Atlanta is reportedly next in line to join the NWSL, with sources telling The Athletic on Sunday that the Georgia capital has won the bid to field the league's 17th franchise, with the newest expansion club aiming to take the pitch in 2028.
AMB Sports & Entertainment — the parent company to MLS side Atlanta United and the NFL's Falcons — shelled out a record $165 million expansion fee to enter the league, a significant jump from the $110 million Denver Summit FC owners paid to snag the 16th NWSL club in January 2025.
With the Atlanta United routinely drawing some of the largest crowds across MLS, the move to Georgia allows the NWSL to tap into both the area's existing soccer fanbase as well as the United's pitch at Mercedes-Benz Stadium, the anticipated downtown home of the incoming women's club.
Also setting up shop in Atlanta in the near future is US Soccer, after AMB founder Arthur Blank donated $50 million to help fund the federation's 2026 relocation.
If confirmed, the Atlanta expansion will continue a wave of growth for the NWSL, with new teams kicking off their inaugural campaigns in Denver and Boston next year — despite rising concerns about dwindling attendance across several key markets.