One of the first things Jessica Berman told CBS and Ally Financial when she stepped into the role of NWSL commissioner in April was that having the league championship on primetime was a priority moving forward.

So, they made it happen.

For the first time in the league’s 10-year history, the 2022 Ally Financial NWSL Championship will air on primetime, with CBS broadcasting the game at 8 p.m. ET on Oct. 29 from Audi Field in Washington, D.C. The stadium features a grass field and holds 20,000 fans.

“What I’ve heard from our players is that in order for them to deliver on their value proposition and to maximize their potential, they need first-class facilities and they need to feel like they’re being treated like the first-class athletes that they are, and for them, being on primetime is really important,” Berman told Just Women’s Sports.

Last season, players criticized the league and CBS for originally scheduling the championship game for 9 a.m. local time on a turf field in Portland, Ore. The match was eventually moved to 12 p.m. local time in Louisville, K.Y.

9am start is laughable. Im tired of staying quiet. We deserve better. https://t.co/mFhehvJvJp

— Ashlyn Harris (@Ashlyn_Harris) September 6, 2021

This year’s final was originally scheduled to kick off at noon ET before it moved into the 8 p.m. slot, the league said in a press release Tuesday.

“We point to some of the record viewership that we’ve had already with our partnership with the NWSL,” said CBS’ head of programming Dan Weinberg. “We’re proud of that. We think this is the next step in that.”

CBS’ streaming service, Paramount+, will offer exclusive pre-match coverage at 7 p.m. ET and will also serve as an alternative viewing platform for the match. International viewers will be able to watch the game live on Twitch.

For Berman, the first benefit to being on primetime is showcasing the NWSL to a broader audience. Most games during the regular season are only available to viewers with a Paramount+ subscription, making it harder for the league to attract new or casual fans. The championship’s primetime national television slot will give people who may have never seen an NWSL game the opportunity to watch the league’s best compete.

Last year’s championship game drew an average of 525,000 viewers on CBS, marking a 216 percent increase from the ratings of the 2019 NWSL Championship.

“You’re gonna get anyone that likes sports to get interested, and the more people that we can get to put eyes on NWSL and to see the caliber of play and just to see how exciting this game is just gives us a much better chance to have a really strong long-term trajectory in terms of audience growth and expansion of what we all want to see this league be,” said Andrea Brimmer, Ally’s chief marketing offer and public relations officer.

“I think we’re all going to get behind it big time and make a big push so that we get a lot of eyeballs and a lot of people there.”

The historic move will mark the end of Berman’s first year as NWSL commissioner. Having stepped into the position in the midst of a league-wide abuse scandal, Berman emphasizes the importance of being surrounded by partners like CBS and Ally, who share the league’s values and are willing to take new approaches to help it grow.

“We need people to be courageous and bold,” said Berman, who views the championship game milestone as scratching the surface of what she hopes to accomplish with the NWSL.

“We have a lot of catching up to do, like we should be bigger than we already are,” she added. “We need our partners to be like-minded in the way they show up on behalf of the league … [I’m] so excited to have CBS and Ally be the ones who are fireside, making this happen.”

In addition to the championship game, CBS aired a regular-season match in June and is scheduled to broadcast one more on Sept. 10 between the Washington Spirit and San Diego Wave.

The NWSL quarterfinals will air on CBS Sports Network and Paramount+ during the weekend of Oct. 15, and the semifinals will be broadcast on CBS Sports Network the weekend of Oct. 22. All matches will also stream internationally on Twitch.

On Aug. 31, tickets will go on sale for the championship game at Audi Field, home of the defending NWSL champion Washington Spirit.

“We’re always excited to crown champions on CBS. It’s what we do,” Weinberg said. “We’re super excited to do it with the NWSL again this year. Doing it in primetime, I think, ramps things up even more from a visibility standpoint, from an exposure standpoint. Really thrilled that the piece came into place. We think it’s good for everybody, frankly.”

Jessa Braun is a contributing writer at Just Women’s Sports covering the NWSL and USWNT. Follow her on Twitter @jessabraun.

Thursday night's NCAA basketball action spotlights a tense SEC rematch, as No. 2 South Carolina hosts No. 4 Texas in conference play following the pair's nonconference Players Era Championship matchup in November.

The Longhorns just edged the Gamecocks 66-64 in the Las Vegas competition's title game, but the tide has since shifted, with South Carolina now riding a 10-game winning streak into Thursday's matchup while No. 6 LSU served Texas a season-first loss last Sunday.

"I'm really disappointed in the league for putting us in that position, but we play whoever is in front of us," Longhorns head coach Vic Schaefer said of his team's grueling road trip. "It's one monster after another."

The pair's sole 2025/26 conference matchup could end up determining the SEC basketball regular-season title — South Carolina and Texas split their two 2024/25 SEC clashes to tie for last season's honor before the Gamecocks ousted the Longhorns from both the conference tournament and the Final Four.

While injuries have impacted both sides, South Carolina anticipates a roster boost from 6-foot-7 French international Alicia Tournebize, who recently joined the Gamecocks after playing pro ball in Europe.

"She looked good," South Carolina head coach Dawn Staley said of her team's midseason addition. "She'll play, she'll definitely play."

How to watch Texas vs. South Carolina on Thursday

The No. 4 Longhorns will tip off against the No. 2 Gamecocks in Columbia at 7 PM ET on Thursday, with live coverage airing on ESPN2.

The NWSL Players Association is speaking out, filing a grievance against the league's new "High Impact Player" rule on Monday after claiming that the mechanism violates both the CBA and US labor laws.

"Player compensation is a mandatory subject of bargaining," the union said in its Wednesday statement. "The League has no authority to unilaterally create a new pay structure that bypasses negotiated rules."

The union requested "immediate rescission of the HIP Rule, an order requiring the League to bargain in good faith over any proposed Player compensation rules prior to implementation, and to make-whole relief for any Players impacted by the League's unilateral actions."

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With the future of stars like Trinity Rodman hanging in the balance, the "High Impact Player" rule allows clubs to exceed the salary cap by up to $1 million so long as players qualify under specific criteria — measures that a mere 27 current NWSL athletes currently meet.

The NWSLPA instead suggested simply raising the overall salary cap by $1 million, with the NWSL going on to institute the rule despite union objections.

"We want to make sure everybody has a level playing field," NWSLPA executive director Meghann Burke told The Athletic in December. "If the league can come in here and put their thumb on the scale…they can put their thumb on the scale of any player's contract negotiation."

With free agency heating up, players making moves, and the 2026 NWSL preseason kicking off, the pressure is mounting for both sides to figure out a lasting fix.

USWNT star Sam Coffey has sealed the deal, with WSL side Manchester City announcing on Wednesday that they've signed the 27-year-old through 2029.

Manchester City reportedly paid $875,000 in transfer fees for the midfielder, after Coffey led the Portland Thorns to one NWSL title in her four years with the NWSL club.

"Sam's reputation as one of the world's best speaks for itself," said Man City director of football Therese Sjögran in the WSL club's announcement. "We're delighted she's chosen to come here ahead of other potential suitors."

"Sam is playing at the top of her game, and I think her decision to come here shows the incredible progress we've made as a Club and the ambitions we have moving forward," added Sjögran.

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City's ambitions are rising alongside their place on the WSL table, where the Citizens currently sit six points clear atop the standings thanks to global stars like Bunny Shaw and Vivianne Miedema.

Coffey's move, however, continues to tip the USWNT's scales away from the NWSL, with over half of the starting XI from the 2024 Olympic gold-medal match now playing club football in Europe — at least for now.

"For as long as I've kicked a ball, I've always dreamed of playing professional soccer in Europe," Coffey said in an emotional letter to Portland on social media. "I would never forgive myself if I didn't go try."

How to watch Manchester City this weekend

Though the date of Coffey's European debut is still unknown, Manchester City will next take the pitch against third-flight club Bournemouth in the fourth round of the 2025/26 FA Women's Cup at 8 AM ET on Sunday before facing a top-tier battle against WSL champion Chelsea in the League Cup semifinals next Wednesday.

WSL action for the Citizens will then resume on Sunday, January 25th, when Man City takes on the London City Lionesses at 6:55 AM ET on ESPN+.

The upcoming Netflix feature film about the 1999 USWNT World Cup team has landed a lead, with Deadline confirming on Wednesday that the streaming giant is tapping actor Emily Bader to play star forward Mia Hamm in The 99'ers.

The 29-year-old most recently starred in People We Meet on Vacation, which made its debut at No. 1 on Netflix last week.

Bader previously enjoyed a breakout turn in the Prime historical drama My Lady Jane, which dropped in June 2024.

Calling her role in The 99'ers "a dream come true," Bader celebrated her Netflix casting in her Instagram Stories on Wednesday.

"Growing up playing soccer and being so inspired by @miahamm," she wrote.

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Netflix first acquired the rights to The Girls of Summer: The US Women's Soccer Team and How It Changed the World — a 2000 book by Jeré Longman — back in 2020, with the project officially going into development in May 2025.

Known for her directorial prowess on Sirens on Netflix as well as her Emmy and Director's Guild Award-winning work on HBO's Watchmen, Nicole Kassell will direct The 99'ers.

Kassell will work off a script penned by Katie Lovejoy (Love at First Sight, To All the Boys I’ve Loved Before 3), Dana Stevens (The Woman King, Fatherhood), and Peter Hedges (Ben Is Back).

Helmed by Liza Chasin from 3Dot Productions, The 99'ers boasts a production team that includes Hayley Stool, Ross Greenburg, Marla Messing, Jill Mazursky, and Krista Smith.

While no timeline for production or distribution are available, Netflix will likely aim to use the film to bolster its coverage of the the upcoming World Cups in light of the streamer recently snagging the exclusive US broadcast rights to both the 2027 and 2031 tournaments.