In partnership with sportswear giant Nike, the NWSL dropped a slate of fresh kit designs on Thursday morning, with sleek collars, understated patterns, centered crests, and other detailing highlighting the league's 2025 jerseys.
After last year's league-wide jersey reset, the NWSL is now entering the second year of its collaboration with Nike, with all 14 teams debuting at least one new jersey this season.
Notably, each matchday jersey will again feature the Ally Financial logo on the left sleeve, as the bank continues its investment in women's soccer as the NWSL's official banking partner.
Along with each club's new kits, the NWSL has also updated its goalkeeper uniforms league-wide, with 2025 keeper jerseys coming in bright green, blue, and yellow colorways.
Additionally, this season's kits for 2024 expansion team Bay FC will feature the club's full branding for the first time. The squad's primary jersey employs a deep navy obsidian base with poppy red accents — colors chosen to represent strength, confidence, and boldness.

"This suite of jerseys, featuring bold designs, vibrant colors and accompanying lifestyle products like the anthem jacket, represent another key step in growing the NWSL’s footprint within the global marketplace," NWSL VP of consumer products Katie Eaton said in the league's press release.
"As we continue to elevate our product offerings, we’re focused on blending sport and lifestyle in ways that authentically connect with players and fans alike."
To that end, the NWSL's online shop includes full customization for the first time ever, allowing fans to feature any of the league's 2025 athletes on their new kits.

Where to buy the new 2025 NWSL jerseys
Alongside Thursday's jersey unveilings, the NWSL concurrently released the refreshed kits and other 2025 merchandise for fans to purchase in advance of the league's season kick-off on March 14th.
All jerseys for the NWSL's 14 clubs are currently available online and at select retailers.