Allison Howard was announced Wednesday as the first president of the NWSL’s Kansas City Current.

A partnerships specialist with nearly two decades of experience in sports business, Howard joins the Current after 10 years with the NBA’s Los Angeles Lakers. While the jump from basketball to soccer might be scary for some, Howard is ready to meet the challenge head on.

Just Women’s Sports sat down with Howard to discuss her new role and her plans for the Current.

You’ve been in L.A. for 22 years, and 10 of those years have been with the Lakers. What made you decide to join Kansas City?

So I think that really it’s the ownership group, right? It’s Angie [Long], Chris [Long] and Brittany [Mahomes], and not only the vision that they have for the future, and what to do for women’s sports in particular, but also the commitment that they’ve already shown that they’re going to take them there.

The way that I look at this is I really want to design the playbook for how to build a team, or, you know, if somebody has to rebuild a team, how to do it. And that’s by putting the players first. It’s by always listening to the fans, being in the community, and surrounding yourself with really great partners who are like-minded with the mission.

That’s been my lesson of coming from the Lakers. The Lakers always put the players first. So that’s a very easy transition to come over here, and definitely something that I stand behind.

You’re switching sports, from basketball to soccer. How are you feeling about the change?

There is definitely going to be a learning curve for me. However, I did play soccer in high school. I love this sport. And obviously, you can’t ignore this sport, anywhere. I mean, not only no matter where you are in the United States, but no matter where you are globally, and it’s such a friendly, easy game to play.

So I look forward to getting to my first game with the Current next Monday. I will be back in the market and looking forward to seeing what our players do.

Expanding upon that jump, do you see any particular opportunities or challenges in moving from a men’s league to a women’s league?

Just nothing that’s insurmountable, I’ll say that. Listen, I think, you know, the Lakers are a very established brand. And they have been strong for over 40 years. So there is definitely taking a lot of the blueprint of what Dr. Buss did there and bringing it here, because the reality is, he did a lot of things right. He was really instrumental in developing the league.

And that’s where I see Angie, Chris and Brittany. I really think the nice thing about them is they’re not just thinking about the Current, they are thinking so much bigger, right?

There’s definitely going to be a learning curve. I’m going to use muscles I have not used before, or maybe that I haven’t used in a really long time. But that’s exciting, right? And I think as long as you’re surrounded by really good people who are willing to dig in and get a little dirty for what the mission is, then I have I have confidence that we’re gonna get there.

Definitely. And it’s always fun to learn something new, even though you know you’ve been a veteran of the industry…

For sure. I mean, I definitely think that it keeps you young. And it keeps you curious. And it keeps you growing. And those are all things that are important, no matter where you are in your life.

You talked about it a bit, but you’re going from one of the most storied franchises in sports to a relatively new one. How do you think your experience is going to help you as you walk into this new role?

I learned so many lessons while being at the Lakers. And the vast majority of those are how you do business on, really, almost every level. And it’s really how you engage with the fans, and how you treat your season ticket members, and how you treat your corporate partners. It’s a very servant attitude. And that’s something that I definitely want to bring here. Because it’s authentic, and it’s genuine. And I think when you approach things from that route, everybody feels it, and they’re gonna want to not even get behind us, but walk alongside of us.

What do you hope to accomplish in Kansas City and with the Current?

My number one goal is to make sure that the players are talking to all the other players around the league and saying, ‘This is it. This is where you want to come, this is where you want to play, this is the best place in the league.’ And we’re getting there, we’re building that, literally building it.

Second, I want the fans to say, ‘This is the absolute best sporting experience that I can have.’ And I want the community to feel like they always have a supporter in us, and they can always reach us.

Lastly, selfishly because I come from a partnership background, I definitely want to be the top revenue provider in the league. Whenever it comes to corporate partners, such as corporate partnerships, ticketing, revenue, merchandise, you name it, I want to be at the top. But I want the partners to know that they can always reach us and we are always going to be flexible with them. And we are always going to design bespoke partnerships that are going to really meet what their needs are. This isn’t going to be a, choose Option A, B or C.

What are you most excited about in joining the Current, stepping into the role of president and moving to Kansas City?

I really feel like every step of my career has been to get me to this point. And I just have so many ideas of how I think a culture should be created and how people should be treated. And I’m really excited to put those plans into action.

Hailey Van Lith is reportedly on her way to TCU, says Talia Goodman of The Next Hoops.

The former Louisville star joined LSU for the 2023-24 season, but a disappointing run in Baton Rouge saw her enter the transfer portal once again at the season’s end. Van Lith opted to use her fifth year of eligibility versus declaring for the WNBA draft.

Van Lith was admittedly less effective as a Tiger. Her field goal percentage decreased from .411 in 2022-23 with Louisville to .388 at LSU. She also went from averaging 19.7 points per game to just 11.6, due in part to a change of position from shooting guard to more of a point guard role.

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At an end-of-season banquet last week, LSU coach Kim Mulkey used her speech to wish Van Lith well, calling her "one of the hardest working players that I’ve ever coached."

"Her aspirations were to get drafted this year," Mulkey said, according to NOLA.com. "And she realized, 'I need another year, and I need to go back to a place where I can relax and get back to my normal position.'

"And what do you do? You hug her, and you wish her well."

The decision to commit to TCU may come as a surprise after Van Lith paid a visit to Mississippi State last weekend. The Horned Frogs finished out the 2023-24 season 21-12 overall, coming in 9th in the Big 12 and scoring an average of 69.5 points per game. The program also made headlines in January when they held mid-season open tryouts in response to an onslaught of sidelining injuries.

For the first time in the NWSL's 12-year history, fans can now buy their own goalkeeper jerseys. And while replica goalkeeper jerseys representing all 14 NWSL teams hit the market on Wednesday, some didn't stick around for long. 

Fans across women's soccer have long vocalized their discontent over the position's lack of availability on social media, often comparing the shortcoming to the widespread availability of men’s goalkeeper jerseys. And as the NWSL has grown, so has demand — and not just from those in the stands. 

"To have goalkeeper kits available for fans in the women’s game as they have been for so long in the men’s game is not only a long-awaited move in the right direction, it’s just good business," said Washington Spirit goalie Aubrey Kingsbury in an team press release. "I can’t wait to see fans representing me, Barnie [Barnhart], and Lyza in the stands at Audi!"

just went looking at #nwsl goalkeeper kit stock out of curiosity — Alyssa Naeher's $145 kit already sold out S-XL (league announced GK jerseys on sale 3 hours ago)https://t.co/8bYA7tlwcx

— Meg Linehan (@itsmeglinehan) April 17, 2024

Business does, in fact, appear to be booming. Alyssa Naeher’s Chicago Red Stars kit sold out less than three hours after the league's announcement. Jerseys for other keepers like DiDi Haračić, Abby Smith, Michelle Betos, Katelyn Rowland, and Bella Bixby aren’t currently available via the Official NWSL Shop, though blank goalkeeper jerseys can be customized through some individual team sites. Jerseys start at $110 each.

"This should be the benchmark," said Spirit Chief Operations Officer Theresa McDonnell. "The expectation is that all players’ jerseys are available to fans. Keepers are inspiring leaders and mentors with their own unique fan base who want to represent them... I can’t wait to see them all over the city."

Decorated gymnast Simone Biles took to the popular Call Her Daddy podcast this week to open up about her experience at the 2020 Tokyo Olympics, revealing she thought she was going to be "banned from America" for her performance.

After Biles botched her vault routine due to a bout of the "twisties," she withdrew from the team final as well as the all-around final in order to focus on her mental health. She later reentered the competition to win bronze in the individual balance beam final.

In her interview with podcast host Alex Cooper, Biles admitted to feeling like she let the entire country down by failing her vault attempt.

"As soon as I landed I was like 'Oh, America hates me. The world is going to hate me. I can only see what they’re saying on Twitter right now,'" she recalled thinking. "I was like, ‘Holy s---, what are they gonna say about me?'"

"I thought I was going to be banned from America," she continued. "That’s what they tell you: Don’t come back if not gold. Gold or bust. Don’t come back."

Widely regarded as the greatest gymnast of all time, Biles has hinted at a desire to join her third Olympic team in Paris, though her participation won't be confirmed until after the gymnastics trials in late June. She holds over 30 medals from the Olympic Games and World Artistic Gymnastics Championships combined, and if qualified, would be a sure favorite heading into this summer’s games.

Caitlin Clark is reportedly close to cementing a hefty endorsement deal with Nike.

The Athletic was the first to break the news Wednesday evening, commenting that the deal would be worth "eight figures" and include her own signature shoe. On Thursday afternoon, the publication tweeted that the deal would top $20 million, according to lead NBA Insider Shams Charania. Both Under Armour and Adidas are said to have also made sizable offers to the college phenom and expected future WNBA star.

The new agreement comes after Clark's previous Nike partnership ended with the conclusion of the college basketball season. She was one of five NCAA athletes to sign an NIL deal with the brand back in October, 2022. 

Considering Clark's overwhelming popularity and Nike's deep pockets, the signing's purported value doesn't exactly come as a shock. New York Liberty guard Sabrina Ionescu’s deal with the brand is reportedly worth $24 million, while NBA rookie and No. 1 overall pick Victor Wembanyama’s deal is rumored to weigh in at $100 million. And in 2003, LeBron James famously earned $90 million off his own Nike deal. 

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Clark’s star power continues to skyrocket, with the NCAA championship averaging 18.9 million viewers and the 2024 WNBA Draft more than doubling its previous viewership record. Following the draft, Fanatics stated that Clark's Indiana Fever jersey — which sold out within an hour — was the top seller for any draft night pick in the company’s history, with droves of unlucky fans now being forced to wait until August to get their hands on some official No. 22 gear.

In Wednesday's Indiana Fever introductory press conference, the unfailingly cool, calm, and collected Clark said that turning pro hasn’t made a huge impact on how she’s conducting her deals.

"If I’m being completely honest, I feel like it doesn’t change a ton from how I lived my life over the course of the last year," she said. "Sponsorships stay the same. The people around me, agents and whatnot, have been able to help me and guide me through the course of the last year. I don’t know if I would be in this moment if it wasn’t for a lot of them."