Women’s sports is raking it in, as Deloitte’s 2026 Game Changers report predicts global women's sports revenue to exceed $3 billion in 2026.
This year’s projected intake far outpaces 2025’s $2.4 billion, charting at an estimated 340% increase over the last four years.
“Women’s sports are entering a new phase — one defined by scale, structure, and sustained investment,” said Deloitte US Sports CCO Alicia Hatch.
“Rising valuations and expanding revenue streams are consistent with a maturing market where leagues, sponsors, and media partners are building for long-term success.”
Soccer and basketball remain the key women's sports revenue drivers, bringing in 35% of total revenue behind by newer ventures like Unrivaled 3×3 Basketball.
North American leagues drove the numbers in 2025, making up 53% of total earnings, followed by Europe’s 16% — with commercial revenue providing the largest boost.
International events additionally reported significant gains. The UK's 2025 Rugby World Cup drew its second-largest final crowd on record, while the 2025 Cricket World Cup notched a women's cricket high of 300,000 attendees.
“Women’s sports are thriving and defined by real, transformative growth and a rapidly expanding global fan base,” said Deloitte US Chair Lara Abrash.
“The conversation has moved beyond proving value to intentionally building a lasting, world-class foundation for the future.”
