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NCAA Tournament tracker: Women’s TV deal could be ‘worth a lot’

(C. Morgan Engel/NCAA Photos via Getty Images)

The 2023 NCAA Women’s Basketball Tournament ended in an action-packed final weekend, from two thrilling semifinal matchups on Friday to LSU’s national championship win against Iowa on Sunday.

While we’re still waiting on ratings for Sunday’s title game on ABC, the rest of the tournament shattered records. The Final Four game between Iowa and South Carolina averaged 5.5 million viewers, the most for a semifinal on ESPN networks and the most-viewed college basketball game (men’s or women’s) on ESPN since 2008.

The women’s tournament is currently included in a TV deal with 28 other sports’ NCAA tournaments. But that contract with ESPN expires in 2024, and the momentum of women’s basketball could give the tournament its own TV deal in the upcoming bargaining cycle.

“I think the biggest opportunity there — and I would argue that the investments that have been made in the women’s game have had a tremendous return to the women’s game and to the players and the coaches and everybody else — is the fact that the timing on the bid associated with this is perfect,” new NCAA president Charlie Baker told reporters Saturday. “Basically, this thing is going out this year and it’s going out on the heels of what will have been the most successful tournament…

“Let’s see what the market thinks it’s worth. I think the market is going to think it’s worth a lot.”


2023 NCAA Tournament: Top storylines from March Madness

March 29 — Caitlin Clark wins Naismith Player of the Year

Iowa star Caitlin Clark beat out reigning winner Aliyah Boston for the Naismith Player of the Year award.

While leading her team to the Final Four, Clark has averaged 8.6 assists per game, which puts her first in the NCAA in that category. She also ranks first in 3-pointers per game (3.53) and triple-doubles (five this season) and third in points per game (27.3). The Hawkeyes guard is the only player in the country to average more than 20 points, five assists and five rebounds per game.

Boston may have lost the top award to Clark, but she took home the Defensive Player of the Year award for the second season in a row. The South Carolina center is ranked in the top five in the country in both offensive and defensive player rating.

Gamecocks coach Dawn Staley has been named the Naismith Coach of the Year for the second season in a row, as she has led the defending champions to an undefeated record and a third straight Final Four berth.


March 26 — Inflate-gate: LSU questions air level in basketballs

After a poor offensive showing from both teams in LSU’s 54-42 win against Miami in the Elite Eight, the third-seeded Tigers questioned the inflation levels of the basketballs.

LSU shot 30.2% from the field in their win, while Miami shot 31.6% from the field. The teams combined to go 1-for-27 from 3-point range, with that one 3-pointer coming from LSU’s Kateri Poole in the fourth quarter.

“They need to take some air out of the ball,” Poole told The Athletic. “It’s too much and I think everyone’s shot has been off lately.”

The men’s tournament has featured similar complaints about the basketballs, including from overall No. 1 seed Alabama.

“We need to check those balls out, because it’s not even fun for me to watch the men play,” LSU coach Kim Mulkey said. “I mean, knockdown shots is normal for men and they’re just rattling all over the rim.

“It’s happening to both teams, so it’s not like one team has an advantage. But I know Alexis Morris’s ball handling skill and she’d bring the ball up, and all of a sudden you’d see that thing just jump off the floor.”


March 25 — Ohio State ends drought, snaps UConn streak

The Ohio State Buckeyes defeated UConn, 73-61, to earn a spot in their first Elite Eight since 1993. With the win, Ohio State simultaneously ended UConn’s streak of consecutive NCAA Final Fours, which dated back to 2007.


March 24 — Miami, LSU, Iowa, and Louisville book tickets to Elite Eight

The first four games of the Sweet 16 were filled with plenty of drama, beginning with No. 9 Miami upsetting No. 4 Villanova. With the win, Miami becomes just the second No. 9 seed to qualify for the Elite Eight of the NCAA women’s basketball tournament.


March 21 — ACC and SEC lead Sweet 16 slate

The ACC and SEC each had four teams advance to the Sweet 16, tied for the most of any conference in this year’s NCAA Tournament.

While the Big Ten and Pac-12 dominated the Associated Press Top 25 poll for much of the season, each of those conferences came up just short, with three teams each in the Sweet 16. The Big East has the final two in UConn and Villanova.

LSU star Angel Reese defended the strength of her team’s conference after her Tigers won their second-round game against No. 6 seed Michigan, and then No. 8 seed Ole Miss stunned No. 1 seed Stanford.

“But the SEC was light this year???” she tweeted Sunday night during the Ole Miss victory. “OH OK.”


March 18 — Seven upsets highlight first round

Seven first-round games were won by the lower seed. No. 12 seeds Florida Gulf Coast and Toledo pulled off the biggest upsets, with FGC defeating No. 5 Washington State, 74-63, and Toledo bumping off No. 5 Iowa State, 80-73.

Here’s the full list of first round upsets:

  • No. 10 Georgia 66, No. 7 Florida State 54
  • No. 11 Mississippi State 81, No. 6 Creighton 66
  • No. 9 South Dakota State 62, No. 8 USC 57 (OT)
  • No. 10 Princeton 64, No. 7 NC State 63
  • No. 9 Miami 62, No. 8 Oklahoma State 61
  • No. 12 Florida Gulf Coast 74, No. 5 Washington State 63
  • No. 12 Toledo 80, No. 5 Iowa State 73

March 18 — Baylor records historic comeback

Baylor needed a historic comeback to emerge from the first round of the 2023 NCAA basketball tournament. Trailing by 18 points against Alabama, No. 7 seed Baylor went on to win the game, 78-74. The 18-point deficit is tied for third largest comeback in NCAA tournament history.

“Wow, we were really bad in the first quarter and really good after that,” Baylor head coach Nicki Collen said.

Two other teams managed 16-plus point comebacks Saturday, with Miami coming back from a 17-point deficit and Ohio State reversing a 16-point margin.


March 17 — Stanford’s Cameron Brink misses first round with non-COVID illness

Forward Cameron Brink sat out Stanford’s first round opener with a non-COVID illness. The Cardinal defeated No. 16 Sacred Heart, 92-49.

“Not how I expected March Madness to start but cheering my girls on today – just a stomach bug & I’ll be back asap,” Brink wrote on Instagram.


March 17 — NC State’s Diamond Johnson will miss opening weekend

NC State point guard Diamond Johnson will miss the opening weekend of the NCAA Tournament due to injury, she revealed Thursday night on social media.

The junior is dealing with an ankle injury, which has kept her off the court since Feb. 16. Still, the Wolfpack had planned for her possible return, and indeed her absence at the end of the regular season was aimed at giving her enough time to recover ahead of the postseason, according to coach Wes Moore.

“I will not be playing in the NCAA Tournament this weekend and wanted to let everyone know,” Johnson wrote on Instagram. “I have been rehabbing my injury and taking it week by week, although it hasn’t been easy my support system has helped me get to this point both mentally and physically.”

No. 7 seed NC State will start its tournament run against No. 10 Princeton at 10 p.m. ET Friday at Utah’s Jon M. Huntsman Center.


March 16 — Florida State’s Ta’Niya Latson out for NCAA Tournament

Florida State will be without its leading scorer in Ta’Niya Latson for the NCAA Tournament, the team announced Thursday.

Latson missed the Seminoles’ most recent game, a loss to Wake Forest in the ACC Tournament, but Florida State has not released any information about the injury. The freshman guard led the team with 21.3 points per game this season.

Sophomore guard O’Mariah Gordon also will miss the NCAA Tournament due to injury. Gordon averaged 6.9 points per game for the Seminoles.


March 16 — Geno Auriemma: ‘If we weren’t called UConn, we’d be a No. 1’

Geno Auriemma’s UConn teams had earned a No. 1 seed in 13 of the last 15 NCAA Tournaments before this year. But the Huskies will begin this round of March Madness with a No. 2 seed.

While the team also was a No. 2 seed in 2022 and 2019 (and made it to the Final Four in each of those seasons), the legendary program is not used to playing second fiddle. And the Huskies only did not claim a top seed this year because they are being judged relative to their own high bar, Auriemma said.

“I think if we weren’t called UConn, we’d be a No. 1,” the coach said after the bracket reveal.

The Huskies have dealt with injuries, big and small, all season, which hampered their chances at a No. 1 seed. Star sophomore guard Azzi Fudd missed much of the regular season with a knee injury but returned for the Big East Tournament.

Auriemma called the No. 2 seed “expected” despite the disappointment, though he is not looking forward to the trip to Seattle for the Sweet 16 and Elite Eight should his team make it that far.


March 13 — Holy Cross faces travel trouble ahead of first round

The No. 15 seed Crusaders are set to face No. 2 seed Maryland at 2:15 p.m. ET Friday at the Terrapins’ home arena in College Park — 393 miles from their home in Worcester, Mass.

Unfortunately for Holy Cross, that distance comes in just under 400 miles. The NCAA will reimburse schools for charter flights of 400 miles or more, so the Crusaders’ trip does not make the cut.

With a snowstorm expected in Massachusetts, the team could not find enough space on commercial flights, so the Crusaders may have to turn to a train or a bus, Stadium analyst Jeff Goodman reported.


Complete results from the 2023 NCAA Women’s Basketball Tournament

First Four Results and Scores

  • Wednesday, March 15:
    • Mississippi State 70, Illinois 56
    • Sacred Heart 57, Southern 47
  • Thursday, March 16:
    • St. John’s 66, Purdue 64
    • Tennessee Tech 79, Monmouth 69

First Round Results and Scores

  • Friday, March 17:
    • No. 8 South Florida 67, No. 9 Marquette 65 (OT)
    • No. 7 Arizona 75, No. 10 West Virginia 62
    • No. 10 Georgia 66, No. 7 Florida State 54
    • No. 1 South Carolina 72, No. 16 Norfolk State 40
    • No. 2 Maryland 93, No. 15 Holy Cross 61
    • No. 6 Michigan 71, No. 11 UNLV 59
    • No. 3 Notre Dame 82, No. 14 Southern Utah 56
    • No. 2 Iowa 95, No. 15 Southeastern Louisiana 43
    • No. 3 LSU 73, No. 14 Hawaii 50
    • No. 1 Virginia Tech 58, No. 14 Chattanooga 33
    • No. 11 Mississippi State 81, No. 6 Creighton 66
    • No. 1 Stanford 92, No. 16 Sacred Heart 49
    • No. 2 Utah 103, No. 15 Gardner-Webb 77
    • No. 9 South Dakota State 62, No. 8 USC 57 (OT)
    • No. 10 Princeton 64, No. 7 NC State 63
    • No. 8 Ole Miss 71, No. 9 Gonzaga 48
  • Saturday, March 18:
    • No. 1 Indiana 77, No. 16 Tennessee Tech 47
    • No. 4 Tennessee 95, No. 13 Saint Louis 50
    • No. 3 Ohio State 80, No. 14 James Madison 66
    • No. 9 Miami 62, No. 8 Oklahoma State 61
    • No. 12 Florida Gulf Coast 74, No. 5 Washington State 63
    • No. 2 UConn 95, No. 15 Vermont 52
    • No. 12 Toledo 80, No. 5 Iowa State 73
    • No. 6 North Carolina 61, No. 11 St. John’s 59
    • No. 4 Villanova 76, No. 13 Cleveland State 59
    • No. 7 Baylor 78, No. 10 Alabama 74
    • No. 6 Colorado 82, No. 11 Middle Tennessee 60
    • No. 5 Louisville 83, No. 12 Drake 81
    • No. 5 Oklahoma 85, No. 12 Portland 63
    • No. 3 Duke 89, No. 14 Iona 49
    • No. 4 Texas 79, No. 13 East Carolina 40
    • No. 4 UCLA 67, No. 13 Sacramento State 45

Second Round Results and Scores

  • Sunday, March 19:
    • No. 1 South Carolina 76, No. 8 South Florida 45
    • No. 2 Iowa 74, No. 10 Georgia 66
    • No. 3 Notre Dame 53, No. 11 Mississippi State 48
    • No. 1 Virginia Tech 72, No. 9 South Dakota State 60
    • No. 2 Maryland 77, No. 7 Arizona 64
    • No. 2 Utah 63, No. 10 Princeton 56
    • No. 3 LSU 66, No. 6 Michigan 42
    • No. 8 Ole Miss 54, No. 1 Stanford 49
  • Monday, March 20:
    • No. 3 Ohio State 71, No. 6 North Carolina 69
    • No. 4 Tennessee 94, No. 12 Toledo 47
    • No. 5 Louisville 73, No. 4 Texas 51
    • No. 4 Villanova 76, No. 12 Florida Gulf Coast 57
    • No. 9 Miami 70 No. 1 Indiana 68
    • No. 6 Colorado 61, No. 3 Duke 53 (OT)
    • No. 2 UConn 77, No. 7 Baylor 58
    • No. 4 UCLA 82, No. 5 Oklahoma 73

Sweet 16 Results and Scores

  • Friday, March 24: 
    • No. 9 Miami (Fla.) 70, No. 4 Villanova 65
    • No. 3 LSU 66, No. 2 Utah 63
    • No. 2 Iowa 87, No. 6 Colorado 77
    • No. 5 Louisville 72, No. 8 Ole Miss 62
  • Saturday, March 25:
    • No. 2 Maryland 76, No. 3 Notre Dame 59
    • No.1 South Carolina 59, No. 4 UCLA 43
    • No. 3 Ohio State 73, No. 2 UConn 61
    • No. 1 Virginia Tech 73, No 4 Tennessee 64

Elite Eight Results and Scores

  • Sunday, March 26:
    • No. 3 LSU 54, No. 9 Miami 42
    • No. 2 Iowa 97, No. 5 Louisville 83
  • Monday, March 27:
    • No. 1 South Carolina 86, No. 2 Maryland 75
    • No. 1 Virginia Tech 84, No. 3 Ohio State 74

Final Four Results and Scores

  • Friday, March 31
    • No. 3 LSU 79, No. 1 Virginia Tech 72
    • No. 2 Iowa 77, No. 1 South Carolina 73
  • Sunday, April 2
    • No. 3 LSU 102, No. 2 Iowa 85

‘Sports Are Fun!’ Rates the NWSL with Gotham FC’s Ryan Campbell

Cover image for Sports Are Fun! with Kelley O'Hara featuring the Washington Spirit.
'Sports Are Fun!' talks NWSL in the latest episode. (JWS)

Welcome to another episode of Sports Are Fun! presented by TurboTax.

Every week on Sports Are Fun!, co-hosts soccer legend Kelley O'Hara, sports journalist Greydy Diaz, and JWS intern BJ serve up their hottest takes on the biggest women's sports headlines.

This week, Sports Are Fun! talks all things NWSL with Gotham FC goalkeeper — and O'Hara's fellow Stanford alum — Ryan Campbell.

"We're five games in at this point and now I feel like things are starting to take shape — we can talk about them," O'Hara opens, referencing the start to the 2025 NWSL season. "I'm excited... the settling's happened, now we can get into season."

"So we're going to talk about what happened this weekend," she continues. "First on the list: Gotham FC. Thankfully we have our very own Gotham FC player in the house."

"I feel like what you're saying is like totally correct — the first three games, I think we scored not very much — a bit of a drought," says Campbell. "But, I mean, I practice with these girls every day. I know Ella Stevens can hit it upper-90, I know Esther's chipping me at practice. I know we have scoring power."

"We all had the sentiment and didn't really get discouraged and I don't think the staff was discouraged at all," she adds. "The resounding sentiment was, 'The rain's going to fall, like it's going to drop for us.' And I think you saw that against Angel City."

In addition to this weekend's NWSL action, Sports Are Fun! also tackles the WNBA Draft's viewership, the NCAA Gymnastics Championship, and so much more.

'Sports Are Fun!' reflects on former USWNT coach Vlatko Andonovski

Then, Sports Are Fun turned to coaching. The headline? Angel City bringing on new manager Alexander Straus from Germany's Bayern Munich.

What makes a good coach? What do players look for in a coach? O'Hara knows one thing — playing under USWNT coach Vlatko Andonovski wasn't exactly a learning experience.

"Hollywood's got a new hitman you guys," Campbell quips about Straus. "He has piercing blue eyes. They rival Leo DiCaprio."

"But can he coach a soccer team to a championship?" asks O'Hara.

"I've always wondered this," says BJ. "You played at the college level. You play now professionally, you played for the national team — how are you listening to a coach?"

"I think a good coach is going to go in and take a player as experienced as Christen Press, Sydney Leroux, and say, 'This is what I see. This is what I think you can bring to the team. This is how I'm going to utilize you in the system that I want to play,'" O'Hara answers.

"What is funny is — this is going to sound bad. I feel like I shouldn't say this. I don't feel like I learned anything new from Vlatko," she says, subsequently referencing the former USWNT coach. "And, actually, post-having him as a coach, I was like, 'Wow, is that on me? Did I stop learning or did he not coach me?"

"I had conversations with other other players about it. They were like, 'No, no, no, that was on him.' Because I feel like I was always open. I was like, 'I want to be coached, tell me how I can.' Because as a player, yes, you become the type of player you are, but you're never perfect."

Sports Are Fun! graphic featuring soccer legend Kelley O'Hara.
'Sports Are Fun!' places Kelley O'Hara at the intersection of women's sports and fun. (Just Women's Sports)

About 'Sports Are Fun!' with Kelley O'Hara

'Sports Are Fun!' is a show that’ll remind you why you fell in love with women's sports in the first place.

Join World Cup champ, Olympic gold medalist, and aspiring barista Kelley O'Hara as she sits down with sports journalist Greydy Diaz and a revolving cast of co-hosts and friends. Together, they're talking the biggest, funnest, and most need-to-know stories in the world of women’s sports.

From on-court drama to off-field shenanigans, to candid (and silly) chats with the most important personalities in the space, this show screams "Sports Are Fun!"

Subscribe to Just Women's Sports on YouTube to never miss an episode.

WPSL to Launch First-Ever 2nd Division U.S. Pro Women’s Soccer League

The new WPSL Pro league logo on a red-to-blue ombre gradient background.
The new WPSL Pro league is set to launch in 2026. (WPSL Pro Soccer)

The Women’s Premier Soccer League (WPSL) announced a plan to launch a Division II pro arm in 2026, providing a domestic stepping stone for players aspiring to top-flight leagues like the NWSL and USL Super League.

The same Cleveland ownership group that recently fell short of securing an NWSL expansion team is backing the venture, making good on their promise to bring professional women's soccer to Northeast Ohio.

The league will launch with a shortened season following the 2026 men's World Cup, before beginning its first full-fledged campaign in April 2027.

With 15 teams already confirmed, WPSL Pro intends to field clubs in an initial 16 to 20 markets.

Along with Cleveland, the inaugural WPSL Pro season will include teams in Austin, Atlanta, Dallas, Denver, Fargo, Houston, Oklahoma City, Sioux Falls, Wichita, and the Bay Area, among others. Each franchise will pay a $1 million fee to enter the league.

The WPSL has a history of fostering high-level amateur competition, currently housing over 100 clubs and boasting a roster of former players that includes USWNT icons Brandi Chastain, Alex Morgan, and Rose Lavelle. WPSL Pro, however, will become the US soccer pyramid's first-ever second-tier league.

"WPSL Pro is the bridge that's been missing — not just for players, but for the communities, investors, and brands ready to be part of the next chapter in women's sports," league co-founder Sean Jones said in a statement.

Caitlin Clark Scores 2nd Best-Selling Jersey Across WNBA and NBA Sales

Fans clamor to buy Indiana Fever star Caitlin Clark jerseys before a 2024 WNBA game.
Caitlin Clark sold the second-most basketball jerseys in the US in 2024. (Dylan Buell/Getty Images)

The No. 22 kit of Indiana Fever superstar Caitlin Clark weighed in as last fall's second best-selling basketball jersey in the US according to sports outfitter Fanatics, with the 2024 WNBA Rookie of the Year trailing only NBA superstar Steph Curry on the top sales list.

Clark's merch dominance is nothing new, however. Her Indiana jersey sold out less than an hour after the Fever drafted her as the overall No. 1 pick in April 2024, making Clark the top seller of any draft night pick in the company's history.

Even more, Clark's merchandise led last season's record-shattering WNBA sales, with Fanatics reporting that 2024 sales of player-specific gear earned a jaw-dropping 1,000% year-over-year increase by last summer's All-Star break — in large part thanks to the 2024 WNBA rookie class.

Fellow 2024 WNBA debutants Chicago Sky standout Angel Reese and then-Las Vegas Aces guard Kate Martin — Clark's NCAA teammate at Iowa — trailed the Fever star with the league's second- and fourth-most merchandise sales, respectively.

This year, a new WNBA rookie could give Clark a run for her money, as the No. 5 Dallas Wings jersey for 2025's No. 1 draft pick, Paige Bueckers, is already doing numbers at retailers across the country.

Already a brand mogul in her own right, Bueckers topped the 2024 NIL list as college basketball’s biggest earner via endorsement deals and merchandise sales prior to going pro.

Kenyan Runner Sharon Lokedi Shatters Boston Marathon Record

Kenya's Sharon Lokedi raises her arms in triumph as she crosses the 2025 Boston Marathon finish line.
Kenya’s Sharon Lokedi beat the Boston Marathon course record by over two minutes. (Erica Denhoff/Icon Sportswire via Getty Images)

Kenyan runner Sharon Lokedi shattered the women’s course record at the 2025 Boston Marathon on Monday, finishing the 129th edition of the race in 2:17:22 — more than two and a half minutes faster than the previous record set by Ethiopia's Buzunesh Deba in 2014.

The victory marked the 31-year-old runner's second major marathon championship following her 2022 New York City Marathon win.

After finishing second in the 2024 Boston Marathon behind fellow Kenyan Hellen Obiri, Lokedi avenged her runner-up status by overtaking the back-to-back defending champion in the final kilometer of Monday’s race.

"I'm always second to her and today I was like, 'There’s no way,'" Lokedi said of her rivalry with Obiri. "I just have to put it out there and fight 'til the end and see how it goes. I'm so glad I ran that fast and she was right behind me. We all fought and wanted this so bad."

All of this year’s top three finishers broke through the course record pace, with Obiri and Ethiopia's Yalemzerf Yehualaw joining Lokedi both at the finish line and in the Boston Marathon's record book.

Along with her $150,000 winner's check, Lokedi will pocket an additional $50,000 for claiming the fastest women's time in Boston Marathon history.

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