Earlier this year, DAZN announced that it had acquired the broadcasting rights to the UEFA Women’s Champions League (UWCL). As part of the four-year deal, which starts Tuesday, fans around the world will be able to watch UWCL games live on one centralized channel for the first time.

Now, Ada Hegerberg, UWCL’s all-time leading scorer, has joined forces with DAZN as their first-ever, season-long global women’s football ambassador. Returning to the pitch after a nearly two-year recovery from a torn ACL, Hegerberg will actively represent a landmark investment in the women’s game.

The Olympique Lyonnais forward and inaugural female Ballon d’Or winner, who’s also a campaign ambassador for We All Rise with More Eyes, is passionate about pushing for more women’s sports coverage.

“With success, huge responsibility comes with you,” Hegerberg told Just Women’s Sports. “You want to use that for something good and I think the women’s game needs high profiles to carry the game. And the more of us there are, the more power we have.”

Following a season in which the UWCL final wasn’t “even near to be found” on French television, Hegerberg sees DAZN’s broadcast deal as historic. All 61 UWCL matches this season and next will be available on DAZN and for free through their YouTube channel, starting with the group stage kickoff on Tuesday.

“I feel like we’ve all just been waiting for someone to just jump in there and grab the opportunity and DAZN just came into the game, took control,” said Hegerberg. “We couldn’t be happier. I couldn’t be happier because it’s all about making the sport available for people.

“We’re not talking about forcing the sport on anyone. We’re talking about giving people access to it. Whether it’s one person or one million, it’s all about inspiring people, the next generation, even the parents too.”

Growing up in Norway, Hegerberg played soccer with boys, even cutting her hair to look more like them. In the documentary “My Name is Ada Hegerberg,” Hegerberg’s mother says she didn’t let her hair grow back out until she saw the movie “Bend It Like Beckham” and realized girls could play soccer, too.

Hegerberg famously opted out of playing for the Norwegian national team in 2017, including for the 2019 World Cup, to protest the country’s unequal treatment of its women’s program. She hasn’t played for the team since.

The 26-year-old highlighted how important DAZN’s partnership with UEFA and YouTube is for young girls who need exposure to women in sports.

“I would love when I was younger to have female leader role models to look up to,” she said. “You recognize yourself in them.”

DAZN’s on-air team is the biggest ever to cover women’s soccer for a single broadcaster. The group includes dozens of professional commentators from England, France, Spain, Germany, Italy, Denmark, Iceland, Sweden, Portugal and Ukraine. Each match will be available in up to three languages: English and the languages of both the home team and away team.

Included in the deal is a new installment of We All Rise with More Eyes, with a six-part series highlighting women’s football across six European countries.

DAZN and The Female Quotient also published a report on Monday, titled “The Coverage Gap,” that underlines their vision and mission with the broadcast deal. The report says that 64 percent of consumers don’t watch women’s sports because they don’t know enough about the athletes and teams and broadcasts aren’t accessible enough. It adds that lack of coverage and inadequate promotion of events create significant barriers to viewership.

The UWCL and DAZN are taking a step to change that cycle this season.

Hegerberg’s Olympique Lyonnais kick off their UWCL season on Tuesday at 12:45 p.m. ET against Häcken. The striker returned to the field in September for the first time since January 2020.

“I’m feeling great physically and mentally,” Hegerberg said. “It’s been a hell of a journey, but I really had time to reflect on myself and football in general, and kind of the whole journey humbled me a lot. It kind of reminds you how important it is to just lean back and enjoy the game because we’re here to enjoy it.”

During her season on the sideline, Lyon’s five-year run of Champions League titles came to an end when they fell in the quarterfinals to Paris Saint-Germain. PSG also interrupted Lyon’s streak of 14 consecutive Division 1 Féminin championships, winning their first in 2020-21.

Since losing to the Portland Thorns of the NWSL in the Women’s International Champions Cup on Aug. 21, Lyon is on a seven-game win streak, boasting a goal differential of plus-24.

The Champions League group stage, which runs until Dec. 16, includes four groups with 16 teams competing. The top two teams coming out of the group stage advance to the quarterfinals on Dec. 20.

🤩 Group stage draw ✅

The most exciting group is______#UWCL | #UWCLdraw pic.twitter.com/5v9eoQ2jRx

— UEFA Women’s Champions League (@UWCL) September 13, 2021

Hegerberg notes there is more pressure this season with the increased depth and quality of coverage: She and the other players need to perform if they want people to watch their debut game, and the one after that, and eventually the whole season.

But Hegerberg is up for the challenge.

“Now it’s up to us, the players, the clubs, to perform and entertain so people actually want to watch this for the years to come,” she said.

For the first time in history, three different WNBA teams have completely sold out of season ticket plans well before the league's May 14th kick-off.

Call it the Caitlin Clark effect, attribute it to this year’s tenacious rookie class, or look to the skyrocketing visibility of veteran players across the board. But no matter the cause, facts are facts: Tickets to the 2024 WNBA season are selling like never before. 

On Monday, the Dallas Wings became the third team to sell out of season ticket memberships in the league’s 27-year history. The announcement from Arlington came shortly after the Atlanta Dream issued their own season ticket sell-out statement, also on Monday, and almost seven weeks after the back-to-back WNBA Champion Las Vegas Aces made headlines by becoming the first-ever WNBA team to sell out their season ticket allotment.   

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According to the Wings, season ticket memberships will fill nearly 40% of the 6,251 seats inside their home arena, College Park Center. The club also said that their overall ticket revenue has ballooned to the tune of 220% this year, spanning not just season tickets but also a 1,200% increase in single ticket sales. There’s currently a waitlist to become a Dallas season ticket holder, a status that comes with extra incentives like playoff presale access and discounts on additional single-game tickets. 

In Atlanta, season tickets aren't the only thing flying off the shelves. The Dream also announced that they broke their own record for single-game ticket sales during a recent limited presale campaign. Sunday was reportedly their most lucrative day, with five different games totally selling out Gateway Center Arena. Individual tickets for all upcoming matchups will hit the market this Thursday at 8 a.m., while a waitlist for season ticket memberships will open up next Tuesday at 10 a.m.

"Excitement around women's sports, particularly basketball, is at an all-time high and nowhere is that felt more than here in Atlanta," Dream president and COO Morgan Shaw Parker said in the team’s statement. "We’ve continued a record-setting growth trajectory over the past three years under new ownership — both on and off the court — and 2024 is shaping up to be our best season yet."

As of Tuesday, season ticket sales revenue for Caitlin Clark’s hotly anticipated Indiana Fever debut haven’t yet been announced by the club. But if these numbers are any indication — not to mention the explosive demand for Fever away games felt by teams around the country — it won’t be long before we see some scale-tipping figures coming out of Indianapolis.

25-year-old American pro golfer Nelly Korda secured her spot in LPGA history on Sunday, notching her fifth-straight title at this weekend's Chevron Championship in The Woodlands, Texas.

Ranked No. 1 in the world by Rolex Women’s World Golf Rankings, Korda joins Nancy Lopez (1978) and Annika Sörenstam (2005) as just the third LPGA player to rack up five consecutive tour wins. She is also the third No. 1-ranked player to capture The Chevron Championship victory since the rankings debuted in 2006, accompanied by Lorena Ochoa and Lydia Ko.

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The Florida native shot three-under 69 in Sunday's final, besting Sweden's Maja Stark despite Stark's valiant come-from-behind attempt in the 18th. Korda finished with a four-day total of 13-under 275, celebrating her two-stroke win by cannonballing into Poppie's Pond, much to the crowd's delight. She left The Club at Carlton Woods with $1.2 million from an overall purse of $7.9 million.

It wasn't long ago that the two-time major champion's current winning streak seemed unimaginable. After maintaining her No. 1 position for 29 weeks, Korda underwent surgery to remove a blood clot from her left arm in 2022. She returned to the course not long after, but failed to win a single tournament in 2023 before seeing a surge in form during the first four months of 2024. As of today, she hasn't lost a tournament since January.

Korda will attempt a record sixth-straight win at next week's JM Eagle LA Championship at Wilshire Country Club in Los Angeles, where she'll vie for a cut of the $3.75 million purse.

USWNT regulars Sophia Smith and Mallory Swanson furthered their cases for Olympic inclusion with their respective club victories on Saturday and Sunday.

After a roller coaster of a week that saw former Thorns head coach Mike Norris reassigned and a flurry of last-minute roster reshufflings as Friday's trade window closure loomed, the NWSL sprung to life over the weekend with standout performances from ninth-place Portland and third-place Chicago, among others.

After her blocked attempt at goal set up a volleying sixth-minute opener from veteran Christine Sinclair — now the only player in history to record a goal in all 11 NWSL seasons — Smith swiftly netted her own in the 27th minute off a breakaway run that eluded Houston's backline. The goal represented Smith's third of the season as well as her 35th for the Thorns, ultimately leading to the home side's first win of the season in a 4-1 routing of the Dash.

But that wasn't Smith's only stat of the evening. The star forward also lapped former Chicago Red Star Sam Kerr to become the youngest player to reach 50 NWSL goal contributions across all games, chalking up 40 goals and 10 assists at the age of 23 years and 254 days.

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"Obviously it feels good to get a win," said Smith in a post-match press conference. "But this is the standard the Thorns have always had. So a win is great, but a win is the expectation — we're hungrier than ever after the way we started."

170 miles up the road, Lumen Field similarly showcased some promising Olympic prospect footwork on Sunday. In Chicago's 2-1 victory over the lagging 13th-place Seattle Reign, striker Mallory Swanson racked up an impressive counterattack assist on fellow forward Ally Schlegel's fourth-minute goal. Swanson went on to find the back of the net herself before halftime, lacing an explosive ball into the top corner in the 31st minute, her second of the season after returning from a lengthy sidelining injury.

Speaking of injuries, fellow USWNT favorites Alex Morgan and Tierna Davidson were not as fortunate as their national squad teammates this weekend. Each exited their club matches early, Morgan with an ankle knock in San Diego's loss to Orlando and Davidson with an apparent hamstring incident early on in Washington's win over Gotham.

LSU came out on top at the 2024 NCAA women's gymnastics championship in Fort Worth on Saturday, besting Cal, Utah, and Florida to capture their first-ever title.

The Tigers' win was far from a landslide. LSU took the first rotation handily thanks to 2024 All-Around winner Haleigh Bryant's team-leading 9.9375 backed by four additional 9.9+ scores from her teammates. But Utah then responded with three strong beam performances of their own, causing the Red Rocks to slide confidently into second place by the end of the second rotation.

By the halfway point, all four teams fell within .288 points of one another before Utah overtook the pack with a dominant floor showing after three rotations. LSU then went on to ace the beam event with Konnor McClain's meet-leading 9.9625 score, coming away with the highest collective score ever awarded to the event in NCAA championship history. The achievement propelled the Tigers to victory, ensuring them the title after the final rotation.

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"This team is full of individuals that have incredible character and integrity and love for each other and all the things you hear from coaches when they sit at a podium like this in a moment of victory, but I promise you it's a real thing," said LSU coach Jay Clark in a post-meet press conference. "I'm just so happy for them."

Contributing to Saturday's atmosphere of excitement was the absence of last year's champion and this year's heavily favored Oklahoma Sooners. Hot off earning the highest team score in NCAA history just last month, the top-ranked Norman squad suffered a shocking loss in the semifinals, where five major mistakes contributed to a third-place finish and a season-low team score of 196.6625.

With Oklahoma out, it was truly anyone's game.

"Every team was out there fighting for their lives — all four teams, it could have gone any of four ways out there," Clark told reporters. "As much as I feel for what happened to Oklahoma in the semifinals, I think it made for a championship that became so packed with emotion because every team out there believed they could do it. It was just tremendous."

LSU is now the eighth program in the sport's history to earn an NCAA women's gymnastic championship.
They share the honor with Georgia, Utah, UCLA, Oklahoma, Alabama, Florida, and Michigan.