quakers), where she studied at Wharton as an undergrad. At ESPN, Ashley produced TV shows like SportsNation and led the SportsCenter Original Digital Video team. She also, it must be said, has a passion for escape rooms.

Ali Braverman

Head of Revenue

Ali comes to JWS with over ten years of experience working in enterprise partnership sales at Google, Pinterest and Uber Eats. Raised in Chicago during the 90s, she was inevitably obsessed with the Jordan-era Bulls. Though her hoop dreams didn’t pan out, she did grow up to be a third-team DIII All-American softball player at Emory University. Not bad for someone who was once kicked out of kindergarten for not following the rules. Thankfully, Ali assures us that she’s since been adequately socialized.

Rachel Quon

Head of Operations

Previously, Rachel served as the Director of Marketing and Platform at Costanoa Ventures, an early stage investor in enterprise software, where she managed the firm’s marketing, communications, and operating platform. Before joining Costanoa, Rachel played professional soccer for the Canadian Women’s National Team and the NWSL’s Chicago Red Stars. She holds a BA from Stanford, and in a pre-Covid world loved to co-host Bao Down Dinners with her sister, cooking Chinese food as her grandmother taught ‘em.

John Murray

Editor in Chief

The least accomplished athlete on the JWS team, John makes up for it by writing pretty sentences and derailing company meetings with his musings on the world. He holds too many English degrees from both Stanford and Texas, is a published poet and photographer, and has previous experience both working at Nike and copy-editing a philosophy book.

Jesse Louie

Head of Social

Meme lord, budding photographer, and the man most likely to use the fire emoji in Slack, Jesse comes to Just Women’s Sports from VaynerMedia, where he worked as a Senior Copywriter. A graduate of Rutgers University, he can often be found roaming the sidelines of a USWNT game with a camera in his hands. Or on TikTok. It really depends.

Hannah Withiam

Managing Editor

Hannah joins JWS from The Athletic, where she helped launch their WNBA and Women’s College Basketball verticals. A graduate of Hamilton College, where she played soccer and lacrosse and majored in Comparative Literature and Classics, Hannah started her career at the New York Post. During quarantine, she’s attempted to re-learn the piano. It is, she reports, much harder than she remembered.

Sydney Shaw


Sydney played both Division I field hockey and lacrosse at Stanford just to show off, while also grabbing a pair of degrees. Prior to joining Just Women’s Sports, she worked for STRIVR as an operations associate. When she’s not working hard, Sydney is playing just as hard, hiking in the mountains or surfing the Pacific.

Taylor Treacy

Social Media Manager

A woman with three first names, Taylor Aileen Treacy played volleyball for UNC Chapel Hill (2 ACC Championships, hollaaa) and overseas in Finland. An unapologetic Harry Potter superfan, she started playing chess years before you watched The Queen’s Gambit. Taylor also started her own nonprofit called The Virago Project, which sheds light on the mental health challenges that sportswomen face.

Rachel Zuckerman

Brand Communications Manager

Rachel “Zuck” Zuckerman joins JWS after nearly a decade in the media biz, with stops at NBC News, MSNBC, and CBS News. A lifelong athlete with a love for comma placement, she first joined the team as a freelance writer before playing her way into the starting lineup. When she’s not writing articles that far exceed the suggested word count, she can be found reading spy novels, testing Rice Krispie treat recipes, and putting honey in her coffee.

Haley Kopmeyer

Social Media Manager

A seven-year NWSL vet, we pulled Haley straight out of the goal. Now, instead of blocking shots, she’s dealing out assists, working on social and athlete outreach for JWS while moonlighting as our go-to on-air talent. The 2012 Big Ten Goalkeeper of the Year, Haley worked as Head of Media and Training for West Coast Goalkeeping prior to joining JWS.

Our Backers

Just Women’s Sports is proudly backed by Will Ventures, Kevin Durant and Rich Kleiman’s Thirty Five Ventures, OVO Fund, Supernode Global, Drive by DraftKings as well as an all-star roster of women’s sports superstars including Arike Ogunbowale, Elena Delle Donne, Hilary Knight, Kelley O’Hara, and Sam Mewis.