One of the first things Jessica Berman told CBS and Ally Financial when she stepped into the role of NWSL commissioner in April was that having the league championship on primetime was a priority moving forward.

So, they made it happen.

For the first time in the league’s 10-year history, the 2022 Ally Financial NWSL Championship will air on primetime, with CBS broadcasting the game at 8 p.m. ET on Oct. 29 from Audi Field in Washington, D.C. The stadium features a grass field and holds 20,000 fans.

“What I’ve heard from our players is that in order for them to deliver on their value proposition and to maximize their potential, they need first-class facilities and they need to feel like they’re being treated like the first-class athletes that they are, and for them, being on primetime is really important,” Berman told Just Women’s Sports.

Last season, players criticized the league and CBS for originally scheduling the championship game for 9 a.m. local time on a turf field in Portland, Ore. The match was eventually moved to 12 p.m. local time in Louisville, K.Y.

9am start is laughable. Im tired of staying quiet. We deserve better. https://t.co/mFhehvJvJp

— Ashlyn Harris (@Ashlyn_Harris) September 6, 2021

This year’s final was originally scheduled to kick off at noon ET before it moved into the 8 p.m. slot, the league said in a press release Tuesday.

“We point to some of the record viewership that we’ve had already with our partnership with the NWSL,” said CBS’ head of programming Dan Weinberg. “We’re proud of that. We think this is the next step in that.”

CBS’ streaming service, Paramount+, will offer exclusive pre-match coverage at 7 p.m. ET and will also serve as an alternative viewing platform for the match. International viewers will be able to watch the game live on Twitch.

For Berman, the first benefit to being on primetime is showcasing the NWSL to a broader audience. Most games during the regular season are only available to viewers with a Paramount+ subscription, making it harder for the league to attract new or casual fans. The championship’s primetime national television slot will give people who may have never seen an NWSL game the opportunity to watch the league’s best compete.

Last year’s championship game drew an average of 525,000 viewers on CBS, marking a 216 percent increase from the ratings of the 2019 NWSL Championship.

“You’re gonna get anyone that likes sports to get interested, and the more people that we can get to put eyes on NWSL and to see the caliber of play and just to see how exciting this game is just gives us a much better chance to have a really strong long-term trajectory in terms of audience growth and expansion of what we all want to see this league be,” said Andrea Brimmer, Ally’s chief marketing offer and public relations officer.

“I think we’re all going to get behind it big time and make a big push so that we get a lot of eyeballs and a lot of people there.”

The historic move will mark the end of Berman’s first year as NWSL commissioner. Having stepped into the position in the midst of a league-wide abuse scandal, Berman emphasizes the importance of being surrounded by partners like CBS and Ally, who share the league’s values and are willing to take new approaches to help it grow.

“We need people to be courageous and bold,” said Berman, who views the championship game milestone as scratching the surface of what she hopes to accomplish with the NWSL.

“We have a lot of catching up to do, like we should be bigger than we already are,” she added. “We need our partners to be like-minded in the way they show up on behalf of the league … [I’m] so excited to have CBS and Ally be the ones who are fireside, making this happen.”

In addition to the championship game, CBS aired a regular-season match in June and is scheduled to broadcast one more on Sept. 10 between the Washington Spirit and San Diego Wave.

The NWSL quarterfinals will air on CBS Sports Network and Paramount+ during the weekend of Oct. 15, and the semifinals will be broadcast on CBS Sports Network the weekend of Oct. 22. All matches will also stream internationally on Twitch.

On Aug. 31, tickets will go on sale for the championship game at Audi Field, home of the defending NWSL champion Washington Spirit.

“We’re always excited to crown champions on CBS. It’s what we do,” Weinberg said. “We’re super excited to do it with the NWSL again this year. Doing it in primetime, I think, ramps things up even more from a visibility standpoint, from an exposure standpoint. Really thrilled that the piece came into place. We think it’s good for everybody, frankly.”

Jessa Braun is a contributing writer at Just Women’s Sports covering the NWSL and USWNT. Follow her on Twitter @jessabraun.

The Athletes Unlimited Softball League (AUSL) enters its inaugural postseason this weekend, with the Talons and Bandits to battle in the 2025 Championship Series to determine the first-ever title-winner of the new four-team pro league.

The 2025 AUSL Championship Series will run as a best-of-three competition between the top two finishers in the standings, with the Talons entering as favorites behind a league-best 18-6 season record.

Meanwhile, the offense-heavy Bandits finished regular-season play in second place with a 15-9 record, despite leading the AUSL in batting average, runs scored, doubles, home runs, total bases, slugging percentage, hits, triples, on-base percentage, and RBIs.

The Bandits' offense — led by 2025 AUSL Hitter of the Year Erin Coffel — will have to contend with the Talons' league-leading defense.

Helmed by this year's Defensive Player of the Year, Talons shortstop Hannah Flippen, the inaugural 10-player AUSL All-Defensive Team included a full five athletes from the league-leading roster.

Pitcher of the Year Georgina Corrick also made the elite defenders list, earning her two honors behind an AUSL-leading 2.04 ERA for the Talons and the league's only perfect record in the circle.

Notably, despite the Talons finishing the 2025 regular season on top, the Bandits have been the toughest task for the league leaders this season: The No. 2 squad handed them four of their six losses, outscoring the Talons 45-31 across their eight matchups.

"They've been a thorn in our side a little bit," acknowledged Talons head coach Howard Dobson.

Even so, this weekend wipes the slate clean.

"It doesn't matter what's happened up to this point," said Bandits head coach Stacey Nuveman-Deniz. "It's literally which team comes at it the sharpest, making the fewest mistakes."

How to watch the 2025 AUSL Championship Series

The Talons and Bandits will take the field for the inaugural AUSL Championship Series at 3 PM ET on Saturday, airing live on ESPN.

Sunday's 2 PM ET clash will also air on ESPN, with ESPN2 claiming Monday's potential 7 PM ET winner-take-all finale.

With one last match remaining, the 2025 UEFA Women's Euro has already become the most-attended edition in tournament history, bursting through the 600,000-fan attendance mark during the first match of this week's semifinal round.

That Tuesday mark officially surpassed the previous tournament record attendance of 574,875 fans, set during the 2022 edition in England.

Exceeding event organizers' predictions, Switzerland's iteration is currently on track to become the first Women's Euro to see average crowds of over 20,000 fans per match — a mark made even more impressive by the fact that half of the eight 2025 venues have capacities well under 17,000 seats.

Along with the competition's record-smashing attendance, global TV viewership of the 2025 Euro has also boomed, with live coverage reaching new highs both in Europe and abroad.

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A peak of 10.2 million UK viewers tuned in to see the defending champion Lionesses defeat Italy in their semifinal on Tuesday, delivering broadcaster ITV their largest audience of 2025 so far.

US broadcaster Fox Sports is also seeing historic numbers from the company's history-making media deal, with US viewership continuing to climb.

With an average of 925,000 US viewers tuning in to see Germany advance past France in last week's quarterfinal, Fox is already gearing up for an even better turnout for Sunday's grand finale.

How to watch the 2025 Euro final

World No. 2 Spain will take on No. 5 England in the 2025 Euro final at 12 PM ET on Sunday, airing live on Fox.

As injured guard Caitlin Clark looked on from the bench, the Indiana Fever refused to quit, silencing Las Vegas 80-70 on Thursday night to overtake the Aces at No. 6 in the WNBA standings.

Indiana guard Kelsey Mitchell led the team with 21 points, helping the Fever secure back-to-back wins over the now-No. 7 Aces for the first time since the franchise landed in Las Vegas in 2018.

"It started out with our defense," Indiana forward Natasha Howard said after the game. "We don't rely on our offense a lot…. When our defense is going, our offense is going."

The rest of Thursday's slate saw standout individual performances give way to blowout victories, with the No. 4 Seattle Storm and No. 10 LA Sparks both earning results.

Sparks guard Kelsey Plum tied LA-turned-Seattle star Nneka Ogwumike for the most 30-point games in franchise history during LA's 101-86 Thursday win over the last-place Connecticut Sun, hitting the milestone in just 24 matchups.

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Elsewhere, 19-year-old Seattle rookie Dominique Malonga also made waves, becoming the youngest-ever WNBA player to record a double-double with her 14-point, 10-rebound showing in the Storm's 95-57 drubbing of the No. 11 Chicago Sky.

All in all, as some teams heat up, others are out in the cold as the race to the 2025 WNBA postseason grows fiercer by the day.

The final WNBA team returning to regular-season action from the 2025 All-Star weekend hits the court on Friday night, when the Golden State Valkyries resume their quest to become the first expansion side to make the playoffs in their debut season.

Entering the WNBA All-Star break on a three-game losing skid, No. 9 Golden State will shoot to regain momentum with games against No. 12 Dallas and No. 13 Connecticut this weekend.

The weekend action features tight clashes across the WNBA standings, with serious positioning implications on the line:

• No. 3 Phoenix Mercury vs. No. 2 New York Liberty, Friday at 7:30 PM ET (ION): Both the Mercury and Liberty are getting healthy, with Phoenix aiming to curb a two-game losing streak during their visit to a surging New York.

• No. 12 Dallas Wings vs. No. 9 Golden State Valkyries, Friday at 10 PM ET (ION): It's a youth-fueled battle as the quick-start Valkyries attempt to re-enter the win column against the young and hungry Wings.

• No. 4 Seattle Storm vs. No. 8 Washington Mystics, Saturday at 7:30 PM ET (WNBA League Pass): The up-and-down Mystics look to prove they can hang with some of the best as they host perennial playoff contenders Seattle.

• No. 5 Atlanta Dream vs. No. 1 Minnesota Lynx, Sunday at 7 PM ET (NBA TV): Following a turbulent July, Atlanta faces a tough test of their resilience in Sunday's clash with the league-leading Lynx.