Unrivaled basketball returns to action on Friday night, with the 3×3 league's weekend games bolstered by Thursday's huge off-court business breakthrough with the WNBA Players Association (WNBPA).
The offseason league officially secured a licensing deal with the WNBPA, allowing Unrivaled to sell merchandise showcasing player names, images, and likenesses both in-person and online.
Without a brokered licensing deal, Unrivaled faced limitations in its attempts to capitalize on its near-instant popularity, as the league could previously only use non-player-specific team branding.
The WNBPA’s willingness to help Unrivaled push the envelope — despite the lengthy negotiation — sets an important precedence for increased monetization opportunities across women’s sports.
"This is a sign of the Players Association’s responsibility to its players, to its members to monetize the rights fully," WNBPA executive director Terri Jackson told Front Office Sports on Thursday. "Their group rights don’t need to be limited to WNBA-only associated products."
While the player-specific merchandise isn't available just yet, fans can expect customized jerseys, T-shirts, and even game-used memorabilia to hit shelves soon — especially as the league’s March 10th regular-season finale nears.
Postseason line looms as Unrivaled hits Friday's court
As the 3×3 basketball stars return to work this weekend, Unrivaled co-founder Breanna Stewart’s Mist and her NY Liberty teammate Sabrina Ionescu’s Phantom BC will both be hunting a bit of magic to boost them above the postseason cutoff line.
Trailing the pack with twin 3-7 records, the squads square off against each other on Friday, each aiming to step up into playoff contention with a win.
With all Unrivaled teams taking the weekend's court hoping to create separation from the bottom of the standings, Vinyl BC has arguably the most to lose. Currently sitting in fourth place on the league table, Arike Ogunbowale's squad faces an uphill climb against the third-place Laces on Friday and the league-leading Lunar Owls on Saturday to maintain their precarious postseason positioning.

How to watch Unrivaled 3×3 Basketball games this weekend
The Vinyl will kick off Unrivaled's weekend action against the Laces on Friday at 7:15 PM ET, with the Mist taking on the Phantom one hour later. Both games will air live on TNT.
Saturday's games will air on truTV beginning at 6 PM ET, when the Lunar Owls battle Vinyl BC before the Mist tip off against Angel Reese's Rose BC.