Investors include Will Ventures, Thirty Five Ventures, Drive by DraftKings, and Women’s Sports Superstars Elena Delle Donne, Hilary Knight, Sam Mewis, Kelley O’Hara and Arike Ogunbowale

May 10, 2021 – Just Women’s Sports, the fastest growing media platform for women’s sports, today announced it has raised $3.5 million in seed funding, capitalizing on an explosion of interest and investment in women’s sports. The round was led by Will Ventures with participation from Kevin Durant and Rich Kleiman’s Thirty Five Ventures, Drive by DraftKings, OVO Fund, Supernode Global as well as an all-star roster of women’s sports superstars including Elena Delle Donne, Hilary Knight, Sam Mewis, Kelley O’Hara and Arike Ogunbowale. Launched in 2020 by CEO and Founder Haley Rosen, Just Women’s Sports provides news and analysis of women’s sports through exclusive interviews, podcasts, videos and other media content, and has quickly grown a passionate audience of fans, followers and listeners.

“The audience for women’s sports is both massive and growing, despite a lack of investment in consistent, high-quality coverage,” said Rosen. “For women’s sports to take the next step, the games have to be more accessible and there also needs to be more content around the games, including news, highlights, analysis, and storytelling. Even when they can find a game to watch, fans of women’s sports are too often left wondering who they’re watching and what’s at stake. Just Women’s Sports is here to change that.”

In addition to a significant investment, Thirty Five Ventures will utilize its network and resources to help grow Just Women’s Sports, including amplification across its Boardroom media network.  Rosen will also be a featured guest on Boardroom’s “Out of Office” podcast with Rich Kleiman and Kevin Durant.

“In order to grow women’s sports, fans need to see how great the games are, and they shouldn’t have to look hard to do that,” said Thirty Five Ventures co-founder and two-time NBA champion Kevin Durant. “Just Women’s Sports is creating a much-needed platform centered around game and player highlights and analysis that shows fans exactly how good these players are and why they’re worth watching.”

“We’re excited about this investment in Just Women’s Sports not only because we recognize the huge opportunity for growth in the space, but because Haley is exactly the kind of founder we want to be in business with,” added Rich Kleiman. “She uniquely understands what’s missing in the conversations around women’s sports, and she’s also building her business with incredible knowledge and foresight.”

In addition to its Just Women’s Sports podcast hosted by USWNT star Kelley O’Hara, Just Women’s Sports recently launched Snacks, a podcast co-hosted by USWNT stars Sam Mewis and Lynn Williams, Off the Ball featuring Olympian and NWSL star Ali Riley, and The Soccer Show, a first-of-its-kind digital weekly highlights-driven show covering the FA Women’s Super League (FA WSL) through an exclusive premium content partnership with Ata Football. In addition, beginning May 27, Just Women’s Sports will feature Tea with A & Phee, the popular podcast hosted by 2020 WNBA MVP A’ja Wilson and 2019 WNBA Rookie of the Year Napheesa Collier.

“It’s hard to believe that the founders of ESPN struggled to convince investors that a 24/7 sports network was a major opportunity. We expect to look back at the opportunity in women’s sports and feel the same way,” said Brian Reilly, Co-Founder and Managing Partner at Will Ventures. “There’s nearly a 50/50 gender split when it comes to sports participation, but only ~4% of coverage is dedicated to women’s sports. That gap represents a venture-scale opportunity, and we’re confident that Just Women’s Sports is uniquely positioned to seize it.”

“I’m so excited for what Haley is building with Just Women’s Sports. I believe in her and her vision for this company and platform,” said WNBA champion and two-time WNBA MVP Elena Delle Donne. “We know fans of women’s sports are an underserved audience, and there’s a huge opportunity for growth. The fact that this is the first female-led media company that is fully VC funded is amazing. I’m beyond thrilled to be part of what they’re doing.”

“Despite growing conversations and interest in women’s sports, media coverage is still lagging way behind, which leaves a massively undervalued and untapped industry ripe for growth, support and opportunity,” said Meredith McPherron, Drive by DraftKings CEO and Managing Partner. “Just Women’s Sports has taken an early leadership role in promoting equality in sports and bringing visibility to the exciting success and stories behind exceptional female athletes. We’re so pleased to have them join our portfolio.”

This funding will enable Just Women’s Sports to expand its production of high-quality content featuring the biggest stars in women’s sports, as well as continue building out its executive team, production and editorial staff. Recent hires have included former Google and Uber Eats exec Ali Braverman as Head of Revenue, former ESPN producer Ashley Braband as Head of Content and Production, and former The Athletic editor Hannah Withiam as Managing Editor.

MEDIA CONTACTS

Just Women’s Sports: Jeff Heckelman, 631-312-7327, [email protected]

Will Ventures: Kirby Porter, [email protected]

Thirty Five Ventures: Jessica Sciacchitano, [email protected]

About Just Women’s Sports Inc.

Established in 2020, Just Women’s Sports Inc. is a digital-first consumer media brand 100% dedicated to covering women’s sports. Through daily content including podcasts, newsletters, online content and social media, Just Women’s Sports brings you everything you need to see and know in the world of women’s sports. Find Just Women’s Sports online, subscribe to our newsletter, and follow us on Instagram, TikTok, Twitter and YouTube.

The WTA announced sweeping new parental protections on Thursday, with over 300 players becoming eligible to receive paid parental leave for the first time in the pro tennis organization’s history.

Despite their year-round schedule, WTA players are technically independent contractors, a status that previously limited their access to benefits.

Players can now apply for up to 12 months of leave for carrying a child, while athletes who become parents through surrogacy, adoption, or partner pregnancy are eligible for a two-month leave.

The program also allots grants to support fertility treatments, including egg freezing and IVF.

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All athletes who have competed in at least eight WTA tournaments, including four at a minimum 250 level, over the last 12 months are eligible to receive benefits. As an alternative, players contesting at least 24 WTA events over the last 36 months, including 12 at the 250 level, will also be eligible.

Under those requirements, the WTA calculates that 320 current athletes now qualify for paid parental leave.

Details surrounding the benefit amount were not disclosed. But the program will be retroactive to January 1st.

"We’ve seen players making decisions about maybe ending their careers a little sooner than they would have liked because they want to explore family life, or coming back onto the tour and competing maybe sooner than they’re ready," WTA CEO Portia Archer told reporters at the BNP Paribas Open on Monday. "And so we think that this will minimize some of that stress and make those kinds of decisions easier."

"That can be transformational for some players, particularly those earning less than the top players in the world, where these kinds of benefits and support may be more impactful. So we really do hope that it changes lives."

WTA parental leave program sponsored by Saudi Arabia

The new WTA program offering parental protections is being backed by the Saudi Public Investment Fund, the sovereign wealth fund of 2024 WTA Finals host Saudi Arabia. The WTA entered into a multi-year partnership with the kingdom last May.

While the country’s recent investments in women’s sports grab headlines, many identify the moves as "sportswashing," or using sports investments to draw public attention away from other unethical practices.

Numerous prominent athletes have criticized Saudi Arabia's human rights record, particularly when it comes to practices involving women as well as the LGBTQIA+ community.

Practices such as a law requiring women to have permission from a male relative in order to marry have the country ranked 126th out of 146 nations in the 2024 Global Gender Gap Report.

When pressed on the issue, Archer simply said, "Questions about Saudi society are really not questions for me or the WTA. They’re questions for the Saudis to answer."

The USWNT held fast to the world No. 1 spot in Thursday’s updated FIFA rankings, dropping 18 points since their 2024 Olympic gold medal-winning run but still sitting 49 points ahead of No. 2 Spain.

Also maintaining their elite rankings were No. 3 Germany and No. 4 England, who each trail their predecessor by a mere six points.

Japan earned the Top 10's biggest boost, fueled by a 2025 SheBelieves Cup championship run that included a rare defeat of the US. As a result, the Nadeshiko leapt from No. 8 to No. 5, overtaking No. 6 Sweden, No. 7 Canada, and No. 8 Brazil in the process.

Japan's jump made them the only team in FIFA's Top 75 to rise more than two spots.

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US Soccer officially intends to bid on 2031 World Cup

While the world No. 1 USWNT doesn't have any major tournaments to build toward this year, US Soccer is cementing future plans to bring the sport's biggest competition back to the US.

The national federation formally confirmed its intent to submit a bid to host the 2031 World Cup on Wednesday evening, bolstered by FIFA’s motion earlier that day which dictates that the 2031 tournament must be played either in North America or Africa.

"We are excited by the opportunity to welcome teams and fans, inspire the next generation, and grow the game regionally and globally," US Soccer announced on social media.

Though a formal bid submission is still to come, the US is already a frontrunner for hosting the competition. FIFA will decide on the 2031 World Cup host nation at the governing body's 76th Congress in 2026.

FIFA's other main decision-making group, the FIFA Council, could soon see incumbent US Soccer president Cindy Parlow Cone join its 37-member ranks, as the former USWNT star is currently running unopposed for the North American seat previously held by ex-Mexico Football Federation president Yon de Luisa.

The US hasn’t held a FIFA Council seat since ex-USSF president Sunil Gulati’s position expired in 2021.

Cone’s likely March 15th election — plus the USWNT’s No. 1 ranking and planned 2031 World Cup hosting bid — gives US Soccer a valuable foothold in the global game.

The NWSL is back in action, as 2024 Championship contenders Orlando Pride and Washington Spirit suit up for a rematch in Friday night’s 2025 Challenge Cup.

Last November's 2024 season finale saw the Pride earn their first-ever league championship by defeating the Spirit 1-0.

While Friday's Challenge Cup results won’t impact either club’s regular-season record, each player on the winning team will receive a $3,500 bonus — not to mention bragging rights one week out from the 2025 NWSL season's official kickoff.

The Challenge Cup MVP will snag an additional $2,000, while the losing squad will see a $2,200 per player pay bump.

After a banner 2024 that also included winning the franchise's first-ever NWSL Shield, Orlando captain Marta is deeply aware that the Pride will have a target on their backs this season.

"Everybody’s gonna hunt after us, and we need to deal with this and find a way to keep doing our best to keep making history for this club," the 39-year-old Brazil legend told reporters on Thursday. "It's exciting to know that everybody is gonna look to us and then try to make it difficult for us."

Injuries leave Spirit with shortened Challenge Cup roster

While the Challenge Cup offers a 2025 season preview, this year’s short NWSL offseason presented difficulties for squads trying to ready their roster for the long-haul.

Finishing 2024 with a hefty injury tally, the Spirit ruled out a full 11 players for Friday's match, while superstar forward Trinity Rodman is listed as questionable due to her lingering back issue.

"[I'm] just kind of progressing slowly," Rodman told JWS in January. "Even if I feel good, I don’t want to set it back again and be in a bad position."

With both hardware and money on the line, there’s plenty of incentive for players to give it their all on Friday — but long-term priorities also weigh heavy, with the 2025 NWSL season kicking off on March 14th.

How to watch the 2025 NWSL Challenge Cup

The 2025 NWSL Challenge Cup will see 2024 runners-up Washington taking on reigning champions Orlando at 8 PM ET on Friday, with live coverage on Prime.

A weekend of nonstop NCAA basketball starts now, as the nation's top teams across the ACC, Big 12, Big Ten, and SEC take the court to tip off their battles for Sunday's conference tournament crowns.

After earning early-round byes due to their elite regular-season records, No. 1 Texas, No. 2 USC, No. 4 UCLA, No. 5 South Carolina, and other Top 10 teams will tackle their first postseason games on Friday afternoon.

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Beginning play in their respective tournaments' quarterfinals round comes after days of back-to-back competition between lower seeds, meaning Friday's matchups could pit top team's week-long rest against the momentum of potential Cinderella squads like Big Ten No. 11-seed Iowa.

Despite posting a mediocre 10-8 regular-season conference record, the unranked Hawkeyes are currently playing their best basketball of the season, allowing them to confidently advance through the Big Ten tournament’s first two rounds.

After dominating No. 14-seed Wisconsin on Wednesday and upsetting No. 6-seed Michigan State on Thursday, the three-time defending Big Ten tournament champs will face a Friday quarterfinal date with No. 3-seed Ohio State — the nation's No. 13-ranked team.

Rivalry revenge takes center court at conference tournaments

Friday's action is also primed to set the stage for potential high-stakes rematches between regular-season rivals later this weekend.

In the SEC, Saturday's semifinals could see No. 2-seed Texas meet No. 3-seed LSU, with the No. 9-ranked Tigers looking to avenge their February loss to the nation's top-ranked team.

Meanwhile, Sunday afternoon's Power Four finales could be a revenge fest, as teams who either shared or narrowly missed their league's 2024/25 conference titles will potentially face off against the regular-season trophy-winners.

In both the Big Ten and Big 12, the No. 2 seeds — UCLA and Baylor, respectively — could be hunting a season-first victory over No. 1 seeds USC and TCU in their tournament finals.

After splitting the regular-season ACC title with NC State, who claimed the tournament's No. 1-seed thanks to their head-to-head defeat of the Irish, No. 2-seed Notre Dame could have a shot at redemption against the Wolfpack on Sunday.

Similarly, if they make Sunday's game, the Longhorns will aim to humble co-SEC champion South Carolina after the Gamecocks grabbed the tournament's top seed thanks to a coin flip.

This weekend, however, it's not just redemption and hardware on the line. Conference tournament champions will also snag the ultimate prize: automatic entry into March Madness.

Those who fall short will still be fighting tooth and nail to impress the NCAA basketball committee with Selection Sunday looming on March 16th.

How to watch the top conference tournament games and finals

Seeking a Cinderella run to a record-breaking fourth Big Ten tournament title, No. 11-seed Iowa's Friday game against No. 3-seed Ohio State is arguably the quarterfinal with the most upset potential. The Hawkeyes and Buckeyes will tip off at 9 PM ET, airing live on BTN.

Should they both advance from their Friday quarterfinals, No. 2-seed Texas's Saturday game against No. 3-seed LSU will be the weekend's can't-miss semifinal, which is set for 7 PM ET on ESPN2.

Sunday will see all Power Four conferences crown their champions. ESPN will showcase three finals, airing the ACC at 1 PM ET, the SEC at 3 PM ET, and the Big 12 at 5 PM ET.

Meanwhile, Sunday's 4:30 PM ET Big Ten tournament championship game will air live on CBS.