Skier Mikaela Shiffrin eyeing 5 events at Beijing Olympics
Mikaela Shiffrin is mentally preparing for a big 2022 Olympics.
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NBC’s Olympics ratings faced a steep decline in Tokyo.
According to Front Office Sports, the Tokyo Olympics drew the lowest Summer Olympics audience ever, averaging just 15.5 million primetime viewers. That’s down 42 percent from the Rio Olympics in 2016.
Some of the challenges cited by NBC included the COVID-19 pandemic, the Olympics’ postponement and the difficulties faced with the time differences.
NBC drew its lowest Summer Olympics audience ever for Tokyo 2020 📉
— Front Office Sports (@FOS) August 10, 2021
➖ Avg. 15.5M primetime viewers
➖ Down 42% from Rio 2016
➖ Pandemic, postponement, time difference cited as challenges
NBC paid $1.1B for Tokyo 2020 and owns U.S. media rights to the Olympics through 2032. pic.twitter.com/IB3LEyknhq
NBC paid $1.1 billion for Tokyo 2020 rights and owns U.S. media rights to the Olympics through 2032.
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