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Just Women’s Sports raises $3.5 Million In Seed Funding

JWS | Women's Sport Coverage

Investors include Will Ventures, Thirty Five Ventures, Drive by DraftKings, and Women’s Sports Superstars Elena Delle Donne, Hilary Knight, Sam Mewis, Kelley O’Hara and Arike Ogunbowale

May 10, 2021 – Just Women’s Sports, the fastest growing media platform for women’s sports, today announced it has raised $3.5 million in seed funding, capitalizing on an explosion of interest and investment in women’s sports. The round was led by Will Ventures with participation from Kevin Durant and Rich Kleiman’s Thirty Five Ventures, Drive by DraftKings, OVO Fund, Supernode Global as well as an all-star roster of women’s sports superstars including Elena Delle Donne, Hilary Knight, Sam Mewis, Kelley O’Hara and Arike Ogunbowale. Launched in 2020 by CEO and Founder Haley Rosen, Just Women’s Sports provides news and analysis of women’s sports through exclusive interviews, podcasts, videos and other media content, and has quickly grown a passionate audience of fans, followers and listeners.

“The audience for women’s sports is both massive and growing, despite a lack of investment in consistent, high-quality coverage,” said Rosen. “For women’s sports to take the next step, the games have to be more accessible and there also needs to be more content around the games, including news, highlights, analysis, and storytelling. Even when they can find a game to watch, fans of women’s sports are too often left wondering who they’re watching and what’s at stake. Just Women’s Sports is here to change that.”

In addition to a significant investment, Thirty Five Ventures will utilize its network and resources to help grow Just Women’s Sports, including amplification across its Boardroom media network.  Rosen will also be a featured guest on Boardroom’s “Out of Office” podcast with Rich Kleiman and Kevin Durant.

“In order to grow women’s sports, fans need to see how great the games are, and they shouldn’t have to look hard to do that,” said Thirty Five Ventures co-founder and two-time NBA champion Kevin Durant. “Just Women’s Sports is creating a much-needed platform centered around game and player highlights and analysis that shows fans exactly how good these players are and why they’re worth watching.”

“We’re excited about this investment in Just Women’s Sports not only because we recognize the huge opportunity for growth in the space, but because Haley is exactly the kind of founder we want to be in business with,” added Rich Kleiman. “She uniquely understands what’s missing in the conversations around women’s sports, and she’s also building her business with incredible knowledge and foresight.”

In addition to its Just Women’s Sports podcast hosted by USWNT star Kelley O’Hara, Just Women’s Sports recently launched Snacks, a podcast co-hosted by USWNT stars Sam Mewis and Lynn Williams, Off the Ball featuring Olympian and NWSL star Ali Riley, and The Soccer Show, a first-of-its-kind digital weekly highlights-driven show covering the FA Women’s Super League (FA WSL) through an exclusive premium content partnership with Ata Football. In addition, beginning May 27, Just Women’s Sports will feature Tea with A & Phee, the popular podcast hosted by 2020 WNBA MVP A’ja Wilson and 2019 WNBA Rookie of the Year Napheesa Collier.

“It’s hard to believe that the founders of ESPN struggled to convince investors that a 24/7 sports network was a major opportunity. We expect to look back at the opportunity in women’s sports and feel the same way,” said Brian Reilly, Co-Founder and Managing Partner at Will Ventures. “There’s nearly a 50/50 gender split when it comes to sports participation, but only ~4% of coverage is dedicated to women’s sports. That gap represents a venture-scale opportunity, and we’re confident that Just Women’s Sports is uniquely positioned to seize it.”

“I’m so excited for what Haley is building with Just Women’s Sports. I believe in her and her vision for this company and platform,” said WNBA champion and two-time WNBA MVP Elena Delle Donne. “We know fans of women’s sports are an underserved audience, and there’s a huge opportunity for growth. The fact that this is the first female-led media company that is fully VC funded is amazing. I’m beyond thrilled to be part of what they’re doing.”

“Despite growing conversations and interest in women’s sports, media coverage is still lagging way behind, which leaves a massively undervalued and untapped industry ripe for growth, support and opportunity,” said Meredith McPherron, Drive by DraftKings CEO and Managing Partner. “Just Women’s Sports has taken an early leadership role in promoting equality in sports and bringing visibility to the exciting success and stories behind exceptional female athletes. We’re so pleased to have them join our portfolio.”

This funding will enable Just Women’s Sports to expand its production of high-quality content featuring the biggest stars in women’s sports, as well as continue building out its executive team, production and editorial staff. Recent hires have included former Google and Uber Eats exec Ali Braverman as Head of Revenue, former ESPN producer Ashley Braband as Head of Content and Production, and former The Athletic editor Hannah Withiam as Managing Editor.

MEDIA CONTACTS

Just Women’s Sports: Jeff Heckelman, 631-312-7327, [email protected]

Will Ventures: Kirby Porter, [email protected]

Thirty Five Ventures: Jessica Sciacchitano, [email protected]

About Just Women’s Sports Inc.

Established in 2020, Just Women’s Sports Inc. is a digital-first consumer media brand 100% dedicated to covering women’s sports. Through daily content including podcasts, newsletters, online content and social media, Just Women’s Sports brings you everything you need to see and know in the world of women’s sports. Find Just Women’s Sports online, subscribe to our newsletter, and follow us on InstagramTikTokTwitter and YouTube.

Chawinga Crowned NWSL MVP as Bethune, Sams Win Additional 2024 Awards

KC goalkeeper AD Franch lifts Temwa Chawinga on her shoulder after a win.
Current striker Temwa Chawinga won the 2024 MVP award in her first NWSL season on Friday. (Peter Aiken/Imagn Images)

After securing spots on the Best XI First Team on Monday, Kansas City's Temwa Chawinga, Washington's Croix Bethune, and Orlando's Emily Sams picked up even more 2024 NWSL awards this week.

On Friday, KC striker Chawinga added 2024 MVP to her stacked resume, one day after Bethune and Sams snagged their respective position awards.

A striking first NWSL season for KC's Chawinga

It's almost impossible to believe that 2024 was Chawinga's first NWSL season, but the newly minted MVP only joined Kansas City in January.

The Malawi international blasted into the league's history books with 20 goals this year, ousting former NWSL star Sam Kerr from atop the single-season scoring record.

That effort earned the Current star the 2024 Golden Boot. She additionally notched league first along the way, becoming the only player to ever score against all teams in a single season.

Proving herself 2024's leader in capitalizing on opportunities, the 26-year-old took the second-most shots in the league but put the most on target. A menace in the box, her subsequent speed and agility helped Chawinga lead the NWSL with 18 of her 20 goals netted from inside the 18.

"We are so proud of Temwa for earning this award," said KC head coach Vlatko Andonovski on Friday. "Temwa has come so far this season in a short amount of time and is so important to our team, she is the clear MVP of both our team and the league."

Washington rookie Croix Bethune runs across the pitch in a match.
2024 Rookie of the Year Croix Bethune became the first NWSL Midfielder of the Year on Thursday. (David Gonzales/USA TODAY Sports)

Bethune's unmatched NWSL rookie debut

Speaking of history-making first-year NWSL players, Washington standout Bethune became a bonafide league star in her professional debut, one that earned her three end-of-season awards. Along with her Best XI First Team nod, Bethune became the 2024 Rookie of the Year on Tuesday, then capped her individual hardware haul by being named the NWSL's first-ever Midfielder of the Year on Thursday.

As the No. 3 overall pick in the last-ever NWSL Draft, the Georgia alum made her presence on the professional pitch immediately known, snagging Rookie of the Month honors for every month she was eligible. She also became the first rookie to ever notch three assists in a single match.

Bethune, who also won Olympic gold with the USWNT in August, notched five goals and an NWSL record-tying 10 assists in her 2024 campaign. Even more impressively, the Spirit star did so in just 17 games, missing the last nine matches after a late-August injury ended her season.

"I'm so grateful," Bethune told JWS at NWSL Championship Media Day in Kansas City after winning Midfielder of the Year. "Being out a lot of the season with injury [and] being able to achieve goals that I set for myself — thank you to the league and everyone who supports me."

Orlando center back Emily Sams lifts her 2024 NWSL Defender of the Year trophy in the air.
Emily Sams is the first Orlando player to win Defender of the Year. (Kylie Graham/Imagn Images)

Sams named top NWSL defender

After helping Orlando lead the NWSL with 13 shutouts, fewest goals conceded, and most consecutive minutes without giving up a goal, center back Sams was named 2024 Defender of the Year (DOTY) on Thursday, becoming the first Pride player to earn the honor.

Sams now joins an elite club of seven defenders to ever win the award, including four-time DOTY Becky Sauerbrunn and last year's back-to-back winner Naomi Girma.

Shield-winners Orlando led the NWSL this season, but Sams topped the Pride's backline, leading the club in clearances, blocks, and possessions in the defensive third. Plus, the 25-year-old notched the second-most recoveries on the NWSL's stat sheet with 163, and she'll look to continue shutting down opponents when Orlando faces Washington in Saturday's 2024 NWSL Championship.

Individual numbers aside, Sams was quick to share credit with her teammates on Thursday, saying, "this is literally impossible without all of you guys. Shout out to Anna, Kylie, Bells, Corey and everyone else who played on the backline this year — I can't do what I do without you guys. Lets go win the championship."

2024 NWSL end-of-season awards

  • Golden Boot: Temwa Chawinga, KC Current
  • MVP: Temwa Chawinga, KC Current
  • Rookie of the Year: Croix Bethune, Washington Spirit
  • Midfielder of the Year: Croix Bethune, Washington Spirit
  • Defender of the Year: Emily Sams, Orlando Pride
  • Goalkeeper of the Year: Ann-Katrin Berger, Gotham FC
  • Coach of the Year: Seb Hines, Orlando Pride

USWNT to Face Japan, Australia, Colombia in 2025 SheBelieves Cup

The USWNT raise their 2024 SheBelieves Cup trophy.
The USWNT won their seventh SheBelieves Cup in 2024. (Brad Smith/ISI Photos/USSF/Getty Images for USSF)

The 2025 SheBelieves Cup field is officially set, as the world No. 1 USWNT's path to a sixth-straight victory in the annual tournament will feature matchups with 2024 Olympians No. 7 Japan, No. 15 Australia, and No. 21 Colombia.

After the Paris Olympic Games forced an abbreviated four-match, two-day format in 2024, this 10th edition will return to the tournament's original setup of three double-headers in February. Round-robin play will again determine the Cup champion via accumulated points, with goal differential serving as tiebreaker.

The 2025 tournament will kick off at Houston's Shell Energy Stadium on February 20th. The quartet will then battle at State Farm Stadium in Glendale, Arizona on the 23rd before wrapping up the Cup at San Diego's Snapdragon Stadium on the 26th.

USWNT goalkeeper Alyssa Naeher and defender Emily Sonnett pose with the 2024 SheBelieves Cup trophy.
Alyssa Naeher and Emily Sonnett have been on all nine US SheBelieves Cup rosters. (Brad Smith/ISI Photos/USSF/Getty Images for USSF)

A history of USWNT SheBelieves dominance

While Australia and Colombia will make their SheBelieves Cup debuts, the 2025 competition will be Japan's third straight trip and fifth overall appearance in the US-hosted tournament.

Other than France's 2017 victory and England's 2019 title, the USWNT has won all other iterations for a total of seven trophies.

That streak, plus their astounding 71-2-15 combined all-time record against the three visitors — marred only by single 1-0 losses to Japan in 2012 and Australia in 2018 — make the US heavily favored to win an eighth SheBelieves Cup.

World-class contenders square off for SheBelieves

That said, it won't be easy, as every 2025 contender poses a challenge. Each has already played the USA this year, starting when Colombia fell 3-0 to the States in their Concacaf W Gold Cup quarterfinal in March.

Las Cafeteras didn't have to face the eventual gold medalists during the 2024 Olympics, unlike Australia and Japan. The USWNT knocked the Matildas out of the Paris tournament with a 2-1 win in group play, then narrowly escaped a tough Nadeshiko side in a 1-0 overtime quarterfinal thriller.

All three visiting teams will be gunning for a redemption win over the US come February. That high-stakes competition is something US head coach Emma Hayes welcomes.

"This will be my first SheBelieves Cup, but I’ve followed the tournament, and it always produces close games between top teams," the US boss said in Wednesday’s announcement.

"All four of these teams were in the last World Cup and Olympics, and all are in the building process to qualify for the next World Cup, so to get three games against talented teams and players in a format that replicates group play at a world championship is valuable in our process. All the games will be great tests for the teams and fun for all the fans."

Japan's Seike Kiko and the USWNT's Jenna Nighswonger battle for position during the 2024 SheBelieves Cup.
Japan will join the SheBelieves Cup for the fifth time in 2025. (Rich von Biberstein/Icon Sportswire via Getty Images)

The full 2025 SheBelieves Cup schedule for the USWNT

  • Thursday, February 20th (Shell Energy Stadium, Houston, Texas)
    • Japan vs. Australia, 5 PM ET
    • USWNT vs. Colombia, 8 PM ET
  • Sunday, February 23rd (State Farm Stadium, Glendale, Arizona)
    • Colombia vs. Japan, 2 PM ET
    • USWNT vs. Australia, 5 PM ET
  • Wednesday, February 26th (Snapdragon Stadium, San Diego, California)
    • Australia vs. Colombia, 7:30 PM ET
    • USWNT vs. Japan, 10:30 PM ET

How to watch the USWNT at the 2025 SheBelieves Cup

Tickets for all 2025 SheBelieves Cup dates and locations are currently available online.

For those unable to make the trip, all USWNT matches will air live on TBS, with the three non-US games will be available to stream on Max.

Weekend NCAA Basketball Action Features Top-Ranked College Matchups

South Carolina's Raven Johnson drives past UCLA's Londynn Jones to the basket.
The last meeting between South Carolina and UCLA was in 2023's March Madness. (Kevin C. Cox/Getty Images)

At least two of the nation's best NCAA basketball teams will see their undefeated 2024/25 campaigns end this weekend, when a pair of cutthroat college clashes tests the limits of four championship contenders.

First, No. 6 Notre Dame will visit No. 3 USC on Saturday, before No. 1 South Carolina takes on the Trojans’ crosstown rival No. 5 UCLA on Sunday.

The Notre Dame bench cheers as guard Hannah Hidalgo puts up a lay-up in an NCAA college basketball game.
Notre Dame's Hannah Hidalgo will square off against fellow sophomore superstar, USC's JuJu Watkins, on Saturday. (Michael Clubb/South Bend Tribune/ USA Today Network/Imagn Images)

Saturday's NCAA showdown features superstar sophomores

All eyes will be on preseason All-American sophomore guards JuJu Watkins and Hannah Hidalgo when the Irish contend with their season's first ranked opponent on Saturday.

Already a phenom, Watkins became the fastest Trojan to 1,000 career points last Friday — and she did it by a mile. The previous record-holder, legend Cheryl Miller, needed 48 games to hit the same mark.

As for Hidalgo, she's already hit the century mark across Notre Dame’s four matchups to average 25 points per game — the fifth-best offensive rate in the country.

The Irish's other secret weapon, guard Olivia Miles, is also back, returning from her February 2023 ACL tear with a vengeance in the Irish's season opener. Already averaging 18.3 points per game, Miles has also banked 27 assists over Notre Dame's four games — more than twice that of any of her teammates.

Between Hildago and Miles, plus ND's admittedly lopsided matchups so far, the South Bend squad has blasted their opponents by a 42.5-point average scoring margin this season.

It's a similar story for USC, who have been on a tear since their narrow 68-66 season-opening win over then-No. 20 Ole Miss. The Trojans thrashed their next three opponents by outscoring them by a gobsmacking average of 57 points.

The Trojans will need all that offense, plus the stylings of Watkins and All-American forward Kiki Iriafen, to handle the Irish on Saturday. Notre Dame holds the 8-2 all-time series advantage between the two teams, though they haven't squared off since 2011. Should USC emerge victorious, it will be their first win over the Irish since 2006.

UCLA center Lauren Betts celebrates a play in an NCAA college basketball game.
UCLA standout Lauren Betts will try to dominate the paint over South Carolina's Chloe Kitts on Sunday. (Sarah Stier/Getty Images)

Sunday puts powerhouses in the paint

The subsequent Sunday battle between UCLA and South Carolina — who set a program-record 43-game win streak on Wednesday — will likely be decided in the paint, where both team's superstars thrive.

The Gamecocks' depth keeps their stat sheet fairly balanced, making junior forward Chloe Kitts’s team-leading rates in scoring and rebounding that much more impressive.

That said, her UCLA counterpart, junior center Lauren Betts, has been dominant. By averaging a double-double across the Bruins' four tilts with 21.5 points and 11.5 rebounds per game, Betts is already sparking National Player of the Year commentary.

Both squads began their 2024/25 campaigns with tight wins, but while UCLA's came over then-No. 17 Louisville, South Carolina was nearly shocked by unranked Michigan. On the other hand, the Gamecocks are the only team to have handled a Top-10 opponent so far this season, confidently downing then-No. 9 NC State just six days after their near-disaster with the Wolverines.

Sunday's showdown kicks off a gauntlet of four ranked matchups in five games for South Carolina. Even though UCLA haven't defeated the Gamecocks this century, the Bruins are the biggest challenge to the reigning champions' undefeated streak on their 2024 docket.

Depending on which version of South Carolina shows up, a combination of the bigs and each team's overall consistency will likely determine Sunday's victor.

How to watch this weekend's Top-6 NCAA basketball games

Notre Dame and USC will tip off the weekend's matchups at 4 PM ET on Saturday, airing live on NBC.

On Sunday, FS1 will broadcast South Carolina vs. UCLA at 4 PM ET on Sunday.

Direct from Kansas City, ‘The Late Sub’ Previews the 2024 NWSL Championship

Key NWSL Championship player Spirit forward Trinity Rodman makes a heart sign at fans after an NWSL match.
Washington will lean on top scorer Trinity Rodman in Saturday's NWSL Championship match. (Amber Searls/Imagn Images)

On today's episode of The Late Sub, host Claire Watkins joins the chat from Kansas City, where Orlando Pride and Washington Spirit will kick off the 2024 NWSL Championship on Saturday.

Watkins breaks down the full Championship matchup, from each team's path to the Final to the tactics to expect on Saturday's pitch and everything in between. She also dishes on key players to watch — including Pride star Barbra Banda and Spirit attacker Trinity Rodman — and some of the recent injuries keeping star athletes on the sidelines.

Later, Watkins congratulates UConn head coach Geno Auriemma on Wednesday's record-breaking 1,217th victory — one that made saw him pass retired Stanford boss Tara VanDerveer to become the winningest college basketball coach in NCAA history.

The Late Sub with Claire Watkins brings you the latest news and freshest takes in women’s sports. This is the weekly rundown you’ve been missing, covering the USWNT, NWSL, WNBA, college hoops, and whatever else is popping off in women’s sports each week. Special guest appearances with the biggest names in women’s sports make The Late Sub a must-listen for every fan. Follow Claire on X/Twitter @ScoutRipley and subscribe to the Just Women’s Sports newsletter for more.

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