One of the first things Jessica Berman told CBS and Ally Financial when she stepped into the role of NWSL commissioner in April was that having the league championship on primetime was a priority moving forward.

So, they made it happen.

For the first time in the league’s 10-year history, the 2022 Ally Financial NWSL Championship will air on primetime, with CBS broadcasting the game at 8 p.m. ET on Oct. 29 from Audi Field in Washington, D.C. The stadium features a grass field and holds 20,000 fans.

“What I’ve heard from our players is that in order for them to deliver on their value proposition and to maximize their potential, they need first-class facilities and they need to feel like they’re being treated like the first-class athletes that they are, and for them, being on primetime is really important,” Berman told Just Women’s Sports.

Last season, players criticized the league and CBS for originally scheduling the championship game for 9 a.m. local time on a turf field in Portland, Ore. The match was eventually moved to 12 p.m. local time in Louisville, K.Y.

9am start is laughable. Im tired of staying quiet. We deserve better. https://t.co/mFhehvJvJp

— Ashlyn Harris (@Ashlyn_Harris) September 6, 2021

This year’s final was originally scheduled to kick off at noon ET before it moved into the 8 p.m. slot, the league said in a press release Tuesday.

“We point to some of the record viewership that we’ve had already with our partnership with the NWSL,” said CBS’ head of programming Dan Weinberg. “We’re proud of that. We think this is the next step in that.”

CBS’ streaming service, Paramount+, will offer exclusive pre-match coverage at 7 p.m. ET and will also serve as an alternative viewing platform for the match. International viewers will be able to watch the game live on Twitch.

For Berman, the first benefit to being on primetime is showcasing the NWSL to a broader audience. Most games during the regular season are only available to viewers with a Paramount+ subscription, making it harder for the league to attract new or casual fans. The championship’s primetime national television slot will give people who may have never seen an NWSL game the opportunity to watch the league’s best compete.

Last year’s championship game drew an average of 525,000 viewers on CBS, marking a 216 percent increase from the ratings of the 2019 NWSL Championship.

“You’re gonna get anyone that likes sports to get interested, and the more people that we can get to put eyes on NWSL and to see the caliber of play and just to see how exciting this game is just gives us a much better chance to have a really strong long-term trajectory in terms of audience growth and expansion of what we all want to see this league be,” said Andrea Brimmer, Ally’s chief marketing offer and public relations officer.

“I think we’re all going to get behind it big time and make a big push so that we get a lot of eyeballs and a lot of people there.”

The historic move will mark the end of Berman’s first year as NWSL commissioner. Having stepped into the position in the midst of a league-wide abuse scandal, Berman emphasizes the importance of being surrounded by partners like CBS and Ally, who share the league’s values and are willing to take new approaches to help it grow.

“We need people to be courageous and bold,” said Berman, who views the championship game milestone as scratching the surface of what she hopes to accomplish with the NWSL.

“We have a lot of catching up to do, like we should be bigger than we already are,” she added. “We need our partners to be like-minded in the way they show up on behalf of the league … [I’m] so excited to have CBS and Ally be the ones who are fireside, making this happen.”

In addition to the championship game, CBS aired a regular-season match in June and is scheduled to broadcast one more on Sept. 10 between the Washington Spirit and San Diego Wave.

The NWSL quarterfinals will air on CBS Sports Network and Paramount+ during the weekend of Oct. 15, and the semifinals will be broadcast on CBS Sports Network the weekend of Oct. 22. All matches will also stream internationally on Twitch.

On Aug. 31, tickets will go on sale for the championship game at Audi Field, home of the defending NWSL champion Washington Spirit.

“We’re always excited to crown champions on CBS. It’s what we do,” Weinberg said. “We’re super excited to do it with the NWSL again this year. Doing it in primetime, I think, ramps things up even more from a visibility standpoint, from an exposure standpoint. Really thrilled that the piece came into place. We think it’s good for everybody, frankly.”

Jessa Braun is a contributing writer at Just Women’s Sports covering the NWSL and USWNT. Follow her on Twitter @jessabraun.

More NWSL stars are jumping ship, as both the San Diego Wave and North Carolina Courage saw respective key players Delphine Cascarino and Denise O'Sullivan sign with WSL clubs over the last few days.

Former Wave forward Cascarino inked a deal through the 2029/30 season with the London City Lionesses on Monday, one day after San Diego announced they had mutually parted ways with the French international despite her contract running through 2026 with an option for the 2027 NWSL season.

"I'm really happy to be here," said the 28-year-old in a statement. "London City is the only independent women's club in the WSL, which excites me."

North Carolina midfielder and captain O'Sullivan made a similar move on Saturday, as the Ireland international signed with Liverpool following more than eight seasons and a club-record 186 appearances for the Courage.

The last-place WSL team reportedly shelled out a club-record transfer fee of approximately £300,000 to roster the 31-year-old two-time NWSL champion and three-time Shield-winner, who called Liverpool "a new challenge" that will see her "only a 40-minute flight away" from her family in Cork, Ireland.

Though the NWSL departures of Cascarino and O'Sullivan mark a kind of homecoming for the European standouts, they are just the latest to exit the US league, after USWNT star Sam Coffey joined WSL-leaders Manchester City last week.

"England — for men and women — is the country of football," noted Cascarino. "It's always been a goal of mine to play in this league."

New York Sirens forward Taylor Girard made PWHL history this week, earning a record four-game suspension for leaving the bench to join a line skirmish at the end of Sunday's 2-1 win over the Montréal Victoire.

The brawl occurred at the the final buzzer of the PWHL's record-breaking Takeover Tour stop in Washington, DC, with eight players — four Sirens and four from the Victoire — subsequently issued 10-minute misconducts in addition to Girard's infraction.

As the sole player not originally on the ice to join the skirmish, Girard was the only player to receive an additional 20-minute charge.

Even more, Girard's actions immediately triggered a four-game suspension, as the PWHL Rulebook dictates that exact punishment for "the first player to leave the players' bench illegally during an altercation or for the purpose of starting an altercation from either or both Teams."

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The four-game ban marks the longest punishment in PWHL history, doubling the two-game suspension that Seattle Torrent defender Aneta Tejralová received for an illegal check to the head last month.

With the PWHL on break after January 28th as 30% of the league's rosters compete in the 2026 Winter Olympics, the four-game suspension means that Girard — who sits second on New York's scoring sheet with five goals on the season — will not be available for the No. 2 Sirens until March 5th.

The WTGL is stocking up on golf stars, as TMRW Sports' newly announced offseason league begins to build its debut roster in partnership with the LPGA.

World No. 1 golfer Jeeno Thitikul (Thailand) signed on to participate in WTGL's inaugural season this week, alongside No. 5 Charley Hull (England), No. 6 Lydia Ko (New Zealand), No. 25 Brooke Henderson (Canada), and No. 79 Lexi Thompson (USA).

"WTGL will be a global stage to showcase LPGA stars, and this first wave of committed players represents that opportunity with some of the world's best," said TMRW Sports founder and CEO Mike McCarley in Monday's press release.

Set to launch next winter, the WTGL looks to build off the popular, second-year men's Tomorrow's Golf League (TGL), with the competition integrating both a physical and virtual golf environment inside Palm Beach Gardens at Florida's SoFi Center.

"These players will thrive in WTGL's competitive environment as fans will witness their skill and connect more deeply with their personalities through the unprecedented access the league delivers," said McCarley, noting that TGL golfers remain mic'd up throughout the team event.

The WTGL is also earning stamps of approval from several women's sports greats, as the Alex Morgan co-founded Trybe Ventures — an investment group that includes Morgan's fellow former USWNT stars Mia Hamm and Abby Wambach — became the new league's lead capital partner last week.

The WSL is cashing in on the women's game, with two UK clubs surpassing €25 million in annual revenue for the first time, according to the Deloitte Football Money League report on the 2024/25 season that dropped this week.

Reigning UWCL champions Arsenal topped the list for the first time after taking in €25.6 million last season, followed closely by WSL title-holders Chelsea FC's €25.4 million.

Meanwhile, Perennial European contender FC Barcelona (€22 million) dropped to third after leading the group in 2023/24, outpacing WSL titans No. 4 Manchester City (€12.9 million) and No. 5 Manchester United (€12.8 million).

Due to a lack of revenue data, the yearly study did not include major women's leagues in the US, Sweden, or Australia, giving the rankings a European bent as the total sum crossed the €150 million mark for the first time — a 35% increase over the previous season's Top-15 Money League clubs.

Commercial income was the biggest revenue driver for many top clubs, with sponsorship deals and brand partnerships leading the charge.

Arsenal also benefitted from increased revenue on the men's side, allowing the women's team to up its investment while avoiding running at a loss.

How to watch the top Deloitte Football Money League clubs in action

Deloitte Football Money League leader Arsenal will take on No. 5 Man United while revenue runners-up Chelsea will face the WSL-leading Man City in the 2025/26 Women's League Cup semifinals on Wednesday.

The concurrent clashes will kick off at 2 PM ET, streaming live on YouTube.