One of the first things Jessica Berman told CBS and Ally Financial when she stepped into the role of NWSL commissioner in April was that having the league championship on primetime was a priority moving forward.

So, they made it happen.

For the first time in the league’s 10-year history, the 2022 Ally Financial NWSL Championship will air on primetime, with CBS broadcasting the game at 8 p.m. ET on Oct. 29 from Audi Field in Washington, D.C. The stadium features a grass field and holds 20,000 fans.

“What I’ve heard from our players is that in order for them to deliver on their value proposition and to maximize their potential, they need first-class facilities and they need to feel like they’re being treated like the first-class athletes that they are, and for them, being on primetime is really important,” Berman told Just Women’s Sports.

Last season, players criticized the league and CBS for originally scheduling the championship game for 9 a.m. local time on a turf field in Portland, Ore. The match was eventually moved to 12 p.m. local time in Louisville, K.Y.

9am start is laughable. Im tired of staying quiet. We deserve better. https://t.co/mFhehvJvJp

— Ashlyn Harris (@Ashlyn_Harris) September 6, 2021

This year’s final was originally scheduled to kick off at noon ET before it moved into the 8 p.m. slot, the league said in a press release Tuesday.

“We point to some of the record viewership that we’ve had already with our partnership with the NWSL,” said CBS’ head of programming Dan Weinberg. “We’re proud of that. We think this is the next step in that.”

CBS’ streaming service, Paramount+, will offer exclusive pre-match coverage at 7 p.m. ET and will also serve as an alternative viewing platform for the match. International viewers will be able to watch the game live on Twitch.

For Berman, the first benefit to being on primetime is showcasing the NWSL to a broader audience. Most games during the regular season are only available to viewers with a Paramount+ subscription, making it harder for the league to attract new or casual fans. The championship’s primetime national television slot will give people who may have never seen an NWSL game the opportunity to watch the league’s best compete.

Last year’s championship game drew an average of 525,000 viewers on CBS, marking a 216 percent increase from the ratings of the 2019 NWSL Championship.

“You’re gonna get anyone that likes sports to get interested, and the more people that we can get to put eyes on NWSL and to see the caliber of play and just to see how exciting this game is just gives us a much better chance to have a really strong long-term trajectory in terms of audience growth and expansion of what we all want to see this league be,” said Andrea Brimmer, Ally’s chief marketing offer and public relations officer.

“I think we’re all going to get behind it big time and make a big push so that we get a lot of eyeballs and a lot of people there.”

The historic move will mark the end of Berman’s first year as NWSL commissioner. Having stepped into the position in the midst of a league-wide abuse scandal, Berman emphasizes the importance of being surrounded by partners like CBS and Ally, who share the league’s values and are willing to take new approaches to help it grow.

“We need people to be courageous and bold,” said Berman, who views the championship game milestone as scratching the surface of what she hopes to accomplish with the NWSL.

“We have a lot of catching up to do, like we should be bigger than we already are,” she added. “We need our partners to be like-minded in the way they show up on behalf of the league … [I’m] so excited to have CBS and Ally be the ones who are fireside, making this happen.”

In addition to the championship game, CBS aired a regular-season match in June and is scheduled to broadcast one more on Sept. 10 between the Washington Spirit and San Diego Wave.

The NWSL quarterfinals will air on CBS Sports Network and Paramount+ during the weekend of Oct. 15, and the semifinals will be broadcast on CBS Sports Network the weekend of Oct. 22. All matches will also stream internationally on Twitch.

On Aug. 31, tickets will go on sale for the championship game at Audi Field, home of the defending NWSL champion Washington Spirit.

“We’re always excited to crown champions on CBS. It’s what we do,” Weinberg said. “We’re super excited to do it with the NWSL again this year. Doing it in primetime, I think, ramps things up even more from a visibility standpoint, from an exposure standpoint. Really thrilled that the piece came into place. We think it’s good for everybody, frankly.”

Jessa Braun is a contributing writer at Just Women’s Sports covering the NWSL and USWNT. Follow her on Twitter @jessabraun.

Fifth-year UConn star Paige Bueckers confirmed to Huskies legend Rebecca Lobo on Friday that she will indeed be declaring for the 2025 WNBA Draft, opting to forgo her final year of college eligibility.

“Honestly, I thought I declared a long time ago,” Bueckers joked, making it clear that she has always considered this season to be her last in a UConn jersey.

Her decision follows UConn guard Azzi Fudd's announcement that she will forgo the 2025 WNBA Draft. Instead, the 22-year-old will will return to the Huskies for the 2025/26 NCAA basketball season.

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The 23-year-old's declaration came one day before she scored a career-high 40 points in the NCAA tournament's Sweet 16. The subsequent 82-59 blowout advanced UConn's March Madness run to the Elite Eight.

“Obviously, Paige was spectacular,” UConn coach Geno Auriemma said after Saturday's win. “That was as good a game as I’ve seen her play the whole time she’s been here, at the most important time. When you’re a senior and you’ve been around as long as she has, this is what you’re here to do. This is why you came here.”

“Honestly, we just wanted to keep our season going as long as possible,” added Bueckers. “We all love playing together, we love playing here. We just love this program.”

Other expected top WNBA draft picks remain uncertain

Bueckers is considered a lock for this year’s No. 1 overall draft pick, currently held by Dallas. But uncertainty has loomed over other lottery slots, with the No. 2 and No. 3 picks recently exchanging hands.

Notre Dame senior Olivia Miles’s professional intentions remain unknown as of Saturday, with the projected No. 2 pick telling reporters she’s “leaning towards” declaring after crashing out of the NCAA tournament.

Eligible LSU junior Flau’jae Johnson is similarly undecided following Sunday’s loss to UCLA, with the soon-to-be 22-year-old also an expected top draft pick.

While the NWSL’s Big Three — Orlando, Kansas City, and Washington — still sit above the pack after weekend wins, an unexpected fourth club has been hanging tough alongside last year’s contenders.

LA side Angel City is one of just three remaining unbeaten clubs going into this week’s international break, alongside Orlando and Kansas City.

Angel City rights the ship after a losing 2024

Entering 2025 on uncertain footing, Angel City is still without a permanent manager after former coach Becki Tweed’s offseason departure.

Under interim manager Sam Laity, the club managed two 1-1 draws before earning their first win against Seattle on Sunday, behind goals from rising star Alyssa Thompson and rookie Riley Tiernan.

The turnaround is noteworthy. ACFC finished the 2024 season in 12th place — far below playoff contention. Today, they sit in fourth place.

“This is the foundation of this young, energetic team, and we are going to have enormous growth and the most potential,” Laity said after Sunday’s victory.

In a season still searching for unexpected storylines, Angel City’s early success could lay the foundation for some serious standings shakeups to come.

Top three NWSL teams also score big weekend wins

The Washington Spirit, Orlando Pride, and Kansas City Current also saw key weekend wins, maintaining their hold on the NWSL standings' top three spots.

Washington kicked things off on Friday, topping visitors Bay FC 2-0 behind an Ashley Hatch brace. Orlando followed on Saturday with a 2-1 win over San Diego, with Brazilian star Marta notching the game-winner with a penalty kick in the 76th minute.

That same day, Kansas City triumphed 3-0 over a struggling Utah Royals. Temwa Chawinga, Michelle Cooper, and Debinha all contributed to the final score, with each goal coming in the match's first half.

2025 NWSL Standings: Week Three

1. Orlando Pride (3-0-0)
2. Kansas City Current (3-0-0)
3. Washington Spirit (2-1-0)
4. Angel City FC (1-0-2)
5. San Diego Wave FC (1-1-1)
6. Seattle Reign FC (1-1-1)
7. Houston Dash (1-1-1)
8. Bay FC (1-1-1)
9. Racing Louisville FC (1-1-1)
10. North Carolina Courage (0-1-2)
11. Portland Thorns FC (0-1-2)
12. Gotham FC (0-1-2)
13. Utah Royals (0-2-1)
14. Chicago Stars FC (0-3-0)

No. 2 seed TCU rode their Cinderella story to their very first Elite Eight berth on Saturday, ousting one-time Women's March Madness favorite No. 3 seed Notre Dame 71-62 behind a 26-point performance from transfer guard Hailey Van Lith.

While chalky on paper, the victory was indeed a bracket-buster, setting the Horned Frogs up for tonight’s showdown against No. 1 seed Texas after the Longhorns’ 67-59 Sweet 16 win over No. 5 seed Tennessee.

“Hailey’s a dog,” said TCU senior Madison Conner of Van Lith, who set the school’s single-season scoring record en route to her fifth Elite Eight appearance. “Regardless of if it’s on the offensive end or on the defensive end, she’s going to do anything it takes to win.”

“Going into this game, I was really just going to go and have no regrets,” said Van Lith. “I wasn't going to put any pressure on myself to necessarily win. I was going to go out there and have fun and play with the joy that God gave me.”

USC faces UConn in highly anticipated Elite Eight rematch

Tonight’s blockbuster Elite Eight rematch between No. 1 seed USC and No. 2 seed UConn will look different without injured superstar JuJu Watkins. But the Trojans aren’t done fighting.

USC lost Watkins to a season-ending ACL tear in the tournament’s second round. Nevertheless, a determined USC took down No. 5 seed Kansas State 67-61 in Saturday’s Sweet 16 clash. Freshmen Avery Howell and Kennedy Smith combined for 37 points on the night.

“With Ju going down, obviously it was a bit of adversity that we had to face,” Smith said after the game. “But just having her in our presence — we talked to her before the game and she was still rooting us on, things of that nature — [we're] just keeping her in our hearts and minds and playing for her as well as for each other.”

USC will subsequently have their hands full. Leading the Huskies to the Elite Eight, UConn star Paige Bueckers is fresh off a career-high 40-point Sweet 16 performance against Oklahoma.

“You try not to think about the stakes or the pressure or getting to the Final Four,” Bueckers said ahead of tonight's rematch. “Obviously that's there, so you try not to think about it and just go out and play every single game the same way like it's your last, like it's the most important 40 minutes of your life... We just want the season to keep going as long as possible. So leaving nothing up to chance, giving it our all for that 40 minutes to play for another 40 is our team mindset.”

Where to watch Women's March Madness games tonight

TCU tips off against Texas tonight at 7 PM ET before UConn takes on USC at 9 PM ET. Both games will air live across ESPN platforms.

No. 1 seeds UCLA and South Carolina prevailed on Sunday, punching their tickets to the Final Four and putting a bow on a wild NCAA tournament weekend that nonetheless ended in chalk.

After surviving a surging No. 4 seed Maryland offense 71-67 on Friday, the Gamecocks took down No. 2 seed Duke 54-50 in Sunday’s Elite Eight, building a watertight defense to silence the Blue Devils.

Coming off Friday’s strong 76-62 win over No. 5 seed Ole Miss, the Bruins went on to blank No. 3 seed LSU 72-65, holding off the Tigers despite All-American center Lauren Betts’s early foul trouble.

“The game was lost in the second quarter,” said LSU coach Kim Mulkey. “That’s where the game was lost. We didn’t capitalize on Betts being off the floor.”

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South Carolina, UCLA bring different strengths to Final Four

With both teams having topped this season’s AP Poll rankings, UCLA and South Carolina pose different physical threats fueled by similar mental resilience.

The Gamecocks will make their fifth straight Final Four appearance. As such, the reigning champs are managing to keep the repeat dream alive despite some shaky starts.

“We know that every night is going to be a battle, and we know that they’re going to come for us,” said senior Te-Hina PaoPao.

On the flip side, next weekend will mark UCLA’s first-ever NCAA Final Four.

“All season we’ve talked about how our talent is our floor and our character is our ceiling,” guard Kiki Rice said. “And to just be the tougher team every single day out there on the court is really the difference.”

Subsequently, maintaining poise down the stretch could be the key to winning this year’s NCAA title.

How to watch Women's March Madness Final Four games

UCLA tips off the Final Four at 7 PM ET on Friday, April 4th, before South Carolina takes the court at 9:30 PM ET. Both games will air live across ESPN platforms.