Abby Steiner signs with Puma ahead of World Athletics Championship

(Photo courtesy of Puma)

Star sprinter Abby Steiner has signed a deal with Puma, the sports brand announced Thursday.

Steiner is the U.S. champion in the 200-meter dash. She finished first at the USA Track & Field Outdoor Championships with a time of 21.77, and she is set up for a major showdown with Jamaica’s Sherricka Jackson in the event at the World Athletics Championships, which begin Friday.

Steiner said in Thursday’s news release that she is “very happy” to be part of the Puma family.

“Puma’s list of high-performance athletes is impressive and being one of them just feels amazing,” she said. “I am very happy to be part of the Puma family now and I cant wait to take off.”

Pascal Rolling, head of running sports marketing at Puma, called Steiner “one of the most exciting upcoming stars” in the sport. She shattered the collegiate record in the women’s 200-meter dash at the NCAA track and field finals in June with a time of 21.80 seconds to cap her senior year at Kentucky.

“We believe that she will have a brilliant career and we want to be by her side and support her,” he continued.

The announcement comes after Steiner called out “harmful” speculation of the contract in early July. A report from Sacramento State track coach Kenny McDaniel emerged July 4, in which McDaniel claimed the sprinter had signed a $2 million deal with Puma. At the time, Steiner acknowledged that she intended to sign an endorsement deal, but she decried the social media rumor mill.

“People trying to leak my deal and contract have been some of the most invasive and bothersome narratives I have seen,” she said in a statement on Twitter. “This information is between my sponsor and me. Any source outside of that is simply speculation.

“My income is not on public record, nor should it be reported as such. Any reporter should know this, and reporting otherwise is extremely harmful in a time period of my life that is already stressful.”

Details of Thursday’s contract have not been disclosed.