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Just Women’s Sports raises $3.5 Million In Seed Funding

JWS | Women's Sport Coverage

Investors include Will Ventures, Thirty Five Ventures, Drive by DraftKings, and Women’s Sports Superstars Elena Delle Donne, Hilary Knight, Sam Mewis, Kelley O’Hara and Arike Ogunbowale

May 10, 2021 – Just Women’s Sports, the fastest growing media platform for women’s sports, today announced it has raised $3.5 million in seed funding, capitalizing on an explosion of interest and investment in women’s sports. The round was led by Will Ventures with participation from Kevin Durant and Rich Kleiman’s Thirty Five Ventures, Drive by DraftKings, OVO Fund, Supernode Global as well as an all-star roster of women’s sports superstars including Elena Delle Donne, Hilary Knight, Sam Mewis, Kelley O’Hara and Arike Ogunbowale. Launched in 2020 by CEO and Founder Haley Rosen, Just Women’s Sports provides news and analysis of women’s sports through exclusive interviews, podcasts, videos and other media content, and has quickly grown a passionate audience of fans, followers and listeners.

“The audience for women’s sports is both massive and growing, despite a lack of investment in consistent, high-quality coverage,” said Rosen. “For women’s sports to take the next step, the games have to be more accessible and there also needs to be more content around the games, including news, highlights, analysis, and storytelling. Even when they can find a game to watch, fans of women’s sports are too often left wondering who they’re watching and what’s at stake. Just Women’s Sports is here to change that.”

In addition to a significant investment, Thirty Five Ventures will utilize its network and resources to help grow Just Women’s Sports, including amplification across its Boardroom media network.  Rosen will also be a featured guest on Boardroom’s “Out of Office” podcast with Rich Kleiman and Kevin Durant.

“In order to grow women’s sports, fans need to see how great the games are, and they shouldn’t have to look hard to do that,” said Thirty Five Ventures co-founder and two-time NBA champion Kevin Durant. “Just Women’s Sports is creating a much-needed platform centered around game and player highlights and analysis that shows fans exactly how good these players are and why they’re worth watching.”

“We’re excited about this investment in Just Women’s Sports not only because we recognize the huge opportunity for growth in the space, but because Haley is exactly the kind of founder we want to be in business with,” added Rich Kleiman. “She uniquely understands what’s missing in the conversations around women’s sports, and she’s also building her business with incredible knowledge and foresight.”

In addition to its Just Women’s Sports podcast hosted by USWNT star Kelley O’Hara, Just Women’s Sports recently launched Snacks, a podcast co-hosted by USWNT stars Sam Mewis and Lynn Williams, Off the Ball featuring Olympian and NWSL star Ali Riley, and The Soccer Show, a first-of-its-kind digital weekly highlights-driven show covering the FA Women’s Super League (FA WSL) through an exclusive premium content partnership with Ata Football. In addition, beginning May 27, Just Women’s Sports will feature Tea with A & Phee, the popular podcast hosted by 2020 WNBA MVP A’ja Wilson and 2019 WNBA Rookie of the Year Napheesa Collier.

“It’s hard to believe that the founders of ESPN struggled to convince investors that a 24/7 sports network was a major opportunity. We expect to look back at the opportunity in women’s sports and feel the same way,” said Brian Reilly, Co-Founder and Managing Partner at Will Ventures. “There’s nearly a 50/50 gender split when it comes to sports participation, but only ~4% of coverage is dedicated to women’s sports. That gap represents a venture-scale opportunity, and we’re confident that Just Women’s Sports is uniquely positioned to seize it.”

“I’m so excited for what Haley is building with Just Women’s Sports. I believe in her and her vision for this company and platform,” said WNBA champion and two-time WNBA MVP Elena Delle Donne. “We know fans of women’s sports are an underserved audience, and there’s a huge opportunity for growth. The fact that this is the first female-led media company that is fully VC funded is amazing. I’m beyond thrilled to be part of what they’re doing.”

“Despite growing conversations and interest in women’s sports, media coverage is still lagging way behind, which leaves a massively undervalued and untapped industry ripe for growth, support and opportunity,” said Meredith McPherron, Drive by DraftKings CEO and Managing Partner. “Just Women’s Sports has taken an early leadership role in promoting equality in sports and bringing visibility to the exciting success and stories behind exceptional female athletes. We’re so pleased to have them join our portfolio.”

This funding will enable Just Women’s Sports to expand its production of high-quality content featuring the biggest stars in women’s sports, as well as continue building out its executive team, production and editorial staff. Recent hires have included former Google and Uber Eats exec Ali Braverman as Head of Revenue, former ESPN producer Ashley Braband as Head of Content and Production, and former The Athletic editor Hannah Withiam as Managing Editor.

MEDIA CONTACTS

Just Women’s Sports: Jeff Heckelman, 631-312-7327, [email protected]

Will Ventures: Kirby Porter, [email protected]

Thirty Five Ventures: Jessica Sciacchitano, [email protected]

About Just Women’s Sports Inc.

Established in 2020, Just Women’s Sports Inc. is a digital-first consumer media brand 100% dedicated to covering women’s sports. Through daily content including podcasts, newsletters, online content and social media, Just Women’s Sports brings you everything you need to see and know in the world of women’s sports. Find Just Women’s Sports online, subscribe to our newsletter, and follow us on InstagramTikTokTwitter and YouTube.

Caitlin Clark Player Edition Kobe 5 Sneakers Fly Off Nike’s Shelves

An image of the Nike Kobe V Protro sneakers designed by WNBA star Caitlin Clark.
The Nike Player Edition Kobe V Protros designed by Caitlin Clark sold out in minutes on Monday. (Nike)

The first Nike Player Edition sneakers designed by WNBA star Caitlin Clark sold out almost immediately on Monday morning, with fans snapping up the limited run of the Fever guard's Kobe 5 Protros within minutes of the 10 AM ET online drop.

Inspired by the Indiana Fever's colors, Clark's high-gloss Kobe shoes come in Midnight Blue with a tongue and additional accents in Bright Crimson, as well as "vibrant hits of University Gold."

Though Nike did not disclose actual stock numbers, multiple sneaker insiders estimated that Monday's release included just 13,000 pairs of Clark's edition.

Originally on sale for $190 through Nike's website, the Kobe 5 Protro PE is already topping $350 on the resale market.

Clark has been a Nike athlete since inking an NIL deal with the sportswear giant just before her junior NCAA season at the University of Iowa in October 2022, with the WNBA sophomore later signing a reported eight-year, $28 million endorsement contract just after finishing her collegiate career.

That current deal, inked just after the Indiana Fever selected Clark as the 2024 WNBA Draft's overall No. 1 pick, includes the release of a signature shoe.

While Nike still plans to add Clark to its signature shoe roster, the brand appears to be testing the market's waters using the guard's preferred on-court Kobe sneakers — to a sellout success.

How to buy the Caitlin Clark x Nike Kobe 5 Protro PE

Plans looking to pay retail prices for Clark's latest sneaker design will have to wait for Nike to restock, with online resellers like StockX, GOAT, and Flight Club currently selling the shoes at a significant markup.

Waivers, Trades Rattle WNBA Standings as Teams Hunt Midseason Boosts

Dallas Wings forward NaLyssa Smith looks down during a 2025 WNBA game.
Former Dallas Wings forward NaLyssa Smith was abruptly traded to the Las Vegas Aces on Monday. (Cooper Neill/NBAE via Getty Images)

With the 2025 WNBA All-Star break looming later this month, teams across the league aren't waiting for the August 7th deadline to pull the trigger on trades and waivers, significantly shaking up league rosters.

On Monday, Dallas abruptly traded forward NaLyssa Smith to the Las Vegas Aces in exchange for a 2027 first-round draft pick, surprising Smith and her Wings teammates — including girlfriend DiJonai Carrington.

"Sick to my stomach dawg, never seen this coming," Smith posted to X after the WNBA announced the trades, adding "if I could've chose anywhere to go it would've been Vegas, so hella excited [for] this new opportunity."

WNBA trades target future prospects

The recent WNBA trades both reflect the depth of options Dallas has in their frontcourt — most recently boosted by the Wings acquiring center Li Yueru from Seattle last month — and indicates the team's early play at a talented WNBA Draft class, with NCAA stars like USC's JuJu Watkins and Notre Dame's Hannah Hidalgo going pro in 2027.

At the same time, Smith's trade extends Las Vegas's first-round draft drought, with the Aces — who last added a first-round selection in 2022 — currently without an early draft pick until 2028.

As the Las Vegas focuses on leveling up this season, hoping Smith helps boost their current seventh-place league standing, the Aces also added roster cuts to their Monday trade.

Las Vegas handed out waivers to guard Tiffany Mitchell and second-year forward Elizabeth Kitley, who was selected 24th overall by the Aces in the 2024 WNBA Draft despite tearing her ACL at the end of her NCAA career.

Golden State Valkyries guard Julie Vanloo looks on during a 2025 WNBA game.
Golden State waived Belgian guard Julie Vanloo as she returned from winning the 2025 EuroBasket. (Thearon W. Henderson/Getty Images)

Golden State waives 2025 EuroBasket champ Vanloo

Making their own controversial Monday move was 2025 expansion side Golden State, as the Valkyries cut Belgian guard Julie Vanloo shortly after the 2025 EuroBasket champion rushed to return to California, skipping her national team's title-winning celebrations.

"Literally just touched down in the bay," Vanloo wrote on an Instagram story littered with broken heart emojis. "I need some time to process all of this man and put my feels into words. I can't right now."

While Golden State faces backlash for the timing of the cut, waiving Vanloo ultimately opens up a contract for the Valkyries, with rumors swirling that either guard Kaitlyn Chen or forward Laeticia Amihere will earn the roster spot after impressing as replacement players during European absences.

All in all, with WNBA roster space remaining at a premium, teams are making big swings in an effort to shore up their ranks as they push toward the 2025 season's halfway point.

Indiana Fever Face Minnesota Lynx at 2025 WNBA Commissioner’s Cup Final

The Indiana Fever huddle during a 2025 WNBA game.
The Indiana Fever will play in their first-ever Commissioner's Cup final on Tuesday night. (Jeff Haynes/NBAE via Getty Images)

The 2025 WNBA Commissioner's Cup final tips off on Tuesday night, when first-time finalist Indiana will look to upset reigning Cup champs Minnesota in a winner-take-all showdown for both bragging rights and the lion's share of the in-season tournament's prize pool.

With the total purse set at $500,000, athletes on the winning team will earn around $30,000 each — plus an additional $5,000 for the Commissioner's Cup final MVP — while losing players will take home $10,000.

While Tuesday's final won't count toward the regular-season WNBA standings, the battle will be the first meeting between the Lynx and Fever this year, adding first-clash drama to the already-high stakes.

"I think it's going to feel like a playoff game. It's going to be really fun," Lynx star Napheesa Collier told reporters, noting Minnesota's home-court advantage in the matchup. "Our fans show up for us every game, but especially in that environment ... it's going to be electrifying."

Despite the excitement, player availability could tip the scales in Tuesday's outcome, as both Collier and Fever guard Caitlin Clark contend with recent injuries.

While Collier returned from a lingering back issue without missing a beat last weekend, Clark missed Indiana's last two games due to a groin issue and is currently "questionable" to play for the Commissioner's Cup.

"I'm going to be day-to-day," Clark said on Sunday. "Doing everything I can to put myself in position to play the next game. That's always my goal."

How to watch tonight's WNBA Commissioner's Cup final

The Minnesota Lynx and Indiana Fever will take the court for the 2025 WNBA Commissioner's Cup final at 8 PM ET on Tuesday.

Live coverage of the in-season tournament's championship game will air on Prime.

WNBA Drops All-Star Game Starters, Taps Rookie Paige Bueckers

Dallas Wings rookie Paige Bueckers celebrates a play during a 2025 WNBA game against the Indiana Fever.
Paige Bueckers is the only rookie to make the 2025 WNBA All-Star Game starting lineup. (Mercedes Oliver/NBAE via Getty Images)

The WNBA dropped its All-Star Game starters list on Monday, with just one rookie earning enough votes to feature on the star-studded 10-player lineup.

In addition to being the lone rookie, Dallas's No. 1 overall draft pick Paige Bueckers will be the only All-Star debutant playing in the game's first minutes, as the Wings guard joins nine previous All-Stars to tip off the July 19th matchup — giving her a presumptive edge in this year's Rookie of the Year race.

Joining Bueckers as WNBA All-Star starters will be team captains Napheesa Collier (Minnesota Lynx) and Caitlin Clark (Indiana Fever), as well as Aliyah Boston (Indiana Fever), Allisha Gray (Atlanta Dream), Sabrina Ionescu (New York Liberty), Nneka Ogwumike (Seattle Storm), Satou Sabally (Phoenix Mercury), Breanna Stewart (New York Liberty), and A'ja Wilson (Las Vegas Aces).

A mix of 50% fan voting, 25% player voting, and 25% media voting determined the 2025 WNBA All-Star Game starting lineup — though the three groups did not necessarily come to a consensus.

For example, players ranked Clark ninth among guards, while the media put her in third. A record-setting 1.29 million fan votes boosted the Fever star into a captain's role.

As for players who fell just short of a starting position, like Indiana guard Kelsey Mitchell and Chicago forward Angel Reese fell just short of starting at their positions, their All-Star dreams aren't over yet.

Head coaches across the league will now vote to select 12 reserve players, likely adding both fan favorites and stat-sheet stars to the July 6th final All-Star player pool, with Collier and Clark building their teams from that list on July 8th.

Though reputation, skill, and popularity all factor into All-Star nods, this year's group is also underlining the depth of the WNBA's talent base.

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