Target is getting a WNBA makeover, with the retail giant announcing a new merch line of exclusive WNBA-licensed apparel in collaboration with fashion brand The Wild Collective this week.
With pieces "made for those who play by their own rules — on and off the court," the drop features both overall league-branded merch as well as designs highlighting six WNBA teams: the Minnesota Lynx, the Chicago Sky, the New York Liberty, the Indiana Fever, the Golden State Valkyries, and the reigning champion Las Vegas Aces.
The collection includes "statement jackets, reworked jerseys, and everyday streetwear-inspired pieces, all carrying The Wild Collective's signature mix of premium materials, tailored fits, and fashion-forward details," and all in women's or unisex cuts, according to this week's release.
Target is far from the latest retailer buying into the women's basketball game, as growing demand for the WNBA has numerous companies outside of the traditional sportswear realm linking up with the league and its stars.
In just the last two months, for instance, Danish toymaker LEGO snagged four-time WNBA MVP A'ja Wilson for the company's YouTube Shorts series, while Chicago Sky star Angel Reese teamed up with fashion brands Juicy Couture and Victoria's Secret.
How to purchase from the WNBA x Target collection
All pieces in The Wild Collective's WNBA merch line at Target are now available for purchase both online and in select stores.
New offseason league Project B is raising more than eyebrows, with the international upstart reportedly far exceeding WNBA salaries as it builds out its pro women's basketball roster ahead of a planned 2026 debut.
According to Front Office Sports (FOS), Project B is offering athletes like inaugural signee Nneka Ogwumike multimillion dollar salaries, with indications that multi-year deals could see paydays reach upwards of eight figures.
Project B also gave the Seattle Storm star equity in the venture, putting WNBA stakeholders on edge as CBA negotiations continue to simmer Stateside.
Sources also reportedly told FOS that the budding league has already signed additional WNBA players.
While the winter league's F1-style tournament structure doesn't directly compete with the WNBA calendar, history shows that players will sometimes de-prioritized domestic league play if offered enough money to compete overseas.
One of the most notable instances of this occurred when now-retired superstar Diana Taurasi sat out the entire 2015 WNBA season after top EuroLeague side UMMC Ekaterinburg paid her $1.5 million to forgo that summer's competition.
Other offseason leagues are also making financial inroads that supersede the WNBA's current salary offerings, with 54 WNBA players set to take the Unrivaled 3×3 court in the winter league's 2026 season in January — including equity-holder Paige Bueckers.
Even more, big names like four-time WNBA MVP A'ja Wilson, 2024 Rookie of the Year Caitlin Clark, 2024 champion Sabrina Ionescu, and two-time All-Star Angel Reese opted out of joining the 2026 Unrivaled season, leaving some speculating that seven-figure deals could see those stars instead eyeing a jump to Project B.
Ultimately, the reports of additional options for lucrative offseason contracts only increases the drama surrounding the US league's ongoing CBA negotiations, putting even more pressure on the WNBA to offer an attractive financial agreement to its athletes.
The Toronto Tempo has officially landed a sideline leader, with the 2026 WNBA expansion team announcing ex-New York Liberty boss Sandy Brondello as their inaugural head coach on Tuesday — and making her one of the league's highest-paid coaches in the process.
"This is the place I wanted to be," Brondello said during her introductory press conference. "To build a team from the ground up — that really excited me."
Brondello joins the Toronto Tempo as a two-time championship-winning coach, claiming her first title with the Phoenix Mercury in 2014 before taking the New York Liberty to the top in 2024.
The first-ever Canadian WNBA team is also doubling down on their choice, with multiple reports valuing Brondello's multi-year contract at over $1 million annually.
The 57-year-old Australian — a three-time Olympic medalist as a player — will join the Mercury's Nate Tibbetts and Las Vegas Aces boss Becky Hammon as the only known WNBA coaches earning seven-figure salaries.
That said, Brondello could have banked even more, with Front Office Sports reporting that a different WNBA team offered her a more lucrative offer, but Brondello deemed Toronto a better fit.
"From my first conversations with the Tempo organization, it was clear we share the same vision: to build a world-class franchise that competes at the highest level, to create a strong and dynamic culture, and to root everything we do in clear and consistent values," Brondello said in team statement.
"This is a place that's serious about doing things the right way — about excellence, about people, about community — and that's exactly the kind of environment every coach wants to be part of."
As the offseason coaching carousel nears its final turn, teams are stretching resources as they prep for big spending — and a contentious new CBA — in 2026.
The WNBA Players Association is making friends, as brother player unions for the NBA, MLB, and NFL all issued statements last week supporting the WNBPA while the league officially extended the ongoing CBA negotiations by an additional 30 days.
Calling WNBA players' impact on the league "undeniable," the NFLPA wrote on Wednesday that "It's time for fair compensation, proper working conditions, and a future that puts players first."
"We're with you for as long as it takes to get what you deserve," the MLBPA told WNBPA players in a Saturday solidarity post on social media.
"We stand with the women of the WNBPA as they work toward a collective bargaining agreement that reflects their value and impact both on and off the court," the NBPA posted on Saturday.
Amid the statements of support from other player unions, the WNBA and WNBPA also officially extended their CBA negotiation deadline on Friday.
The league office and the WNBPA now have until November 30th to reach a deal, though the players can terminate the extension at any time with 48 hours notice — a move that would put them on a path toward a possible work stoppage.
"While we believed negotiations would be further along, the players are more focused, united, and determined than ever to reach an agreement that reflects their value and undeniable impact on the league," the union wrote in a Friday statement.
ESPN reported that the two sides met multiple times last week, as a busy WNBA offseason with two expansion drafts and an active free agency period looms.
The Women's Basketball Hall of Fame is ushering in a blockbuster new class, announcing a list of its 2026 inductees this week with honorees spanning four players, two coaches, an ESPN contributor, and a posthumous veteran standout.
Two-time WNBA MVP Candace Parker (LA Sparks, Chicago Sky, Las Vegas Aces) headlines the player lineup, with the three-time WNBA champion joined by 2019 WNBA MVP Elena Delle Donne (Chicago Sky, Washington Mystics) and French standout Isabelle Fijalkowski (Cleveland Rockers), as well as three-time WNBA champ with the Houston Comets Amaya Valdemoro.
Minnesota Lynx manager and four-time WNBA Coach of the Year Cheryl Reeve also received a nod alongside nine-time national championship-winning Kirkwood Community College head coach Kim Muhl and former Clemson great Barbara Kennedy-Dixon, while ESPN analyst Doris Burke snagged an honor for her decades-long coverage.
Calling the Class of 2026 "eight distinguished legends of this exceptional sport," Hall of Fame president Dana Hart said in Friday’s release that "They exemplify the highest standards in women's basketball and have made substantial contributions to the sport, along with shaping the game's historical trajectory."
The formal induction ceremony of the Women's Basketball Hall of Fame Class of 2026 will take place at Knoxville's Tennessee Theatre on June 27th.
Reigning WNBA Rookie of the Year Paige Bueckers is branching out, with Deadline reporting Wednesday that the Dallas Wings guard has signed on to star in an upcoming Apple Original Film.
Dubbed Jess & Pearl, the sports drama is based on an original idea by Zahir McGhee, whose resume includes writing and producing on the hit TV series Scandal.
"Set in the world of women's basketball, the film follows two phenoms who forge an extraordinary bond as teammates until fame, competition, and the ruthless business of college athletics threaten to turn their friendship into an epic rivalry," stated Deadline.
Middle Child Pictures will produce the film with White Lotus executive producer David Bernad at the helm along with Wasserman's Lindsay Kagawa Colas and Tommy Alter.
Along with stepping in front of the camera, Bueckers will also serve as an executive producer on the project.
Bueckers isn't the first WNBA player to dive into the world of cinema this year, after enterprising Chicago Sky forward Angel Reese made her own feature film debut with a cameo in Netflix's A House of Dynamite earlier this month.
The UConn alum is facing a packed offseason, with Bueckers adding her new Hollywood venture to a schedule that includes the star guard making her Unrivaled 3×3 Basketball debut in January.
The WNBA and WNBPA might have 30 more days to negotiate, with sources telling ESPN late Tuesday that the league has formally offered an extension on the pair's October 31st CBA deadline.
With no agreement currently in sight and mounting rumors of a possible work stoppage, the proposed extension would allow bargaining to continue without interruption.
The action comes with precedent, as both parties agreed to a 60-day extension during the last CBA negotiation in 2019, with the deal later finalized in January 2020.
In response to the offer, ESPN reported that "players might be willing to consider an extension 'under the right circumstances' but they feel 'those circumstances do not yet exist.'"
The WNBPA did see an extension offer coming, with union senior adviser and legal counsel Erin D. Drake telling The Athletic on Tuesday, "We have worked hard to be able to say on Friday, we did it. Unfortunately, that's not going to happen."
Increased public scrutiny has fueled tensions around key issues on the negotiating table like revenue sharing and salary structure, with the league claiming that the WNBPA hasn't yet offered a viable counterproposal while the union accuses the WNBA of undervaluing players and delaying meaningful engagement.
"We urge the Players Association to spend less time disseminating public misinformation and more time joining us in constructive engagement across the table," a WNBA spokesperson told ESPN.
With Friday's CBA deadline fast approaching, the WNBPA could feel pressure to accept the extension offer from the WNBA — though kicking the can down the road doesn't always guarantee progress.
Five WNBA stars became cover stars this week, as Glamour Magazine named Minnesota Lynx forward Napheesa Collier, Indiana Fever guard Lexie Hull, Phoenix Mercury forward Satou Sabally, and New York Liberty centers Jonquel Jones and Nyara Sabally as the 2025 Women of the Year on Monday.
In the feature story, the players discussed the ongoing CBA negotiations, how they manage the WNBA's booming popularity, and other key issues.
"This is the best women's league in the world for a reason," said Jones. "The best athletes and the best competition, and people are seeing that now… It's time that we're paid like that."
Though the interview occurred weeks before her now-viral exit interview calling out WNBA leadership, Collier was already pointing out the disparities between player success and compensation.
"The amount of money that Caitlin Clark has made the league is insane, and she's getting 0% of it because we have no rev share," Collier said in her Glamour interview. "She gets less than $80,000 a year, and she's bringing in hundreds of millions of dollars. It's insane."
Hull also made waves, speaking to Clark's popularity with the Fever going on to battle injury adversity all the way to the 2025 WNBA semifinals.
"I think there is a level of jealousy when it comes to the Fever, just because of the media attention and the fans that have shown up for us ever since Caitlin got here," she told the magazine. "We've heard people and players and teams talking in their locker room about, 'We can’t let the Fever win.'"
With the October 31st WNBA CBA deadline just days away, more than 70 elected officials are weighing in, sending a letter voicing support for the WNBA Players Association (WNBPA) to league commissioner Cathy Engelbert and NBA commissioner Adam Silver last Friday.
"This new CBA deal is an opportunity to set the record straight that women are valuable workers who deserve to be paid accordingly and treated fairly," the letter states.
The lawmakers also urge the league to "bargain in good faith to reach a fair CBA" before the current agreement expires.
Mayors, council members, and assembly members from seven WNBA markets signed the document — including New York City mayoral candidate Zohran Mamdani — as WNBA leadership continues facing increased scrutiny.
"We all want to be able to take in a full season, but we know...what [the players] deserve to earn," said New York City council member Tiffany Cabán, a longtime NY Liberty fan who spearheaded the effort.
The action represents a growing number of politicians applying public pressure to commissioner Engelbert, with the letter's 70 lawmakers joining the 85 members of the Democratic Women's Caucus and House Democratic Caucus, who penned their own letter last month.
As external pressure builds, hope is dimming for an agreement by Friday, with WNBPA senior advisor and legal counsel Erin D. Drake telling The Athletic on Tuesday that "it takes two to tango, and it has been difficult to find a beat, to find a rhythm, and to find the same sense of urgency [from the WNBA]."
As all eyes turn to the WNBA this week, the question remains whether a new CBA or deadline extension will be on Friday's docket.
"We're still going to be negotiating until [it's] done," promised Drake. "We just don't know how long that is going to take, unfortunately."
Another WNBA team has reportedly landed a leader, with the Seattle Storm rumored to have tapped former New York Liberty and Memphis Grizzlies assistant coach Sonia Raman as the team's newest head coach.
Building out her early head coaching career in the NCAA's Division III leading the MIT Engineers, Raman spent four seasons as an NBA assistant in Memphis before joining Sandy Brondello's Liberty staff for the 2025 WNBA season.
According to a Friday report, the Seattle Storm have offered Raman a multi-year deal, and the hiring will make her the first-ever WNBA head coach of Indian descent.
With the Dallas Wings as well as both 2026 expansion teams the Portland Fire and Toronto Tempo also recently locking in their new locker room leaders, Seattle's sideline news means that only 2024 champions New York remain without a manager well into the WNBA offseason.
Reports indicate that Raman initially caught the Liberty's eye, after Brondello parted ways with the team following New York's first-round exit from the 2025 WNBA Playoffs.
Raman will replace Seattle's 2021-2025 head coach Noelle Quinn, taking over a Storm roster centered around 2025 WNBA Draft overall No. 2 pick and All-Rookie team honoree Dominique Malonga plus an anticipated 2026 lottery pick.