The girls are taking over the gridiron, with sportswear giant Under Armour and the DICK'S Sporting Goods Foundation teaming up to donate $1 million to grow girls flag football via their Click Clack: Next Era Grant this week.
The initiative, delivered by global sport-for-social-change organization Beyond Sport, aims to improve access to girls flag football by providing financial resources, high-performance gear, and coaching education, particularly in communities with historically limited opportunities.
"Expanding access to sport is core to who Under Armour is," said UA director of global community impact Flynn Burch in a Tuesday statement. "By removing barriers, we're helping more girls compete, build community, and grow their confidence."
The grant also aims to help more schools, districts, and states legitimize girls flag football as a sanctioned high school sport to bolster equity and participation — a goal that comes as interest in the sport skyrockets.
Flag football is in the midst of a period of rapid growth, as both NCAA programs and pro leagues embrace the game in the lead-up to its debut at the 2028 LA Olympics.
Under Armour isn't wasting any time in putting the company's words into action, either, with the apparel company hosting a girls flag football clinic alongside USA Football as part of the NFL's Super Bowl LX Fan Experience in San Francisco, with 80 young local athletes participating before attending the USA vs. Mexico Flag Football Showcase Game on Thursday afternoon.
