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Crystal Dunn Says NWSL Needs More Diversity In Leadership

Featured image of football players/ JWS
Featured image of football players/ JWS

On the latest episode of Snacks, Crystal Dunn stopped by to discuss her personal journey in soccer and what the NWSL can be doing to show up for Black athletes.

“It seems like last year, you started to come into who you were a little bit more,” co-host Lynn Williams said first. “(You) were OK to finally say, ‘No, I need to be seen more. I am one of the best players in the world, if not the best player in the world, and it’s time for people to start recognizing that and stop putting me in this box.'”

Dunn agreed that, over time, she’s come to recognize the importance of representing Black women in a sport that can often feel isolating for them.

“When I first got on the national team, one, there weren’t many people that looked like me, so I didn’t really know how to exist in a space that I already felt like wasn’t built for me,” Dunn said. “I just think over the last couple of years, seeing more of us, seeing more women of color in this sport has really allowed me to feel like I can be seen because there’s more of us.

“It’s important that people can see us. Representation is so key, and young black girls are looking up to us and they want us to know that they’re probably gonna stick around in this sport longer because they can see themselves in us.”

Dunn and Williams agreed that the NWSL has improvements to make on issues of race.

Asked if there’s one thing the league could be doing right now to elevate Black women and Black athletes, Dunn talked about getting more people of color into positions of authority.

“I think (we need) more diversity in various job opportunities,” Dunn said. “I just think that is really how you create a safer space, a more inviting space for minorities.”

They agreed that growing the game can and should start with more diversity at the top.

“So many people talk about working from the bottom up and I’m like, why can’t we work from the top down?” Williams said. “If somebody isn’t up there that looks like me or looks like you, how are we expecting them to represent us?”

“A lot of these media people are not people of color,” Dunn said. “So now you have people putting out messages that may not align with actually how you feel and that’s when we run into issues. Then we have to put out apology statements saying, ‘No, we didn’t really mean that.’ And it’s just like, if we have people who actually represent what some of the players in this league look like, I do think that could be the biggest difference.”

“How many times has a club had to apologize for a statement in the past year?” Williams added. “It’s ridiculous. It’s just like, get it right the first time.”

Listen to the rest of the important conversation in the full podcast here.

NWSL Faces Attendance Declines as League Sees 5% Drop in 2025

Fans cheer at the Washington Spirit's Audi Field during a 2025 NWSL match.
Despite setting some single-game records, average NWSL attendance declined from 2024's historic high in the 2025 season. (Hannah Foslien/NWSL via Getty Image)

The 2025 NWSL regular-season attendance numbers are in, with a Tuesday Sports Business Journal (SBJ) report outlining a 5% decline from the record highs the league saw in 2024.

Despite setting a new single-game record in August, the NWSL averaged 10,669 fans per match this season, down from average crowds of 11,250 last year — though the 2025 numbers do mirror 2023's attendance averages.

"Our underlying business is incredibly strong," NWSL COO Sarah Jones Simmer told SBJ, citing multiple single-game team highs. "Across the league, we're seeing consistent attendance growth, franchise-best seasons, and record-breaking moments in markets big and small."

The 2025 season saw the Portland Thorns unseat Angel City as the NWSL's top-supported team, with the LA club seeing a 15.8% drop in overall attendance before missing the playoffs for the second straight year.

ACFC's SoCal neighbor, the San Diego Wave, experienced the steepest 2025 fall, with ticket sales down 26.4% from 2024 and 35.2% from the 2022 expansion club's Shield-winning 2023 campaign.

Some teams did see gains, however, with the North Carolina Courage improving attendance by 40.8% over the last two years while the Washington Spirit's numbers jumped 42.3%, Gotham FC's rose 41.1%, and the 2024 champion Orlando Pride saw a massive 51.5% growth over the same period.

Though this year's attendance declines are not cause for immediate alarm, with two new teams launching next year — and even more in the pipeline — sustainability concerns are increasingly entering the expansion conversation.

No. 1 Stanford Holds Court as 2025 NCAA Soccer Conference Tournaments Kick Off

Stanford forward Andrea Kitahata looks across the pitch during a 2024 NCAA soccer tournament match.
Stanford forward Andrea Kitahata co-leads the Cardinal in scoring with 13 goals in the 2025 NCAA soccer season so far. (Eakin Howard/Getty Images)

The 2025 NCAA soccer postseason has arrived, with this week's conference tournaments setting the scene for November 10th's Selection Monday — and the 64-team Division I College Cup.

While 30 teams will earn automatic bids to the national tournament by winning their conference titles, all NCAA squads are looking to impress this week with 34 additional bracket spots awarded by the selection committee on Monday.

Stanford entered this week at No. 1 in the United Soccer Coaches rankings, with the ACC regular-season title-holders also earning a bye into Thursday's conference tournament semifinals.

"We've got to keep getting better," Cardinal head coach Paul Ratcliffe said. "If we want to win the national championship, you gotta learn from each game and continue to push forward and improve."

After sending four teams to the 2024 College Cup, the ACC remains on top of the women's college soccer landscape with four of the current Top-7 teams hailing from the conference — though other contenders loom.

The No. 3 Memphis Tigers remain the year's surprise success story as one of the sport's two unbeaten teams, with the mid-major squad now vying for their fifth American Conference championship this weekend.

Elsewhere, the No. 13 Washington Huskies and No. 9 Michigan State Spartans enter Thursday's Big Ten tournament semifinals as the Nos. 1 and 2 seeds, respectively, while upsets already ousted the top seeds from both the SEC and Big 12 tournaments: No. 4 Arkansas and No. 5 TCU.

How to watch the 2025 NCAA soccer conference tournaments

The majority of the 30 NCAA soccer conference tournaments will kick off their semifinals on Wednesday and Thursday, with live coverage of most matches across the Big Ten Network and ESPN platforms.

No. 8 Tennessee Opens 2025/26 NCAA Season with Narrow Loss to No. 9 NC State

Tennessee basketball head coach Kim Caldwell instructs guard Mia Pauldo on the sideline during a 2025 NCAA preseason exhibition game.
Head coach Kim Caldwell's No. 8 Tennessee fell to No. 9 NC State 80-77 on Tuesday. (Angelina Alcantar/News Sentinel/USA TODAY NETWORK via Imagn Images)

No. 8 Tennessee opened their 2025/26 NCAA basketball season on a down note, falling to No. 9 NC State 80-77 on Tuesday as the Volunteers hope to better last season's Sweet Sixteen finish under second-year head coach Kim Caldwell.

Vanderbilt transfer forward Khamil Pierre led the Wolfpack with a 21-point, 14-rebound double-double, while fellow preseason Top 25 player Talaysia Cooper led Tennessee's efforts with 23 points and 11 rebounds of her own.

"We wanted to see where we were early, so we had time to fix it," Caldwell said postgame about Tennessee opening the 2025/26 NCAA season against a Top-10 foe. "I think that's exactly what we got out of it. We have a lot of things we can fix. We can get a lot better."

Tuesday's narrow loss was encouraging news for a Tennessee side reeling from a recent roster loss, after Caldwell dismissed starting guard Ruby Whitehorn — a double-digit scorer for the Vols — following the senior's second offseason arrest.

"I love Ruby and will always be rooting for her, but my priority is to uphold the respected reputation of the Lady Vols," Caldwell said in a Sunday statement.

"I have failed to uphold the standards of the lady vol legacy and what it represents and for that I apologize," Whitehorn posted in response.

With the Vols' next ranked matchup set for November 30th, Tennessee's softer slate will allow Caldwell's team to continue refining their new starting lineup before their next big test.

Toronto Tempo Coach Sandy Brondello Joins Top-Paid WNBA Coaches List

New Toronto Tempo head coach Sandy Brondello smiles while holding a basketball at a press conference.
The Toronto Tempo officially announced Sandy Brondello as the WNBA expansion team's inaugural head coach on Tuesday. (Vaughn Ridley/NBAE via Getty Images)

The Toronto Tempo has officially landed a sideline leader, with the 2026 WNBA expansion team announcing ex-New York Liberty boss Sandy Brondello as their inaugural head coach on Tuesday — and making her one of the league's highest-paid coaches in the process.

"This is the place I wanted to be," Brondello said during her introductory press conference. "To build a team from the ground up — that really excited me."

Brondello joins the Toronto Tempo as a two-time championship-winning coach, claiming her first title with the Phoenix Mercury in 2014 before taking the New York Liberty to the top in 2024.

The first-ever Canadian WNBA team is also doubling down on their choice, with multiple reports valuing Brondello's multi-year contract at over $1 million annually.

The 57-year-old Australian — a three-time Olympic medalist as a player — will join the Mercury's Nate Tibbetts and Las Vegas Aces boss Becky Hammon as the only known WNBA coaches earning seven-figure salaries.

That said, Brondello could have banked even more, with Front Office Sports reporting that a different WNBA team offered her a more lucrative offer, but Brondello deemed Toronto a better fit.

 "From my first conversations with the Tempo organization, it was clear we share the same vision: to build a world-class franchise that competes at the highest level, to create a strong and dynamic culture, and to root everything we do in clear and consistent values," Brondello said in team statement.

"This is a place that's serious about doing things the right way — about excellence, about people, about community — and that's exactly the kind of environment every coach wants to be part of."

As the offseason coaching carousel nears its final turn, teams are stretching resources as they prep for big spending — and a contentious new CBA — in 2026.