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Chicago State’s Aaliyah Collins is right where she’s meant to be

(Sebastian Montoya for Chicago State Athletics)

CHICAGO — A minute and a half into the overtime period in an off-the-national-radar Monday night contest, Aaliyah Collins jogged the ball up the floor. Her Chicago State Cougars were tied with Wisconsin 56-56, and the freshman eyed her teammate on the right wing.

In the blink of an eye, Collins crossed over to her left, beat her defender, faked a pass to the left corner, and flipped the ball toward the rim. It didn’t drop, but a foul was called. She calmly sank both free throws.

Outside of the fact that it put her team ahead, few observers at the time were aware of the significance of that moment. You see, those free throws didn’t just give the Cougars the lead — they gave the Cougars the lead for good. On Monday, Nov. 22, 2021, Chicago State won its first basketball game in 674 days.

“We were celebrating like we had won a championship,” Collins says.

Most players of Collins’ caliber aren’t interested in going on to play for a team that just went winless a season ago. Collins, after all, was the 2021 Washington State Girls Basketball Player of the Year. But for the self-described underdog, the fit was perfect.

“Chicago State kind of checked off a lot of the checks on my list that I was looking for in a school,” Collins says. “I really wanted to be close to the city. I wanted a lot of ethnicity. I wanted to be far from home.”

As for the basketball? That only added to her drive.

“People might look at that and then they wouldn’t want to come because of the record,” Collins says. “But who says that can’t be you to help change it?”

Collins has “wanted to prove people wrong” ever since she didn’t make the fifth-grade basketball team almost a decade ago. “Before high school, I wasn’t really the best player,” she says. “I struggled a lot.”

It’s safe to say Collins has already proven plenty of people wrong: Her 2.6 steals per game rank in the top 30 in the country, and she’s the only freshman in Division I averaging at least 14 points, three assists and 2.5 steals per game. The dynamic point guard is on pace to shatter program records in several categories.

It’s the type of season that surely has many coaches kicking themselves. The few Division I offers Collins had received got pulled when the pandemic hit, and she went multiple months without a single scholarship offer.

“It was very discouraging at first,” Collins told Sam Brief last month on the Chi State Pod. “I went through a really tough time of confidence in myself.”

It wasn’t until the winter of Collins’ senior season that her former teammate’s uncle, who had a connection with then-first year Chicago State head coach Tiffany Sardin, put the two in touch.

“I was surprised she was still available,” Sardin says. “We got lucky.”

Due to COVID-19 restrictions at the time, Sardin had to rely on film, phone calls and Zoom during the recruiting process. That included watching clips of Collins running track and showing off her speed.

“She was getting smoked, and then out of nowhere she turned the jets on and won the race,” Sardin recalls. “I had to watch the clip several times thinking, ‘Wow!’”

Once the two connected, it fell on Sardin to convince the high school sensation to come play for a program without a rich history. “I was very honest and answered any and every question Aaliyah and her parents had,” Sardin says. “They were prepared and did a lot of research on Chicago State and me as well.”

Sardin’s biggest selling point? “I did tell her I thought she could be a special player that Chicago State hadn’t seen in a long time,” Sardin says. “If she wasn’t allergic to working hard, being challenged and held accountable … then come be the reason why something is changing.”

Collins committed not long after, and the two have been forming a special bond ever since.

“I have so much respect for that woman,” Collins says. “Before one of our games, she told me, ‘I put a lot of trust in you.’

“I’m like, ‘I’m a freshman — you sure you want to do that?’ But that just kind of stuck with me because that’s a lot for a coach to put trust into a freshman.”

That trust is looking like a wise decision on Sardin’s part as Collins inches closer and closer to becoming Chicago State’s first ever WAC Freshman of the Year. Collins already has five WAC Freshman of the Week awards under her belt, and in January she became the first mid-major player in two years to win the USBWA Tamika Catchings National Freshman of the Week — an honor given in recent seasons to players such as Ayoka Lee, Aliyah Boston, Paige Bueckers, Caitlin Clark, Azzi Fudd and Aneesah Morrow.

But it’s not any individual accolades that Collins is most concerned with.

“I wanna catch some more dubs,” she says.

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Collins drives to the basket against Wichita State earlier this season. (Courtesy of Wichita State)

That mentality is what fueled Collins to lead her high school team to an unbeaten season as a senior; it’s what Sardin referred to when she called Collins a “fierce competitor” upon signing her; it’s what prompted Collins to apologize for a loss to the league’s best team during an interview for this piece.

The true test of that desire to win comes when no one is watching — when the scoreboard is off and the cameras aren’t rolling. It was one of those times, after Collins injured her ankle during a summer workout, that Sardin saw who her top recruit could become.

“She wasn’t going to say a word, just fight through the pain,” Sardin says. “It really bothered her not being able to practice or go full in summer training for a few days. At that moment, I knew this kid was going to be special in this program and league. I’m not sure anyone else would’ve battled through the discomfort and pain she was feeling just to be out on the court training with her teammates.”

When it comes to in-game results, Collins is off to a good start: She’s led Chicago State to three more wins since that first one in November to match the program’s total from the previous five seasons combined. With a young, up-and-coming coaching savant in Sardin at the helm, there will undoubtedly be more where that came from.

As Collins continues to garner more recognition, she credits her family for where she is today. She has two older siblings, Kaela and Anthony, whom she calls her “biggest motivators,” and she attributes her love of the sport to her father, Tony. “[My dad] is very passionate about the game, and he kind of just spread that passion to me,” she says.

Aaliyah also believes Tony, who coached her during her elementary and middle school years, is responsible for her lockdown ability on the court.

“He definitely worked with me a lot on defense because he’s a big believer in defense, too,” she says. “I feel like he’s been a big part of my success in basketball.”

For as much love as Aaliyah has for her parents and siblings, however, they aren’t the ones she’s most excited to talk to when she calls home.

“Sometimes I’ll be calling my parents, and I’ll be like, ‘Where are the cats?’” she says. “Before even really talking to [my parents] I wanna see the cats please!”

That Collins ended up wearing a cougar on her jersey is fitting. Collins’ enthusiasm for her three cats (“those are my babies,” she says) is emblematic of what sets her apart — an ebullient energy that shines through in her play.

That same energy carries over into Collins’ fandom. The native of Snohomish, Wash. pulls for the Seattle Storm — an appropriate choice for a player with shades of former Storm guard Jordin Canada in her game.

Like Canada, Collins hangs her hat on the defensive side of the ball. While her jump shot is a work in progress — ”I have been in the gym day in, day out working on that,” she says — she’s already producing on the offensive end, as well. She’s averaged over 20 points per game in the team’s wins, including 25 against the Badgers in Madison.

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(Kena Krustinger for Chicago State Athletics)

It takes an exceptional coach to turn around a losing team, but seemingly every great sports rebuilding story is co-authored by a star athlete, a “face of the franchise” type of player with the perfect blend of talent and personality to elevate both a program’s performance and its marketability. Steve Kerr and Steph Curry took the Warriors from one playoff appearance in 18 years to perennial contenders; Brad Underwood and Ayo Dosunmu brought Illinois men’s basketball back to prominence after years of irrelevance; Adia Barnes and Aari McDonald led Arizona to last year’s national title game three years removed from a 6-24 season.

Chicago State is still climbing the front end of the mountain, but Sardin may have found her Aari McDonald in Aaliyah Collins. So for the first time in recent memory, there is hope for the program on the South Side of Chicago. Hope that behind Sardin, Collins and company, the Cougars are well on their way to “catching some more dubs.”

Calvin Wetzel is a contributing writer at Just Women’s Sports, covering basketball and betting. He also contributes to Her Hoop Stats, CBS SportsLine and FiveThirtyEight. Follow him on Twitter at @cwetzel31.

Unrivaled Playoffs Pack a Punch as League Scores Big with Debut Season

Rose's Brittney Sykes shoots over Vinyl's Jordin Canada during Monday's Unrivaled championship game.
Unrivaled’s postseason viewership rose 99% above the league’s regular-season average. (Rich Storry/Getty Images)

The first-ever Unrivaled Basketball playoffs delivered both on and off the court, with Rose BC’s championship victory over Vinyl BC drawing the largest TV audience the offseason league has seen in 3×3 play to date.

An average of 364,000 viewers tuned into Monday’s final, peaking at 385,000 fans and marking a 99% increase over Unrivaled’s record-breaking regular-season average audience of 221,000.

Including the league's postseason success, Unrivaled capped its inaugural season having aired the 10 most-watched women’s basketball broadcasts in the history of broadcast partner TNT Sports.

In total, Unrivaled reached an impressive 11.9 million viewers across its two-month regular-season and postseason run — including the league's first-ever in-season 1v1 tournament.

That head-to-head competition ultimately drew the league's top performing tilt, with the final between runner-up Mist forward Aaliyah Edwards and eventual 1v1 champion and Lunar Owls forward Napheesa Collier averaging 377,000 viewers with a 398,000-fan peak.

"We’ve built an incredible foundation," Unrivaled president Alex Bazzell told reporters once the season wrapped. "Based on what the viewership is, now it’s our job to [ask] 'how do we grow that a bit?' We’re very proud about where we stand in the women’s sports ecosystem of viewership."

Rose BC's Brittney Sykes makes snow angels in the championship confetti on the Unrivaled court.
Unrivaled players are celebrating off-court wins like social media growth and league compensation. (Rich Storry/Getty Images)

Unrivaled bags more big wins in inaugural season

Outside of TV viewership, Unrivaled also scored high social media engagement numbers, which have been a key metric for the league since its outset.

This season saw the league generate more than 589 million owned and earned social media impressions, and the pool of Unrivaled athletes collectively grew their own personal accounts by nearly one million followers in less than three months.

Perhaps most importantly for the players, the league followed through on its promise to prioritize athlete compensation, shelling out over $8.65 million in player salaries and performance bonuses from both Monday's championship and last month's 1v1 tournament.

With the offseason league designed primarily as a TV product, both Unrivaled and TNT will carry 2025’s wins far into their six-year partnership’s future — all while the WNBA will look to capitalize on the league’s ratings successes as its own May 16th season-opener nears.

UCLA Star Kiki Rice Is Locked in on March Madness, on and Off the Court

March Madness star UCLA Bruins guard Kiki Rice waits for her name to be called during introductions before the game against Ohio State.
UCLA junior Kiki Rice will play in her third March Madness this week. (Gina Ferazzi / Los Angeles Times via Getty Images)

As the 2025 NCAA tournament tips off this week, few Women's March Madness teams have had a more remarkable run than No. 1 overall seed UCLA.

The Bruins only lost two regular-season games this year, a streak that led to a Big Ten conference tournament title, and, eventually, top-ranked entry into this weekend’s tournament start. By securing the first No. 1 overall seed in program history, this group of UCLA players has already proven themselves the most successful in school history — with additional hardware firmly on the horizon.

But junior Kiki Rice has preferred to keep things in perspective, as she told Just Women’s Sports in the quiet days between the regular season’s end and the postseason's launch.

“The reality is we lost two games the entire year, and that's a pretty good record: 27-2,” she said matter-of-factly. “I think most people would be pretty happy with that.”

UCLA did, however, launch their Big Ten tournament campaign with unfinished business, having fallen twice to crosstown rival USC to cede the regular-season conference title. While they got their revenge in the Big Ten tournament title game, UCLA head coach Cori Close wasn’t shy about wanting to meet the Trojans one more time — at the NCAA Final Four in Tampa.

A Final Four battle would give UCLA the ability to draw even with JuJu Watkins and the Trojans this season, claiming the biggest bragging rights of all. But Rice knows that once-in-a-lifetime opportunities start with everyday consistency.

“It’s about resetting, and how we can move on, get better, and learn,” she said. “How we individually can be better for our teammates and be better for our coach.”

March Madness star Kiki Rice of the UCLA Bruins celebrates with teammates during the 72-67 win over the USC Trojans in the NCAA Big Ten Women's Basketball Tournament Championship game.
Rice (C) registered 13 points and eight assists in UCLA's Big Ten tournament victory over fellow NCAA No. 1 seed USC. (Andy Lyons/Getty Images)

All eyes on women's basketball — and UCLA

As the profile of women’s basketball rises at an exponential rate year after year, many college programs have benefited from the broader spotlight. But winning remains one of the best promotional tools available, and UCLA doubled down on that prospect, signing star transfer Lauren Betts last season in a move that culminated in back-to-back Sweet Sixteen appearances. 

This year, though, the Bruins want more. And as the team’s star power continues to emerge, anything seems possible.

Rice has been one of those stars. Literally — she starred in ESPN’s 2024 docuseries Full Court Press, giving fans a chance to see behind the curtain into what makes the 21-year-old tick. And while Betts pulls defensive focus on the court, Rice can make the offense sing. She leads the team in assists and steals per game, carrying a heavy load when games get tough.

As a young player making a name for herself, Rice enjoys the off-court attention. But she’s not immune to the pressure that accompanies greater scrutiny.

“It’s been a lot,” she reflects. “But it's also been something that me, and I think the rest of my teammates, we wanted. It's part of being in women's sports at this time, where it's really growing so much.”

She described the national attention as a welcome change. With attendance, TV viewership, brand deals, and other KPIs on the rise, the Bruins know it’s time to seize the moment. 

“This is what we deserve,” Rice said resolutely. “Let's take advantage of it, and be thankful for it.”

March Madness UCLA star Kiki Rice models Nike sneakers on an outdoor basketball court for her Jordan brand NIL deal.
Rice became Jordan Brand's first-ever NIL signing in 2022. (Nike)

Rice embraces the spotlight on and off the court

But if success on the court fuels exposure off the court, Rice understands the importance of balancing the bigger picture with remaining focused on the task at hand. And that mindset especially rings true in the era of blockbuster NIL deals.

“I want to take advantage of all these opportunities,” she said. “But they take time, and that's time away from school, that's time away from personal relaxation and reset time. That's time away from being in the gym.”

Rice has garnered attention from countless brands over the course of her college career. That includes signing with Jordan Brand as their first-ever NIL contract in 2022. Since that milestone, she’s gone on to work with major players in the women’s sports ad space like Buick, Dove, Neutrogena, and Beats by Dre, among others.

“I've definitely gotten more used to it,” she continued. “But I wouldn't say it's always easy”

Still from AT&T March Madness ad starring UCLA stars Kiki Rice and Lauren Betts.
AT&T cast UCLA stars Kiki Rice and Lauren Betts in their latest March Madness ad campaign. (AT&T)

March Madness AT&T ad highlights UCLA stars

Today’s student-athletes are expected to keep up with their studies and stay fit on the court, while also participating in the larger sports cultural conversation via brand partnerships and media appearances. That’s why fans will see Rice’s face throughout the tournament — and not just sweating it out in UCLA blue and gold.

When the game cuts to commercial, you might spot Rice starring in a new AT&T TV ad alongside Betts, promoting the sport both Bruins love to play. She even got a chance to flex a few comedy muscles onscreen, saying that her experience in front of the camera was nothing but positive.

“To be part of such a high quality production and film that commercial, I had a great time doing it,” she said, adding that Betts has been a friend she can lean on when the balancing act that is modern-day college sports gets too stressful. 

“I feel like she kind of understands, and is going through something very similar,” Rice says of her teammate and AT&T co-star. 

NCAA March Madness star Kiki Rice of the UCLA Bruins shoots against the USC Trojans during the Big Ten Women's Basketball Tournament Championship game.
UCLA hopes to see USC one more time before March Madness ends. (Andy Lyons/Getty Images)

Getting UCLA tournament ready from the inside-out

She also credits her family as a major source of support, even if they're many miles away on the East Coast, where Rice became one of the country's top high school prospects. And over the years, she’s taken personal responsibility in creating her own stability. She learned from experience the cadence required to not let fatigue set in at the end of a grueling basketball season.

Rice especially prioritizes taking care of her body, as March’s schedule sees games in quick succession. But she also grounds herself in the moment, viewing March Madness as not just a point of pressure, but one of opportunity.

“We've been talking about the NCAA tournament and Big Ten tournament all season long,” said Rice. “It's just like we talk about in practice: We have a new new season ahead of us, two new seasons coming up.”

But for all Rice’s individual and collective achievements so far, when the Bruins tip off against Southern University on Saturday, the pursuit of greatness begins anew. From falling just short of a regular-season title to edging out USC in the Big Ten tournament, Rice is eager to put a winning stamp on an already historic UCLA season.

“At the end of the day, we're just trying to win,” she said. “We don’t have that long, so we’ve got to take advantage of it.”

USA Rugby Announces Home Games as Women’s Elite Rugby Kicks Off

US rugby player Alena Olsen catches the ball during a 2024 Olympic semifinal.
US Rugby will play a series of home friendlies ahead of the 2025 World Cup. (Simon Bruty/Sports Illustrated via Getty Images)

US women’s rugby stole the spotlight this week, as incoming domestic league Women’s Elite Rugby (WER) prepares for its first-ever season while USA Rugby gears up for a newly announced series of home friendlies.

In the lead-up to the kickoff of the 2025 Rugby World Cup in England this August, the world No. 9-ranked Eagles will be playing a pair of tune-up friendlies, taking on No. 11 Japan in Los Angeles on April 26th before facing No. 2 Canada in Kansas City on May 2nd.

The national team will then play a final send-off match against No. 16 Fiji in Washington, DC, on July 19th before heading to London for the 10th edition of the international tournament.

Momentum continues with new women's rugby league

The Eagles' pre-World Cup tour aims to continue the sport's momentum that the team initially sparked during last summer's Olympic bronze medal-winning run in Paris.

That standout performance prompted increased demand for more consistent women’s rugby programming in the States, with longtime proponents of the sport welcoming fresh fans into the fold with hopes of continuing to grow the game in the US.

Some of the increased demand will be met by WER, as the new league formalized its sanctioning agreement with USA Rugby earlier this week in anticipation of their March 22nd kick-off.

With six teams representing the Bay Area, Boston, Chicago, Denver, New York, and the Twin Cities, WER will play a three-month regular season before contesting the league's first playoffs.

"We are confident that the start of WER will be a key moment in the growth of the sport," said WER president Jessica Hammond-Graf in a statement. "We can’t wait for fans to experience the excitement and intensity of high-level, professional women’s rugby in the US."

How to buy tickets to US women's rugby games

Tickets to the Eagles’ World Cup send-off tour go on sale March 28th, while fans hoping to catch WER’s debut season can purchase seats online now.

March Madness No. 1 Seeds Eye Conference Tournament Rematches

Texas's Jordan Lee defends South Carolina's Te-Hina Paopao during the 2025 SEC basketball tournament championship game.
March Madness No. 1-seeds Texas and South Carolina could meet for the fourth time this season in the Final Four. (Eakin Howard/Getty Images)

With the March Madness No. 1 seeds evenly split between the Big Ten and SEC, April’s Final Four becoming a conference tournament championship rematch doubleheader is very much on the table.

The quadrants led by SEC tournament finalists South Carolina and Texas share one side of the bracket, meaning the Gamecocks and Longhorns could meet before the 2024/25 NCAA championship game in an all-conference semifinal.

Similarly, crosstown rivals UCLA and USC top the other two quadrants, putting the LA teams on course for all-Big Ten semifinal.

Both conference pairs have already faced off three times this season, with South Carolina holding a 2-1 2024/25 record over Texas and USC riding into the Big Dance with the same record over UCLA.

Other top teams hunt rematches with NCAA No. 1 seeds

Before the No. 1 seeds lock in on any all-conference semis, however, they must advance past other elite contenders — some of whom have recent beef with the quadrant queens.

No. 3 seed Notre Dame — the only team to fail to snag a No. 1 March Madness spot after reaching the AP Poll's top ranking this season — awaits a possible 2024/25 rematch with Texas in the Elite Eight round, with the Irish eyeing a second season victory over the Longhorns after toppling Texas 80-70 in December.

As for No. 1-seed USC, the Trojans sit on a collision course with No. 2 UConn, setting up what could be a second-straight Elite Eight battle between the pair. The Huskies won last year's encounter 80-73 behind 28 points from superstar Paige Bueckers, before falling to eventual tournament runners-up Iowa in the 2023/24 Final Four.

That said, USC already defeated UConn once this season, with sophomore phenom JuJu Watkins putting up 25 points in the the Trojans' narrow 72-70 December win.

For these potential non-conference games, the rematches are somewhat by design, as top programs try to stack their schedules with the NCAA's best teams each season, both to challenge their rosters and to build their NCAA tournament resumes.

"If you play a good enough schedule, you're always going to run into somebody you've already seen," explained legendary UConn head coach Geno Auriemma earlier this week.

While bracket busters could impede an all No. 1-seed Final Four, no team seeded lower than No. 3 has ever won an NCAA championship, meaning at least a few of these top-tier rematches are likely in the coming weeks.

South Carolina's Ashlyn Watkins boxes out UCLA's Angela Dugalić during a 2024/25 NCAA basketball game.
Top seeds South Carolina and UCLA will begin their Madness campaigns on Friday. (Brian Rothmuller/Icon Sportswire via Getty Images)

How to watch the Women's March Madness tournament first round

No. 6-seed Michigan and First Four winner No. 11-seed Iowa State open the tournament, tipping off March Madness at 11:30 AM ET on Friday, with live coverage on ESPN2.

The first top seed to take the court in Friday's 16-game slate is South Carolina, who will face No. 16-seed Tennessee Tech at 4 PM ET before UCLA closes out the night against First Four winner No. 16-seed Southern at 10 PM ET.

Both No. 1-seed games will air live on ESPN.

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