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Just Women’s Sports raises $3.5 Million In Seed Funding

JWS | Women's Sport Coverage

Investors include Will Ventures, Thirty Five Ventures, Drive by DraftKings, and Women’s Sports Superstars Elena Delle Donne, Hilary Knight, Sam Mewis, Kelley O’Hara and Arike Ogunbowale

May 10, 2021 – Just Women’s Sports, the fastest growing media platform for women’s sports, today announced it has raised $3.5 million in seed funding, capitalizing on an explosion of interest and investment in women’s sports. The round was led by Will Ventures with participation from Kevin Durant and Rich Kleiman’s Thirty Five Ventures, Drive by DraftKings, OVO Fund, Supernode Global as well as an all-star roster of women’s sports superstars including Elena Delle Donne, Hilary Knight, Sam Mewis, Kelley O’Hara and Arike Ogunbowale. Launched in 2020 by CEO and Founder Haley Rosen, Just Women’s Sports provides news and analysis of women’s sports through exclusive interviews, podcasts, videos and other media content, and has quickly grown a passionate audience of fans, followers and listeners.

“The audience for women’s sports is both massive and growing, despite a lack of investment in consistent, high-quality coverage,” said Rosen. “For women’s sports to take the next step, the games have to be more accessible and there also needs to be more content around the games, including news, highlights, analysis, and storytelling. Even when they can find a game to watch, fans of women’s sports are too often left wondering who they’re watching and what’s at stake. Just Women’s Sports is here to change that.”

In addition to a significant investment, Thirty Five Ventures will utilize its network and resources to help grow Just Women’s Sports, including amplification across its Boardroom media network.  Rosen will also be a featured guest on Boardroom’s “Out of Office” podcast with Rich Kleiman and Kevin Durant.

“In order to grow women’s sports, fans need to see how great the games are, and they shouldn’t have to look hard to do that,” said Thirty Five Ventures co-founder and two-time NBA champion Kevin Durant. “Just Women’s Sports is creating a much-needed platform centered around game and player highlights and analysis that shows fans exactly how good these players are and why they’re worth watching.”

“We’re excited about this investment in Just Women’s Sports not only because we recognize the huge opportunity for growth in the space, but because Haley is exactly the kind of founder we want to be in business with,” added Rich Kleiman. “She uniquely understands what’s missing in the conversations around women’s sports, and she’s also building her business with incredible knowledge and foresight.”

In addition to its Just Women’s Sports podcast hosted by USWNT star Kelley O’Hara, Just Women’s Sports recently launched Snacks, a podcast co-hosted by USWNT stars Sam Mewis and Lynn Williams, Off the Ball featuring Olympian and NWSL star Ali Riley, and The Soccer Show, a first-of-its-kind digital weekly highlights-driven show covering the FA Women’s Super League (FA WSL) through an exclusive premium content partnership with Ata Football. In addition, beginning May 27, Just Women’s Sports will feature Tea with A & Phee, the popular podcast hosted by 2020 WNBA MVP A’ja Wilson and 2019 WNBA Rookie of the Year Napheesa Collier.

“It’s hard to believe that the founders of ESPN struggled to convince investors that a 24/7 sports network was a major opportunity. We expect to look back at the opportunity in women’s sports and feel the same way,” said Brian Reilly, Co-Founder and Managing Partner at Will Ventures. “There’s nearly a 50/50 gender split when it comes to sports participation, but only ~4% of coverage is dedicated to women’s sports. That gap represents a venture-scale opportunity, and we’re confident that Just Women’s Sports is uniquely positioned to seize it.”

“I’m so excited for what Haley is building with Just Women’s Sports. I believe in her and her vision for this company and platform,” said WNBA champion and two-time WNBA MVP Elena Delle Donne. “We know fans of women’s sports are an underserved audience, and there’s a huge opportunity for growth. The fact that this is the first female-led media company that is fully VC funded is amazing. I’m beyond thrilled to be part of what they’re doing.”

“Despite growing conversations and interest in women’s sports, media coverage is still lagging way behind, which leaves a massively undervalued and untapped industry ripe for growth, support and opportunity,” said Meredith McPherron, Drive by DraftKings CEO and Managing Partner. “Just Women’s Sports has taken an early leadership role in promoting equality in sports and bringing visibility to the exciting success and stories behind exceptional female athletes. We’re so pleased to have them join our portfolio.”

This funding will enable Just Women’s Sports to expand its production of high-quality content featuring the biggest stars in women’s sports, as well as continue building out its executive team, production and editorial staff. Recent hires have included former Google and Uber Eats exec Ali Braverman as Head of Revenue, former ESPN producer Ashley Braband as Head of Content and Production, and former The Athletic editor Hannah Withiam as Managing Editor.

MEDIA CONTACTS

Just Women’s Sports: Jeff Heckelman, 631-312-7327, [email protected]

Will Ventures: Kirby Porter, [email protected]

Thirty Five Ventures: Jessica Sciacchitano, [email protected]

About Just Women’s Sports Inc.

Established in 2020, Just Women’s Sports Inc. is a digital-first consumer media brand 100% dedicated to covering women’s sports. Through daily content including podcasts, newsletters, online content and social media, Just Women’s Sports brings you everything you need to see and know in the world of women’s sports. Find Just Women’s Sports online, subscribe to our newsletter, and follow us on InstagramTikTokTwitter and YouTube.

Aryna Sabalenka Defends Grand Slam Title as 2025 US Open Takes Over Queens

Aryna Sabalenka celebrates a point during a 2025 Cincinnati Open match.
World No. 1 Aryna Sabalenka will begin her Grand Slam title defense at the 2025 US Open on Sunday. (Robert Prange/Getty Images)

The 2025 US Open has officially landed in New York, as world No. 1 Aryna Sabalenka looks to kick off her 2024 title defense when the main draw of the tennis season's final Grand Slam hits courts on Sunday.

The Queens-based tournament marks Sabalenka's last shot at winning a major title this season, with the three-time Slam victor falling in both the 2025 Australian Open and 2025 French Open finals as well as stumbling out of the 2025 Wimbledon Championships in the semifinal round.

With the sport's biggest payday on the line, tennis's top talent are preparing to battle Sabalenka for both hardware and the tournament's record $5 million champion's check.

Joining the 27-year-old on this year's US Open roster are reigning Wimbledon champion No. 2 Iga Świątek, 2025 French Open winner No. 3 Coco Gauff, and home-state hero and 2024 US Open runner-up No. 4 Jessica Pegula.

With five of the WTA's Top-11 players, the US contingent is hoping the reclaim the host nation's Grand Slam trophy this year, as reigning Australian Open champ No. 6 Madison Keys, 2025 Wimbledon runner-up No. 9 Amanda Anisimova, and No. 11 Emma Navarro join Gauff and Pegula as the USA's frontrunners.

Two-time US Open winner and fan favorite No. 25 Naomi Osaka also enters the tournament as a seeded competitor for the first time since 2021, while 45-year-old icon Venus Williams will take the main-draw court for her 25th Queens Slam after headlining this year's wild card list.

How to watch the 2025 US Open

The US Open singles tournament begins on Sunday and runs through the September 6th final.

Live coverage of the New York Grand Slam will air across ESPN platforms.

Atlanta Dream, Las Vegas Aces Capitalize as Upsets Upend WNBA Standings

Atlanta Dream guard Rhyne Howard drives to the basket as Minnesota Lynx forward Maria Kliundikova and guard Natisha Hiedeman give chase during a 2025 WNBA game.
Rhyne Howard and the No. 2 Atlanta Dream took down the No. 1 Minnesota Lynx in a nail-biter on Thursday night. (Adam Hagy/NBAE via Getty Images)

The race to the 2025 WNBA Playoffs is heating up, with Thursday night upsets shooting rising contenders like the No. 2 Atlanta Dream and No. 3 Las Vegas Aces up the WNBA standings.

In Atlanta, the Dream handed the No. 1 Minnesota Lynx their first consecutive loss this season, holding on for a 75-73 victory behind guard Allisha Gray's game-leading 27 points.

"It'll help build some confidence to know that we're capable of having beaten Minnesota at Minnesota, and then able to do it again here," remarked Atlanta coach Karl Smesko, referencing his team's July 27th win over the Lynx.

It was a similar story in Las Vegas, where the Aces tacked on a ninth straight victory to their 2025 season tally, pulling off a 83-61 upset win over the now-No. 5 Phoenix Mercury.

Las Vegas star center A'ja Wilson led the charge with a 19-point, 13-rebound double-double, while guard Dana Evans added 17 points off the bench.

"My belief in them has never wavered," Aces coach Becky Hammon said afterwards. "Our locker room, it would've been very easy to fall apart in June when things were not going well for anybody."

"Obviously, at the beginning, we had some rough patches," echoed Evans. "But that made us closer, that brought us closer together, to lean on each other more."

How to watch the Atlanta Dream, Las Vegas Aces this weekend

Both the No. 2 Dream and No. 3 Aces will be back in action on Saturday, when Atlanta hosts a now-No. 4 New York Liberty side at 2 PM ET before Las Vegas shoots for a perfect 10-game winning streak during their visit to the No. 10 Washington Mystics at 3 PM ET.

CBS will provide live coverage of the New York vs. Atlanta clash, while the Las Vegas vs. Washington matchup will air live on WNBA League Pass.

Chicago Sky Upset Sends New York Liberty Skidding Down the WNBA Standings

Chicago Sky center Kamilla Cardoso and New York Liberty center Jonquel Jones jockey for positioning during a 2025 WNBA game.
Kamilla Cardoso and the Chicago Sky upset Jonquel Jones and the New York Liberty on Thursday. (John Jones/Imagn Images)

The New York Liberty are officially in free fall, with a 91-85 upset loss to the already-eliminated No. 11 Chicago Sky sending the reigning champs skidding down two spots to No. 4 in the WNBA standings on Thursday.

Despite New York center Jonquel Jones's game-leading 25 points, double-doubles from Sky stars Angel Reese and Kamilla Cardoso secured the Chicago upset, with Cardoso pairing a team-high 22 points with 15 rebounds.

"Anyone can beat anyone in this league, anyone can win this championship — it's wide open," New York head coach Sandy Brondello said following the upset in which her Liberty struggled to dominate the defensive paint. "But our inconsistency is mind-boggling at times."

"When you give a team hope, that's all they need," added star guard Sabrina Ionescu afterwards. "I'd say in the first half we made things way too easy for them, and that gave them hope going into halftime, knowing that they could hang with us."

New York won't have much time to reflect on their mistakes as they gear up for a Saturday clash against a surging No. 2 Atlanta Dream — all while the Liberty remain without a clear-cut timeline for two-time WNBA MVP forward Breanna Stewart's return from injury.

"I think we have to play more physical in the beginning, and set the tone early," Jones told reporters ahead of the weekend's test.

New York does have some light at the end of the tunnel, as next week's potentially lopsided matchups against the No. 13 Connecticut Sun and No. 10 Washington Mystics follow Saturday's top-table meeting.

How to watch the New York Liberty this weekend

The No. 4 Liberty will aim to get back on track by hitting the road this weekend, taking on the No. 2 Dream in Atlanta at 2 PM ET on Saturday.

Live coverage of the clash will air on CBS.

Gotham FC Hunts 1st NWSL Win Since June in Weekend Matchup

Gotham FC attacker Esther looks up during a 2025 NWSL match.
Esther González and Gotham FC are hunting their first NWSL win in four matches this weekend. (Ira L. Black - Corbis/Getty Images)

No. 8 Gotham FC's results disparity deepened this week, as the NJ/NY club claimed all three points off Liga MX side Monterrey in Wednesday's Concacaf W Champions Cup group-stage play after falling 2-1 to the No. 11 Houston Dash last Sunday — leaving the 2023 league champs without an NWSL win since late June.

Gotham has struggled in the league since returning from summer break, entering the match weekend with two draws in addition to Sunday's upset — fueled in part by veteran defender Emily Sonnett's own goal — under their belts this month.

"We try to always look at the glass half full instead of half empty," head coach Juan Carlos Amorós said after last weekend's loss. "Football sometimes throws you some difficult curves."

Now hitting the pitch on short rest, Gotham will aim to take advantage of the last-place Utah Royals on Saturday as they hunt a boost in the NWSL standings.

With just one regular-season win this year, the No. 14 Royals look ready for an offseason refresh after recently sending star forward Ally Sentnor to the No. 1 Kansas City Current.

"I think we're at 60%," Utah manager Jimmy Coenraets said earlier this week. "The 40% margin is getting people to be able to play 90 minutes in the way that we wanted to play."

How to watch Saturday's Gotham FC vs. Utah Royals FC match

No. 8 Gotham will kick off against the visiting No. 14 Utah Royals at 7:30 PM ET on Saturday.

Live coverage of the match will air on ION.

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