With one-third of the group stage left to play, the 2025 Euro has already shattered tournament records in both attendance and viewership.
The crowds in Switzerland broke the women's European Championship group-stage attendance record with a combined 287,438 fans packing stadiums through the first two matchdays — with four more days and eight games left before the knockouts.
Plus, this year's Euro has smashed the record attendance for a match not featuring the host nation — and done it twice.
First, No. 2 Spain's 5-0 opening win over No 22 Portugal set a new mark with a crowd of 29,520 in Bern on July 3rd, before No. 3 Germany's 2-1 defeat of No. 12 Denmark blasted that record when 34,165 fans packed Basel's St. Jakob-Park on Tuesday.
Attendance has already surpassed the final combined total of every previous edition except the 2022 tournament, with this year on track to fell host England's mark, as well.
This year's crowds are even more impressive considering Switzerland's venues are significantly smaller than many used in England's edition, with London's 90,000-seat Wembley Stadium — the site of the 2022 final — dwarfing the 34,250 capacity of the largest Swiss venue.
Even outside of Europe, the continental championship is making history.
Boosted by the first-ever non-cable Euro media deal in the US, the tournament earned its best-ever group-stage, English-language viewership in the States this week, with Fox platforms reporting that the the first 10 2025 matches saw a 123% increase over the 2022 edition.
Even more, No. 10 France's 2-1 opening win over defending champions No. 5 England garnered 690,000 viewers on Saturday, blasting the previous average first-round viewership by an astounding 329% to become the most-watched English-language group-stage Euro match in US broadcast history.
With historic attendance and viewership, the sky's the limit for the 2025 Euro.