Just Women’s Sports is heading to WNBA All-Star Weekend with its most ambitious event presence yet.
JWS will tip off a multi-faceted WNBA All-Star activation in partnership with Famous Footwear on Saturday July 19th from 2 PM to 6 PM, located at 110 South Pennsylvania Street, Indianapolis.
JWS’ partnership with Famous Footwear includes a multi-part activation designed to merge back-to-school excitement with All-Star energy.

"Between the Lines" live taping headlines WNBA All-Star event
The activation will also feature a live recording of Between the Lines with Lisa Leslie.
The exclusive taping brings WNBA stars Napheesa Collier, Rhyne Howard, Kelsey Mitchell, and Lexie Hull to the stage. Subsequently, these basketball icons will highlight the WNBA’s evolution and cultural resonance, while JWS captures the best moments across its social platforms.
“WNBA All-Star has become the crown jewel of the women’s sports calendar. We’re thrilled to be showing up in a major way across the entire weekend,” said Just Women’s Sports CEO Haley Rosen.
“This is a chance to celebrate and accelerate the strides the W has made in recent years as it’s cemented itself in the cultural landscape.”

Famous Footwear Shoe Tunnel lands in Indianapolis
The star-studded activation features player interviews, exclusive giveaways, fan contests, and more. It is also free and open to all WNBA fans. Visitors will be greeted by a Famous Footwear Shoe Tunnel — and the first 50 fans will be given a gift-card to Famous Footwear for their back-to-school needs.
WNBA legend Lisa Leslie and her son recently visited a Famous Footwear store to shop sneakers and talk all things style, school, and sport. The behind-the-scenes content will roll out as part of a broader back-to-school campaign later this month.
“As big fans of women’s sports ourselves, and knowing how much it means to our customers, we are thrilled to partner with JWS for All-Star Weekend,” said Holly Campbell, senior vice president of marketing at Famous Footwear.
“This activation provides a unique opportunity for us to engage with other sports fans directly fostering connections and creating fun memories during such an exciting time for the league.”