Investors include Will Ventures, Thirty Five Ventures, Drive by DraftKings, and Women’s Sports Superstars Elena Delle Donne, Hilary Knight, Sam Mewis, Kelley O’Hara and Arike Ogunbowale

May 10, 2021 – Just Women’s Sports, the fastest growing media platform for women’s sports, today announced it has raised $3.5 million in seed funding, capitalizing on an explosion of interest and investment in women’s sports. The round was led by Will Ventures with participation from Kevin Durant and Rich Kleiman’s Thirty Five Ventures, Drive by DraftKings, OVO Fund, Supernode Global as well as an all-star roster of women’s sports superstars including Elena Delle Donne, Hilary Knight, Sam Mewis, Kelley O’Hara and Arike Ogunbowale. Launched in 2020 by CEO and Founder Haley Rosen, Just Women’s Sports provides news and analysis of women’s sports through exclusive interviews, podcasts, videos and other media content, and has quickly grown a passionate audience of fans, followers and listeners.

“The audience for women’s sports is both massive and growing, despite a lack of investment in consistent, high-quality coverage,” said Rosen. “For women’s sports to take the next step, the games have to be more accessible and there also needs to be more content around the games, including news, highlights, analysis, and storytelling. Even when they can find a game to watch, fans of women’s sports are too often left wondering who they’re watching and what’s at stake. Just Women’s Sports is here to change that.”

In addition to a significant investment, Thirty Five Ventures will utilize its network and resources to help grow Just Women’s Sports, including amplification across its Boardroom media network.  Rosen will also be a featured guest on Boardroom’s “Out of Office” podcast with Rich Kleiman and Kevin Durant.

“In order to grow women’s sports, fans need to see how great the games are, and they shouldn’t have to look hard to do that,” said Thirty Five Ventures co-founder and two-time NBA champion Kevin Durant. “Just Women’s Sports is creating a much-needed platform centered around game and player highlights and analysis that shows fans exactly how good these players are and why they’re worth watching.”

“We’re excited about this investment in Just Women’s Sports not only because we recognize the huge opportunity for growth in the space, but because Haley is exactly the kind of founder we want to be in business with,” added Rich Kleiman. “She uniquely understands what’s missing in the conversations around women’s sports, and she’s also building her business with incredible knowledge and foresight.”

In addition to its Just Women’s Sports podcast hosted by USWNT star Kelley O’Hara, Just Women’s Sports recently launched Snacks, a podcast co-hosted by USWNT stars Sam Mewis and Lynn Williams, Off the Ball featuring Olympian and NWSL star Ali Riley, and The Soccer Show, a first-of-its-kind digital weekly highlights-driven show covering the FA Women’s Super League (FA WSL) through an exclusive premium content partnership with Ata Football. In addition, beginning May 27, Just Women’s Sports will feature Tea with A & Phee, the popular podcast hosted by 2020 WNBA MVP A’ja Wilson and 2019 WNBA Rookie of the Year Napheesa Collier.

“It’s hard to believe that the founders of ESPN struggled to convince investors that a 24/7 sports network was a major opportunity. We expect to look back at the opportunity in women’s sports and feel the same way,” said Brian Reilly, Co-Founder and Managing Partner at Will Ventures. “There’s nearly a 50/50 gender split when it comes to sports participation, but only ~4% of coverage is dedicated to women’s sports. That gap represents a venture-scale opportunity, and we’re confident that Just Women’s Sports is uniquely positioned to seize it.”

“I’m so excited for what Haley is building with Just Women’s Sports. I believe in her and her vision for this company and platform,” said WNBA champion and two-time WNBA MVP Elena Delle Donne. “We know fans of women’s sports are an underserved audience, and there’s a huge opportunity for growth. The fact that this is the first female-led media company that is fully VC funded is amazing. I’m beyond thrilled to be part of what they’re doing.”

“Despite growing conversations and interest in women’s sports, media coverage is still lagging way behind, which leaves a massively undervalued and untapped industry ripe for growth, support and opportunity,” said Meredith McPherron, Drive by DraftKings CEO and Managing Partner. “Just Women’s Sports has taken an early leadership role in promoting equality in sports and bringing visibility to the exciting success and stories behind exceptional female athletes. We’re so pleased to have them join our portfolio.”

This funding will enable Just Women’s Sports to expand its production of high-quality content featuring the biggest stars in women’s sports, as well as continue building out its executive team, production and editorial staff. Recent hires have included former Google and Uber Eats exec Ali Braverman as Head of Revenue, former ESPN producer Ashley Braband as Head of Content and Production, and former The Athletic editor Hannah Withiam as Managing Editor.

MEDIA CONTACTS

Just Women’s Sports: Jeff Heckelman, 631-312-7327, [email protected]

Will Ventures: Kirby Porter, [email protected]

Thirty Five Ventures: Jessica Sciacchitano, [email protected]

About Just Women’s Sports Inc.

Established in 2020, Just Women’s Sports Inc. is a digital-first consumer media brand 100% dedicated to covering women’s sports. Through daily content including podcasts, newsletters, online content and social media, Just Women’s Sports brings you everything you need to see and know in the world of women’s sports. Find Just Women’s Sports online, subscribe to our newsletter, and follow us on Instagram, TikTok, Twitter and YouTube.

Rose Lavelle is hoping to return to the field soon. 

The 28-year-old midfielder has been sidelined with a lower leg injury since the Gold Cup in early march. Since then, she has yet to play for new club Gotham FC in the NWSL. She also missed a potential USWNT appearance at the SheBelieves Cup in April, where senior team newcomer Jaedyn Shaw saw success assuming Lavelle's role in the attacking midfield. 

At the U.S. Olympic and Paralympic Committee media showcase on Monday, Lavelle told reporters that she’s doing well and hopes to be back soon.

"I’m doing good — I’m hoping I’ll be back in the next couple weeks," Lavelle said. "It’s frustrating to start the year off with an injury, just because I feel like you come off preseason and you’re revving to go, so it’s so annoying."

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Lavelle is still looking to compete for one of just 18 Olympic roster spots. When healthy, she ranks as one of the national team’s most trusted assets, but considering this most recent injury, her health is an obvious concern. Faced with an onslaught of experienced competitors and young talent, incoming USWNT coach Emma Hayes will have some big decisions to make when selecting the Paris-bound squad — a reality Lavelle seems to be taking in stride as she works to regain full fitness.

"We have so many special players, we have so much depth, and so many different weapons to utilize on and off the bench," Lavelle said. "Unfortunately that means really good players are going to get left off, too. And I think for all of us, it’s just about being ready for whatever role is given to us, embracing that, and looking to put it into a collective picture so that we can go into the Olympics ready to go."

Stanford has found its replacement for legendary head women's basketball coach Tara VanDerveer in associate head coach Kate Paye.

The Cardinal confirmed the hiring on Tuesday via a press release. Paye was largely expected to replace the longtime head coach, as the college mentioned they were still negotiating Paye's contract when they announced VanDerveer's retirement.

In Tuesday's statement, Paye reported that she was "humbled" to have been tapped to lead the women’s program.

"Stanford University has been a central part of my life for as long as I can remember and I am humbled to have the opportunity to lead its women’s basketball program," Paye said. "I’d first like to thank Tara, who has played such a pivotal role in my career for her friendship and guidance. It’s not what she’s done, but how she’s done it, that has had such a profound impact upon me."

A Woodside, California native, Paye played under VanDerveer from 1992 to 1995, taking home a national title her freshman year. After graduation, Paye briefly joined San Diego State as an assistant coach before making her professional debut with the ABL's Seattle Reign in 1996. After finishing her playing career with the WNBA's Seattle Storm, she joined the team’s coaching staff in 2007 and has been with the organization ever since, picking up another national title win — this time as associate head coach — in 2021. Paye's brother John played quarterback for Stanford from 1983 to 1986, while also serving as a point guard on the basketball team.

In her own response, VanDerveer said that she was "grateful" that Stanford picked Paye to follow in her stead. Last week, the decorated coach stated that this year would be her last after 38 seasons at the helm and three national titles under her belt.

"She has long been ready for this opportunity and is the perfect leader for Stanford at this time of immense change in college athletics," VanDerveer noted. "Kate was the choice for this job and I am confident she will achieve great success as head coach."

The 2024 WNBA Draft has officially concluded, leaving the newly minted rookie class facing a tough road ahead.

Only 144 roster slots are available throughout the league’s 12 teams, the reason why the players are sometimes referred to as the “144.” And Monday’s draft picks are set to join a large group of established players competing for those same roster spots, from seasoned veterans to young athletes determined to prove their value on the court.

Last year, just 15 of the league’s 36 draftees made it onto their drafting team's opening-day squad.

In reality, there are oftentimes fewer than 144 spots available, as not every team maxes out their roster. Per the league's CBA, each team roster must maintain a minimum standard of 11 players, but those lists can include players out with injuries or on other forms of leave. Players can also be assigned to short-term hardship contracts, something waived players must be prepared for at any point during the season.

Earlier this week, Laeticia Amihere — a 2022 national champion with South Carolina who currently plays for the Atlanta Dream — took to TikTok to provide some insight into the WNBA training camp process. 

"You can either get drafted on Draft Night, or you can get signed by a team," she said. "Once that happens, you go to training camp literally like two weeks later... Basically everybody's got to try out. There's 12 roster spots, and there's like 18 people at the at the trial."

@laeticiaamihere Replying to @dantavius.washington #wnba #draft ♬ original sound - Laeticia Amihere

Amihere also had an important point to make: Getting cut does not signify a player’s abilities. 

"If you get cut after training camp, that does not mean you're not good," she said. "That does not mean that player sucks, don't stop supporting that player. Literally, there's so many reasons somebody can get cut."

"If you guys look at the best players in the league, most of them have bounced around teams," she added. "And I promise you it is not a bad thing, it's just how the league is."

Things, however gradually, are changing. With Golden State's WNBA team scheduled to launch in time for the 2025 season, league expansion is just around the corner. On Monday, Commissioner Cathy Engelbert announced that the league is aiming to grow to 16 teams by 2028. But by then, it might be too little too late for the generation of talent emerging from an increasingly competitive NCAA system.

Monday night’s WNBA draft added to the nationwide uptick in record-breaking women's sports viewership, pulling in 2.45 million viewers throughout the nearly two-hour broadcast and peaking at 3.09 million, according to an ESPN release. 

That number shatters the previous draft viewership record — 601,000 in 2004 — which was fueled primarily by then-No. 1 pick Diana Taurasi entering the league after UConn's historic three-peat March Madness performance.  

The 2023 WNBA draft drew 572,000 viewers, the most for any televised WNBA event since 2.74 million tuned in to NBC for a Memorial Day matchup between the New York Liberty and Houston Comets back in 2000.

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While many came to watch Caitlin Clark get drafted No. 1 overall, it’s important to note that viewership didn’t take a massive dip after the superstar shooter left the stage. The numbers show that a bulk of the audience stuck around to watch the remainder of the show, making 2024's event not just the most-viewed WNBA draft in history, but also the most-viewed WNBA program to ever air on ESPN platforms.

Draft Day's popularity is yet another sign indicating an expected rise in WNBA regular season viewership. Clark and Iowa's NCAA tournament showdown with the Chicago Sky-bound Kamilla Cardoso's South Carolina side drew a record 18.7 million to ABC's Sunday afternoon broadcast. Banking on this trend, 36 of Indiana's upcoming 40 games are set to be shown on national television. In-person ticket sales are also soaring, leading the defending WNBA champion Las Vegas Aces to re-home their matchup with the Fever to a venue that can accommodate some 6,000 more fans.