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NWSL sets viewership milestones during banner year for women’s sports

Portland Thorns players celebrate their championship win at Audi Field. (Amber Searls/USA TODAY Sports)

On Saturday, 915,000 people pointed remotes at TVs and sat down to watch the NWSL Championship. It stands as the most-watched match in league history, with a viewership increase of 71% from last year’s final.

Nearly one million people watched as Sophia Smith Michael Jordan-shrugged her way to an MVP trophy, and as the Portland Thorns collected their third championship in franchise history.

But numbers like this aren’t confined to one game or one league. The increased viewership in the NWSL shows a larger trend: If more people can watch women’s sports, more people will watch women’s sports.

Saturday’s contest marked the first time in the league’s 10-year history that an NWSL Championship was played in prime time. The match aired on CBS and streamed on Paramount+.

Before 2022, NWSL finals were held during the day and aired on various cable channels, making access more difficult for prospective viewers.

For NWSL players, especially veterans, Saturday’s prime-time final proved a much-anticipated step forward.

“I was fortunate to play in the first championship game and I think outside of the people in Portland, no one knew that the game was happening,” Christine Sinclair told reporters before the game. “So I’d say it’s what this league, it’s what us as players deserve.

“This, women’s sports in general, all they need is a chance. People will watch, people will come if given the opportunity to do so. For this game to be on prime time — on a major network — it’s just going to continue to grow the game to continue to inspire those youngsters watching.”

The match capped a season in which the NWSL saw record attendance: More than 1 million fans attended games in 2022, the first time the league has reached that milestone.

The demand for women’s soccer extends outside of the United States. Tickets for 2023 World Cup games in Australia and New Zealand rapidly sold out their allotments during the second phase of single game sales, held by FIFA in the early morning hours of Australian Eastern Daylight time on Tuesday.

A FIFA spokesperson told ABC Australia the organization wasn’t prepared for the high demand, calling it “unprecedented,” and said more World Cup passes have been sold in the first month of availability for the 2023 tournament than in the first four months for the 2019 World Cup in France.

Should FIFA have been surprised? Given the current trends in women’s sports, the answer is a resounding “No.”

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Fans cheer during the NWSL championship game between the Kansas City Current and Portland Thorns at Audi Field. (Amber Searls/USA TODAY Sports)

The 2019 World Cup had 1.12 billion viewers, more than a 50% increase from the previous record. That doesn’t come down to a championship one-off. For the 52 World Cup games, an average of 1.27 million viewers tuned in, an increase of 106% from the 2015 World Cup.

And other women’s sports are showing similar growth. Both the WNBA and women’s college basketball saw similar increases during their most recent seasons.

During a WNBA season that marked the final campaign for veterans Sylvia Fowles and Sue Bird, the league reached its most regular-season viewers in 14 years. Games shown on ABC, CBS and ESPN networks were up 16% from the previous season. League pass subscriptions also increased by 10%.

College basketball also smashed its previous viewership numbers. The title game between No. seeded South Carolina and No. 2 UConn pulled in 4.85 million people, making it the most-viewed college basketball game on ESPN for men or women since 2008.

In total, the season saw an 18% increase in viewership from 2021 to 2022. And this year’s national championship game will be shown on ABC after being broadcast on ESPN in previous seasons, setting it up for even more viewership thanks to better accessibility.

“Women’s NCAA championships continue to generate strong audiences across the ABC/ESPN networks and this move represents yet another unique opportunity to showcase this marquee event and the student-athletes who are competing for a national championship,” Burke Magnus, ESPN’s president of programming and original content, said in a statement following the announcement.

More people are watching women’s sports because more people can watch women’s sports. It’s as simple as that. More accessible TV networks and better time slots lead to more viewers.

People want to watch women’s sports. It’s up to TV providers and the leagues to make sure they can. And if that continues to happen, viewership will continue to skyrocket.

Sam Kerr Acquitted of Harassment Charges in London Trial

Chelsea striker Sam Kerr and her partner, USWNT midfielder Kristie Mewis, are escorted into London's Crown Court prior to her trial.
Australian striker Sam Kerr's harassment trial ended in an acquittal early Tuesday morning. (Jonathan Brady/PA Images via Getty Images)

Chelsea FC star Sam Kerr was found not guilty of racially harassing a London police officer on Tuesday. A Kingston Crown Court jury acquitted the striker of all charges after four hours of deliberation.

The 31-year-old Australia national was tried for allegedly causing "racially aggravated harassment, alarm, or distress" to PC Stephen Lovell. The allegations followed a heated January 2023 dispute between a local taxi driver and Kerr and her fiancée, USWNT star Kristie Mewis.

Kerr, who identifies as Anglo-Indian, did not deny calling the officer "stupid and white." Instead, she argued that the police treated her differently due to her skin color. Kerr called her words a "poorly" expressed comment on the officer's "power and privilege."

After the verdict, Kerr released her own statement on social media. "I can finally put this challenging period behind me," she wrote.

"While I apologise for expressing myself poorly on what was a traumatic evening, I have always maintained that I did not intend to insult or harm anyone and I am thankful that the jury unanimously agreed."

"I would like to thank my partner Kristie, my family, friends and all the fans for their love and support, especially those who attended court each day."

Kerr looks ahead with harassment trial now in the rearview

Kerr spent the last year recovering from a January 2024 ACL tear. However, she recently re-signed with the London club after originally joining the WSL frontrunners in 2019.

The prolific goalscorer is on track to return to the pitch for both club and country in approximately two months. While this leaves her out of selection for the upcoming 2025 SheBelieves Cup, Kerr could rejoin in time for Australia's April friendlies against South Korea.

This morning, The Athletic reported that Kerr left the proceedings surrounded by family. As she exited, she flashed a "friendly smile" and told the court officer she "hoped to never see them again."

UConn Skids, Notre Dame Soars in Latest AP Poll Top 25 NCAA Basketball Rankings

The Notre Dame basketball bench celebrates a basket during a game.
The Irish were awarded their highest AP Poll ranking since 2019 this week. (Michael Reaves/Getty Images)

A recent string of Top 10 upsets made its mark on Monday's updated AP Top 25 Poll, as undefeated No. 1 UCLA continues holding court above the shifting chaos.

Notre Dame rose to No. 2 for the first time since 2019, buoyed by strong performances against Stanford and then-No. 21 Cal last week.

Climbing to No. 3 was Texas, who claimed the boost by ending South Carolina's multi-year SEC unbeaten streak on Sunday. As a result, the defending champion Gamecocks fell from No. 2 to No. 4.

On the other hand, No. 15 Tennessee is on the upswing, as last Thursday's upset win over UConn lifted the Vols four spots while sending the Huskies skidding from No. 5 to No. 7.

No. 20 Oklahoma State achieved the week's biggest win, however, as Saturday's 85-55 blowout victory over then-No. 12 Kansas Sate gave the Cowgirls a five-spot boost.

Texas guard Rori Harmon dribbles past South Carolina's MiLaysia Fulwiley during a 2025 NCAA basketball game.
Both Texas and South Carolina are projected NCAA tournament No. 1 seeds. (Adam Davis/Icon Sportswire via Getty Images)

Teams jockey for AP Poll positions as March Madness looms

While a jump in the rankings certainly provides bragging rights, it also impacts both conference and NCAA tournament seeding as the regular season winds down.

ESPN's Bracketology currently has UCLA, South Carolina, Notre Dame, and Texas taking the NCAA tournament's four No. 1 seeds. Notably, two of those teams — the Bruins and the Longhorns — are rookies in their respective conferences, showcasing significant dominance fresh out of the realignment gate.

Meanwhile, other major players like LSU, USC, and UConn still have time to pad their resumes en route to their conference showdowns, which will tip off in early March.

AP College Basketball Top 25: Week 15

1. UCLA (23-0, Big Ten)
2. Notre Dame (21-2, ACC)
3. Texas (24-2, SEC)
4. South Carolina (22-2, SEC)
5. LSU (25-1, SEC)
6. USC (21-2, Big Ten)
7. UConn (22-3, Big East)
8. Kentucky (19-3, SEC)
9. Ohio State (20-3, Big Ten)
10. NC State (19-4, ACC)
11. TCU (22-3, Big 12)
12. North Carolina (21-4, ACC)
13. Duke (19-5, ACC)
14. Kansas State (22-3, Big 12)
15. Tennessee (17-6, SEC)
16. Oklahoma (18-6, SEC)
17. Maryland (19-5, Big Ten)
18. West Virginia (19-4, Big 12)
19. Georgia Tech (20-4, ACC)
20. Oklahoma State (19-4, Big 12)
21. Alabama (20-5, SEC)
22. Michigan State (18-5, Big Ten)
23. Florida State (19-5, ACC)
24. Creighton (20-4, Big East)
25. Baylor (20-5, Big 12)

Napheesa Collier Talks the Future of Unrivaled on ‘Sports Are Fun!’ with Kelley O’Hara

Cover image for Sports Are Fun! with Kelley O'Hara showing Unrivaled co-founder and WNBA star Napheesa Collier.
WNBA star and Unrivaled co-founder Napheesa Collier guest stars on this week's 'Sports Are Fun!'

Welcome to another episode of Sports Are Fun! presented by TurboTax.

The second episode of Sports Are Fun! dropped today, with soccer icon Kelley O'Hara, sports journalist Greydy Diaz, and JWS intern BJ professing their hottest takes all things women's sports — joined this week by WNBA superstar and Unrivaled 3×3 Basketball co-founder Napheesa Collier.

"It felt like everyone is making money off of women's sports except for the women in the sports," Collier said, reflecting on developing the offseason league's profit-sharing business model.

"And so, we offer the highest average team salary in women's sports, and we're giving equity to everyone who's playing."

In addition to chatting with Collier about all things Unrivaled, the crew also gets into even more WNBA offseason moves, Midge Purce's return to Gotham, Hope Solo's TST team, South Carolina and UConn's upcoming NCAA battle, and so much more.

Collier gives 'Sports Are Fun!' the inside scoop on Unrivaled

Guest star Napheesa Collier takes the group on a deep dive into offseason league Unrivaled. She talks through everything from dealing with injuries and living with teammates 24/7 to handling a business and going head-to-head in this week's 1v1 tournament.

"I mean, we're all in in one place, right? Our locker rooms are all in one hallway, we share food spaces, training spaces like cold tubs, saunas — all communal areas except for locker rooms." Collier says, describing the league's Miami campus. "It's really fun to see that behind-the-scenes stuff happening in real time."

"I have my own room, which is unlike what happened in college," she continues with a laugh. "I would compare it more to the Wubble, except, you know, we have free will this time around. But the the close proximity I actually really like — I think it's really fun. I think it's super convenient, just having everyone in one space. Cutting back on travel also is so, so nice."

Of course, the future is bright for the first-year league. For its second season, Unrivaled is planning to take the show on the road, dropping into cities around the country to give fans a front-row seat to the 3×3 action.

"We are planning to do on-the-road games where we go to a city for a night and we basically play in a full arena and then we make it a whole event for the fans," Collier says, detailing Unrivaled's plans for a takeover tour similar to what the PWHL is currently staging around North America. "Definitely not all the games — just a couple. You can hit markets that aren't necessarily cities where you can bring [regular-season] basketball."

Sports Are Fun! graphic featuring soccer legend Kelley O'Hara.
'Sports Are Fun!' places Kelley O'Hara at the intersection of women's sports and fun. (Just Women's Sports)

About 'Sports Are Fun!' with Kelley O'Hara

'Sports Are Fun!' is a show that’ll remind you why you fell in love with women's sports in the first place. Join World Cup champ, Olympic gold medalist, and aspiring barista Kelley O'Hara as she sits down with sports journalist Greydy Diaz and a revolving cast of co-hosts and friends. Together, they're talking the biggest, funnest, and most need-to-know stories in the world of women’s sports.

From on-court drama to off-field shenanigans, to candid (and silly) chats with the most important personalities in the space, this show screams "Sports Are Fun!"

Subscribe to Just Women's Sports on YouTube to never miss an episode.

Unrivaled 1v1 Tournament Busts Brackets in First-Round Blowouts

Mist star Breanna Stewart looks on during an Unrivaled game.
Breanna Stewart fell 12-0 to Mist teammate Aaliyah Edwards in Monday's 1v1 tournament opener. (Rich Storry/Getty Images)

Unrivaled 3×3 Basketball launched its inaugural 1v1 tournament on Monday night, with a slate of first-round upsets already busting a few brackets.

The evening's biggest twist came courtesy of Unrivaled co-founder and No. 1 seed Breanna Stewart's matchup against No. 8 seed Aaliyah Edwards, with Edwards earning a marquee victory by shutting out her Mist teammate 12-0 in less than two minutes of gameplay.

Due to a spat of injuries affecting the 1v1 contest, a lone second-round bye emerged in the bracket just beyond the Stewart-Edwards matchup. Consequently, Monday's victory punched Edwards's ticket all the way into the tournament's quarterfinal round.

"Tough night for me but shoutout to my Mistie @AaliyahEdwards_!!! Keep that thing going and go get that bag 💰!!" Stewart posted in support after her loss.

Also claiming a massive upset win on Monday was the Lunar Owls' Shakira Austin, who ousted Rose BC's Chelsea "Point Gawd" Gray with a dominant 12-2 scoreline.

The significant margins of victory across the 1v1 contest are in large part due to the tournament's "make-it, take-it" rule.

In a break from traditional 5×5 play and Unrivaled's 3×3 format, the unique 1v1 rule rewards scoring with both points on the board as well as continued ball possession. Therefore, athletes can string together long scoring stretches as long as they don't relinquish the ball.

The Laces' Jackie Young tries to defend a shot from the Lunar Owls' Shakira Austin during and Unrivaled 3x3 game.
With Shakira Austin's Monday upset win, all five Lunar Owls remain in the 1v1 competition. (Megan Briggs/Getty Images)

Lunar Owls show out as 15 players remain in 1v1 tournament

With a $350,000 total purse on the line, intensity on the Unrivaled court ramped up in the head-to-head competition.

Putting the first round behind them, 15 players remain in the running for the $200,000 first-place prize.

Notably, all five Lunar Owls players who entered the 1v1 competition — Unrivaled co-founder Napheesa Collier, Skylar Diggins-Smith, Allisha Gray, Courtney Williams, and the aforementioned Austin — survived Monday's bouts.

This gives the squad, who also leads the 3×3 league as the only remaining undefeated team, the best shot at claiming the $10,000-per-teammate payout should one of them win the 1v1 title.

Rose BC's Kahleah Copper lays up a shot during an Unrivaled game.
Tuesday's Unrivaled 1v1 action will tip off with Kahleah Copper against Allisha Gray. (Carmen Mandato/Getty Images)

How to watch Tuesday's Unrivaled 1v1 tournament

Tuesday's session includes both the second round and quarterfinals of the 1v1 competition.

The action tips off with a blockbuster 7 PM ET battle between Rose BC's Kahleah Copper and the Lunar Owls' Allisha Gray.

Live coverage will air on TruTV.

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