The WNBA appears poised to accept a bid from Cleveland to become the league's 16th franchise, with Sports Business Journal (SBJ) putting the Midwestern city’s chances of earning an expansion team "as high as 90%."
Led by Dan Gilbert, the majority owner of the NBA's Cleveland Cavaliers, the investor group will reportedly revive the name and branding of the Cleveland Rockers ahead of the team’s 2028 debut. The Rockers were one of the WNBA's inaugural teams, competing from the league's 1997 debut season until the team's 2003 folding.
SBJ also cited an estimated expansion fee of $250 million, setting a new league record by fully doubling the $125 million fee shelled out by Portland, the WNBA's incoming 15th franchise.
That massive check combined with access to top-notch facilities likely elevated Cleveland’s bid, which includes plans for the incoming Rockers to operate out of the Cavs' current training facility after the NBA team moves to a new center in 2027.
Big expansion team bids spark additional WNBA growth
SBJ's report also indicated that the WNBA has begun considering growth beyond their previously stated three-year, 16-team strategy, with an eye toward stretching to 18 squads in the short-term and 20 franchises by 2030.
Like Cleveland's bid, immediate access to NBA infrastructure has reportedly placed two markets at the front of the line for an expansion nod: a revival of the four-time WNBA champion Houston Comets and a net-new Philadelphia team. That said, three other former WNBA franchises — the Detroit Shock, the Miami Sol, and the Charlotte Sting — are rumored to be in the mix as well.
However, those ex-WNBA cities face stiff competition with bids from new markets like Austin, Nashville, Kansas City, Jacksonville, St. Louis, Milwaukee, and Denver entering the race in recent months.
Seizing the moment after a banner 2024 season, the WNBA is appearing to fast-track expansion rather than put prospective owners with deep pockets on hold — and turning some heads in the process as fears about growing too big, too quickly start to crop up.